if you want to attract more people and consumers to your business, then you need to pay for your marketing campaigns. Reaching your target audience organically and inviting them to your brand has become very difficult if not impossible.
Word-of-Mouth marketing is the only very effective way to attract and engage with your target audience organically.
What is Word-of-Mouth Marketing
Word-of-mouth marketing is free marketing where the users of a brand are encouraged to share their experiences with their friends, family, peers, etc. about a product, service, or brand.
Their activities with a brand trigger the experience-sharing by users. It is the most credible and reliable form of marketing which is driven by the authentic experiences of the users.
It’s the art of influencing the audience of a brand to spread positive conversations about the brand to other humans organically. (Influencer Marketing).
The idea is to give the audience something to discuss that is relevant to the brand and helps in enhancing the brand image.
Importance of Word-of-Mouth Marketing
For a brand, Having a positive Word-of-mouth about the brand is very important. People tend to trust the words of other people when they are willing to make a purchase. (especially online purchases).
Some facts about word-of-mouth marketing you need to know.
Over 70% of the consumers mention that word-of-mouth influences their buying decisions (Ogilvy Cannes Study)
92% of consumers trust recommendations from their friends & Family over the paid marketing (Nielsen)
Word-of-mouth generates two times more sales over Paid ads
If you are still unsure about word-of-mouth marketing, here are 5 benefits you need to know.
1. Free Advertising
The very effective part of WOM marketing is that you don’t have to make any investments in the advertising. It is free marketing that is organically generated by the users for your brand.
2. Build Brand Loyalty
If the customers are happy and satisfied with the services provided by your brand, then only they will contribute to word-of-mouth marketing. Happy and satisfied customers will become loyal to your brand and they will stay with the brand for the long-term.
3. Online Community
You can build an excellent online brand community through WOM marketing. These members of your brand community can act as your brand advocates on digital mediums or social media.
4. Build Trust
When customers become your brand advocates, they will help you build trustworthiness, reliability, proof of authenticity, and credibility for your brand. It is crucial to have social proof to grow your brand and conversions.
5. Increase Your Conversions & Sales
Most important of all, you can increase conversions and sales through positive WOM marketing. So, the facts prove that 9 out of 10 people turn to their friends & peers for a recommendation that influences their online purchase behavior.
Now that we have explored what Word-of-mouth marketing is and why it is essential and how it benefits your brand. It is time to create a Word-of-mouth marketing strategy that can help you achieve all those benefits.
First to success. Take Action Now and Never Give Up!
P.S.
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