Social Media: 5 Tips on How to Create a Successful Marketing Plan [Infographic]
Are you just getting started with a social media strategy for your business? Do you know how to create a successful marketing plan? Here are some tips you need to know.
Social Media: How to Create a Successful Marketing Plan
They break things down as follows:
Choose your social networks Fill out your profiles completely Find your voice and tone Pick your posting strategy Analyze and test
You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.
You don’t have to be on all social media platforms. Just the ones that matter to you and your target audience.
How often should you be posting?
There’s been a lot of interesting data out there about how often to post to social media. Some of the factors that might impact your specific sharing frequency may include your industry, your reach, your resources, and the quality of your updates.
The social network you’re using will have its own best practices, too.
Automate, engage, and listen
The final piece of a social media marketing plan involves having a system you can follow to help you stay on top of updates and engage with your community.
Referral Marketing: 6 Tips on How to Create A Successful Strategy
Referral marketing is the new type of word-of-mouth marketing. Customers are encouraged to share a link with people they know in exchange for some form of incentive (gift, discount, or offer).
Many reports show that the level of trust given to content shared by individuals is rising.
Referral Marketing: How to Create A Successful Strategy
Stats show that 90% of Americans trust product and service recommendations from friends and family.
These days many brands and businesses are using the power of their current customers to get new ones with the help of referral marketing.
Advantages and Tips of Referral Marketing
1. High Level of Trust
Instead of publishing the information on your website or social media, your customers now become the medium that delivers your message to people who know and trust them. That personal connection will make them listen to what your customers have today.
2. Increase Sales
Your customers will choose which of their friends and family will most likely purchase your products or services. So you can increase your sales with the help of your customers.
3. Improve Your Strategy
Referral marketing software programs can help you to create your referral marketing campaigns, making the whole process more straightforward.
Also, these software programs provide you with analytic reports so you can track your campaigns and help you to improve your referral marketing strategy.
4. Improve Customer Experience
You can help your customers to receive discounts at their favorite stores and provide a great experience. Your business should offer an incentive that will improve your customer’s experience based on your product or service.
5. Use a Double-Incentive Referral Program
A double-incentive referral program means that you reward your customers when they refer someone to your business and also you reward the people who take the prescribed action.
You can increase the virality of your referral program without risking it becoming too spammy.
When using a double-incentive program make sure that you match the incentive you offer with what you’re asking your customers to do for you.
6. Use Analytics – Track Your Referral Program
You need to track your referral program to see if it helping you reach your goals.
You can use Google Analytics or a similar program to help you understand where people visiting your site are coming from.
Also, with analytics, you will get a clearer picture of your referral marketing program’s performance. Some of the performance metrics you need to know.
Conversion rates, Email click-through rate, Lead generation rates, etc.
Last Tip
Referral marketing programs are an effective way to gain your target market’s trust and increase your sales.
Copywriting Tips: How to Become A Successful Copywriter
Here are some useful copywriting tips you need to know if you want to become a successful copywriter. You should write from the perspective of customers and not from the perspective of your business.
Copywriting Tips: How to Become A Successful Copywriter
Your copy is like talking to consumers. You need to know and understand your customers and also you need to provide answers and help.
You need to know how to create a successful copy so you can attract more interested people and convert them into paying customers.
1. Understand Customers and Visitors
A successful copywriter needs to understand customers and people. You must know what people want and also you need to know their requirements and pain areas. Their problems, needs, questions, etc.
You can create a buyer persona that will assist you to create an attractive copy for your website’s visitors.
Try to speak with your current customers and find out how your product or service has benefited them.
People many times have inquires and questions about product use, service, and costs. As a copywriter, you must think about these issues and tailor your copy accordingly.
Provide answers and explain the benefits of your product or service. People need your help.
You need to speak their language. It’s important to communicate in the language that your customers or visitors like and use.
The expression “speak their language” means that you need to use the same phrases that your customers do.
2. Talk about the Benefits of Your Product or Service
A Classic Principle: People buy product advantages and benefits, not features!
Customers want to know how they can benefit from your product or service. People are looking for an inexpensive, helpful solution since they have a problem.
They are looking for the best answer or solution.
So it’s important your copy not to talk only about the qualities of your product/service but also the benefits it provides.
3. Simple and Attractive Copy
Simplicity is a must. There’s no sense in creating copy if it’s not readable and attractive. Humans have a limited attention span.
So you must grab the reader’s attention right away and convey your message as quickly as possible.
Here are some effective tips
Use titles and subheadings. Make it easy for readers to skim through your content by using titles and subheadings
Use Short Sentences. Make your sentences as brief as possible and utilize basic terms.
Use Bullet Points. Bullet points will make your content more readable and easy to find what you are looking for.
4. Design and Presentation
Presentation and design are important for a successful copy. The copy is simpler to read when the design is effective and appropriate.
How to make your copy more attractive:
Choose the correct font size. Also, you can use colors, italics, and bolding. Structure your content appropriately for a clean look.
Include visuals, pictures, video, infographics, and GIFs to increase appeal and interest.
Last Tip
Read again your copy and examine it for mistakes, grammar, spelling, tone, and correct them so that you can provide a successful copy that converts visitors into paying clients.
YouTube Shorts: 4 Tips on How to Create Successful Short Videos
YouTube Shorts are vertical videos (up to 60 seconds in length). Viewers can find your short videos on the homepage “Shorts shelf”, in normal YouTube search, and in their subscription feeds.
YouTube Shorts: How to Create Successful Short Videos
YouTube Shorts are a mobile way for YouTube creators to share short videos with their audiences. YouTube mostly has long-form video content. But with apps like TikTok and booming short-form video, YouTube wants a piece of the pie. YouTube can’t stand the success of TikTok.
Here are some tips about Youtube shorts and how to create successful short videos.
YouTube Shorts: How to Create Successful Short Videos
How to create a short video on YouTube: (Mobile Version)
Sign in to YouTube on mobile.
Tap the “+” Create symbol
Tap Create a Short.
To record a clip, tap and hold the capture button or tap it to start recording and tap it again to end the segment.
Tap the Undo button to remove the previous video clip that you recorded or tap Redo to add the removed segment back to your video.
Tap NEXT to preview your video and then tap NEXT again to add details to your video.
Add a title (max 100 characters) to your short video.
Tap Select audience to choose whether or not your short is Made for Kids.
Tap Upload to finish.
Ideas For YouTube Shorts
You have only 60 seconds or less to create a short video. Your Shorts should feel like a complete story.
Use one main idea, make people laugh, inspire them, or teach them something new.
Some specific ideas for YouTube Shorts.
A quick tutorial
A short review
Facts and Tips
Tell a compelling story
Summarise a blog post
Your idea must fit within 60 seconds or less. Shorts are short stories.
A variety of visuals delivered speedily is a good way to keep viewer attention in the Short video story.
A good rule is to have a 5-second introduction, 10 clips of 5 seconds (the story), and a 5-second outro with a call-to-action.
You need to start filming without too much fluff. Try again and again until you feel satisfied.
So when you do hit record, try and stay within the timing framework. You can refining when editing.
How to Edit YouTube Shorts For Success
If you’re using the Shorts tool on mobile, you may want to stick to that to do your editing for ease. (desktop editing does have its advantages).
If you’ve shot in widescreen on a normal camera (not mobile) and are using desktop editing software and want to edit for vertical video, first switch your video dimensions from 1920 x 1080 to 1080 x 1920.
Once you’ve cut your clips down to fit around the 60-second mark, you can begin adding elements that, together, will make your Shorts stand out and boost watch time:
Add text: Text adds interest and information to the video, and it can highlight your call-to-action at the end of your video.
Attention! Don’t add text in the bottom quarter of your video, as it will be hidden by the video title, subscribe button, etc.
Add transitions: Like text, transitions add interest to your Shorts and help to keep viewers’ attention.
Add music: YouTube offers thousands of free music tracks for you to include in your Shorts.
Add sound effects: These only have to be subtle, but they can make a huge difference to the overall quality and appeal of your Shorts.
Add a call-to-action: Viewers CAN like Shorts, but you need to ask them to Subscribe.
So if you are going to choose one call-to-action, I would go for Subscribe – keep it above the bottom quarter of the screen and insert some arrows pointing down to the Subscribe button.
Change the speed: Slow down or speed up your video as it suits your content.
How to Upload Your YouTube Shorts Video
If you’re uploading a YouTube Short from the Shorts tool, the video will automatically be recognized as a Short and categorized as such.
But if you’re uploading from your desktop, you must upload in the vertical format and add the hashtag #Shorts to your title or description. This tells YouTube that the video is designed to be Short and it can handle it appropriately.
YouTube Shorts titles can be up to 100 characters in length. However, when viewed on the app, only around 40 characters of the title will appear on-screen.
This means that you need to make your title strictly less than 40 characters long or if it’s longer, that the most important keywords are featured at the beginning of your title, as this is what viewers will see.
Get started today and create YouTube Shorts video stories to promote your business or entertain your subscribers. Test and try until you find the right combination. That’s the beauty of the YouTube Shorts.
Social Media Hashtags: How to Create A Successful Strategy in 2021
Social media hashtags can help your business to generate engagement with your target audience. They can help your brand to stand out on social media and increase your followers. But you can’t succeed by adding any long-tail keyword in front of the hashtag (#) symbol.
Social Media Hashtags: How to Create A Successful Strategy in 2021
You need a social media hashtag marketing strategy to grow your reach and engagement. Using hashtags without a marketing plan you can lose credibility, social proof, and followers.
Here are some tips about social media hashtags and how to create a successful strategy in 2021.
Why You Need To Use Hashtags
Hashtags are easy to understand to most people online. They connect your content with the online world. Hashtags can add value to your content and increase your reach worldwide.
But if you use too many hashtags or using them too much can confuse your followers. You need to know how and when you use hashtags.
A good hashtag will help you to create high visibility for your brand and a higher ROI.
Why You Need a Hashtag Strategy
A hashtag strategy should be part of your digital marketing strategy. It’s useful to use hashtags in every post you make because it creates more engagement and you can promote and grow your business.
Using hashtags in your social media posts will increase brand awareness and engagement. Reports show that businesses and brands that use hashtags have a 50% higher rate of engagement than those who don’t.
A good hashtag strategy is key when it comes to brand engagement. You need to use the right hashtags.
Find Out What Your Audience Wants
They say the customer is always right. So don’t use hashtags that are not relevant to your target audience.
Find out what your audience cares about, what they are looking at, and use that information to place hashtags appropriately so that you can gain awareness.
Hashtag and Social Media Platform Rules
Social media platforms having rules. You need to know the rules and how to use hashtags on specific platforms.
For instance, the correct usage of your social media campaign hashtags will be much more effective on Twitter and Instagram than they will be on Facebook.
Different platforms mean different rules.
Types of Hashtag Strategies
There are three types of marketing strategies for hashtags.
Brand & Campaign Specific Trending Content Hashtags
Brand and campaign hashtags are created to be specific tags that you are using for your business. They market your specific products or services.
A trending hashtag is popular because of the topic it is covering.
Content hashtags. These are hashtags that are used specifically to go along with the content you are posting. If you are posting an article on lifestyle, then you may use lifestyle-related hashtags.
Use Catchy Hashtags
If you create a social media campaign hashtag, remember that it does not need to be complicated. It’s better to use simple and catchy hashtags that are easy for users to search.
Use Trending Hashtags
Trending hashtags are the most valuable. Before doing a social media post, take a few minutes to search what hashtags are trending. Use those specific ones in your content.
Trending hashtags in your content will drive higher engagement rates.
Use Inspiring Hashtags
Your social media hashtag marketing strategy should include inspiring hashtags. Everyone likes to be inspired or feel good about something. Use this to your advantage.
Try to use inspiring hashtags at the correct time too, when it is most appropriate. These will not only build brand awareness but also allow people to be more comfortable with your brand or business.
Last Tip
The world of social media is very important for businesses today. Having a social media hashtag strategy in place to market your products and services is key to being successful online.
Take action now and create a new social media hashtag strategy to promote your business, reach your target audience, and generate engagement.
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