12 Reasons Why Your Business Needs Social Media [Infographic]
Do you know why you need to use social media to promote and grow your business? Here are some reasons you need to know.
12 Reasons Why Your Business Needs Social Media
The use of social platforms is rising There’s more opportunity to branch out among social media networks Direct connections with users and brand partners Better support for your brand image Open, honest customer feedback Uncover deeper conversations with social listening A window into the competition User-generated content Influencer marketing Social storytelling
Social media have many advantages for your business. Social media will help you to reach and connect with your target audience.
Social media is a powerful tool that can help to promote your brand or business successfully.
Social media will improve your online presence and help you to attract more potential customers, fans, or followers.
Research to find more tips and tricks about social media marketing and how to grow your business successfully.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
You have created a new small business and want to avoid mistakes. Do you know the common reasons why many startups fail? Here are some common reasons you need to know.
Small Business: 20 Common Reasons Why Startups Fail – Mistakes to Avoid
Poor product Poor marketing Pricing/cost issues Lack of passion Burnout Lack of research
Many small businesses start up every month but the failure rate is high. 20% failed in the first year, 50% within five years, and 65% within 10 years.
Reasons to Fail
If you ask former business owners, you will get many answers about why their businesses failed.
Wrong Market or Broad Market: Too many people try to start a business targeting everyone. But this doesn’t work well. It is too broad.
You need to target a specific niche. So it is easier to reach your target audience.
Lack of Research: You have to know what your customers need or want. Too many newbie marketers or business owners think they have a great service or product to offer, but nobody wants that service or product.
By researching your market, you will know exactly how to meet your potential customers’ needs.
Research, find a problem, and provide a solution. Simple but effective!
Bad Marketing: Every business needs two things: marketing and bookkeeping. If you know well both, it doesn’t matter what you are selling or offering because someone will buy it.
Instead of creating a marketing campaign, hire an expert. It costs money but it will bring in much more than you spend.
How to Avoid Failing
Set Goals: Know exactly where you want to be. Without a goal, you just wander without results.
Research: Know everything about your market. Know what customers want. Know their incomes, their desires, and what makes them tick. The more you know, the more you can sell to them.
Love Your Business: If you don’t love what you do, you get bored. You must be passionate about your business.
Don’t Quit: No matter how great is your business. You are going to have a downtime. You need to work extra hours and press harder to succeed.
Small Business: 12 Reasons Why You Need A Social Media Marketing Strategy [Infographic]
Do you know the reasons why your small business needs a social media marketing strategy? Do you know the benefits of social media marketing? Here are some reasons you need to know.
Small Business: 12 Reasons Why You Need A Social Media Marketing Strategy
The use of social platforms is on the rise Reach your target audience Direct connections with users and brand partners Better support for your brand image Create a path of least resistance to the website Eliminate roadblocks on the path to purchase Open, honest customer feedback Uncover deeper conversations with social listening A window into the competition User-generated content Tap into the power of influencer marketing Tie it all together with social storytelling
Social media networks offer advantages for your business, helping you to make connections with your target audience.
4.62 billion people currently use a social media platform, making social media use a recurring activity for nearly half the world.
Each social media network is different and thus provides an opportunity to share different content and messages on different networks.
Brands can also leverage social media to connect with their target audience, and enable fast and easy communication.
Social platforms also offer a way for customers to share their honest feedback with companies.
Social media is a powerful tool to connect with your audience in engaging and relevant ways.
With employees in the United States quitting their jobs voluntarily at a rate 25 percent higher from December 2019-May 2022 compared to pre-pandemic levels, employers and some entire industries are scrambling to fill the substantial gaps being left behind.
Research in Australia, Canada, India, Singapore, the United Kingdom, and the United States by McKinsey & Company reveals that of employees that chose to quit their jobs from April 2020 to April 2022, 65 percent did not so far return to the same industry.
As this infographic shows, the survey also revealed the most common reasons cited by that handing in their notice. At the top of the list are the classics: “Lack of career development/advancement” and “inadequate compensation”.
The importance of a good boss is also highlighted, however, with the third most common response being uncaring or uninspiring leaders.
A quarter of respondents said that a lack of workplace flexibility was also a factor – an issue acknowledged with varying degrees of enthusiasm and success since swathes of the global workforce realized that working from home was also possible during the lockdown.
Content Marketing Strategy: 5 Tips Why Video Content Is The Future
The content marketing strategy you create has the power to generate targeted traffic, grow your business, and increase revenue. So publishing engaging and original content is the goal of businesses and content marketers.
Content Marketing Strategy: Why Video Content Is The Future
It’s important to follow content marketing trends and stats to know what your target audience likes to see. These days the biggest trend is video content.
Stats show that 90% of customers say that video content makes their purchasing decisions easier. This is just one of the reasons why marketers predict video marketing to be the future of content marketing.
Video content can help you stand out from the crowd and improve your content marketing strategy.
Here are some content marketing tips and why video content is the future of content marketing.
Video and Relationships
Written content cannot attract and connect people as much as visual content can. YouTube’s popularity skyrocketed because people realized that posting informative and quality content helps them create a deeper relationship with their viewers.
So it’s natural that brands are using the same strategy. They create online video content to establish a relationship with their audience. When people are emotionally triggered, they are more likely to make a purchase.
You can just use visual content to tell people your story. Let them get to know you and your company, and they will trust you more.
Video and Conversion Rates
Stats show that embedding videos in landing pages can increase conversion rates by 80%. Adding a video to your landing page will improve the time visitors are spending on your website.
Once you spark their interest in entertaining content, they will be more motivated to browse through the rest of your website.
Along with a video, add a call to action to encourage your visitors to act.
Video and Digestible Content
Lengthy articles can discourage readers. Even if your article provides relevant information and key facts. Many people don’t like long articles.
Video content can solve this problem. You can present the key points of the article in a digestible video form.
An article may provide in-depth solutions, but a video can highlight the main points. So with video content, you can increase the interest of your target audience and even generate more sales.
Video and Brand Awareness
One of your main goals is brand awareness. Stats show that people share videos 12 times more than text and images combined.
These days brands are creating personalized videos. This type of video content is fun for your users and valuable for your brand.
One good option to choose is How-To videos. You can focus on highlighting your product’s benefits or create a tutorial on how to use it.
Make your videos exciting and maybe funny. If you manage to make this happen, your audience will be happy to share it on their social media.
Entertain and inform your target audience and give them something worth sharing. Create content that is quality, informative, and fun.
Video Power (Easy To Remember)
It’s a lot easier to remember an engaging video ad you saw a month earlier than remember the details of a blog post you have read.
Visual context is simply easier to remember. Why? Because humans are visual beings. Videos can help your audience understand and remember your message when they can see and hear your story. Any type of visual content is more memorable.
If your content stays true to your brand and captivates your audience, the future is yours.
If you use effective colors or clips you can influence your target audience. Create a video that will give people something to think about, and they will remember your content in the future.
Last Tip
Video content can impact and improve your content marketing strategy. Also, video content allows you to express your creativity. You don’t have to limit your videos to just one platform, or one topic. Use them in any way you wish to grow your business and success.
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