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Tag Archives: truth
7 Ways to Make Your Customers Feel Important
Customers are People first. The Psychology of Customers!!
This means that each of your Customers, like everyone else, wants to feel important. It a universal truth – we all want that feeling, and will gravitate towards those that make us feel that way.
Here are seven ways that you as an individual, can make Customers feel more important.
1. Please use my name. I know I may have a Customer or registration number and that I might need to give that to you. But I also know that once you put that number in the system, you know my name. Use it. If I hand you my credit card, now you know my name too. Please use it.
2. I want to be a part of the in crowd. Thats why I like being invited into Frequent Flyer clubs, frequent buyer clubs or anything that provides me with discounts, special services, education or surprises. If you have this kind of club, invite me to join. If you dont have one yet, please think about starting one.
3. Ask me for my advice. I have an opinion, and if asked in the right way, at the right time, when I know you really care about the answer, Ill give you that advice. Opinion cards may be OK, but I would love to be asked personally. Give me the chance to tell you what I think, and I’ll reward you with more of my business. I dont often get asked for my opinion and it feels good. And who knows, you might even get a great idea for a new product or service.
4. Acknowledge me. I know you are busy sometimes. I can see the line. I even understand that your system might be down, or that you have five people in the phone queue. I’ve been there, I work too. But when I call or come by, acknowledge that I am there and let me know you are glad Im in the line. A smile and a hello, or a Well be with you shortly will go a long way. Acknowledge me and Ill understand. Ignore me, and well, how do you feel when youve been ignored?
5. Surprise me. A little extra something with my order or a hand written note would be nice. A special discount just because or a free sample of dessert. It doesnt have to be a big thing, and it doesnt have to be every time. If you get a good surprise, do you want to share it with others? Me too.
6. Apologize. I hate it when people try to prove they were right, or dont mention that fact that the order is three days late, or the surcharge cant be removed, or the item is out of stock. But again, I know things do happen. When things do go wrong though, please give me a simple apology. Heres the funniest thing. When you make a mistake, and then apologize (perhaps even including a surprise of some sort) I’ll love you more than ever. Apologies and good service recoveries are so rare that you can take my dissatisfaction and turn it into loyalty, if you will do this right.
7. Listen. Most all of the other things I’ve told you require you to listen. I can tell when you are really listening to me and that makes me feel very good because true listening is rare, sometimes even at home. Listen to my concerns. Listen to my ideas. Listen to my order, so we dont have any misunderstandings. When you really listen, you cant believe how good that makes me feel.
All of us can do most of these things each day. When we do we will make our work more enjoyable, easier, and quite likely will begin creating legions of loyal Customers immediately.
Read these seven things again, with the voice of one of your Customers in your head, as a reminder of how you can make each of your Customers feel more important.
10 SEO Myths: What’s the Truth? [Infographic]
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The Truth About Fast Money Online And Home Based Business
Millions of people are turning to the web for fast money. Many have gotten themselves into financial trouble and are over their head in debt, while others are looking to make some extra money so they can ensure they don’t get into trouble.
Millions of people are searching in hopes of being able to get out of the day-to-day rat race. You can imagine people not wanting to sit in traffic for ours before they even get to their day job. That sounds really ugly, but millions to it every day in the big cities. At the time of this writing unemployment it at an all time low, however there are still plenty of people looking for work. The Internet is a great place to turn, because the cost to work at home is minimal and the learning curve is small.
You can see the desire by looking at the key word phrases being searched for on a daily basis. They are phrases such as fast money, make money fast, cnbc fast money, make money fast and easy, make money fast online and making money fast. This is only a few out of hundreds of requests.
The problem is many people just do a search and jump into the program that looks the easiest, pays the most and promised everything. I’m sure you can figure out what happens next. They either get scammed or they think they will make money without putting in any effort and it won’t happen. That’s why they call it work at home, because you have to do some work from home. The effort is normally far less than a day job, but you still have to put in some effort.
The reason why people jump so quickly is the need for fast cash. We are in what I like to call a microwave era where everyone want things fast. If you want to make some cash on the Internet it can be done, but you have to either do your research or use a web site that has done some research to ensure you are getting into the best possible programs.
There are many programs available whether it is Online Paid Surveys, Data Entry, Type At Home, Mystery Shoppers or Telephone Answering. This is just a few, but each one involves narrowing down your selections to just a few companies out of the thousands that are on the web. You must either use a web site or be able to spend hours researching or you are probably going to get into the wrong program. If you do the research one way or the other there is plenty of good programs, whereby you can make some really nice money on the Internet. You more than likely have the skill sets required to do any of the task required.
You probably already have most if not all of what you will need such as a computer, printer, access to the Internet, word processor and spell check.
The Truth About Home Based Business
When starting your home-based business you should develop a business plan and research your options thoroughly. Making wise decisions and following your business plan each step of the way can help you in creating a steady stream of income. Operating a home-based business will require hard work and effort. You will not become wealthy over night. It will take determination to succeed as an internet marketer. The amount of money you make will be directly related to the amount of work you are willing to do.
When making your business plan, include both short and long term goals. Determine how you will achieve those goals and put your plan into action. Affiliate programs are excellent home-based business programs and there are numerous other internet marketing offers that will create steady income if you are willing to make the effort. Some of these opportunities may require an initial investment from you and others are advertised as free. Research all internet marketing opportunities carefully to make sure you understand the terms and conditions.
As an internet marketer, you will have to distinguish yourself from the competition if you want to succeed. You should know your target audience and know your competition even better. Do not let self-doubt stop you from accomplishing your goals. Every successful internet marketer gives their business the very best effort possible. Hard work and determination will make your home-based business a success and provide you with a steady stream of income.
Starting a home-based business is one of the most exciting and challenging endeavors you will ever undertake. A sound business plan and the will to succeed will set you apart from the competition. Choose the products or services you provide carefully. Make certain your services will be needed over the long term and make customer service your top priority. A loyal customer base is the key to the success or failure of your home-based business. A home-based business is an excellent way to gain independence and financial freedom. A great business plan and a strong work ethic are all it takes to succeed.
The Truth About Marketing: Why A Bad Copy Is Your Worst Enemy
Every day, more and more of us begin new online business, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.
This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?
To be honest, the more you surf the Web, the more bad writing you see. I can’t tell you how many sites I’ve visited that feature boring, disorganized, or almost incoherent copy. The truth is very simple: if your website can’t communicate your marketing message in an exciting, informative, and professional way, you’re not going to sell much.
If you think the way your website or other marketing materials read just isn’t that important, think again. When you’re trying to sell online, through the mail, or with email, written words are all you’ve got.
If you walked into an electronics store to buy a computer and found their salespeople unhelpful, uninterested, and untrustworthy, would you buy? Of course not. The same goes for your website or sales copy. If someone is reading your homepage and finds your writing sloppy, boring, or skimpy, they’re not going to buy from you.
First, make sure you have ENOUGH copy to explain your product or service. If there just isn’t enough content, people won’t have the information they need to make a decision. Skimpy or sparse sales copy will drive people away faster than anything else.
Next, be careful! When writing your sales copy or website, don’t just rush through to get it over with. A lot of people hate to write, but we’re talking about your only interaction with customers here. Even minor spelling errors, grammatical mistakes, or awkward sentences can add up to a gaping hole in your credibility–and your profits.
Third, get excited about what you’re selling! You don’t have to hype it up to the rafters, but you do need some enthusiasm. Your writing can be exciting and motivational without loosing its credibility. If you don’t get excited about your product, why should anyone else?
These are just the basics, but remember: the way your sales copy or website is written can literally make or break your chances for success. If you have a hard time finding the right words, can’t spell worth beans, or need a little help in the exciting department, don’t be afraid to ask for help from a friend, associate, or professional. When words are all you’ve got, you need to make them count!
If you don’t love your business no one gonna love it!!