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7 Video Trends That Will Dominate in 2019 and Beyond [Infographic]
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10 New Trends That Will Affect Your Digital Marketing Strategy [Infographic]
![10 New Trends That Will Affect Your Digital Marketing Strategy [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2019/01/10-Technology-Trends-That-Will-Change-Your-Digital-Marketing-Strategy.jpg)
Artificial Intelligence: The Benefits for the Business and Our Lives
Artificial Intelligence, or simply AI, is the intelligence exhibited by the machines. The machines will become capable of working and reacting like humans.
The researchers are trying to create AI with the ability to perform almost every perceptive task. It’s the future of the internet and business.
The individuals with an interest in Artificial Intelligence, Machine Learning, can opt for a career in this technology. With the scope of this technology expanding every day, the demand for machine learning engineers, machine learning researchers, and AI Developers are also going to increase and career opportunities.
It has started to become a part of our daily life and holds the capability to change our life by its day to day services. There are several major sectors that have already started the use of AI like healthcare, automobiles, language processing, mobile apps, etc.
Many big companies like Microsoft, Amazon, Facebook, Apple have identified the value of this technology and are planning to invest more and more to advance their machine learning technologies.
Here are the benefits for the business and our lives.
1. Problem Solving: This is the most basic and effective application of AI, where it can be used to solve critical and complex problems, just like human beings.
2. Medical Science: In medical science, AI is used to create virtual personal healthcare assistants that can perform research and analytics. Healthcare bots are also being developed to provide customer support and assistance, 24/7.
3. Data Analytics: AI can be applied to improve data analytics, evolve algorithms faster with the transactional data and deliver new data insights, thus improving business processes.
4. Aerospace Industry: Almost every activity performed to manage air transportation is based on Artificial Intelligence techniques. There is numerous software used in air transportation activities, most of which are using AI.
5. Video Games: With the evolution of AI, video games have advanced by providing gaming bots who can act and play like real players and you can get the game started without waiting for other players to play with you.
6. The AI technology can also be used in hundreds of other applications such as speech recognition, image processing, vision systems, handwriting recognition, etc.
In spite of all its advantages and applications, it is also a major concern that AI can be a potential threat to the existence of human beings. Intelligent systems if went in the wrong hands can act as a major source of destruction.
Where autonomous vehicles can be a major perk of this technology, autonomous weapons can be a potential threat. However, with proper care and control, we can use this technology in a positive way and can use it to shape the future of mankind.
Artificial Intelligence and Mobile App Development
Smarter Apps:
Today we can take up the artificial intelligence and machine learning techniques and embed them into a typical app experience so that the users can enjoy smarter applications.
The evolution of Artificial intelligence in apps is also compared to the earlier days of the Internet which was started with static web pages before the arrival of browser-based tools.
Today there are several enterprises across the globe and the data scientists have been trying to provide value to the developer groups that are trying to make advanced software to meet the business objectives. The goal was to build a collaborative community.
Natural Language Understanding (NLU):
For most of the design experts, artificial intelligence starts up with the natural language understanding (NLU) where the smartphones and other devices can receive direct input.
Google Now and Apple’s Siri are some of the best examples and there are many more applications like that. Recently a development firm tried to build a cloud-based server and it promised to allow anyone with basic programming knowledge to create NLU interfaces; that too in more than 20 languages.
The fact is that the mobile application developers had a very limited exposure for conversational computing and natural language understanding. Previously, NLU was treated as an expensive solution with just a few companies knowing to write such applications.
But experts say that even wider apps could benefit from artificial intelligence; it may be retail apps which tell merchants about the kind of shoes or dresses the people want to buy.
Artificial Intelligence certainly can’t be seen as a small thing when it comes to the development of smarter applications and hence the developers are still behind AI which has been giving them great results.
Artificial Intelligence will change the internet, the business, and our lives. The Future is Now!
Visual Search: How It Will Affect Your SEO [Infographic]
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Guide: How Content Marketing will Grow Your Business
1. Understand your audience
Understanding your audience is the first step to create a successful marketing strategy. If your audience does not needs your product, you wouldn’t have any sales. Your target audience decides how to structure your content and what will engage their interests.
2. Use the blog to build your brand
You have to produce unique and high-quality content. People and search engines always look for fresh content. If you post the repeated information as your competitors, it won’t help you to stand out in the market.
Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one.
Focus on the upcoming technologies being implemented in your work area. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.
3. Promote Your Content on various channels
Social media platforms: Facebook, LinkedIn, Twitter, Pinterest, and Google+ are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but to their friends as well.
By posting on social media, you’re opening the doors for your content to go further than just your audience.
Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.
Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.
4. Use Google analytics
Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy.
You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site.
Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to select new topics.
Successful and profitable Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.
Content Marketing Tools to Use
Copyscape
Copyscape will be helping you to avoid the duplicate content. You need to create original content. Using the debit card, credit card or the PayPal account, you will buy a certain number of credits, depending on how many your budget allows.
HARO
Help a Reporter Out – more commonly known as HARO – is a powerful sourcing service connecting journalists, brands and industry experts. How it works, first you need to visit the site, then sign up for the service and select the fields you are interested in.
Then you will receive a minimum of three emails per day with the latest media request for your chosen subjects.
Buzzsumo
Buzzsumo is an effective tool for many reasons, were the first being that it’s perfect for checking how your content is performing. Just you need to enter the URL of the content in the search bar and you will see the social shares of your content.
Ahrefs
Ahrefs is a wonderful resource for the content marketers, where you can use the content explorer to search for the relevant topic for your client brands. Then you will be provided with the list of content which has gained the most social shares.
Hootsuite
Hootsuite is more than the social media scheduling software. It has been the powerful aggregator, which makes an essential tool for the content marketers.
Feedly
Feedly this as an invaluable tool for those who are looking to collate the news stories which are relevant to their clients. This site provides a minimalist and optimized for the productivity rather than the style.
Tweetdeck
Tweetdeck which is an extremely powerful tool that will provide real-time tracking organization and engagement the data. It will allow you to create the customer Twitter dashboard where the information on your brand on Twitter will be just a click away.
There are many other marketing tools you can use. Make your research and find the best for your business. Don’t forget. The first step to success is one.
Take Action Now!