Tag Archives: successful

Digital Marketing: Tips on How to Create a Successful Strategy

April 22, 2020blogging, business, google, marketing, seo, Social Media, Startupsdigital, how, marketing, strategy, successful, tips, tojtsantalis

The main goal of your digital marketing strategy is to attract more interested people, convert more leads, generate more sales, make money online. So specific goals and specific plans are the first steps of any good strategy.

Here are some effective tips you need to know about how to create a successful digital marketing strategy.

Simple, Clear, Message: If people don’t know what you’re selling, then they won’t buy from you. Make sure your message is clear and to the point.
Tell a story: A marketing strategy can fail because it doesn’t generate engagement. Stories organize the information while also engaging the readers.
Listen to your customers: Customers have a lot to say about your product, your message, your service, what they like, and what they don’t like. It’s important to hear. Understanding what consumers are saying about your brand will allow you to adjust your message and products better accordingly.
Fix your mistakes and help your customers: By apologizing to your customers, you seem human, rather than just an abstract corporation searching for profit. Then by fixing your mistakes, you show your customers that you care and are willing to help them.
Don’t sell, Build Trust: At the end of the day selling your product or idea is the goal of a business, but if your pushy and disruptive customers will lose trust in you and your products.

Instead, make their shopping experience more easy and accessible. Explain why your product it’s the best and why they need it.

Think of your customers: Marketing and selling can be an annoying experience for customers. Campaigns that seem brilliant to you will often are irritating to consumers. What seems simple and straightforward to you may be confusing and frustrating for the customer.

Your marketing strategy is about your customer’s needs, not about yours! Your target audience (customers) is your business, not you! A Classic Very Simple Marketing Principle!

Easy and Simple: Most people don’t want to spend time reading and figuring things out, the more time they must spend trying to understand your product, the less likely it is they are going to get it.

More Tips

Create Mobile Ads or Campaigns

These days everyone is on their phone and is far more likely to be more responsive to their cell than other devices, so you need to create effective mobile ads or campaigns to reach your target audience.

Use Social Media

People always checking their phones are also continuously checking their social media. Social Media is excellent for customer service and reputation management. It’s an easy way to reach more customers. It’s also a great way to get feedback and promote your brand.

Search Engine Optimization (SEO)

If a keyword receives the most hits, it doesn’t mean that you get the most clicks or sells. Make sure you find the keywords that will get you clicks, and create an effective SEO strategy to promote your business.

Email Marketing and SMS Campaigns

Campaigns are a great way to reach more consumers and provide them with useful information. With emails, you have more space to inform and present new deals, but with SMS, you have higher read and response rates. It’s also a fun way to get customers in on games, coupons, and challenges.

Use Retargeting Marketing

Retargeting customers can increase conversion rates from existing visitors. The Retargeting ads serve as a reminder to your customer that you exist and that you’re an option. These are especially effective for expensive products that may take a lot of thought and research.

Content Marketing (The King!)

Valuable, high-quality, and well-written content is always a great way of gaining leads. A benefit of creating good content through blogs, articles, and social media posts is building trust.

Content that you create doesn’t have to be related to your product, service, or niche. It can be a little bit related but provide sound advice or other beneficial information related to the industry.

If customers see you as a helpful and trusted brand they are more likely to buy from you. Don’t forget that a satisfied customer is the best Free advertising for your business!

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10 Tips to Create a Successful Social Media Strategy [Infographic]

November 10, 2019blogging, business, design, Ecommerce, google, infographic, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups10, create, media, social, strategy, successful, tipsjtsantalis

7 Tips on How to Become A Successful Affiliate Marketer

October 28, 2019Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups7, affiliate, become, how, marketer, successful, tips, tojtsantalis

1. Become an expert

You need to become an expert in your niche. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.

2. Promote only quality products

You’ll have the ability to pick and choose products that you believe in, so make sure that your campaigns center around quality and valuable products that consumers will enjoy. You’ll achieve an impressive conversion rate while simultaneously establishing the reliability of your brand.

3. Reviewing products and services.

Focus on reviewing products and services that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product or service you are promoting.

Almost anything sold online can be reviewed if there is an affiliate program – you can review physical products, digital software, or even services booked online. It is especially effective to compare this product to others in the same category.

Most importantly, make sure you are generating detailed, articulate content to improve conversions.

4. Use effective marketing strategies

Instead of focusing on just an email campaign, also spend time making money with a blog, reaching out to your audience on social media, and even looking into cross-channel promotions. Test a variety of marketing strategies to see which one your audience responds to the most. Make frequent use of this technique.

5. Choose campaigns with care.

No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it.

Research the seller. Your time is worth a lot, and you want to be sure you’re spending it on a profitable product and a seller you can believe in.

6. You need to know the new trends.

There is serious competition in the affiliate marketing world. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created.

Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.

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Ghostwriter Guide: How to Become a Successful Writer

October 15, 2019Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startupsbecome, ghostwriter, guide, how, successful, to, writerjtsantalis

Ghostwriting can be a very profitable career if you follow a few tips and essentials when applying for writing jobs and working with clients. This will ensure they are happy and give you good reviews, which in turn will lead to more jobs and more money.

Here are some tips you need to know about how to become a successful ghostwriter.

1. Applying for Jobs

Use popular freelance sites. Be picky. Only apply for things you can write well about or are genuinely interested in. It’s much better to specialize in a particular topic.

2. Read Each Job Listing Carefully

If anything is vague or sounds suspicious, pass on it. Chances are there will be plenty of other listings that will be clearer and created by people who genuinely want to hire a ghostwriter.

3. Check the Reviews for the Clients

See how many listings they created, versus people they hired. If they hired very few people, something is fishy.

4. NEVER Give Customized Free Article/s

This is against the terms of service in most marketplaces and is a scam to get free content out of eager writers. By all means put together an impressive portfolio of your work, such as blog posts and articles, but never work for free.

5. Communicate with the Client before Starting

Make sure everything is clear. You don’t want to waste time going back and forth or being told you have misunderstood something.

6. Beware of Scope Creep

This can happen when a client starts to ask for more and more things that the original agreement did not include. You might give in once if it is not going to be a great hardship to fulfill the request, but if there is a major change or too many requests, it is best to rewrite the agreement and adjust the pay accordingly.

7. Stay in Regular Communication with the Client for Longer Projects

If you are undertaking to write a book, for example, a quick note at the end of each day or two telling them how things are progressing should reassure them and keep you on the right track.

8. Be Clear about Their Style and Tone

If you are ghostwriting for a website or a person, try to keep your writing consistent with their style and tone. This is especially important if you are ghostwriting an autobiography for a client.

9. Don’t be Afraid to Ask for More Information

If you are writing anything in-depth or highly personal, don’t be afraid to ask questions. But do be sensitive regarding privacy. If they hesitate to answer, don’t push.

10. Treat All Information You Receive as Confidential

Even if you are not asked to sign a non-disclosure agreement or a non-compete clause, treat everything you are told or given with the utmost security-consciousness. If you’re not sure something should go in the work, ask, and abide by their answer.

11. Create a Regular Schedule

The schedule will usually include applying for jobs, writing, and administrative tasks such as invoicing, email and so on. It is important to continue looking for work even when you have gigs.

12. Remember That You Are Running a Real Business

Ghostwriting is a real career, a real service business that is in high demand. There are many potential clients out there looking for people like you to create content for them. Keep track of all your paperwork such as receipts in a filing cabinet or accordion file, and organize all of your work-related to each project in a separate folder – named something logical so you can find your work easily.

Ghostwriting can be an enjoyable and lucrative career. Follow these tips to become successful in your venture.

How to Find Ghostwriting Gigs – How to become a successful writer

There are several ways to find good ghostwriter gigs online. It’s just a question of how long you wish the content to be, what topics you want to write about, and how much money you want to earn.

Length of Content

The length of content will determine how much work needs to be done and how much a ghostwriter can expect to be paid. The most common projects advertised include:

* Blog posts
* Articles
* Sales copy
* Non-fiction books
* Fiction books (occasionally)

The longer the content, the higher the pay in most cases. Some will pay by the word, such as two cents per word. Other clients will be willing to factor in things like having to do research, formatting the book for the Kindle eBook reader, and so on.

Writing is the most important aspect of what a ghostwriter does, but if you can offer these kinds of added extras as well, you can make the most of every project you secure.

The Topics You Want to Write About

When you are first starting, chances are you will end up writing about a wide variety of topics. However, over time you will most likely start to specialize in certain topics, such as finance, self-help or health.

This helps you make the most of the research you will often have to do to complete a project. You will soon find many reliable websites you can refer to over and over again as you take on new assignments.

Keep an updated list of URLs so you can turn around your projects faster and faster, boosting your per-hour income.

How Much Money You Want to Earn

Some people become a ghostwriter as a second job, working freelance in exchange for some extra cash. Others aspire to be a full-time writer, which means being very organized and efficient.

It is a juggling act between getting new projects, and working on the ones you have been hired for. If you are the type of person who procrastinates or has trouble managing their time, this could seriously limit the amount of money you can earn.

Getting Gigs

Freelance marketplaces are the easiest places to get gigs. It is just a question of how much you will get paid.

* Fiverr.com, as the name suggests, is a site where freelancers are paid $5 in most cases for short projects. This will usually represent one article of 250 to 500 words. If you want to charge more, your samples should show you have something special to offer.

* Upwork.com is one of the most popular freelance marketplaces. It will take time to go through all of the jobs listed. They take a percentage of what you earn from each gig, ranging from 5% to 20%.

* Guru.com is a popular technology-related site that has also opened up to writing gigs.

* Freelancer.com is an easy-to-use site you can connect to via your Facebook account.

* PeoplePerHour.com is a UK-based company with a wide variety of freelance gigs.

* Toptal.com, which stands for Top Talent, claims they are an exclusive site with the best freelancers. Most of the subjects are related to website design, but you might be able to find clients looking for content as well.

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Visual Design Tips: How to Create a Successful Online Course

October 12, 2019artificial intelligence, blogging, business, Business Lessons, design, Ecommerce, google, marketing, Pinterest.com, profits, seo, Starting a Business, Startupscourse, create, design, how, online, successful, tips, to, visualjtsantalis

Visual Design Tips

The visual design of your blog posts, courses, presentations, etc, should help visitors understand and retain the content, as well as minimize confusion. Nowadays, with all the relatively easy-to-use graphic design and eLearning authoring tools, all of us who don’t have a degree in design can create good-looking courses.

Of course, if you want to create more complicated things, such as custom illustrations, custom animated videos, custom characters, etc., you need more in-depth knowledge and skills.

However, if you don’t need to create any of the prior, you can make your courses look good without spending years learning design. You need to take time to learn how to use some of the most popular design tools, such as PowerPoint, Articulate Storyline, Abobe Captivate, Photoshop, and Canva.

Keep in mind that most of them have amazing content libraries, full of high-quality images, templates, and videos that ease the work.

The other thing you need to do is to learn the main principles of visual design. There are a lot of factors to be considered when designing a course. However, following the most important guidelines, you can create courses that will appeal to your learners’ eyes and help them remember and apply their new knowledge and skills.

How to make your course design learner-friendly.

Main Principles Of Visual Design

There are 4 main principles of visual design: contrast, repetition, alignment, and proximity. If you learn to use them, your training will become not only more eye-catching but also more useful for the learners in the long term.

1. Contrast

Contrast is a technique that visually distinguishes one element from another. You can use it to guide your learners’ attention to a specific part of your slide. You can use contrasting colors, opposing sizes, or differing font combinations.

2. Repetition

When you use one specific design element this is called repetition. The purpose here is to create a sense of cohesion. To achieve this, you can use consistent fonts for your titles and subtitles, consistent background colors for your slides, etc.

3. Alignment

To make your slides look synchronous and well-balanced, you need to use proper alignment. Line up each element with at least one other element. Every graphic design tool/eLearning authoring tool has a feature that draws vertical and horizontal lines to help you align all elements.

4. Proximity

Proximity is the fourth basic visual design technique. Simply said, proximity is the distance between the elements on your slide. It is recommended to place related elements closer to one another, and unrelated elements farther apart.

Design Tips

1. Choose Your Color Palette Carefully

Don’t follow your personal preferences, but think about the audience, your course topic, and don’t forget to ask about any brand considerations. Read about “color psychology” to learn more about how different colors affect people’s perceptions.

Also, read about “color theory” to choose colors that complement one another. Take time to think about what is the basic “feeling” that your course has to evoke, choose the main color and two complementary colors.

You can use any of the free web services called “palette generators” to find the best colors for your training.

Never sacrifice readability. A lot of newbie designers make the common mistake of choosing a color combination for the sake of creativity. However, don’t forget that learners have to read your content, and to do this they need to see the text.

A combination that always works is a light background and a contrasting font color, such as black or dark grey. To make your titles stand out, you can use bolder colors. Choose a different background color or the font color for your important notes and instructions.

Use your colors of choice consistently throughout the course.

2. Pay Attention To Typography

Content is the main element of your course, so you need to choose easy-to-read fonts, such as Arial or Verdana. Don’t use too big or too small font sizes. The same applies to the paragraph and line length.

It is a good idea to choose different fonts for your titles and body text because this will make both elements stand out.

Find additional resources to learn how different fonts can be combined to complement one another.

3. Use White Spaces

White space is the area between the elements on your slide. White spaces make slides look lighter, so you have to learn how to distribute the content. You can use shorter paragraphs and bullets as well as leave enough white space between text and graphics to make your slides less cluttered and overwhelming.

Focus your learners’ attention on an important element or piece of information, leaving white space around it. Never fill white spaces with text or graphics if there is no reason for this.

4. Make Sure All Elements Have A Purpose

No matter whether you add an image, animation or interaction, you need to put meaning in your choices. Never insert a photo just to fill in a blank space. Never animate an object that has to be static.

Never design a click-and-reveal interaction, because clicking will make your course more engaging. None of these are true. On the contrary, such decisions can wreck your course.

5. Prototype Your Main Slides

Before you start developing your course, think about the design of your main slides. This will help you build a consistent look for your course. Prototype the most important slides in your favorite design tool.

6. Make Your User Interface User-friendly

Take time to learn about how people are used to working with desktop and web-based products. Make your navigation simple and clear, and make sure your buttons look like clickable elements.

If your learners find it hard to move through your course, they might miss important information or associate your training with a negative experience.

Source https://elearningindustry.com