Social Media: How to Track Your Metrics – How to Improve Your Marketing Strategy [Infographic]
Do you know how to track the right social media platform metrics? Do you know that metrics can help to improve your social media marketing strategy?
Social Media: How to Track Your Metrics
You need to know the top social media metrics you should be tracking on each social media channel. Use them to improve your social media goals and track your progress more effectively.
This will help to get you on the right track.
Here are some of the most important metrics that you should be tracking on social media platforms.
Stay focused on the right growth goals on social media.
An eCommerce brand is more interested in link clicks than they are in Likes. You need to know what each social media platform offers in its analytics and which you should be considering.
Blog Effective Tips: Why You Need to Track Your Visitors
If you are a blogger, keeping track of visitors can be a great way to see who visits your blog. There are many ways to keep track of blog readers when you blog. The blog hit counters; visitor tracking, referrers, and keywords all can help you know if someone has visited your blog.
When you set up your blog, you will have already decided on the type of blog you will keep. Some blog hosting sites will offer their service for free but have a minimum of features. Other blog sites might cost but will offer bloggers services to keep track of visitors.
There are many reasons to track the visitors that read your blog. Understanding who visits your blog will help you know what your readers are looking for. Successful blogging starts with interesting writing and will appeal to your readers.
Another reason to keep track of the visitors that come to your site is to increase traffic. This is especially important for blogs that are for companies. Companies can use their blog for inexpensive advertising.
Knowing who visits the blog will help a company understand if they are reaching their target audience for their services or products.
A blog hit counter is one way to keep track of the number of visitors that read your blog. The blog hit counters are usually small boxes at the very end of a web page that updates a number every time your site is hit.
Some blog hit counters can give site owners site statistics, reports, and graphs to illustrate blog activity. These counters can also show you where your readers are finding your site. If your blog hosting site does not offer a blog hit counter feature, one can easily be downloaded or added to your page from another site.
Many free sites offer counters for blog pages. Blog writers can register on the hit counter site, download and install directly into the blog template. This will give an accurate count of how many visitors you have to your blog.
If you are not worried about keywords or details information about your readers, then a blog hit counter is the easiest way to track your readership.
If you want more advanced blog features, then you can add tracking options to your blog. There are several ways you can track your readers. One is by keywords and the other is a visitor tracker.
Keyword trackers are ideal for those who need to know what keywords people are using to locate a blog. This could be important for businesses that need to reach potential consumers.
A good keyword tracker can also help you organize your blog site to determine which keywords are most popular with readers. It can also help get your site listed on search engines. Keyword trackers can be downloaded for free.
A visitor tracker works much the same way as a keyword tracker. The difference, however, is that a visitor tracker will provide you with information statistics about your blog visitors. Usually, this information is given in easy to understand graphs and tables.
If you need to see where your visitors are coming from, then a visitor tracker can be quite beneficial. It is a little more sophisticated than a hit counter but works about the same way.
When a visitor enters your blog site, their information is saved onto the visitor tracker. When you are ready, you can log in and see exactly who your visitors are. Many times not only are you able to see the statistics on your readers, but you can also see reports for current visitors and those that have visited the site in the past.
Also, another way that you can keep track of your readers is to include a comment section at the end of your blog page. Not all visitors will want to leave a comment, but this is a good way to gain feedback about your site.
You will better understand the type of readers that visit your site but also understand the kind of content that they want to read.
Important Tip. It’s better to choose an effective and low-cost hosting company for your business blog.
P.S.
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Half the battle won in advertising online is getting your ads noticed so that they have impact and create desire and urgency to push the reader into taking the necessary action.
Your subject line will determine whether or not your ad gets read.
Here are 10 ways to increase the chance of your ad getting read.
(1) Ask people a question in your subject line. School has trained us to automatically answer questions.
(2) Use the word “free” to entice your targeted audience with free information, a free download, free software or a free trial.
(3) Put a smile in your subject line :O). When dealing with people face to face it is easy to respond to someone else’s smile. Online, smiles can’t be seen so add an online smile at the beginning of your subject line.
(4) Be realistic in your claims. People’s inboxes are filled to the brim with promises of millionaire status in 180 days. Be realistic and downplay the income potential. Besides, some people are only looking for a few hundred extra dollars a month, not hundreds of thousands of dollars a year, so make your offer enticing to all.
(5) Avoid using all capitals in your subject line. It is difficult to read and online it is also considered shouting so just capitalize the beginning of every word.
(6) Draw attention to your subject line by starting with the word “stop”. People have been trained to stop and listen when they see that word.
(7) Use extra white spaces in your subject line to create eye-catching gaps between your words and your letters.
(8) Be creative in your use of capital letters and lower case letters in your subject line.
(9) Capitalise Key words in your subject line to add emphasis.
(10) Be detailed and specific. For example, 365 days sounds much more than 1 year. $100.00 a day is more specific then thousands of dollars a month. Add 100 subscribers a week is better than grow your list.
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(1) Keep your classified ads punchy and to the point by using telegraphic sentences. Get paid on 6 levels, unlimited width, $30 cash per referral…
(2) Be artistic by putting “ “, * *, ~ ~, << >> around your headline. This draws the reader towards your ad and not someone else’s.
(3) Word your advertising as a testimonial. It instantly creates credibility to your offer. For example, “Webmaster reveals how to drive traffic to your site in 5 minutes a day”.
Attention: If your budget is tight don’t blow it all at once. Start with free ads to track your ad writing skills and when you get more confident and are producing results move up to classified ads, top sponsor ads, regular ads, and finally the ultimate ad of all, the solo ad.
One common question that many business owners have is how to evaluate their online advertising effectiveness. Up until fairly recently, it wasn’t too easy to track how well your online ads were doing, not to mention anything about trying to figure out offline advertising results. However, the online techniques have really changed. It’s getting easier and easier to track the progress of your internet marketing advertising and most sites will at least give you the chance to see how many impressions your ad has received and how many people have actually clicked on it.
If you are using Pay Per Click (PPC) advertising, the search engines will provide you with relatively sophisticated tracking systems, making it very easy to see which ads are being clicked on and which ones aren’t. More importantly, it shows you which ads are actually converting. Traffic without conversions won’t do you much good.
If you are doing online marketing advertising elsewhere, you can implement your own tracking methods by assigning different values to each of the sites in which your ads are appearing. This way, when and if a customer clicks on your ad, they won’t only be directed to your site but you can then see how they got to your site in the first place. This data can be seen in your web site’s log files, if you are creating redirects, through reports generated by a link program or within your autoresponders, depending on your methods.
One extremely simple way to measure internet advertising effectiveness is to add an unsophisticated referral box right in your site’s shopping cart. Here you can just ask anyone who is making a purchase to answer how they found your site before they complete their order. Many webmasters create a drop-down list which customers can choose from to make the process go by quickly. However, not everyone will enter in the correct information so the data will not be completely reliable.
How do you analyze the information that you’re getting from your tracking methods? If you see that the ratio of impressions to clicks is very low, you’ll at least need to consider making some changes to your ad campaigns. Keep in mind that your ad needs to connect with your target audience and compel them to want to find out more. If you are getting a good amount of clicks, but they aren’t converting, it could mean that your ad didn’t reflect what you are promoting very well.
If you have just started advertising online, make sure to start small and test the waters first. You don’t want to spend a great deal of time and money on an extensive campaign that isn’t bringing in results. Take small steps and learn with each one. Another good idea is to do split testing. For each products or service, create two ads and track which one does better.
Internet Marketing and Online Advertising
The first thing you should do before focusing on advanced internet marketing and online advertising is to give yourself a refresher course on any internet marketing strategies you already use. Use updated materials and sources to see if any new strategies have become available. This is a great start because you can put these to work for you without having to learn entire new methods.
Then turn to books, magazines on internet marketing, and well established websites that are recommended. See what is next in line for you to tackle in your marketing campaign.
There are plenty of options available, so you should be able to sift through them to find one that you are not only comfortable using, but is also relevant to your business. Certain advanced internet marketing methods work better for some businesses than others, so only you can decide which direction you wish to take your marketing efforts.
Don’t Rush, but Move Forward
You don’t have to go racing into new marketing right away if you are doing well at the moment. You can use the opportunity to just learn all you can about the methods you are going to implement next. But you do need to always be learning something and preparing for the next stage of your website and business. This keeps progress and growth from catching you off guard.
If your current internet marketing efforts are based around the same tried and true tactics that seem to be working well, consider adding video marketing or perhaps even social networking to your overall marketing.
It may not be obvious right now, but you are doing yourself a big favor by learning about advanced internet marketing and online advertising new methods. Even if you just research it in your spare time, you will begin to formulate ideas and plans for the future of your business.
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