Free is the most frequently used word that people type in a search box on the internet. This word can increase your traffic and Explode your sales if you run an online business.
Why the important word is FREE!
Everyone loves something for nothing. No one wants to pay for something if they can get it for free.
Think about all the times you have searched for something on the internet. Whether it was for information, a service, a product, in fact, anything. Did you just type in the description, a keyword or phrase, or did you put ‘free’ before it?
The benefit of giving something for free.
As an online business, if you offer a product, service or some information for free, it can have great returns.
First of all, it boosts your search engine rankings. As the word is typed into a search more than any other, having it optimized on your website will have amazing results.
Once a customer has found you in their search results, further use of the word free will draw them in even more. Giving them something for nothing if they visit your site is a big attraction.
How giving something for free can make you money.
To get their free product, they have to give you their name and email address. This is the #1 reason for offering it to them in the first place.
It is highly unlikely that someone will buy something on their first visit to a website. And unless there is an excellent reason for them to return, they may never visit again.
By having their email address, you can contact them and remind them to revisit your site. You can offer them ‘special offers’ and affiliate sales through your follow-up emails.
It is a well-known fact that there needs to be an average of 7-10 contacts (sales pitches, remind revisits, offers, etc…)with a customer before they will buy something.
By being able to have important contact with your customers, your chances of them making a purchase have increased significantly.
They learn to ‘trust you’, you become familiar to them and that is what often clinches the deal. You gain these things from your customers and then they buy.
So, that’s how you make money from giving away something for free.
The quality of free.
The item that you offer, whether it be a subscription to an ezine, an ebook, report or software, MUST be of good quality.
If the customer receives their freebie and the quality is poor, they will not come back to your website and buy anything.
On the other hand, if they are impressed by their gift, they are more than likely to visit your website again and again. High quality, useful products are essential if you want the ‘free offer’ to work for you.
How you can drive traffic to your website using ‘free’.
Classified ads are an effective way to drive traffic to your website. The headline and description should be centered around the infamous “what’s in it for me”. That is offering them a freebie. This will entice them to click the link and visit your website.
You can post classifieds for free. Just type ‘free classifieds’ into the search box and choose from the 1000’s of results that the search engines produce. Submit your ads often and the traffic will keep coming.
Other ways to drive traffic using ‘free’.
Simply use it anywhere your ads appear. If you publish articles, reports or ebooks, put your offer in your resource box. If you use pay-per-click, use the offer as your ad copy.
Choose carefully.
When deciding on what it is that you will give way, there is one piece of advice that is vital.
Make the free item appropriate to your audience. Whatever niche you operate it, stick with the theme.
If you offer an ebook on ‘how to play golf’ and your business sells musical instruments, you will be heading for a problem.
The customer will visit your website to get their ebook. They will download it and probably be very pleased if it contained high-quality information on ‘how to play golf’. When you contact them via email with for example a ‘special offer on violin strings’, unless, by some highly unlikely, random chance that they play the violin, they will not visit your website again.
No matter how many emails you send them, their interest was golf, not musical instruments. Why should they visit your site again? The fact is they won’t.
So be mindful of what your niche wants and give it to them.
In conclusion, the more you offer freebies, the more money you will make.
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