People like and prefer online shopping. If you are interested in the e-commerce business, you must know the latest trends. You can expand and grow your business if you know the e-commerce trends
1. Website Content
The base of any e-commerce business is on the website content. Content that provides the required information to make buying decision enables the customer to stay connected with your site.
During traditional shopping, we prefer visiting stores that has customer friendly sales professionals who give more inputs about the product. The website takes that place in e-stores.
Make sure to provide fresh content with all details required to make the online shopping hassle-free. Also, incorporate live chat options on your website to attract more traffic.
2. Payment Options
Most of us want to buy things. But when it comes to paying all of us to look for more options. To boost your E-store sales just be flexible on different types of payment methods. Include Apple Pay, PayPal, Credit and Debit card payments. Apart from adding multiple options make sure to select the user-friendly payment gateway.
3. Shipping and Delivery
One of the keys to success in online business is the fast delivery. Many online buyers add more items to their cart if free delivery option gets tagged to that item. Also, 83 customers out of 100 buyers don’t mind waiting for long to receive their products if the shipping is free.
4. Customized Shopping
The digital store owners have agreed that personalized shopping attracts more customers than generic shopping. This trend will tend to grow in the coming years.
Expand your online portal with advanced technology. Provide more brands and more options to select a product. Customize the loyalty programs. Understand that all customers never think alike.
5. Videos
Products that contain video explanation had more conversion rate. Statistics show that the conversion rate reached 74% and 340% customer engagement with on-site videos.
6. Voice Search
Make use of voice search on your site to boost your sale effectively. Optimize the content on your website in such a way it appears in Google search results. This helps customers to find a product by just talking with Google’s voice search provision.
7. Mobile Apps Shopping
Keeping in mind as an online retailer not only create a mobile responsive site but also combine mobile wallet functionality hooked on your store. E-commerce giants such as Amazon, Apple, Walmart, etc. use their mobile application that contributes a significant share of revenues.
8. Social Selling
Every online store owner focuses on promoting their brands using social media platforms. You can increase your online sales using Facebook live videos and showcase the product features. Also, a very effective social platform, to grow your sales is Pinterest.
How Artificial Intelligence Is Changing The Online Shopping
AI is the new technology trend and it’s very important for online businesses. Now the machines are being able to tackle tasks that would normally require our input, freeing up time and energy for us. The key for us is not only how quickly these machines handle the tasks, but how much more efficient they do them as well.
The exponential growth and automation of AI are the future of online marketing. Artificial Intelligence is the leader in the retail online shopping industry. The speedy calculation and easiness in payment option, have made AI be used more and more.
Smart technology and the online shopping experience
People are more connected to their choices, and if those choices come in the form of visual research and touch, it’s more than interactive. Visual search has been around for a long time, but with the advancements in artificial intelligence and the rise of mobile commerce, it’s now gaining acceptance with the retailers.
Smart technology allows shoppers to digitally compare outfits by capturing a 360-degree view of themselves in an outfit and letting them send those images to friends via email and social media.
Chatbots and the Personal Experience
The technology of the chatbots has been very popular among the millennials. The importance and the prime factor have made it be used in the trending tech updates. Rising of the smartphones and options of open statistical have allowed the brand’s E-commerce is a very competitive landscape.
The brands that will thrive in 2018 will be those that will harness the power of new technology to create a more personal experience for customers.
E-commerce is a very competitive landscape. The brands will thrive in with the power of new technology to create a more personal experience for customers, more interested in the trending e-commerce needs.
Customer Relationship Management
With the help of AI, the days of aggressive re-marketing and focusing on the amount of ad exposure will be long gone. The new marketing era will be able to focus on quality and directing more relevant advertising to the right visitors at the right time. It has made the people interaction to the verging technology.
The artificial intelligence is here. Already it has to change the online marketing and the e-commerce landscape. Many more changes are on the way.
The Future is Now!