Effective AI Tools for Your Content Strategy: The Benefits of Artificial Intelligence
Content strategy is an art and a science. Successful marketers are great at the art part.
Even if you have a useful strategy, you spend tons of time on keyword research, topic selection, and performance tracking.
Artificial intelligence (AI) can be a major help on the science side of the content strategy equation.
AI-powered tools can help you create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale.
Here are some effective AI tools for your content strategy. Discover the benefits of artificial intelligence for your business.
1. HubSpot
HubSpot’s Content Strategy tool uses machine learning to help marketers discover new content ideas that perform well and validate those content ideas in the most efficient way possible.
The tool offers suggestions about which topic clusters to pursue based on competition and relevance. It also automatically performs competitive research on those topics to make sure they’re worth spending time on.
The result is a machine-assisted content strategy that takes a lot of guesswork of building successful content campaigns.
2. Concured
Concured uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next.
The result is an AI-powered Content Strategy Platform that automates content audits, topic research, the creation of data-driven content briefs, content promotion, and performance tracking.
3. BrightEdge
BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.
The solution uses AI to discover what people are searching for and help you create a content strategy to capture traffic and consumer interest.
4. Crayon
Crayon uses machine learning to give you competitive intelligence on exactly what your competitors are doing online. You’ll be able to see how the main pages of a company’s website change over time, which in turn reveals insights about their content strategy, targeting, and messaging.
This kind of information can be a goldmine of ideas for your content marketing efforts. Just search your top competitors or brands you admire using Crayon and get ready for a torrent of inspiration.
5. MarketMuse
MarketMuse is an AI-driven assistant for building content strategies. The tool will show you exactly what terms you need to target to compete in certain topic categories. It’ll also surface topics you may need to target if you want to own certain topics.
6. Vennli
Vennli is a content intelligence platform that helps marketers be more relevant to customers in messaging, content strategy and marketing communications.
Vennli gives you the power to measure your content metrics over time, so you can track performance at scale. And it offers smart recommendations on how to improve content effectiveness.
Make your research to find more effective AI tools. Then test the tools and choose the best for your business and your content marketing strategy.
Guide: Where to Sell Your Services Online – How to Make Money
If you are a freelancer or you have a service business, it can be difficult to find your first customers and earn money online. Perhaps you’ve created a logo and even put together a website — now what?
The truth is, the hardest part of any service-based business is finding a reliable source of prospective customers that need your solutions.
Many online resources connect professionals to people looking for industry-specific services.
Here you can find a list of websites to help you establish a customer base, sell services online, grow your business and make money online.
1. Beauty, Fitness & Wellness
BBforME is an app that connects fitness and beauty professionals with new clients in their area, including people who want services done in their home.
Booksy helps independent hairdressers — as well as barbers, salons, and other beauty businesses — get discovered, complete bookings, and manage clients.
theCut is a free app that connects barbers to customers in their area. It also lets you take bookings, schedule appointments, and accept payments in one place.
FindYourTrainer helps personal trainers find clients whether they’re looking for training at home or a local gym.
Soothe is an app for on-demand massages; massage therapists can apply to take requests and jobs in their area.
2. Coaching & Sales
ClarityFM connects business owners to their membership of entrepreneurs. If you’re approved as an expert, you can set an hourly rate and take coaching calls.
RepHunter helps independent sales reps find new lines to sell from manufacturers, service providers, and distributors.
3. Food & Travel
Airbnb Experiences is a way for chefs, hikers, and passionate locals to plan and list unique experiences for travelers to their city.
EatWith lets people become “a chef on their terms” by hosting private dinners in their homes and other unique spaces.
Flightfox gives you a chance to put travel-planning skills to good use by helping people find flights, book hotels, and make the most of their loyalty programs.
Hire A Chef is a website created by the United States Personal Chef Association. It connects personal chefs and culinary professionals to people in their area.
ToursByLocals lets you become an independent tour guide and connect with travelers to your city; signup includes training and marketing support.
4. Freelance – Freelancers
Fiverr helps you build your business (and portfolio) in graphic design, digital marketing, writing, translation, programming, and more.
FlexJobs lets you find telecommuting, part-time, freelance, and contract work in more than 50 categories, from project management to sales.
Freelancer lets creatives find jobs in areas like website and app development, brand design, and digital marketing.
Guru is another freelancing platform that helps you find jobs in IT, finance, architecture, legal, admin support, and more.
Hubstaff Talent lets you sign up to find remote work and freelance projects in marketing, design, development, writing, admin, and business consulting.
Moonlighting is a freelance jobs marketplace that covers jobs in all different areas — everything from tech & web to business services and events.
PeoplePerHour connects freelancers (writers, designers, translators, and more) to established businesses, with jobs posted as “hourlies,” design contests, and more.
Toptal hires top freelancer talent in the areas of design, development, and finance. If approved, you can gain access to jobs from companies like Hewlett Packard and Airbnb.
Upwork is an online workplace where you can connect your services to businesses big and small. A popular place for writers, designers, project managers, social media experts, and much more.
5. People & Pet Care
Care.com is a place to advertise your services as a caregiver for children, pets, seniors, and people with special needs. You’ll also find listings for tutors and household work.
Petsitter matches you with pet owners across the U.S. and Canada and allows you to post related services — kennels, doggy daycares, pet grooming, and more.
Rover (and DogVacay) is a network of pet sitters and dog walkers. Sign up to promote your services, take bookings, and accept payments.
Sittercity helps you find both full-time and part-time babysitting and childcare jobs in cities across the U.S.
6. Teaching & Tutoring
AquaMobile is a swim school in the U.S., Canada, and Australia. Apply to be an instructor or lifeguard to get jobs in your area.
Lingoda is an online language school where you can apply to be a teacher. It offers flexible working hours and class materials (plus no contractual commitment).
Skillshare lets you create and deliver classes on topics you’re passionate about and reach students around the world.
Teachers Pay Teachers is an educational marketplace where teachers can sell their resources and lesson plans.
Udemy is a popular platform that gives you the tools to create online courses and teach new skills to people across the globe.
TakeLessons helps you find online tutoring jobs and become private math, language, or music teacher while setting your prices.
Tutor Matching Service is an official private tutoring website of colleges and universities in the U.S. and lets you easily create a tutor profile and find jobs.
Verbling lets you apply to teach your language online, either from home or another convenient location. You can also set your hours and your rates.
Wyzant is a tutoring website that covers 300+ subjects. It lets you sign up to connect with students in person or online and set your rates.
7. Translation
Gengo is a community platform for translators that connects you with jobs and an easy-to-use system to work on (and get paid on).
Trusted Translations lets you sign up to get translation and interpretation jobs from clients around the world.
Unababel helps you work anytime and anywhere as a translator, offering training and evaluation to access paid jobs. The platform supports 28 languages.
8. Virtual Agent or Assistant
Fancy Hands lets you sign up to work as a virtual assistant; tasks include making phone calls, scheduling appointments, finding hotels, and entering data.
Liveops hires virtual agents to meet call center and customer service staffing needs around the world.
9. Web Design & Development
Crowdspring is a place for creatives to sign up to be part of a crowdsourced platform for graphic design, illustration, business naming, and more.
Codeable is a place for WordPress experts and developers to offer their services to businesses and bloggers.
DesignCrowd is another design crowdsourcing site that allows designers to sign up and create apps, ads, labels, signage, and more.
Yeeply is a platform for web and app developers to get certified and find new projects, with a centralized place to manage work and get paid.
10. Writing & Research
Copify is a U.K.-based site that connects freelance writers to jobs. Apply to be on their team to write blog posts, websites, articles, press releases, and more for a variety of clients.
Scripted is a site for writers and content marketers to find work — includes blog posts, email newsletters, social media, and website copy.
SEO Guide: Why You Need to Use Semantic SEO to Grow Your Business
Search strategies change as quickly as consumer interests. Surfing the web is evolving to include semantic search. Marketers are beginning to use semantic SEO when they create content. The user’s experience and content is the king, semantic SEO strategies focus on whether a reader can find answers to their questions. A very important tip for your business.
Semantic SEO means you need to optimize your content by focusing on the meaning behind the query. What is the visitor asking? Content should focus more on an overall topic rather than one specific question.
Attention! Semantic SEO takes content one step further by proactively addressing additional questions your visitor might have. Google wants to direct users to web pages that offer them in-depth, valuable information.
Content that is filled with relevant and natural language is attractive to Google.
Algorithms and Artificial Intelligence (AI)
Today’s computer scientists are pushing to advance tomorrow’s technology into the domain of artificial intelligence, or AI. Elements of it are already in use. Why AI is a very important tool for your business.
Facebook feed
Chatbots
Netflix
Tesla electronic cars
Siri and Alexa
Connected words and phrases employed in semantic SEO searches are linked with the AI movement, which does, after all, depend on algorithms. Google’s search processes have always moved toward natural conversation, so semantic SEO is the natural progression.
It is about providing interactive experiences for users and predicting user intent.
Google’s Hummingbird algorithm recognizes the connection of keywords to each other and ranks web sites based on their relevance to search queries.
Hummingbird is a game-changer in that it almost demands more semantically driven SEO strategies. There are ways you can use new language-driven SEO strategies to increase your rankings and possibly even boost your sales.
Keywords – The New Way
Change the way you think about your keywords in the new semantic search area. Try to incorporate LSI keywords, or latent semantic index-based words, from three different levels into your content, with each level performing a specific task.
Level One—Core words that are quite similar to initial target keywords
Level Two—Theme words that, while not synonyms to target and core words, have related concepts
Level Three—Stem words that answer questions of users after they locate your page, such as “finding affordable Vermont homes” instead of “affordable Vermont homes.”
These three levels work together in targeted keyword searches to help users not only find what they want but also to deliver relevant content that answers related to user questions.
You need to focus on semantically connected keywords and phrases. A keyword planner from Google AdWords may help you.
Structure and Natural Sound
Structure your sentences carefully. Use the Subject Predicate Object format.
Language must sound natural, so read what you write out loud. While long-form content is great, keep your copy direct and concise so search engines and readers can understand your content easily.
Organize Data
Don’t forget the value of schema markup. Organize data on your web pages using elements such as tagging and marking to help search engines read or crawl your pages.
Your content marketing strategy must incorporate relevant words as well as information that is easily understood and accessed to rank higher in search results.
Social Media
Social media is very important for your online searches and SEO strategy. With Google’s Hummingbird, social networks take on even more important in terms of personalization and search results pages.
Noticing not only the words used in social searches but also the essence of the search parameters is an essential aspect of incorporating semantic SEO into your overall marketing strategy.
SEO experts recommend that you pay attention to consumers’ social searches and incorporate their interests into the content you share on your social networks. This natural link will organically draw potential customers to you.
Thanks to Google’s Hummingbird algorithm, semantic SEO is here. Today’s marketing strategies require close attention to details and to what users are searching for, but semantic searches go beyond this.
You must also understand and anticipate what users will be asking and answer those questions using layers of carefully devised keywords and value-added content.
Natural, semantically driven language is taking searches to another level. If you optimize your content strategies to keep up, your search rankings could rise dramatically as well.
Make your research and find the latest trends in SEO and Google algorithms. The online world, search engines, and technology are changing pretty fast. So, it’s very important to know how to create a successful SEO strategy for your business.
The reasons why you need Pinterest for an effective marketing plan. How to promote your business with Pinterest. Discover successful tips in this infographic…
Effective Social Media Marketing Tips: How to Grow Your Business
These days, social media marketing strategies are a necessity to reach a broader audience. Social media is even more effective than ever before, but it also is more difficult to scale than in the past.
Here are some social media marketing tips you need to know.
How To Create Your Social Media Landing Pages
It is really sad when an excellent product does not get all of the exposure that it deserves. The first step is to ensure that your social media prospects are always given special treatment…
So let’s look at the statistics:
It was found by a survey that 92% of all marketers who were asked found that landing pages were somewhat effective at least, with around half of them find them to be effective.
The report was provided by the Whole Brain Group that they have seen sustained conversion rates from landing pages of about 45% a month.
You Need Checklists To Keep On Track
There are two different types of checklists that you need for social media campaigns. The first one is for managing your accounts. It includes things such as posting a certain amount of times a day, engaging with consumers directly, responding to various reputation posts, and listening to different brand mentions.
The second list is for analytics. That one is a lot more complex since analysis is a very thorough and at times confusing process, which is something that checklist can help to break down for all of your team members.
Things that should be on an analytics checklist include things such as checking on the target demographic for all of a campaign’s elements, testing within certain parameters, monitor the success of specific keywords, analyzing traffic that different sources generate, tracking successful posts as well as other tasks that are relevant and might appear to be familiar by now.
The checklist will change once in a while, adapting as necessary since your actual analysis will change your needs.
Content and Trends
Staying current and covering what is trending is critical to keep your social media followers engaged. The following are some idea to help you spot trends quickly and then republish them on all of your social media accounts:
There are several different Twitter accounts which monitor all of the day’s most recent trends and news. As a marketer, it is important to keep up on both of these kinds of information, so using sources like ESPN, CNN, and MSNBC.
Are you needing to keep up with your stocks? If you are a shareholder as part of your business, or if you simply have a portfolio and would like to reduce the amount of time that you spend on managing it, to allow you to focus on other things, Stock Quotes is available.
Search social media to look for mentions of your products
At this stage, reputation management is critical. For weeks now, you have been trying to hype up your product, and don’t want any information on problems to come out. However, beyond that, there is a chance for you to thank individuals for saying good things about you, and offer people who are curious to try out your product (it is a great time for offering free access to influencers).
Address any concerns
Not everything is going to run smoothly for everybody. If you find concerns from customers in your follow-up, be sure to personally address them. This personal touch can make the difference in the way your brand is view and your ability to build up loyalty from the start.
Just before the new year starts is a great time to review your current social media marketing strategy to determine what is working and what needs to improve. Looking more closely at past social posts, campaigns, analytics, and best-performing channels can help you prepare for 2020.
With the social media landscape continuing to change at a very fast pace, it is critical to keep current with all of the most recent trends each year to make sure that you still have a successful strategy in place.
The following are effective key trends that you will want to watch for in 2020
Engagement is even more important than ever before.
As organic reach continues to become more difficult, the only way that you can survive is to try to create content that is:
Engaging
Appealing
Interesting
Algorithms are continuing to become more intelligent and there is no shortcut to genuine engagement. These days it isn’t enough to just encourage individuals to share, comment, and like your posts.
Social platforms are attempting to reduce engagement bait methods so you might risk losing your current reach over the long term if you use these techniques.
Therefore, it is time to stop trying to ‘cheat,’ win engagement and begin to think of an improved engagement strategy to use on all over your channels so that you can continue to reach your followers.
Make your research to discover more effective social media marketing tips to promote your business. The technology and the online world are changing pretty fast. You need to know the latest trends and techniques to grow your business.
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