Tag Archives: words

The Big Secret of Marketing: 2 Little Magic Words That Can Make Miracles

The Big Secret of Marketing: 2 Little Magic Words That Can Make Miracles

In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie’s second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.

Carnegie said there is only one way to get anybody to do anything — by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they and all human beings crave: honest and sincere appreciation.

The Two Little Magic Words

The big secret of dealing with people (or customers) is often overlooked or forgotten. It’s simply saying “thank you” consistently, personally and, above all, sincerely. These two words can make miracles because customers want to feel important.

Saying “thank you” is an act of kindness, besides. But don’t say “thank you” for the sake of flattery. It must be sincere. As Ralph Waldo Emerson once said, “You can never say anything but what you are.”

“Thank You” Promotes Referrals

First you must provide a valuable product or service for customers. But perhaps you can make an even bigger difference in their minds by your continued interest after you’ve delivered the product or service.

Each customer has a different level of satisfaction with your products and services. However, all customers to whom you say “thank you” are satisfied that they’re important to you. This can determine whether you’ll continue a relationship with them and get referrals.

“Thank You” as Direct Mail or E-mail

If you’ve never used direct mail and are considering it, start a thank-you correspondence program. If you’ve used direct mail or e-mail but haven’t sent thank-you letters or e-mails, start now.

The thank-you letter or e-mail to your customers is targeted (you know them, they know you), personal and effective. It’s guaranteed to receive a positive response.

It’s a pleasant surprise if it’s snail mail. They see your envelope. They think, this must be something for me to review, to sign, or worse a bill. Surprise! They’re appreciated; they’re important. And you’re the one telling them so.

Write a thank-you letter or e-mail at every opportunity. But don’t send one with an invoice or other correspondence. Always send it separately.

Writing the Thank-You Letter or E-mail

The thought behind a thank-you letter or e-mail may seem simple, but writing one can be tricky. Here are 9 tips for writing a winning thank-you letter or e-mail:

1. Keep it brief. A half dozen lines (or fewer) are sufficient.

2. Make it sincere. This is crucial. If you aren’t careful, it can sound awkward, even when you’re trying to be sincere.

3. Start with “thank you.” Dear Ms. Johnson (or first name, if appropriate): Thank you for …

4. Make the tone warm, but professional. Be friendly, but keep it businesslike.

5. Reinforce a positive. Jog their memory of a positive aspect of the relationship.

6. Offer your continued support. If I can help, please call …

7. End with “thank you.” Thanks again for …

8. Use an appropriate closing. Sincerely, Best regards.

9. No ulterior motive. Make it a pure “thank you,” otherwise sincerity is jeopardized.

Remember: Saying “thank you” is part of building strong customer relationships over time. Use these two magic words consistently and watch your repeat business and referrals grow.

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How to Use the Power Of Words and How to Increase Your Sales

How to Use the Power Of Words and How to Increase Your Sales

So you have this great web site, and now you want to sell a ton of products on line. How can you kick up your web site’s performance and double your sales? The answer is, you must kick it up with some hype. The hype is how the best on line marketers make a fortune on line. If you don’t believe me have a look at some of the best on line salesmen. See the ad they use to promote their products, and buy the product.

If you do that you’ll find yourself believing that hype sells more.

Who are the masters of hype? Those people you see on infomercials they sell products by convincing people that the product they are selling is the best product in the world. When the product is bought, what you really have is just another set of knives. They might be nice but they are not that great.

What do all the best Internet marketers have in common? They all use the power of words to sell their products. For instance is it better sell more products on line, or is it better to sell products like crazy on line? Do you want to see profits on line, or do you want to see massive profits on line? Can you see the difference in the two lines? Is it better to increase your sales, or is better to double your sales? Okay now I think you are starting to see the picture.

The next time you see an ad on line that has you thinking I want to buy this, take a deep look at the description words that are used in the ads, you will see that the best written ads have powerful words that sell the products, or services. The real Gurus learn how to kick it up a notch and sell like crazy using nothing more than power selling words.

Selling on line is a lot different than selling at the store. The visitor has only words to go on, and maybe a picture, or two. So if you are a web site owner do a better job to describe the products use powerful descriptive words.

What kind of words did I say to use? Powerful descriptive Words.

Here is an example of how to kick your sales letter up a notch. There are 2 sites, both of these sites are offering to build web sites for their customers.

Site one writes: We’ll build you your very own web site for 65$ guaranteed to satisfy!

Site two Writes: We’ll build you a professional custom made web site for 85$ To your Guaranteed satisfaction! For a limited time we will also take off an additional 20$ dollars.

Do you see how the descriptive words has jazzed up the offer? Site 2 has convinced me to buy from them. The fact that they will build me a “professional custom made” web site as opposed to my very own web site. Means all the difference! They are also giving me a deal, 20 dollars off the price of 85$. WOW I am in Sign me up! When ever possible make your customers feel happy about getting a deal. Almost every one I know loves a bargain.

No matter what you are selling you can make or break a sale with words.

At every cost use power selling words. You will see that your offers will stand out, and that more people will want to buy from you as opposed to your competitors. Here are a few techniques you ban use.

1. Ask yourself what are people looking for when they buy a certain product.

2. Write down as many descriptive words as you can think of. (these should be words that sell the product)

3. Write down a general offer.

4. Plug in your your descriptive words before the product remember to use words that are powerful, and that sell the product!

5. Ensure that you make you buyer feel that they are getting a bargain.

Alright now it is time to put those words into action.

step number 1 the product: web site I will build you a web site.

What do people want from a web site. They want it to look good, sell the products, deliver a certain message,look a certain way, find bargain prices. etc..

Step 2 description words: professional, customized, content rich, etc…

Step 3 the offer: we’ll build you a web site for $65

step 4 Plug in descriptive words: We’ll build you a professional customized web site for the low price of 85$.

Step 5 Give them a bargain: “We’ll Build You a Professional Customized web site for the low price of $85. Your Satisfaction is Guaranteed. If you act now we will take off 20$ from the $85.

Okay so now you have it. Next time you find yourself trying to sell another product on line try to describe it’s most valued traits, and send it home with the buyer!