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Why You Need Quality Articles to Generate Traffic and Sales
Articles. One of the easiest ways to promote your website, to generate traffic, and increase your sales.
How does this work?
Write articles relating to your website and submit them to free content submission sites (Article Directories). Easy to do, takes little time and can increase your website traffic, sales and of course, your income.
How can articles boost traffic and income?
The article on the free content site contains a link to your website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.
If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.
As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.
The more backlinks the website has, the more importance search engines attaches to it. This will then increase your website’s placement in the search results. Higher rankings on Google.
If your site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might need what you are offering in the future.
Some already have specific things they need on their mind but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became enticed by your promotions.
Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own websites topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.
No effort on your part was used to bring them to your site. Just your published articles and the search engines.
This is the reason why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion (marketing).
Getting their site is known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.
The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.
If you think about it, only a few minutes of your time is spent on writing one article and submitting to a free content site. In the shortest time also, those are distributed to more sites than you can think of.
Even before you know what is happening, you are getting more visitors than you previously had. More visitors, more traffic.
If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.
Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity, and interest. Before you know it, you will be doubling and even tripling your earnings.
Article Marketing Tips: How to Increase Traffic and Sales
One of the most powerful ways that you can achieve this is through quality article marketing, which will allow you to generate traffic and sales.
The first step in the process of article marketing is to develop a quality and informational article. This article should provide value in some form, and should be written strongly enough that it helps to build credibility.
A written article is one that makes sure your readers won’t just skim it. By providing an easy read, you will be able to engage your potential customers, giving them a reason to want more.
Your article needs to be capable of offering some form of value. This is the basic principle behind the concept of online article marketing.
Quality Articles Effect – Credibility and Trust
The result of a quality article providing value is credibility and trust. Credibility may be a subtle concept, but it is vital if you are looking to drive large traffic numbers to your website or your affiliate products.
Some of the best ways to build credibility and trust through your article marketing are to inject your experience into the articles that you write, provide references to findings from professional studies, offer facts, provide industry expertise and quotes and so on.
Once a compelling article has been written for this form of marketing, you can weave in some kind of reference to your products or services. You must take this step in a modest way. Give value, not a hard sell.
You should not have to incorporate in a hard sell, because this doesn’t seem to work. Just write an informative article, provide something valuable to the reader, and then use your credibility as a way to generate traffic and sales.
If you gain their trust they will buy from you. A very simple principle of effective article marketing.
P.S.
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The Power Of Web Analytics: The Reason Why You Need a Tracking Software
Who are your customers? Who is coming to your site? How many of them are purchasing services or products? How to improve your website?
If you don’t use web analytics to track the behavior of traffic to your site, then you won’t know the answer to any of these questions!
If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site.
You need to know what is effective and what isn’t. This is the reason why you need a tracking software
How do you analyze traffic?
The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is when a visitor comes to one page on your site and doesn’t explore further before leaving.
If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors or more a day. What you need is targeted traffic, visitors who land on your site and stay there. Your Target Audience.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is to check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine?
You may be paying for advertising on a site that is creating traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money.
You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for backlinks in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once?
With this information, you will be able to use web analytics to further figure out what your site needs to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business.
In fact, it is the important point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to increase your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics.
Without accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals.
After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that are not working and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Now you know the power of web analytics and the reason why you need a tracking software. Take action today and analyze your website and your traffic.
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8 Local SEO Tips You Need to Know [Infographic]
6 Content Marketing Trends: What You Need to Know and How to Grow Your Business
Content marketing is a necessity and a very effective tool for marketers and businesses. Don’t forget, without content, you can not promote your products or services. The online world can not exist without content (articles, videos, images, photos, infographics, etc,).
Here are some content marketing trends you need to know about.
1. Content Personalization – Personal Marketing
Content personalization is the process of gathering and analyzing data about your audience to deliver content that meets their needs or interests.
The personal experience allows you to speak to the heart of specific visitors at their exact level of brand awareness. You drive them into your marketing lifecycle much more effectively than a static page with content that targeting everyone.
About 62% of marketers currently use the most common form of content personalization, segmentation, to provide better experiences for their audiences.
2. Virtual Reality (VR) and Augmented Reality (AR) – interactive content
AR and VR technology have become more effective and popular. For those who don’t know, VR (virtual reality) is when you are immersed in a totally-new, made-from-scratch virtual world. AR (augmented reality) is when the real world around you is augmented, or enhanced, with digital features.
Also, mobile technology for both AR and VR is more accessible – and cheaper – than ever. Those willing to dive in and play around with interactive, immersive content will benefit more.
Content marketers have the ability to create their own AR filters for Snapchat, Instagram, and Facebook. VR platforms like Rec Room, VRChat, and even Fortnite are becoming places where people gather to chat, hang out, and socialize.
3. Visual Social Media
With the growth and popularity of visual social media networks like Instagram and Snapchat, social media move closer to image-dependence. People prefer sharing their lives through visual media, and they love having conversations through pictures and video.
73% of US adults say they use YouTube, which outstrips even Facebook (69%) as the most-used media platform. Instagram comes in third place, with 37% of adults reporting usage.
Content with images gets 94% more views than content without.
4. Storytelling
Telling great, engaging stories will never go out of style, and that remains true for content marketing as well. These days, most marketers are realizing that they need a clear story that resonates deeply with their audiences.
It doesn’t have to be a brand story, either. Sometimes, the most successful storytelling in content marketing revolves around the customer as the protagonist, and how the brand helped them reach their goals or solved their problems.
Stories bring people together, uniting us around common, universal themes of humanity. Good stories pull at your emotions, make you think and feel.
5. Voice search
By 2020, voice and image search will account for half of all searches on the internet. That amounts to about 200 billion voice searches.
Content marketers can’t ignore how popular voice search is becoming. You need to think about optimizing content for more direct queries and questions. How can give your audience who use voice search the answers and information they need.
6. AI and Chatbots – Conversation with Customers
Artificial intelligence is another technology very popular and keeps growing. More and more AI chatbots handling 1:1 conversation with customers.
It’s not human-caliber conversations, but scripted chats with bots responding to common customer questions, problems, and inquiries.
By 2023, chatbots are projected to drive $112 billion in retail sales. That’s because consumers are getting more comfortable interacting with chatbots. chatbot AI is getting better, and businesses that implement chatbots in some areas of customer service will cut costs and increase profits.
Now you now the new content marketing trends. It’s your turn to take action now. Use these trends to grow your business and make more money.
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