Every business person, marketer, or entrepreneur has to convince the buyer that his product is the best and that the buyer would be missing out on a great deal by walking away from the transaction. The object of the person or company selling the goods and services is to convince the buyer that he will get more than he is being asked to give.
People have been mastering the art of selling products and services to those who need them since the beginning of time.
The methods that entrepreneurs use to sell their goods have changed but the principles are still the same.
No business exists without sales. No Sales No Business
Benefits and Value
No sale happens until a buyer is convinced that he will benefit by making the purchase. The buyer has to believe that what he is giving up in exchange is worth less than what he is getting. If the buyer doesn’t perceive that he is getting more than he’s giving, there is no transaction
The method of selling online is relatively new in the history of commerce, and there are certain unique strengths and weaknesses related to online commerce that did not come into play just a few years ago.
One of the biggest complaints about online sellers is that the vast majority of them seem to think only about closing the sale.
Because of the Internet, it’s easy for some online sellers to feel they can hide because they’re not looking the buyer eye-to-eye
over a counter in a retail shop.
Buyers likewise also feel less secure because they can’t see the seller face-to-face, and they usually cannot visit
the store in person and reassure themselves of the legitimacy of the business.
You must be able to convince the buyer that what he gives up in return is less than the value he’s getting by making a purchase from your online store.
It’s your job to create the need, or at least to magnify it, so that you’re standing ready with your product or service just as soon as the buyer is convinced of his need.
How to Build Trust and Increase Your Sales
Customers aren’t likely to buy from you unless they feel confident that you will deliver. There are a few easy steps you need to know.
- Let Previous Customers Make The Claim
No one can say that you deliver and make good on your promises like a satisfied customer. It pays to use customer testimonials. Now, we’re not talking about blindly pasting testimonials everywhere.
Choose testimonials that are exact and talk about specific aspects of your business. “Thank you so much for your hard work!” is wonderful, but “Thank you for spending 2 hours with me yesterday.
Your personal attention is greatly appreciated.” says a lot more. Yeah, the reader knows that you are willing to take whatever time it takes to help them through the purchasing process.
Be sure to get your customer’s permission to use their testimonial as part of your advertising campaign. While you’re at it, get as much personal information about them as you can. Their occupation, city, etc., create a more realistic appeal to their testimony.
- Specific Claims
Specific claims are more believable than vague, generic brags. Order today! It’s Fast, Easy and Cheap! Sounds much better when you say… Order Today! Take 2 Minutes to Fill Out Our 7 Step Order Form and Save 20% on Your Purchase!
In fact, readers tend to believe numbers that have decimals are more accurate than whole numbers… even if the real number is exactly a whole number!
- Be Realistic
Don’t alienate customers with claims that sound too good to be true. Yeah, we all know the old saying that if it sounds too good to be true, it probably is. Unrealistic claims steal your credibility and leave the customers with a raised eyebrow.
Think of it this way… what if you do understate the benefits? When your customer finds out the truth, he’ll just be that much more satisfied! Marketers suggest that you under promise and over deliver to create the greatest customer satisfaction.
The satisfied customer it’s the best free advertising for your business. That means more sales and more profit for you.
An investment in knowledge pays the best interest- Benjamin Franklin
Good news. You can get access to a range of free courses as well as paid courses.
Discover any interesting topic that you want to learn.
Learn when you want to how you want to and anywhere you want to.
Come on over and take a peek. “Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7