![Visual Content Stats: A Guide for Your Marketing Strategy [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2019/01/14-Visual-Content-Stats-to-Guide-Your-2019-Marketing-Strategy.jpg)
Visual Content Stats: A Guide for Your Marketing Strategy [Infographic]
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The Reasons Why Failure is A Necessity to Success for Your Business
Failure is almost a necessity for entrepreneurs and business owners. Fear of failure is one of the most common reasons people don’t go into business for themselves. Failure’s a lesson not the end of the world!
Here are some of those parallels and what they ultimately mean for you, as an entrepreneur.
Why is a failure a problem?
It isn’t! Failure itself is not a problem. According to Neagle, the only problem with failure is the shame that our society has wrapped around it.
We’ve all experienced shame from failure. We experienced it at a young age in school and from our parents. But many of us have also been on the opposite side, tearing down those above us for making even the smallest of mistakes.
Unfortunately, our society is great at building people up in their success, but the second they make a mistake, we demonize them and shame them.
As a result, people have become obsessed with avoiding failure. Parents seem to be especially fearful of their children failing. But in reality, failure is one of the best things that can happen to anyone–especially children! (And entrepreneurs!)
Failure builds confidence, provides invaluable learning opportunities, creates new and unique experiences, and helps make people more self-sufficient. All of which is incredibly valuable for children, entrepreneurs, and everyone in between.
Failure is the quickest path to success
Failure shouldn’t be avoided; it should be welcomed. In fact, failure is the quickest path to success. As a business owner, failure allows you to find out where your weak spots are, where you’re ignorant, and what skills you or your team needs to learn. It shows you what you need to do to scale your business–and the faster business owners can learn that the faster they’ll succeed.
Alternatively, avoiding failure can cause a business to stagnate and fizzle out. It means you’re never taking risks, and therefore, you’re missing opportunities. But there is another, more critical phenomenon: The more you avoid failure, the more likely it is that failure will happen in a way that will completely devastate your business.
Important Tip. Learning how to bounce back from failures at an early age (in life or business) helps prepare you for anything down the road.
Getting to know failure
As we now know, the key to success with your business is to embrace failure–however counterintuitive it may seem.
The first step is to acknowledge that YOU are not a failure. Instead of looking at a mistake and saying, “I’m a failure,” you need to be saying “what I did failed,” or “what I did didn’t work.” It has nothing to do with you or who you are as a person, and by extension, business failures have nothing to do with the business itself.
Even if a company goes bankrupt, the company itself is not a failure–what the people at the company chose to do simply didn’t work. And that’s okay.
In your company, it’s important to allow your leaders to encourage responsible failure. Do this by focusing on radical accountability and honestly. Encouraging failure with the people that work for us brings about creativity. It encourages people to try new things and adapt to adversity that’s happening within the workplace. And ultimately, that is where big breakthroughs happen in business.
Companies who aren’t ready to embrace failure become fear-based. And in fear-based organizations, people only stick to what worked yesterday (or last month, or last year). In business, doing things “the way you’ve always done them” is a death sentence. It removes any room for growth or improvement.
Instead, we need to embrace failure to find out what’s going to work next. Not what used to work.
Failure’s an opportunity to improve your self and your business strategies. Don’t forget, businesses without failures and risks don’t exist!! Very Simple Lesson. Work hard every day and Never Give Up!!
P.S.
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Blog Effective Tips: Why You Need to Track Your Visitors
If you are a blogger, keeping track of visitors can be a great way to see who visits your blog. There are many ways to keep track of blog readers when you blog. The blog hit counters; visitor tracking, referrers, and keywords all can help you know if someone has visited your blog.
When you set up your blog, you will have already decided on the type of blog you will keep. Some blog hosting sites will offer their service for free but have a minimum of features. Other blog sites might cost but will offer bloggers services to keep track of visitors.
There are many reasons to track the visitors that read your blog. Understanding who visits your blog will help you know what your readers are looking for. Successful blogging starts with interesting writing and will appeal to your readers.
Another reason to keep track of the visitors that come to your site is to increase traffic. This is especially important for blogs that are for companies. Companies can use their blog for inexpensive advertising.
Knowing who visits the blog will help a company understand if they are reaching their target audience for their services or products.
A blog hit counter is one way to keep track of the number of visitors that read your blog. The blog hit counters are usually small boxes at the very end of a web page that updates a number every time your site is hit.
Some blog hit counters can give site owners site statistics, reports, and graphs to illustrate blog activity. These counters can also show you where your readers are finding your site. If your blog hosting site does not offer a blog hit counter feature, one can easily be downloaded or added to your page from another site.
Many free sites offer counters for blog pages. Blog writers can register on the hit counter site, download and install directly into the blog template. This will give an accurate count of how many visitors you have to your blog.
If you are not worried about keywords or details information about your readers, then a blog hit counter is the easiest way to track your readership.
If you want more advanced blog features, then you can add tracking options to your blog. There are several ways you can track your readers. One is by keywords and the other is a visitor tracker.
Keyword trackers are ideal for those who need to know what keywords people are using to locate a blog. This could be important for businesses that need to reach potential consumers.
A good keyword tracker can also help you organize your blog site to determine which keywords are most popular with readers. It can also help get your site listed on search engines. Keyword trackers can be downloaded for free.
A visitor tracker works much the same way as a keyword tracker. The difference, however, is that a visitor tracker will provide you with information statistics about your blog visitors. Usually, this information is given in easy to understand graphs and tables.
If you need to see where your visitors are coming from, then a visitor tracker can be quite beneficial. It is a little more sophisticated than a hit counter but works about the same way.
When a visitor enters your blog site, their information is saved onto the visitor tracker. When you are ready, you can log in and see exactly who your visitors are. Many times not only are you able to see the statistics on your readers, but you can also see reports for current visitors and those that have visited the site in the past.
Also, another way that you can keep track of your readers is to include a comment section at the end of your blog page. Not all visitors will want to leave a comment, but this is a good way to gain feedback about your site.
You will better understand the type of readers that visit your site but also understand the kind of content that they want to read.
Important Tip. It’s better to choose an effective and low-cost hosting company for your business blog.
P.S.
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6 Web Design Tips: How to Keep People Longer on Your Website [Infographic]
![6 Web Design Tips: How to Keep People Longer on Your Website [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2019/08/6-Web-Design-Tips-to-Keep-People-on-Your-Website-for-Longer.jpg)
Guide: How to Create A Visual Content Marketing Strategy – 7 Effective Tips
Visuals are very important for your content marketing strategy. Images help to create more traffic, clicks, and conversion. Photos, videos or infographics grab user attention much faster than text. Also, visual content is very effective for your social media marketing campaigns.
As you know humans are visual creatures. This is the reason why people love much more visual content than text!
Stats and Facts About Visuals You Need to Know
Our brain only needs 1/10 of a second to understand an image. Reading 200-250 words takes an average of 60 seconds.
People remember visual information 6x better than the information they have read or heard.
The click-through-rate (CTR) of a website is about 47% higher in sites containing images.
Infographics achieve 12% more traffic, and 200% more shares than posts without images.
Content with relevant images gets 94% more views than content without relevant images.
Tweets with images receive 18% more clicks and 150% more retweets than tweets without images.
Facebook posts with images get over 3.2x more engagement than those without images.
LinkedIn posts with images generate a 98% higher comment rate.
Video generates 80% more conversion.
According to Cisco, around 78% of all data traffic in 2021 will consist of videos.
7 Effective tips for your visual content marketing
1. Always think about including an emotional photo, an effective infographic, a funny meme or a tutorial video in each of your posts.
Choose images that are easy to understand
2. Stock photos can be suitable for some purposes, but they often appear very common and impersonal. Make sure you use impressive photos and images that add value to your content and that simplify and convey your message.
3. Images and videos are good storytellers: A short documentary video, a funny meme, or an emotional photo with a quote can tell your story, depending on the context in which they are used.
4. Use different image types and formats
Always think about how you can visually present or support your content.
Turn facts and statistics, processes and procedures into graphs and illustrations.
Create photos of the products you mention and include them on your post.
Add screenshots or screencasts to your tutorials to show how to do it.
Summarize the most important facts and stats in a compelling infographic.
Create a graphical checklist or a visual summary of your post.
5. Optimize your images and videos for SEO
Search engine optimization (SEO) technologies have evolved to get a better understanding of the components of images, resulting in more reliable results.
Optimizing your images and videos with keywords and descriptions makes your visuals ready for visual searches in search engines like Google, Yahoo, or Bing. Visual search results can account for up to 10% of the total traffic. The image description should include your focus keyword and reflect the content of the image.
An important attribute for the indexing of images is the so-called ALT tag in the source code. Make sure you always include the ALT attribute to describe your image using a strong description and your keywords.
Add social media buttons to your visuals
You should make it easy for your blog or website visitors to share your images on social media channels. This is especially useful for your infographics and other shareable images, videos, and graphics.
Social sharing buttons for your images make it easy for your audience to share your images by clicking on the social networks of their choice.
6. Share all your images and videos across your social media channels
Social media cross-promotion helps you grow visibility for your content. If you create multiple images for your content, these images help you with more options to share your content and convey your message.
Share your content with link post and with image post
If you share a blog post or any other content article on social media and use the link to your post (link post), only your featured post picture will be shared. If your content contains multiple images or videos, then use all these visuals to reshare your content as image posts over a while.
With a combination of link posts and image posts, you can create more variations for your social media updates and extend the lifetime of your blog post.
7. Create a social media cross-promotion plan for your content and visuals:
Share your post with your featured image on Twitter, Pinterest, Instagram, Facebook, Google+, and LinkedIn.
Share your blog post to relevant groups and communities on social media but share them on different days and times and use different messages tailored for each group.
Share your blog post with your focus image or your infographics in special interest communities such as Reddit, Medium, or Quora.
Schedule your posts at the best times for each network and for days, weeks, and month to extend the lifespan of your posts.
Visuals are very important for your content marketing success. Images capture attention, increase engagement. Optimizing your visuals for SEO and social media helps you to get more results in organic and visual search.
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