Technical SEO Tips: How to Boost Your Rankings [Infographic]

Technical SEO it’s about crawling your site, indexing your content, and improving the site’s search visibility by the search engine spiders.

All the technical SEO factors are not important. But some of them are very important and critical in search engine ranking like Google, Yahoo, Bing, etc.

The most common Technical SEO problems are unoptimized images, content without HTTP compression, not a mobile-friendly site, etc.

Here are some very effective technical SEO tips to boost your rankings in search engines.

Use HTTPS – Secure Your Website

HTTP stands for HyperText Transfer Protocol whereas HTTPS is a “Secure” version of HTTP.

Google announced that HTTPS is now a ranking factor. SSL certificate not only secures your website but also improves SEO.

Mobile-Friendly Website

If you want to rank better, make sure your site is mobile friendly. More than 58% of users are on mobile devices and search engines give it the priority.

Stats show that 45% of Fortune 500 sites are not mobile-friendly and also another 4% of sites are not-responsive at all. This is a huge problem that discourages the spiders and robots of Google, Bing, and other search engines.

Also, people don’t know much about loading speed on mobile devices. Generally, mobile phones have slower internet connections than desktop. So web pages load slowly on mobile devices. It’s very important to optimize your loading speed, especially for mobile devices.

Loading Speed

Google announces that loading speed is a ranking factor. In every second extra loading time, you lose 7-9% of consumers.

The best and most preferred time to load a site is from 0-3 seconds. Most of the websites take more than 6 seconds to load. These sites have not effective and useful user experience. So many people will not return to your site.

Architecture of Your Website

Your site structure is how all of the pages on your website are organized. A flat structure makes it easy for Google and other search engines to crawl 100% of your site’s pages. Sometimes users can see the pages on your site but Google cannot view your pages.

So, you need to create the architecture of your site in such a way that it is suitable for search engines and users as well.

If your website’s structure is organized very well then your Technical SEO is done.

Fix Crawlability and Indexing Issues

Site Crawling issues can destroy any SEO strategy. There is a direct relation between crawling and indexing. If search engine spiders can’t crawl your site, then your site can not be indexed.

You can use Site Audit tools like Google Search Console or Ahrefs to find issues of your website.

Use HTML and XML Sitemaps

Create both types of sitemaps- HTML and XML sitemaps for search engines and users. It lists the web pages and improves the visibility of these URLs.

HTML sitemaps are for humans but also helps search engine spiders and robots to find the pages on your sites.

Use AMP Pages (Google AMP)

Accelerated Mobile Pages (AMP) is designed to load web pages faster on mobile devices. Attention! Some of the websites get infected by using AMP pages, so it is important to check its compatibility before using an AMP code or plugin.

AMP helps you to improve site load time so it’s very important for your SEO strategy.

Open Graph Meta Tags

Open Graph meta tags make your content more clickable, shareable, and noticeable on social media. Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media.

Use Google Analytics

Google Analytics is completely free and powerful software. You can track session time, bounce rate, traffic, behaviors, demographic, geographic, age, gender, interest, device, etc.

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