Word of Mouth Marketing: 5 Strategies to Grow Your Business in 2022 [Infographic]
Do you know how to grow your small business with word of mouth (WOM) marketing? Want to know how to use word-of-mouth marketing to generate new leads and sales?
Word of Mouth Marketing: 5 Strategies to Grow Your Business in 2022
Here are some strategies you need to know.
Get authentic testimonials Use a website rating and review tool Implement a referral campaign Build relationships with influencers Encourage user-generated content (UGC)
Why Is Word-of-Mouth Marketing So Important?
Word-of-mouth marketing is important as it is an effective way to increase sales, promote products and services, increase brand recognition, and build customer loyalty.
Many companies employ strategies that prompt customers to recommend their services and/or products and share positive experiences.
Studies show that most people trust the advice of family and friends, and focusing on word-of-mouth marketing can be more beneficial and cost-effective than other forms of marketing.
Word of Mouth Marketing: Stats You Need to Know [Infographic]
Do you want to improve your marketing strategy? Do you know why word of mouth (WOM) it’s crucial for your marketing strategy? Here are some stats you need to know about word-of-mouth marketing.
Word of Mouth Marketing: Stats You Need to Know
Here are some statistics.
General WOM stats Sources of recommendation Who seeks recommendations? The power of recommendations The power of a personal connection
Statistics show that between 20% and 50% of all purchasing decisions are a result of word-of-mouth marketing. But many marketers have not mastered this ancient art.
Word-of-mouth encompasses some subcategories – viral, referral, video, influencer, and blog marketing, which integrate with offline marketing tactics as well.
It is a crucial component of organic growth since a customer talking about their positive experience with your products or services is worth 10 times more than anything you wrote or said yourself.
Statistics show that 92% of Millennials trust WOM when making purchasing decisions regarding clothes, electronics, and packaged goods. Also, Baby Boomers rank recommendations as a number one influence when it comes to purchasing big-ticket items, such as real estate or cars.
Word-of-mouth happens every day, everywhere, at all times. People are not only limited to face-to-face interactions and (mobile) phones, but they also exchange opinions via email, blogs, forums, and many more.
Social media platforms allow word-of-mouth to travel fast, and as such represent incredibly rich sources of information, both for potential customers and businesses.
You can monitor what is being said for marketing purposes, engage in product-related discussions, generate buzz, and so on.
These days consumers trust online customer reviews and personal contact equally.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business
Word-of-mouth marketing (WOM) is the older form of advertising and marketing. WOM was the only way to share news and gossips in the ancient era. Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, etc.
Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.
Word-of-Mouth Marketing: How to Promote and Grow Your Business
Here are some strategies for the word of mouth marketing and how to promote and grow your business.
The power of word-of-mouth recommendations is pretty huge. Word of mouth can generate traffic, leads, and sales for your business.
2 Popular Types of WOM
a) Organic Word-of-Mouth
Organic word-of-mouth marketing occurs when your customers are happy with your service and become your advocates. They recommend you to friends and family because of the great experience with your products and customer service.
This type of WOM is free. All you have to do is focus on providing an excellent customer experience.
b) Amplified Word-of-Mouth
Amplified word-of-mouth marketing is to use strategies that prompt new or existing customers to promote your business.
The Benefits of Word-of-Mouth-Marketing
Humans are social creatures, and we trust opinions and recommendations from other people.
So this is the reason why 92% of people trust recommendations from friends and family, and 88% of shoppers read online reviews before buying a product.
Also, 85% of small businesses get discovered as a result of WOM recommendations.
Like most online marketing forms, WOM works best when you have an effective strategy.
Here are some strategies you can use
User-Generated Content
User-generated content is when customers publish online content that supports your content marketing strategy or plan.
This is great because it requires minimal effort from you. It’s free advertising for your business.
Create Viral Content (Video) on Social Media
Another great way to encourage WOM is to create engaging, shareable, viral content for social media. Video is the best tool to use.
Stats show that 92% of users that watch an engaging video on their mobile device will share it with others. (friends, followers, etc.)
Start publishing shareable videos on social media now.
Influencer Marketing
Influencer marketing is huge these days. Influencers are individuals (marketers, TV stars, models, actors, etc.) with large numbers of followers within their niche.
Usually, these followers trust their opinions and follow their advice. If an influencer recommends your product, their audience is likely to buy it.
The key to influencer marketing success is to create an authentic marketing strategy.
You need to have loyal brand ambassadors to represent and promote your products.
Referral Marketing
Referral marketing is about when an individual share a positive opinion about your product with others.
Stats show that 85% of clients are happy to provide companies with a referral if they receive a positive experience.
It’s important to have high-quality customer service and consumer experience to generate more sales. You need to ensure that shoppers have a positive interaction with your brand.
Build Long-Term Relationships
It’s important to build a long-term relationship with your customers. You need to ensure that every interaction customers have with your company is polite, efficient, and fast.
Also, check if it’s easy for customers to contact you with their questions or concerns.
You could even set up an online help center or a chatbot where customers can access self-help resources and answers to their queries.
Start A Blog
Blogging it’s one of the most affordable and effective ways to boost your SEO and establish yourself as an authority in your niche. Also, blogging allows you to show consumers you know what you’re talking about.
Use proven content marketing strategies to grow your blog. You need to use relevant keywords and phrases that will attract organic searches.
You can create blog posts with guides, listicles, and reviews. Also, if you have the budget, you can find professional services if you need to outsource.
It’s essential to create high-quality content to achieve higher rankings and SEO success.
Word-of-mouth marketing is still one of the most influential and long-lasting (Evergreen) marketing strategies. But you need to provide high-quality products, excellent customer service, and a top-notch consumer experience.
It’s essential to satisfy your customers. Don’t forget that your customers are your business, not you! No customers, No sales, No business. Very Simple!
Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, or event.
Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.
There is a simple secret in marketing: Your biggest marketing asset is your existing, loyal, customers.
Here are some benefits and strategies about word of mouth marketing you need to know.
These days many businesses are spending a lot of money on advertising but they ignore their loyal customers.
The power of word-of-mouth recommendations is huge. Word of mouth can generate traffic, leads, and sales for your business.
People trust what others have to say, which means when they hear about something from a friend they’re more likely to buy.
Word of mouth marketing isn’t just about getting customers to talk about your brand. It’s about turning your customers into raving fans.
Word of Mouth Advertising
Word of mouth advertising can result in the same impact as word of mouth marketing but typically involves payment to an influencer. Word of mouth advertising is a form of paid advertising.
Benefits of Word of Mouth Marketing
Here are some benefits you need to know.
Free Marketing: Word of mouth marketing is free. But you need to attract more customers and build a strong relationship. if you’re offering a shopping experience worth talking about, many customers will start talking about your brand to their friends.
More Sales: Also, you will get a few sales from the customer who recommended your brand. Because if a customer loves your brand enough to recommend your brand to their friends, they’ll likely keep shopping with you.
Brand Growth: Word of mouth marketing has a viral marketing element to it. If you build an effective experience for your customers, a happy customer may help your brand go viral.
When starting word of mouth may only lead to a couple of sales. But as your brand grows you might notice that more people start tagging friends on your social media posts, and promoting your business.
Why is Word of Mouth Important?
There are many benefits of word of mouth marketing but why is it so important? Stats show that more than half of all consumers (60%) share their positive experiences with a company on social media.
This means that after buying from your store or interacting with your brand, your customers are engaging in word of mouth promotion online.
Important Tip. A satisfied customer is your best, free, live, advertisement!
Word of mouth marketing can be a powerful way to build your brand, grow your customer base, and increase sales!
Word of Mouth Marketing Strategies
Reviews
The review is an effective word of mouth strategy. The customer leaves a product review on the product page for the product they purchased. Your visitors will read the review and may like to buy the product based on the reviews they’ve read from real customers.
User-Generated Content
You can encourage word of mouth by getting customers to create content. You can post customer photos on your social media or your product pages.
Also, you can offer incentives for promoting your brand. You can create an affiliate program where you offer perks or points for content that your customers create.
Use Freebies
Shoppers love free stuff. Give freebies to your customers and they feel special and will promote your business to their friends and social media too. Freebies are pretty effective and they can influence your customers and increase loyalty.
Use Giveaways
Giveaways and contests are great word of a mouth marketing ideas. You can give away a free product on your store or website. You can have entries that require customers to share the giveaway on social media for a chance to win the prize.
What To Do
Creating a word of mouth marketing campaign can help you to grow a brand and get more sales.
Encourage customers to tag friends on social media posts, share their product photos online, and write product reviews.
These tips can help you to master word of mouth marketing. The benefits are endless when you use word of mouth marketing. Take action today and start your effective word of mouth strategy to grow your business.
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The Benefits of Word-of-Mouth Marketing: Free Advertising for Your Business
if you want to attract more people and consumers to your business, then you need to pay for your marketing campaigns. Reaching your target audience organically and inviting them to your brand has become very difficult if not impossible.
Word-of-Mouth marketing is the only very effective way to attract and engage with your target audience organically.
What is Word-of-Mouth Marketing
Word-of-mouth marketing is free marketing where the users of a brand are encouraged to share their experiences with their friends, family, peers, etc. about a product, service, or brand.
Their activities with a brand trigger the experience-sharing by users. It is the most credible and reliable form of marketing which is driven by the authentic experiences of the users.
It’s the art of influencing the audience of a brand to spread positive conversations about the brand to other humans organically. (Influencer Marketing).
The idea is to give the audience something to discuss that is relevant to the brand and helps in enhancing the brand image.
Importance of Word-of-Mouth Marketing
For a brand, Having a positive Word-of-mouth about the brand is very important. People tend to trust the words of other people when they are willing to make a purchase. (especially online purchases).
Some facts about word-of-mouth marketing you need to know.
Over 70% of the consumers mention that word-of-mouth influences their buying decisions (Ogilvy Cannes Study)
92% of consumers trust recommendations from their friends & Family over the paid marketing (Nielsen)
Word-of-mouth generates two times more sales over Paid ads
If you are still unsure about word-of-mouth marketing, here are 5 benefits you need to know.
1. Free Advertising
The very effective part of WOM marketing is that you don’t have to make any investments in the advertising. It is free marketing that is organically generated by the users for your brand.
2. Build Brand Loyalty
If the customers are happy and satisfied with the services provided by your brand, then only they will contribute to word-of-mouth marketing. Happy and satisfied customers will become loyal to your brand and they will stay with the brand for the long-term.
3. Online Community
You can build an excellent online brand community through WOM marketing. These members of your brand community can act as your brand advocates on digital mediums or social media.
4. Build Trust
When customers become your brand advocates, they will help you build trustworthiness, reliability, proof of authenticity, and credibility for your brand. It is crucial to have social proof to grow your brand and conversions.
5. Increase Your Conversions & Sales
Most important of all, you can increase conversions and sales through positive WOM marketing. So, the facts prove that 9 out of 10 people turn to their friends & peers for a recommendation that influences their online purchase behavior.
Now that we have explored what Word-of-mouth marketing is and why it is essential and how it benefits your brand. It is time to create a Word-of-mouth marketing strategy that can help you achieve all those benefits.
First to success. Take Action Now and Never Give Up!
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