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7 Effective WordPress Tips You Need to Know

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7 Effective WordPress Tips You Need to Know
7 Effective WordPress Tips You Need to Know

 

WordPress is a very popular platform, especially for bloggers. This platform powers 14.7% of the top 100 websites across the globe.

On average, 17 new posts get published on WordPress every second. In a month, WordPress is searched on Google more than 37 million times.

WordPress is a powerful CMS platform. More than 19.5 million sites across the world use this platform.

Launching a new website can be intimidating if it’s your first time. If you learn some tips and tricks on WordPress, it will make your life much easier.

Here are 7 effective tips you need to know about WordPress.

1. Web Hosting Plan

WordPress is an open-source CMS (content management system). It’s a very effective tool for creating and managing websites. You can use WordPress to build a personal blog, business website, eCommerce store, etc.

But the platform itself does not host websites. There are many web host providers for your WordPress site.

You can use any web hosting provider that meets the WordPress minimum hosting requirements. Your host needs to have a PHP version of 7.3 or higher. It needs a MySQL version of 5.6 or higher. Your host also needs HTTPS support.

When it comes to web hosting, there are lots of different options to choose from. After you find the best web hosting provider, you’ll also have to determine the type of hosting you need.

Shared hosting, VPS hosting, dedicated servers, and cloud hosting are the most popular options.

Choosing the right plan and host from the beginning is crucial. You must find a plan that gives you enough resources to meet your traffic needs.

Picking the wrong hosting plan can end up causing slow loading times, crashes, and downtimes. Plus, changing hosts down the road can be a pain.

2. Choose a Quality Theme for Your Website

The options are many options when it comes to picking a WordPress theme. You can browse options from the WordPress theme directory.

However, too many people make the mistake of rushing when they pick a theme. That’s not going to benefit you at all.

There are tens of thousands of themes out there. Not all of them are offered directly from the WordPress theme directory.

Resources like ThemeForest have nearly 46,000 themes to choose from.

Your theme should also be based on the type of website you have. For example, the best WordPress themes for blogs will be different than the best eCommerce WordPress themes.

That’s why you should always look at the live demos of themes. It will give you a chance to try a theme out before you install it. This way you’ll be able to get a better idea of the look and feel of a theme from the user’s perspective.

Important tip. You need to make sure that any theme you install is mobile-responsive. Don’t forget that Google loves mobile-friendly websites!

3. Use Google Analytics – Data Metrics

It’s impossible to know how well your site is doing unless you can measure its performance metrics. WordPress alone won’t give you enough information.

But by installing a Google Analytics plugin, you’ll be able to get added insight into how site visitors are behaving on your pages.

MonsterInsights is a top option to consider for this.

The plugin has more than 2 million active installations. It’s the most popular Google Analytics plugin on the market today.

After installing this, you’ll have access to audience reports, behavior reports, content reports, and eCommerce reports (if applicable).

The best part about using a Google Analytics plugin is that you’ll be able to view all of your data directly on your WordPress admin dashboard. It’s better than having to bounce around between multiple sites and platforms to access this information.

4. You Need an SEO Plugin

Without a proper SEO strategy, your WordPress site won’t get much organic traffic. This is crucial for survival in today’s online world.

You can’t just assume that your content alone is good enough to bring people to your site. You need to optimize your site for SEO.

5. Attention! Don’t Install Many Plugins

You need to limit your use of plugins. Common Mistake, especially for beginners, Install only the necessary plugins!

Google Analytics and SEO plugins are necessary, as with some other plugins to add functionality to your website. There are great plugins for things like:

Caching
Forms
Directories
Memberships
Popups
Backups
Security

You don’t need a plugin for every category. If you’re not going to add popups to your website, you don’t need a popup plugin. Don’t install a booking plugin unless you run a business that would benefit from it.

Installing too many WordPress plugins can make your site slower or even collapse your website!. Adding the extra code associated with a plugin can weigh down your website.

More plugins don’t necessarily translate to a better or more functional website. So just don’t go overboard when you’re installing them. Limit plugins to ones that you’ll need and use.

6. Compress images

Images are another way to slow your website down. But that doesn’t mean you should shy away from using lots of images in your content.

You need to use as many images as possible, all over your website. Incorporate them into your blog posts, use them on landing pages, add them to product pages and descriptions as well.

But you need to know that media files are large and result in slower loading times. That’s why every image should be compressed before it’s published.

7. Website Security – Very Important!

It’s so common for websites to use this platform, it’s also common for hackers to target WordPress sites.

You need to update your WordPress version whenever a new one comes out. This will help you avoid some bugs and hackers. But that alone won’t be enough to keep your site secure.

The first thing you should do is get an SSL certificate. This will encrypt information on your site, including sensitive details like customer data. The best web hosting services will usually include an SSL certificate.

You should also be backing up your site regularly. If something goes wrong and your content gets lost, you don’t want to be forced to start over from scratch. There are plugins you can install for backups, as well as plugins made for enhancing your site’s security.

WordPress is one of the best content management systems (CMS) on the market today. It’s easy to use, and extremely useful for nearly every type of website.

However, WordPress isn’t a set it and forget it platform. You need to manage your website. Also, you need to learn the new trends in WordPress.

With so many different features, functions, and add-ons to take advantage of, it can be a bit overwhelming at times. But don’t let yourself get distracted. If you follow these simple WordPress tips you can create a very effective website.

The first step to success. Take Action Now.

P.S.

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7 Effective Link Shorteners: What You Need to Know About

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7 Effective Link Shorteners: What You Need to Know About
7 Effective Link Shorteners: What You Need to Know About

 

There are many reasons why you need to use a link shortener. Link shorteners (URL shorteners) help keep your links tidy, more effective, and on-brand. Some of the best link shorteners will also offer some other important features.

If you’re looking for a link shortener to use on your site and your social pages, here are 7 effective link shorteners you need to know.

Why Use a Link Shortener?

Often online marketers or merchants use link shorteners to hide or mask original website addresses. Or, if they’re working with an unusually long URL, they use them to simplify the web address.

Sometimes URLs are very long! Long links on Facebook, Google, Twitter, or whatever other ad platforms you’re using can look spammy so this is where link shorteners come to help you.

Alternatively, you may need a shorter link if you’re a report writer or giving a presentation or using the link in media campaigns. It’s very effective to have a link that’s quicker for your audience to note down. A short link it’s more memorable than something long and complicated.

In addition to all of this, link shorteners look great in social bios. Who wants to see a very long web address?

Also, there’s link retargeting or marketing retargeting. If you’ve ever wondered why you’re inundated with ads right after viewing a product online. like a pair of shoes, a dress, or a holiday resort (link retargeting is the answer).

It’s when a piece of code is added to your business’ website so that when visitors go there and then leave, you can then retarget them with ads at a later date.

Let’s take a look at some of the best and effective link shorteners on the market.

1: Bitly

Bitly is a very popular choice, so much so that if you’ve already done a bit of research, you’ve probably heard of them. Bitly also integrates with other software platforms such as Zapier, Hootsuite, and Buffer which makes them a popular choice.

Essentially, Bitly is a good option for businesses because it’s quick and easy to shorten long links.

There are two versions: The free option, and the paid-for package.

The free version only allows you to create 500 branded links and 10,000 unbranded URLs plus you also get access to analytics about your top referrers. The free option is an excellent choice for a solo entrepreneur or small business.

The paid option starts at $29 per month, which entitles you to 1500 branded links and a free custom domain or they do a custom version with bespoke prices that include virtually all the branded links you’d ever need plus multiple custom domains and campaign management.

What makes Bitly one of the best link shortener services is that their dashboard is intuitive and very user-friendly. You can use it to see your click-throughs, statistics, and geographical information about where your visitors are so you always have a birds-eye-view on your links.

2: Capsulink

Capsulink allows users to create custom-branded short links within seconds. Plus, their dashboard makes it easy to view and track visitor location, dates, times, and so on.

One of its most important features is that it repairs broken links so your short links won’t lose traffic. You can also access analytical tools and branded domain names with your Capsulink account which is what allows you to create those all-important branded links for your marketing campaigns.

They offer an excellent free plan that includes 5000 clicks per month, which is way over what other link-shortening programs offer! You also get as many URLs shortens as you like and access to basic statistics.

The one major downside, however, is that you don’t get a custom domain but that’s pretty standard across all link shortening service free plans.

The cheapest paid-for plan starts at $5 per month and the most expensive comes in at $300. Capsulink says its most popular plan is its $40 a month bundle which entitles you to three custom domains, 3000 short links per month, 500,000 clicks per month, and 500 smart URLs.

You’ll also get all the features included in the $5 option, like the Facebook debugger tool and password-protected links.

3: PixelMe

PixelMe is an all-in-one marketing platform because they offer more services, not only short links.

They allow users to add a pixel to every link shared which means you can retarget website visitors with valuable content. You can add retargeting pixels from Twitter, Facebook, Linkedin, Pinterest, Linkedin, and Adwords platforms.

Another feature they offer is that you can also track your clicks using their analytics.

PixelMe is more expensive than most, starting at $65 per month and going up to their Business plan at $249 a month. Their most popular package is $124 per month. All programs provide you with QR codes, unlimited retargeting pixels, an infinite number of shortened links, and much, much more.

4: Rebrandly

Rebrandly integrates with Zapier, which in turn allows for seamless connections with other extensions like Firefox, iOS App, macOS App, and the Android App.

They also offer a free plan which provides you with five custom domains, 5000 tracked clicks per month, and 500 branded links. After that, you need to sign up for a paid-for plan.

The paid-for plans start at $29 per month and go up to their most popular option at $69 a month, then skyrocket up to their Premium bundle at $499 a month. There’s also a custom priced option for larger enterprises that you’ll have to contact Rebrandly directly to get a quote.

In short, the more you pay, the more branded links, custom domains, and trackable links you’ll get.

5: Poplink

Available as a Chrome extension, Poplink allows users to add tracking metrics and retargeting pixels to their shortened URLs. You can also pull content through an RSS feed and there’s an option to edit the shortened link before you use it. You can even add a description, headline, and pictures!

Poplink also offers a free plan with a small number of monthly clicks. Paid-for prices start at a very reasonable $15 per month. The only other pricing alternative is a one-off payment of $195, which grants lifetime access.

The difference between the free and paid-for packages is unlimited links and promotions, infinite custom domains, and SSL certificates.

Every other feature is included with the free version, including:

An analytics dashboard
Retargeting pixels
RSS feeds
UTMs
Root domain redirects
Unlimited SSL certs

6: RocketLink

RocketLink is not only a URL shortener but also a link retargeting platform as well. With their platform, you can add retargeting pixels and your call-to-action buttons to your branded links. They offer a whole host of features including custom domains, retargeting pixels, call-to-action overlays, custom thumbnail appearances, UTM tags, custom 404 redirects, analytics, and QR codes.

They offer three pricing plans, the Lift Off-plan at $19 per month, the Space plan at $29 per month, and the Galaxy bundle at $69 per month.

The three plans offer unlimited clicks per month but the number of links, custom scripts, pixels, and custom domains varies a fair bit.

7: Sniply

Not only does Sniply shorten links but the service also allows users to include a call-to-action with the link. This is done through a call-to-action button.

This is how it works: When you share a link, viewers see a call-to-action button that redirects them to whatever you’ve linked to. This could be your website’s homepage, an affiliate landing page, a product page, etc, the choice is yours.

This tool is excellent for increasing conversion rates.

Prices for Sniply start from a free 14-day trial and go up to a paid-for plan costing $29 per month. Their most popular package is the Pro plan at $79 a month. There’s also a $149 Business plan and a $299 Agency plan.

The basic program allows for 5000 clicks per month, but the figures leap right up to 20,000 with the Pro plan.

Important tip. First, make your research and then decide which link shortener is the best for your business. Also, if you have a WordPress website or blog there are free plugins to shorten your links.

P.S.

FREE TRAINING: How to Make Money Online

“How to Earn a 6-Figure Side-Income Online”

Free Training Series Reveals Everything, Step-by-Step http://bit.ly/2XFoEIV

Why You Need a CDN for Your WordPress Blog? [Infographic]

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Why You Need a CDN for Your WordPress Blog? [Infographic]
CDN is short for Content Delivery Network which is a network of servers that deliver cached static content from websites to users based on the geographic location of the user. A CDN can make a huge impact on your website.

Pinterest Stats You Need to Know: Opportunities and Business Marketing

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Pinterest Stats You Need to Know: Opportunities and Business Marketing
Pinterest Stats You Need to Know: Opportunities and Business Marketing

 

Pinterest is a very effective social media platform. Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or planning outboards for visual inspiration.

With more than 175 billion Pins to browse through, there are opportunities for every type of brand on Pinterest.

So, how useful can the platform be for your marketing campaigns?

Pinterest stats you need to know.

1. Pinterest has 291 million monthly active users

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. Over one-third of Pinterest’s current monthly active users are from the U.S., so there’s room for international audiences as well. According to Pinterest statistics from the brand in 2018, about 80% of new sign-ups came from outside the U.S.

The channel has an awareness reach of 72% as of February 2019.

Pinterest has the potential for both local and global companies alike. With a little help from a tool like Sprout Social, you may even find out exactly where your audience comes from and tailor your content accordingly.

2. Women on Pinterest power buying decisions

As of 2019, 79.5% of Pinterest users are female, according to Statista. The male audience share has also increased over time from 14% in 2013 to 20.5% in 2019.

Considering the power of Pinterest as a platform for showcasing products, these demographics are significant. Women ages 25 to 54 make 80% of the buying decisions in U.S. households.

According to Pinterest, these “deciders” on the platform see Pinterest as a valuable part of their purchasing journey. On Pinterest, users plan ideas, visualize their future and strategize about their goals.

83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook
43% plan on getting their ideal home within the next five years
1 in 2 plan on taking a vacation in the next 6 months

Moreover, these Pinterest shoppers invest in what they’re passionate about.

52% use their platform to develop their knowledge of great food and drinks.
70% use Pinterest to find accessories, watches, and jewelry.
Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months.

If your company has a visual marketing strategy, Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend.

3. 50% of millennials use Pinterest every month

One out of every two millennials uses Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin.

47% of millennials on Pinterest purchase something they interact with.

Fortunately for your strategy, most Pinterest users are all but passive consumers of content – more than 75% of saved Pins come from businesses. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform.

4. 27% of marketers are already using Pinterest

27% of global marketers are already using Pinterest for promotion.

For brands, educational content is particularly useful on Pinterest. People love shopping around for new ideas when there’s plenty of tips and insights to go alongside them. This channel is an excellent place for wedding brands, niche companies and more to show off what makes them unique.

Audiences are just as interested in discovery through Pins as well – 51% of women Pinterest users have found new brands just by browsing Pinterest.

5. Pinterest users actively research purchases

Pinterest isn’t a platform that only rewards great photos. Many users are actively looking for information and inspiration.

Ninety percent of weekly users turn to Pinterest to help them make their purchasing decisions – either immediately, or when planning for later purchases. Additionally, 55% of Pinners log onto the site specifically to find products.

These factors help make Pinterest nearly four times more effective at generating sales than other digital campaigns.

Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest. Sixty-seven percent of users say they use their smartphone app when shopping in brick and mortar stores.

6. 78% of users say content from brands is useful

On most social media channels, it’s crucial to find a balance between promotional and engaging content. The good news is that since Pinterest is so focused on ideas and themes, you’re competing less with posts from your audience’s friends and family. More often your followers are looking for your content.

The key to making the most out of this brand-loving audience is to figure out how to use Pinterest effectively. For instance, Pinterest Promoted pins often make up a valuable part of a user’s feed.

Half of Pinterest users say they buy something after seeing a promoted Pin, and 78% say content from brands is useful.

Start by making sure that you’re creating content that’s relevant to your target audience. It’s also helpful to use Pinterest analytics to determine exactly what your audiences are responding to.

7. 80% of Pinterest users access the channel via mobile

Like much of today’s online activity, there’s a growing demand for mobile access on Pinterest. Users prefer reaching the platform via their smartphones, specifically 80% of Pinterest users are using it on their phones.

For brands, this means that it’s essential to understand the needs of your users when creating content. Keep your material clear and easy to read on smaller screens. Remember to stick with high-quality images and the correct specs for the platform to make your pins stand out.

With the right approach to Pinterest content, you can get your audience to stop scrolling and explore your brand’s content in depth.

8. The average time spent on Pinterest is 14.2 minutes

Pinterest statistics suggest that the amount of time you have to capture your customer’s attention is growing. The 14.2 minutes spent on Pinterest per session is a significant opportunity to earn your audience’s interest.

To make the most of the time that your audience is spending on Pinterest, make sure that your content is as engaging as possible. If you convince your customer to Pin what you’re sharing, then they’ll come back to it time and time again. They may even share your information with more users too.

9. By 2020, Pinterest ad revenue is projected to surpass $1 billion

The overall value of Pinterest is dramatically increasing, so if there were ever a great time to get involved with Pinterest, now would be it.

The reach of the platform has made it especially appealing to advertisers.

Pinterest also broke down top trends for 2019 in health and wellness, hobbies and interests, momentous moments, food, home, men’s and women’s style, beauty and kids and parenting, giving brands from various industries a great starting point for the year ahead.

Pinterest and Business Promotion

This year’s Pinterest stats show that the users of the platform are dedicated shoppers, with a desire to dig into social content. companies can create highly engaging visual content that puts their brand in front of some of the most motivated shoppers.

Source https://sproutsocial.com

P.S.

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