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Marketing Strategy: 8 Reasons Why You Need to Use More Visual Content [Infographic]
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3 Reasons Why Video Is the Future of Content Marketing
The video content is a very powerful tool for businesses. Video marketing is growing more and more. There has been increased growth in the use of social networks such as Facebook, Pinterest, Instagram, Tumblr, etc, over the years.
Video marketing is not a new thing. It exists for many years. However, we now see the power that video marketing holds and the value of visual content and how it has become an important (Must-Have) tool on almost every media channel.
Stats show that 54% of consumers want to see videos from brands they support in comparison to email newsletters or social image-based content. As one of the fastest-growing and aggressive forms of marketing tools, video marketing is one of the things that every marketer should make use of today.
Here are 3 reasons why video is the future of content marketing.
- Video Marketing and the Power of Visual Content
HubSpot revealed that video content is most memorable in comparison with text and images, stating that 80% of customers can remember a video they’ve watched a month ago.
The video illustrates a brands’ story, personality, and product with the use of sound and visual at a faster pace than words. Because of its use of visual and auditory, it becomes easier for users to remember that they would with text content.
Capturing content is an important key in the midst of content overload. The marketers have to create videos that are most creative and memorable and at the same time communicate the brand’s strategy.
When users remember your video, they would remember your brand.
- Website SEO and Sales
Stats show that 80% of marketers who are using video marketing said that video has increased the time of customers on their websites. Relevant video marketing content can dramatically improve your site’s SEO by leading people to your homepage.
Video also has the power to influence consumers buying decisions. More and more people are now making purchases online.
- Easy Sharing on Social Media
When users share your videos it helps spreads your message and your online reach. People would share videos that they enjoyed watching with their friends, families, colleagues, etc.
What is even more exciting about video content is its fit for consumption on all devices ranging from desktops to mobile phones making it user-friendly and easily accessible.
Many viewers will engage in a video post before a text post. Great video posts usually go viral on most social networks than text content would.
Every marketer should start implementing video marketing strategies for their businesses. Video marketing is the revolution and future marketing.
People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.
The only way marketers can be able to remain relevant and keep up with the ever-changing landscape, is if they invested in cutting edge form of content and that is video marketing.
Video Marketing and Low-Cost Solutions
One of the main reasons why many business owners probably haven’t jumped into video marketing is because of their fear of cost. Most people in the marketing field would agree that video marketing brings a lot of value to the table. But they don’t know if the cost is bigger than the benefit.
They want to invest money in their business but they want a profit. Not to lose money. Very simple.
Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video.
If you need to generate some interest, give people a chance to win a free product if they send you a question.
Video Marketing and Failure
When you try anything the first time around and you don’t have a plan your chances of failure are quite high. This is not just a video marketing phenomenon. That’s Business! Try,test,try,test again…
Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products.
Show the different functions, test the products in extreme situations and do a lot of close-ups.
Maybe you’re trying to ride a bike. Maybe you’re trying to build a house. Your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes.
With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic.
You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.
Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one high- quality video after another. If they can do it, you can do it too.
To attract more people embed your video on your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. Post it on Instagram or Pinterest.
With the right information, high-quality videos will go a long way in building up your brand doesn’t have to cost a lot.
How to Solve the Video Marketing Problem
For people who are new to video marketing, try to keep your videos short. Around 30-50, the second is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans.
As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.
You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is.
Instead, it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.
There are many tools you can use
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking overproduced and fake if you do more than that. Real is honest and reliable.
You can drastically reduce your video production costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot.
You can use software to create a video for supplemental marketing. You can use software for the video that is intended to supplement or support your text content.
It doesn’t have to be expensive. It doesn’t have to cost a lot.
If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips.
This organized, clustered way of presenting your videos will help to draw more viewers and more customers.
Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time-consuming to make them and put them up online.
The best way is to mix your strategies. Write articles, create infographics, create videos, upload photos and images on social media. Prove to your target audience that you are an expert in your niche.
They will trust you and they will advertise your business for Free! (you will increase traffic and sales).
P.S.
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Why You Need a CDN for Your WordPress Blog? [Infographic]
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Why You Need Quality Articles to Generate Traffic and Sales
Articles. One of the easiest ways to promote your website, to generate traffic, and increase your sales.
How does this work?
Write articles relating to your website and submit them to free content submission sites (Article Directories). Easy to do, takes little time and can increase your website traffic, sales and of course, your income.
How can articles boost traffic and income?
The article on the free content site contains a link to your website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.
If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.
As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.
The more backlinks the website has, the more importance search engines attaches to it. This will then increase your website’s placement in the search results. Higher rankings on Google.
If your site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might need what you are offering in the future.
Some already have specific things they need on their mind but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became enticed by your promotions.
Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own websites topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.
No effort on your part was used to bring them to your site. Just your published articles and the search engines.
This is the reason why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion (marketing).
Getting their site is known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.
The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.
If you think about it, only a few minutes of your time is spent on writing one article and submitting to a free content site. In the shortest time also, those are distributed to more sites than you can think of.
Even before you know what is happening, you are getting more visitors than you previously had. More visitors, more traffic.
If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.
Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity, and interest. Before you know it, you will be doubling and even tripling your earnings.
Article Marketing Tips: How to Increase Traffic and Sales
One of the most powerful ways that you can achieve this is through quality article marketing, which will allow you to generate traffic and sales.
The first step in the process of article marketing is to develop a quality and informational article. This article should provide value in some form, and should be written strongly enough that it helps to build credibility.
A written article is one that makes sure your readers won’t just skim it. By providing an easy read, you will be able to engage your potential customers, giving them a reason to want more.
Your article needs to be capable of offering some form of value. This is the basic principle behind the concept of online article marketing.
Quality Articles Effect – Credibility and Trust
The result of a quality article providing value is credibility and trust. Credibility may be a subtle concept, but it is vital if you are looking to drive large traffic numbers to your website or your affiliate products.
Some of the best ways to build credibility and trust through your article marketing are to inject your experience into the articles that you write, provide references to findings from professional studies, offer facts, provide industry expertise and quotes and so on.
Once a compelling article has been written for this form of marketing, you can weave in some kind of reference to your products or services. You must take this step in a modest way. Give value, not a hard sell.
You should not have to incorporate in a hard sell, because this doesn’t seem to work. Just write an informative article, provide something valuable to the reader, and then use your credibility as a way to generate traffic and sales.
If you gain their trust they will buy from you. A very simple principle of effective article marketing.
P.S.
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The Power Of Web Analytics: The Reason Why You Need a Tracking Software
Who are your customers? Who is coming to your site? How many of them are purchasing services or products? How to improve your website?
If you don’t use web analytics to track the behavior of traffic to your site, then you won’t know the answer to any of these questions!
If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site.
You need to know what is effective and what isn’t. This is the reason why you need a tracking software
How do you analyze traffic?
The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is when a visitor comes to one page on your site and doesn’t explore further before leaving.
If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors or more a day. What you need is targeted traffic, visitors who land on your site and stay there. Your Target Audience.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is to check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine?
You may be paying for advertising on a site that is creating traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money.
You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for backlinks in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once?
With this information, you will be able to use web analytics to further figure out what your site needs to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business.
In fact, it is the important point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to increase your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics.
Without accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals.
After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that are not working and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Now you know the power of web analytics and the reason why you need a tracking software. Take action today and analyze your website and your traffic.
P.S.
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