Tag Archives: UX

Website and User Experience (UX): Tips on How to Improve Website UX

December 8, 2021business, design, marketing, Startupsexperience, improve, site, success, tips, user, UX, websitejtsantalis

Your website is the foundation of your business. It has to be effective and profitable.

Your website has powerful effects on your business if it is built properly.

Website and User Experience (UX) – How to Improve Website UX

It can help you increase sales, build brand awareness, and educate visitors. If your website isn’t accomplishing these goals, you need to improve its user experience.

1. What is website user experience (UX)?

Website user experience (UX) is the impression left on a person who has visited your website.

Did they easily find what they were looking for Or did they leave quickly because your site is unorganized or slow?

Website and User Experience (UX) - How to Improve Website UX

To create a quality user experience you need to ensure that your website can help your visitors and they find value in what you are providing to them.

Website UX Tips

Useful: Content relevant and useful to your visitors

Usable: Your website is simple for users to access what they need

Desirable: Your website project your brand and appeal to your visitors

Findable: Your visitors easily can find what they looking for

2. Tips to create a positive user experience

a.) Your website is responsive and mobile-friendly

A quality mobile experience is no longer an option is a necessity.

With most people now using their mobile devices to search the web, the experience you provide on their mobile phone is more important than ever.

Just because something looks great on the desktop, it might not work so well on a smartphone.

Remove unnecessary elements, simplify the menu, make buttons large and links easy to click. Be sure to test your website on all devices.

Besides the human user experience, how your website performs on a mobile device will affect whether you appear in the search engine results. Google indexes all websites using its mobile-first index.

b.) Webpage Layout and Colors

Colors and page layouts can be distracting. Other design elements like hyperlinks, buttons, and social icons also need consistency.

If your visitor is spending more time wondering why the pages keep changing or whether a bold text is a link, they will feel confused and frustrated.

c.) Clear and easy navigation

Your website navigation is your table of contents for your website. The structure of your website should be simple and the important information needs to be easy to find.

Keep all pages at the top level
Don’t make it difficult to know what a page is in the navigation.

Use common titles for pages like About, Contact, or Service Area. The navigation headings can be different from the actual page titles.

d.) Make your content scannable

No one likes to read a lot of text. And no one has time to read everything on your site. So you need to make your content scannable – easy to scan.

Making your content scannable is easy.

Add more white space. White space is one of the most efficient design elements you can add to your website.

It makes your website look modern, open, and inviting.

It draws your visitor’s attention to the most important content while also making your content more legible.

Use bullets to help the reader scan quickly. The bullets draw your eye to the content.

Use headlines to structure your content hierarchy.

Highlight important text. Formatting them in bold or italicized makes them easier to find.

But use highlighting for important keywords or phrases that send the message quickly.

e.) Website Performance – Fast Load

If your website loads slowly, your visitors will leave before the page fully loads. They won’t give you a chance to learn about who you are and how you can help. And they may never come back again.

Many inexperienced website designers build what’s pretty, not what performs well. So you need to improve website performance.

How to improve your page speed.

Images that are not compressed.

Poorly coded or unnecessary plugins. Minimize your use of plugins to those you need.

Pop-ups, overlays, or too many ads.

Web hosting server. You need a quality hosting server.

Users expect websites to load quickly. Slow websites are a failure.

f.) Fix broken links

Visitors will get frustrated when a page is missing or links are broken. When a user clicks through a link, they expect to find the information they are looking for. A 404 error page will cause them to leave.

Broken links happen. Run a website audit or use Google Search Console to find and fix them regularly.

Also, modify your 404 page to at least provide a list of blog posts or page sitemaps available to them.

They may just find something else that interests them.

Last Tip

Making a good first impression is important when a new user visits your site.

Your website should impress them with its speed, content, and design. They should immediately know what you are about and that they will find what they need.

If you want to improve user experience, make sure you know what your audience wants or needs.

What content will visitors look for and how easy will it be to find that information.

Understand your audience and give them that awesome user experience that will keep them coming back.

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Web Design: Website & UX Stats You Need to Know in 2020 [Infographic]

August 21, 2020business, design, google, infographic, Startupsdesign, stats, UX, web, websitejtsantalis

User Experience (UX) is very important for the success of your website. Visitors to your website are your potential customers. You need to impress and help them if you want to generate traffic and sales.

Here are some stats about web design, website design, and user experience you need to know.

2 out of 3 users prefer to read content that is beautifully designed. 

2 out of 3 minutes spent online are made from mobile devices. 

48% of users see web design as an indication of a business’ credibility. 

8 out of 10 consumers will stop reading content that does not display well on their device. 

38% of people say they will not revisit a site if pictures or images do not load fast. 

94% of users judge sites based on responsive design.

Websites have become a critical part of your sales process. Web design can influence conversion rates, which can improve your business growth. Factors such as loading times and website appearance are pretty important for your business and sales.

74% – the percentage of a conversion rate increase from reducing website load speed from 8 to 2 seconds.

138% – The conversion rate increase from using video backgrounds on websites. 

78% of online shoppers want more product images on eCommerce sites. 

57% of users associate the color blue with success. 

Every $1 invested in UX results in a return of $100 (ROI = 9,900%)

39% will stop engaging with content when the images won’t load or the loading time takes too long

85% of adults think that a company’s mobile website should be as good or better than their desktop website

88% of users are less likely to return to a website after a bad user experience

If a website needs more than 3 seconds to load, 40% of the people leave the website

70% of people look at lists with bullet points. 55% look at lists without bullet points

Businesses should invest money and time into User Experience Design.

E-commerce UX Statistics

These days it’s very easy to get what you need on the internet. Shopping apps and websites can be found everywhere.

68% of users wouldn’t submit a form if it requires too much personal information

Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future

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SEO and UX: How to Create the Best Website Design

August 16, 2016blogging, business, google, marketing, Pinterest.com, profits, Social Mediaand, best, business, create, design, for, how, seo, the, to, UX, website, yourjtsantalis

Many website owners give too much attention to search engine optimization and not enough on the user experience, also known as UX. A few years ago, this was turned around by Google and other search engines, which now penalize sites that try to manipulate their algorithms for higher rankings. If your site isn’t mobile-friendly or doesn’t read well, then it will be considered a spam site and will be removed from the search results. Now you must create the best website design to improve your rankings on search engines.

Keep in mind that search engine optimization extends further than keywords and content. The layout, colors, design and navigation can play a big role in how it’s perceived by visitors and search engines. Your Web design can also negatively impact your ranks in the SERPs (search engine results pages). When you read Google’s list of philosophies, the first one says to focus on the user.

SEO and UX Plan

This actually makes a ton of sense once you understand the direction search engines are going in – user-friendliness. SEO companies everywhere are following suit with this ideal, which has lead to higher quality content being created for the end user. You may remember a time when keyword-stuffed content ruled the search engines. This has been pushed out heavily by the likes of Google and its ever-evolving algorithm. Now, this doesn’t mean keywords no longer have a place in your search engine optimization strategy – to the contrary. You just need to have a more strategic plan that centers around the user. It’s best to have both combined to form a well-crafted SEO plan.

If you’re just now building a website for your business or would like to revamp or analyze your current one, then make sure that you are properly balancing SEO and UX. It’s a good idea to hire an expert from an SEO agency to audit your site. Meanwhile, here’s a quick overview of how you can start analyzing it yourself.

Make Sure You’re Mobile-Friendly

There’s no sense in designing a desktop and mobile version of your website. All you have to do is go with a responsive design instead. How important is it to have a mobile-friendly design? Well, Google has already started pulling websites from the SERPs that aren’t mobile-friendly. So if you aren’t mobile-friendly, then Google will refuse to rank you highly.

Besides helping your ranks, being mobile-friendly also allows users to access your site on whatever device they choose. This offers more freedom of choice, which earns you points as a brand.

Use Infinite Scroll Wisely

A lot of entrepreneurs are using the infinite scroll in their website design because it’s pretty user friendly. However it isn’t very SEO friendly. Crawlers are unable to browse the content like a user can, so the pages are unable to be ranked properly.

Think Twice About Using Click-to-Expand Features

This is another possible negative point for search engine robots. This is unfortunate because there are many, many sites that enjoy this feature. Like the infinite scroll, click-to-expand has content that is difficult to crawl. This feature opens up a window to more content once a tab or link is clicked. There’s still no word whether this is actually ignored by crawlers, but there’s been talk that Google isn’t indexing it.

Don’t Overdo Images

Right now, images are a big deal – they’re all over social media sites like Twitter, Facebook, Instagram and Pinterest. Plus, they can be very informative, such as when designed in the form of an infographic. But when it comes to a website, you don’t want to go with a ton of images. This definitely won’t do much for your design if you’re using generic stock photos or use poor design elements. It’s best to use sound judgment when determining how many and which images to use. Considering working with an SEO agency to have a quality site built using images.

UX 101: 5 Tips to Improve the UX of Your Website [Infographic]

August 16, 2016blogging, business, google, infographic, marketing, Pinterest.com, profits, Social Media5, experience, improve, infographic, of, tips, to, user, UX, website, yourjtsantalis

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