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Why SEO is Important: The benefits for Your Small Business

Why SEO is Important: The benefits for Your Small Business
Why SEO is Important: The benefits for Your Small Business

 

SEO has many benefits for small and start-up businesses. The companies that still don’t use SEO might be missing out on the important advantages of SEO. Even the companies that have invested in SEM (Search Engine Marketing) are also at a competitive edge over others that don’t.

Here are the benefits of SEO for your small business

User-friendly website

SEO is a very important tool to create a user-friendly website. SEO involves more than just search engines. The focus point here is the users. It is because, when users are happy, the search engine is also happy. When there is a favorable on-page SEO, it enhances the customer experience. It also has many long-term and short-term advantages.

New customers and brand expansion

One of the essential reasons for having a corporate website is to grow your existing customer base. Also, a site helps to distinguish your company website from others. Small scale businesses that have a site and follow good SEO practices expand faster.

SEO helps these businesses to experience increased ranking.

Reach and explore new untapped markets

The internet makes it possible for businesses to connect with customers globally. A smart SEO strategy will enable you to find out the untapped, fresh markets and also explore fresh new economies.

Today, the mobile markets and social media platforms help to take your website traffic to all new level. It helps to enhance the SEO performance.

Increase conversion rates

When your website gets optimized for SEO, it becomes easy to use. It can operate smoothly in the tablet and mobile devices. It helps in attaining an increased conversion. The online users that browse through your site are more likely to become loyal customers, visitors or subscribers.

The ROI (Return on Investment) that generates from SEO is much less in comparison to PPC or any other online marketing platforms.

Generate brand awareness

One of the secret benefits of ranking high in SERP’s is your brand awareness. Online users tend to have faith in the brand when they get to see it in high search engine ranks. And if this occurs for a longer period, then one may conclude that the concerned website has a positive web presence.

The small businesses that want to enhance their brand awareness should invest in SEO. It will help the businesses get the desired online visibility and also acquire a higher position in search engine.

Generate a dedicated follower base through email marketing

Email marketing is still one of the potent forms of marketing. It is considered to be one of the best SEO approaches. And you can use the email list to develop a follower base.

Email marketing was present even before social media, and it helps to generate both revenue and online traffic. Today, there are several successful bloggers whose major revenue stream is the email list. Sometimes, social media followers also contribute to online brand visibility and revenues as well.

Stay updated with the latest developments

Search engine marketing is always changing. Additionally, the SEO best practices and rules also keep changing. And if you want your website ranks to stay high, it is important to keep updated with the latest changes. You have two methods to go about it:

Keep a tab of all the changes taking place in the SEO industry. Also, make all the necessary changes that you want to in your site by complying with the latest standards.

For this, you don’t have to become an SEO expert. You simply need to well updated about the changes.
You can also hire a consistent SEO service provider to help you stay updated on all the recent developments so that you wouldn’t miss out on anything.

It helps you to stay ahead of the competition

You can consider two businesses of the same industry, selling the same products at the same price. And one has an SEO optimized website and the other not. Every other thing being equal, the company that has its website SEO optimized will attain maximum digital success.

The idea is never to overlook the potential of SEO and search engines. You shouldn’t forget that your competitors too have the chance to adapt the best SEO practice along with effective social media marketing.

SEO is a gradual process. For SEO to work in your favor, you need to give it time. Small business companies can benefit from a customized SEO strategy if they can use it well in their favour.

It is essential to keep checking on the changes that happen from time to time. It will help you to make the necessary changes to your SEO strategy.

Make your research and discover the latest SEO trends, tips, and techniques. So you can achieve higher rankings on Google and other search engines.

P.S.

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7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy

7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy
7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy

 

When it comes to picking the best content management system (CMS) and website platform, it’s important to create an effective content marketing strategy. 79% of B2C content marketers agree that content marketing increases audience engagement. And 65% report that it increases leads.

There are many options to choose from when selecting your CMS and creating a website these days. But, WordPress is the best platform for your content marketing success.

WordPress powers over 60 million websites on the internet and with good reason. Thanks to its powerful flexibility and adaptability, WordPress is one of the best blogging platforms on the market.

Here are 7 reasons why WordPress is the best platform (CMS) for your content marketing strategy.

1. Customization and Flexibility

The best CMS platform is one that is highly customizable so that you can add any feature you want and create more advanced websites. And WordPress is the most customizable platform on the market, thanks to its open-source code, content collaboration tools, implementation with all kinds of hosting options, and thousands of plugins and themes.

WordPress currently offers over 54,000 plugins. In comparison, Drupal offers about 42,000 but only about 9,000 that are stable and supported. Joomla currently only has around 8,000 plugins.

Plus, these numbers are just the official extension directories and do not include any third-party offerings.

WordPress provides you the flexibility to sync it with any of your other favorite content marketing tools to enhance your content, such as:

Easy Content Templates
Edit Flow
Editorial Calendar
WP Inject

Many Chrome extensions also work with WordPress to improve your content. For example, the Grammarly Chrome extension integrates with WordPress to edit your content with ease.

2. Knowledge Base Integration – Customization

Another strength of WordPress is its smooth integration with knowledge base software, as shown above. You can use this ability to produce tons of content around your product, service, or tool.

For example, knowledge base software can support the creation and centralization of answers to the most commonly asked customer questions. It can also embed meta tags and titles, and help you structure your content for improved SEO and audience readability.

Want to create your knowledge base rather than integrating one? WordPress can help with that as well. There is a WP Knowledgebase plugin you can use to create and customize your knowledge base in minutes.

3. Video and Audio Integration

Video content is overtaking the market. Predictions claim that 82% of all Internet traffic will be video by 2021.

While WordPress originally began as a blogging platform, its functionality has grown over time. Thanks to the WYSIWYG Visual Editor, you can easily embed video and audio content into your WordPress site.

WordPress offers multiple plugin options to further customize and enhance its visual content editor. Whether you want to grow your blog traffic, create a million-dollar e-commerce site with video development, or share your podcast, WordPress’ video integration capability can help you.

4. Creation and Publishing

When it comes to content, there is no question that quality is more important than quantity. If your content is infrequent it’s much harder to drive repeat customers and grow a loyal following.

WordPress supports the creation and publishing on frequent content.

A basic text editor. If you can create text using Microsoft Word or Google Docs, you can create it using WordPress, with no knowledge of code required.

Page builders. When you want to move past simple text, page builders help you build even more complicated designs. Again without needing to know a single line of code.

A powerful editor. WordPress enables content formatting, as well as the publishing new posts and pages with its built-in editor.

Taxonomy options. As you create more content, it becomes more important to organize it in a way that is searchable by bots and humans alike. WordPress enables you to create categories, assign tags to your articles, and build hierarchies to group your content.

5. User Experience

If you don’t optimize your content for the best user experience, people will go away. The good news is that better user experience (UX) design can increase your conversion rates by 4x.

WordPress offers all the tools you need to offer a topline user experience.

Thousands of themes are ideal for creating websites that support easy browsing and usability. Plus, WordPress’ easy customization allows you to add non-intrusive call-to-actions (CTAs) and subscription boxes. So that you can convert your audience without killing their experience.

WordPress even supports accessibility for peoples with physical or sensory impairments. Plus, it offers translations for up to 180 different locales. So no matter what language your readers speak, you can provide a translated version for them.

You can also use one of the many WordPress plugins, such as Polylang or Weglot to create a multilingual site.

6. Design Flexibility

The WordPress Customizer allows you to easily tweak your site, change headings, colors, and other aspects with the click of a button or the drag of your mouse.

Considering the importance of design in content success, this is invaluable for content creators. Check out these design trends for 2019:

Vivid color
Typographic focal points
Futuristic influences
Light and dark color schemes
Color minimalism
Hand-drawn illustrations
Genuine stock photos

The WordPress Customizer allows you to easily embed, enhance, and change visuals to keep up with changing trends. For example, you can include the above trends in your background header, featured images, and other site widgets.

You can further optimize your design by creating a personalized experience that represents what you have to offer in a clean, appealing layout, using one thousand of mobile-friendly themes.

Their responsive design ensures that whenever you change your design, it’s still completely navigable on your audiences’ phones.

7. SEO Friendly

With pages that rank at the top of Google receiving 36.4% of search traffic, your SEO strategy needs to be very effective. WordPress helps support this with an easy to crawl framework that appeals to search engines.

The platform also supports further on-page optimization with plugins such as Yoast and All in One SEO. Even if you don’t understand SEO, these plugins can offer recommendations to help you optimize your content.

Another SEO consideration is the site load speed. There have been some complaints that WordPress can tank your speed if you install too many plugins. But with a little optimization, it’s possible to achieve page load times under one second.

Here are some other ways WordPress helps you modify your content for SEO:

Allows you to implement rich snippets.
Enables you to add structured data to your site.
Supports the implementation of Accelerated Mobile Pages (AMP.)
Has direct integration for competitive analysis tools

Whether you’re using WordPress as a blogging platform, a forum, an e-commerce store, or something else, its many strengths make it the ideal solution for content creation and management.

WordPress offers endless customization, personalization and design capability. So, you can easily modify your content without any knowledge of code.

WordPress is the best platform for your successful and profitable content marketing strategy.

P.S.

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The Secret Of How to Improve Your Life : Goals and Manifestation (Law of Attraction)

The Secret Of How to Improve Your Life: Goals and Manifestation (Law of Attraction)
The Secret Of How to Improve Your Life: Goals and Manifestation (Law of Attraction)

 

As you begin to set and achieve goals your self-confidence will grow pretty fast. But where do you start and what will make your goals worthwhile? How to improve your life?

Here is the secret of how to improve your life. Set goals and manifestation.

An excellent place to start when you’re considering the goals you want to pursue is taking some time to consider whether or not the goal that comes to mind is your own goal.

If you want your goals to be truly worthwhile, then focus on performance goals and not outcome-oriented goals.

Performance goals ensure that the success or failure of your goal comes entirely from within you. Outcome goals depend on factors outside of yourself over which you have no control.

Goals can help you focus on your acquisition of knowledge. They can help you organize your time and resources to get what you want out of life. Take responsibility for your life by setting goals and watch how you begin to feel happy and satisfied. You can truly be the designer of your own life.

Manifestation and Law of Attraction

It’s not often that we come across a “law of attraction” type of product that helps you spiritually. Most of these products are concerned with wealth creation and living an abundant life.

But… we also live in a world where people are confused about life and find no real purpose in it. While having money is great, where is the satisfaction?

Despite there being so many religions, people are feeling more lost than ever before. They feel like something is missing in their lives.

So, our curiosity was piqued when we came across Manifestation Magic and one of our reviewers said that it helped him spiritually. Nothing whatsoever on the sales page mentioned anything about spirituality.

It seemed to be all about wealth. So why did it work?

We decided to take a closer look at the program…

What You’ll Find Inside:

Before looking at the benefits of Manifestation Magic, let’s look at what you get – and you do get a lot.

– Quick Start Manifestation Guide (PDF, Kindle, iBook versions)
– Twilight Transformation Energy Orbiting Track
– 7 “Energy Orbiting” Tracks to Enhance Chakra Wealth Energy.
– The “Push Play” Audio App
– 60-Day, Money-Back Guarantee
– Bonus #1 – Chakra Power System
– Bonus #2 – 360 Transformation System
– 2 Surprise Bonuses – The Abundance Miracle System & 7 Sacred Signs
This package sure doesn’t hold back. We were quite surprised to receive so much content for a reasonably low price.

Manifestation Magic is a complete system that’s more comprehensive than most books in this genre… BUT… content alone isn’t enough.

There is still one VERY IMPORTANT question that must be answered…

Will Manifestation Magic Help You?

1. Actions that matter: The biggest problem we had with books like The Secret was that all you had to do was think positively to see results. This Pollyanna approach to manifesting wealth sounds good but rarely works.

Manifestation magic requires you to listen to the audios. This is work. It’s not hard work – but it’s necessary to work.

2. Builds a strong foundation: The reason why Manifestation Magic works and has positive testimonials is because of the science behind it. You’re gently taken from a place of lack to a place of abundance. This is crucial.

The reason it helps you with your spiritual life is that it improves your self-esteem. You discover that you are worth more than you realize.

Manifestation Magic is not only about wealth. It fixes the underlying and fundamental issues in your thinking that is sabotaging every aspect of your life in one way or another. It helps you to find your purpose in life.

It’s very difficult to do this solely with books because we are creatures of habit. So, by listening to the audios, we can delve deeply into the mind and fix the inconsistencies that are sabotaging our efforts. Manifestation Magic does this better than any book we’ve seen.

3. Consistency: By asking you to listen to the tracks daily, Manifestation Magic builds patterns of thought and habits without you even realizing it. You’re becoming more positive and your thinking is elevated to the next level.

4. Clearing out the trash: No amount of positive thinking can work if you’re still stuck in your old patterns of thinking. It’s like applying nail polish on a rash to hide it.

You must treat the problem. Manifestation magic has “Energy Orbiting” audio sessions to clear abundance blocks in your mind. By clearing the old obstacles, your path will now be clear to manifest miracles without your attempts being impeded.

5. All-Encompassing System: On the surface, Manifestation magic looked like just another run-of-the-mill self-help product. We were so wrong.

There are audios, a QuickStart guide and about 14 bonus audios that will help you with your wealth, love life, spirituality, etc. It’s so much more than a wealth attraction product and it lived up to its promises.

6. Easy to use: There’s no denying the fact that it’s easier to listen to audios rather than force yourself to think and visualize positive images when your life around you is in shambles. Manifestation Magic is a very practical and down-to-earth program that understands that you need to make changes WITHIN before you can make changes in your life. The canvas must be clean before you can create a masterpiece. We loved the audio tracks with the gentle pulsating sounds!

7. Genuine Testimonials: The official sales page has reviews from customers who have tried the product and seen changes in their life. That’s social proof that the audio tracks deliver on the promise.

8. Instant access: This is a digital product. You’ll get instant access to it and can start changing you’re immediate. No shipping costs or delays.

9. 60-Day Money-Back Guarantee: This point alone shows the abundance mindset that Alexander has. He has so much faith in his product that he has given you enough time to test out the product and make changes in your life.

If it doesn’t work, you can always get your money back. We’re guessing that you won’t because Manifestation Magic will add magic in your life. Still, it’s a risk-free purchase.

What are Subliminal Messages and NLP?

Subliminal messages have been around for decades. Terms such as ‘self-hypnosis’, ‘binaural beats’ etc. have been used to describe audio tracks that gently work on reprogramming your subconscious mind while you sleep.

These tracks are easy to use because they require very little effort on your part. All you do listen to them when you’re in a sleepy and more suggestive state.

NLP refers to neurolinguistic programming and it was invented by Richard Bandler and John Grinder. NLP is used to change your behavioral patterns by altering your neurological processes. It’s akin to creating new outcomes by changing your habits.

What makes Manifestation Magic so powerful is that the audio tracks that come with this program infuse both subliminal messages and NLP. That makes these tracks even more potent and effective.

Any downsides to this product?

There are a few downsides. No product is perfect… and thankfully, the only 2 cons we could find were just minor issues.

1) Can only be purchased online You’ll not be able to purchase this product from a bookstore. It’s a digital product and you need a computer and an internet connection to access and download it.

The product vendors intentionally made it this way so that they could keep the production costs low and make it affordable to the masses – and help as many people as possible.

2) Audio tracks may not be suitable for everyone

Some people may find it difficult to listen to the tracks because the frequency may be jarring to them. This is a very small minority – but it happens.

The good news is that you just need to contact the support team of Manifestation Magic and they’ll mix a new audio track for you with a different frequency that you can easily listen to – and they will do it for FREE! Excellent customer support here.

Should You Buy It?

Definitely! This product delivers what it says on the tin. You’re backed by a guarantee and you’ve nothing to lose and everything to gain.

It bridges the gap between visualization and results. The audios will accelerate your results if you’re already practicing daily visualization. It’s the missing piece of the puzzle.

There must be activated if you wish to see results. Listening to the audios is the action that you must take to change your life fast and manifest the health you wish to see.

To become an oasis of peace in a mad world, you need to remove negative thoughts and actions that you’re accustomed to. Manifestation Magic with the Chakra Power System will help you to discard the emotional baggage that has been weighing you down.

Your thinking will be elevated to the next level and you will finally feel good without constantly worrying. There is immeasurable power in being peaceful.

Give the audio tracks a try and you’ll never look back.

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