Tag Archives: valuable

How to Write an Effective E-Mail

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Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. You have to gain the trust of people with your e-mails. Here are a few tips to get you started.

Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. You have to gain the trust of people with your e-mails. Here are a few tips to get you started.

1. Subject Line

Capitalize The First Letter of each word in your subject line NOT EVERY LETTER. Writing in all lower case should also be avoided. You may be trying to make sure your e-mail gets read when using all caps, but it will be deleted most of the time, without ever being read.

Avoid making claims that are difficult, if not impossible, to prove. Try to avoid words like best, biggest, easiest, greatest, and so on. These words are subjective, and will often cause people to delete your message without opening it. If you feel you absolutely must use words like this in your subject line, then support them in the body of your e-mail.

Make them short and compelling, but dont use deception to get people to read an e-mail. Message From Admin or Account Deleted are two examples of deceitful subject lines. You may get someone to open the e-mail, but if they find an ad they will delete, and more times they block future messages from you.

2. Body

If you are sending e-mail to someone you dont know personally, then explain who you are and why you are sending the e-mail.

Pay attention to how the body of your email looks. Remember to put a space between paragraphs, but avoid too much use of white space, too. You want your e-mail to be easy to read.

Use proper punctuation, and use capital letters at the beginning of each sentence. Messages written in all lower case are fine for quick notes to family and friends, but have no place in a business e-mail. Dont forget, spelling and grammar count too.

Sign your name to your email. It shows your downline you are a real person, and builds trust.
Use a p.s. in every message you send. It is one of the most read parts of an e-mail. Ask for some action on the part of the reader in the p.s., but keep it relevant to the main text of the email.

A signature line is an accepted way to do any non-relevant advertising. Most mail providers offer this service.

3. Useful Tips

Dont spam. If you are not sure whether the email you are sending will be considered spam or not, then dont send it.

Respond to emails you receive as fast as you can. Within 24 hours whenever possible.

Finally, test the different parts of your e-mail on a regular basis. Keep what works and get rid of what doesnt work, and you will soon find your email response rates go up.

Take some time to review these tips, and see where you can make improvements. Practice it’s the best way to learn how to write effective e-mails. Keep trying and never give up.

9 Great Ways to Increase Your Web Traffic

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There are many ways to increase web traffic; the most valuable of course is offering some ongoing and dynamic value such as blogs or online discussion that keep the same people coming back

There are many ways to increase web traffic; the most valuable of course is
offering some ongoing and dynamic value such as blogs or online discussion
that keep the same people coming back, but a host of other options exist
including:

Search Engine Optimization

“Search Engine Optimization” or “SEO” as it is often referred to is a huge success for
many sites, and has even spawned a service industry in its own right
where people are getting paid to optimize your site and site
submissions to try and increase how well your site ranks on various
search engines. Ideally you should do this yourself by submitting to
various directories and using the tips and hints if you are ‘Internet Impaired’ it may be worth paying a consultant
to assist you.

List your site in Directories and Search Engines

There are many search engines and directories out there where you
can list your website for increased exposure. Some charge a fee while
others are free or low-cost but the important thing to remember is to
go through each one IN PERSON and optimize the data you provide
each to ensure the listing provides the best interface to your site as
possible.

Participate in Link Exchanges

A ‘link exchange’ refers to the act of having a URL or ‘hyperlink’ from
another site either on your page or another site pointing to pages on
your site. With Exchanges another webmaster will link to your site in
exchange for you linking to theirs – hopefully complimenting each
others sites.

Advertise your site via AdWords or other resources such as
banner ads

There are many advertising avenues out there to get your website
increased recognition, the simplest of course link exchanges and word of-
mouth, but paid methods such as using Google’s AdWords program
to pop up a link to your site when certain keywords are entered into
search engines is a very effective way to increase traffic to your sites.
From the vendor side it works like this: you bid (or offer) an amount
that you will pay for a list of keywords used when people query.
Depending on your bid and the maximum daily expenditure settings
you specify your ad shows and you’re charged for each user who “clicks
through” the ad to your site.

Get published on other sites

The Internet is a wide place and a lot of people are out there every
day so try to participate in other sites with a similar interest to yours
and post articles and stories – be sure to include a link or reference to
your web site and viola! Free advertising!

Request Reviews from magazines and online webmasters

Many other sites have a link or ‘rating’ page where you can ask them
to provide feedback and suggestions on your page and its content –
doing so will often not only gather additional interest and visibility but
can help you to tweak your site and improve it to better meet your
needs.

Post in chat rooms and on blogs

Just as with posting articles using chat and blog entries to promote
your site is a good ‘semi-permanent’ way to get your website address
out there before the public.

Give away free gifts and hold contests

This is actually a variation of the customer rewards program idea – by
holding a contest, generate traffic and often get other benefits. Ideas include ‘help
create a logo’ or ‘closes predictions for the upcoming election’ …
anything you can think of can be pressed into service in fact!

Join local business organizations

An often overlooked benefit of any community is the local businesses
and merchants as well as the Better Business Bureau. Being a
member can not only let your fellow businesses be aware of you and
your site, but can also introduce you to new concepts and tools you
can use to increase both your visibility and profitability.

Why Knowledge Is Your Most Valuable Marketing Tool

Why Knowledge Is Your Most Valuable Marketing Tool

Without a doubt, knowledge is your most valuable marketing tool. It is the essential and necessary element needed to succeed in any marketing venture. This holds especially true for Internet Marketing.

The right marketing knowledge will save you time, money and a whole lot of stress.

But where does one acquire such knowledge? Where does one find the necessary information you need to market successfully online? And just How does one go about acquiring such knowledge?

Internet marketing is a relatively new field. The Internet itself is a relatively new phenomenon, created within the living memory of most of the people reading this article. Most of its now common features… search engines, online stores, email, websites, blogging… are all new inventions for our glorious cyber age.

Take for example, one of the Net’s major players Google; it has only been crawling and searching the Net since 1998 – who would have believed that google could wheel so much power and influence?

Other players such as Amazon, Yahoo, Ebay, MSN… are all just new kids on the block when compared to the long history of marketing.

Like any industry, business or field of study – Internet Marketing has produced its own experts. People who have mastered the art of web marketing from first-hand experiences, lessons learnt and drawn from the trenches – the most trustworthy of all knowledge. Valuable knowledge they can use again and again to market their business online.

This knowledge has become a valuable marketing tool for those who have mastered the skills of the trade. It can quickly turn any website into a profitable endeavor, producing income 24/7/365.

Nor should this knowledge be seen as anything magical.

Knowledge in any field can produce wealth; think of all the fine craftsmen and artists of old who had to learn a skill and knowledge to produce great priceless pieces of art. Think of the cabbies of London who must acquire the Knowledge of the routes around London in order to make a living.

For that matter, think of any modern profession and you will have to acquire the proper knowledge in order to practice your trade or profession.

Internet Marketing is no different. You must acquire the skills and knowledge to market successfully online.

But the question still remains, where does one acquire this knowledge, the real marketing tool you need to succeed online?

One source would surely have to be the experts. Who else will know the answers but the present day Top Internet Marketers? But who are these people? What are their names?

If you surf the web, no doubt you have come in contact with these marketers. Directly or indirectly their handiwork is everywhere. Their ideas, methods, and marketing techniques have influenced most of the sites on the web.

Many of better known ones even have mentoring programs to train and teach.

Acquiring the knowledge could just be a matter of hooking up with one of these so-called marketing gurus.

All these Internet Marketers have opt-in lists and ezines which you can join to get first-hand tips and advice.

Many of these Marketers have their own info products which you can purchase to gain more knowledge. Many also have free guides, reports and articles you can learn valuable information from. Most have websites choked full of valuable marketing information.

One of the saving graces of the Net – it is a vast storehouse of our collective knowledge. We can access that knowledge anytime, anywhere. One large reservoir of marketing knowledge can be found in the online marketing forums. If you need direct, hands-on Internet Marketing training manuals, try the free Masters Courses. Net Writing, Action Guide, Affiliate Marketing… are all covered in these excellent handy guides.

Don’t forget the pioneers of marketing in general, try to get your hands on copywriting and advertising tips/advice/techniques from marketing Masters of the past.

Many of their marketing methods and theories still cast a ghostly reflection in all of today’s Internet Marketers.

Keep in mind, studying any trade takes some time and effort on your part. So do your homework – study the Masters, past and present! Acquire some of their knowledge, learn some of their skills and yes, model some of their marketing methods and techniques in your own online marketing.

Persevere, examine, harvest and digest the wealth of knowledge that’s yours for the taking. Acquire as much marketing information as you possibly can. Then apply that knowledge to your own online interests as you would any other marketing tool.

Then the next time you’re tempted to buy some expensive piece of marketing software – go ahead and buy it! But if you have done your homework and studied all your marketing lessons, you will know that knowledge is the one and only marketing tool you need to succeed online. Never forget it! Just keep repeating it…

Knowledge is my most valuable marketing tool.

15 Proven Ways to Build Your Email Marketing List


A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company.

As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.

Take a look at the 15 tips to help you build your email marketing list:

Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.

Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.

Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.

Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.

Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.

Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.

Include a call to action. Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.

Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.

Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.

Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.

Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.

Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.

Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.

Guest post on popular blogs. Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.

Collect email addresses at offline events. Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.

It’s time to get started.

Now you know a awesome ways to build one of the most effective marketing assets — your email marketing list.

Want more? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. Build your list today.   http://www.bestprofitsonline.com/myblog/4zsl