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16 Famous Logos With A Hidden Meaning
3 Key Questions To Ask About Internet Marketing
Internet marketing is exciting, challenging, and confusing. It can make or break your internet business career and yet many people who depend on internet marketing don’t have a full grasp of the essentials involved in internet marketing.
In fact, many internet entrepreneurs waste a great deal of time, energy, and momentum because they do not fully understand internet marketing.
Don’t let this lack of understanding undermine your income potential.
In order for you to better understand internet marketing and its impact on your internet business you must know the answers to these three key questions:
1. What Is Internet Marketing?
2. What Is The Cost Of Internet Marketing?
3. What Is The Benefit of Internet Marketing?
Marketing is communication about an idea, product, service, or organization. Marketing therefore encompasses advertising, promotion and sales as well as the various techniques and forms of communication used to advertise, promote and sell.
Marketing is broader than simple advertising or promotion in that it includes researching the market to learn what consumers want and then setting out to meet their needs with the appropriate product, price, and distribution method.
Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling.
Marketing also covers all the activities involved in moving products and services from the source to the end user including making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, and building and maintaining a customer base for a product or service.
Internet marketing includes these same activities but also pulls in various internet tools including web sites, email, ezines, banner advertising, blogging, RSS, text links, search engine optimization, affiliates, autoresponders, and other ecommerce applications.
What Is The Cost Of Internet Marketing?
The range of expenses for internet marketing is huge. There are a number of promotional and marketing ventures that can cost you nothing or only pennies a day while other advertising efforts can cost you thousands a day.
It is important to consider your goals — both long-term and short-term — as well as how much each prospective customer is worth to you.
This will help you determine a workable budget for your internet marketing campaign.
Many internet promotions are free, you can set up a web site and/or blog for $250 a year, and you can buy text links for $10 a month. You could easily spend $25-50 a day for advertising but there are many cheaper ad options available.
The best program is to start small and cheap and slowly build as you test and learn what is successful for your market and product. There is no perfect acvertising solution that works wonders for everyone. Each marketer and each product has a different formula.
What Is The Benefit of Internet Marketing?
Internet marketing offers more benefits than many traditional marketing mediums. The very nature of web sites and blogs is that they continue working to promote and market your product long after your initial marketing effort is over.
Similarly many advertising efforts, such as ezines, newsletters, banners, and text links also continue to increase in power over time.
Email marketing can be a tremendous surge in contacts and sales and offers the ability to personalize your message as well as reach a targeted audience so your chance for sales goes up exponentially.
The other tremendous benefit of internet marketing is that it offers convenience and immediate satisfaction. Your potential customer sees your marketing message when it is convenient for them — and often when they are seeking information about your specific topic. Then you offer them the ability to act on that interest right then.
They can locate your product and buy in the time it would take to watch a commercial on television or turn a page in the newspaper. That is the power of internet marketing.
Now that you have the answers to these three key questions, you are ready to begin your own internet marketing campaign and succeed with your internet venture.
3 Tips On How to Create a Free Viral Report
A free report that goes viral can bring in traffic much faster than SEO and PPC combined. It can bring you free targeted visitors, in addition to generating hundreds of backlinks that’ll help you rank in the long run.
How do you create a viral report that others can’t help but pass on? Just follow these guidelines.
1. Extremely Controversial or Extremely Useful
There are basically two kinds of reports that get passed around: those that are controversial and shocking, or those that are so useful that others save them and use them as references.
For example, when John Carlton and Rich Schefren published a list of phrases – words to start sentences with that catch attention, the report caught fire and was passed around to thousands in the marketing community.
Why? Because it was useful. It was a list that had never been compiled before, an extremely valuable list for copywriters, given away for free.
2. Getting the Initial Distribution
In order for your report to have the chance of taking off, it needs to get initial distribution. In other words, it needs to be downloaded by between 100 to 500 people first, before the power of virality can take effect.
How can you get those initial users?
Lists are a big one. If you have an email list of a few thousand people, or know people with such lists, send them the free report. If you report is really great, other list owners should be glad to pass it on.
Post the free report to internet forums. Pay to post it in a commercial section if necessary. Again, if your report is great, it’ll generate many replies which will in turn get you more viewers and even more downloads.
Finally, don’t neglect your own network. Even posting it to your Facebook wall, if you have several hundred friends, can help you get the much-needed initial distribution.
3. Tools to Increase Virality
There are a few ways you can increase the viral flow of the report.
The first method is to require an opt-in in order to download the report. While this can really help you capitalize on the traffic generated, it can also turn some people off from downloading the report. Often they just want the report, without the list.
Another method is to embed Facebook and Twitter links inside the report. Make it easy for them to Like, Comment or Tweet your report.
Finally, one often forgotten secret to getting your content passed around is to just ask. Let them know that they have permission to pass the report on and ask them to share it with their friends.
Creating a report that spreads like wildfire does take creativity and market knowledge. It entails creating something original, getting it to a few hundred people and the having the mechanisms to help to spread. Done well, this tactic can launch an obscure business into the limelight.