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Why Mobile Marketing Is A Must For Your Business

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Why Mobile Marketing Is A Must For Your Business

Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

Many businesses and marketers every day start using the mobile marketing to reach new customers. It’s low cost, effective and much easier to spread your message.

There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe as it is a novel idea and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing and also has more advantages. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.

Like opt-in emails, customers have to opt for SMSes. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it’s a compulsion to follow those by all the marketers who wish to do mobile marketing in America.

Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is send via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radiolocation signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.

It’s your turn to try out the mobile marketing strategy for your business.

Tips On How To Use Autoresponders

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To help increase the flow of traffic to your website, nothing beats an autoresponder. These programs can save you a lot of time by answering most of your emails automatically. They can handle customer support questions, product related questions, or provide information about your company and services. If you own an online business – an autoresponder is something you should definitely invest in.

Autoresponders can also be used to track your promotions and how effective they are. These days, autoresponders are one of the best tools that you can get for your online business. They are used by some of the biggest and most popular online companies, and for good reason. They simplify your life with your business – and give you more time to dedicate to other things.

If you are planning to submit your website to search engines like Google or Yahoo, you should know that most search engines use autoresponders themselves. Therefore, if you attempt to contact search engines using your autoresponder, theirs will contact yours and you’ll have a never ending reply of emails that will eventually flood both of your email boxes.

Under no circumstances, should you ever use your autoresponder to subscribe to forums or other discussion type subscriptions. A majority of the time, these discussion groups and such will email you updates regarding new information. If you joined with an autoresponder address, your autoresponder will send a response each and every time. This can get very annoying very fast, and a majority of the time you will end up being unsubscribed. In this event, it can be very hard for the administrator or webmaster to determine who is using the autoresponder. Therefore, to make things easier, you should never use your autoresponder with any subscription.

There are some companies out there that completely take advantage of autoresponders. They will use their autoresponder to respond to automated messages, which will automatically subscribe the “from” address in their mailing list. This is totally the wrong way to use and autoresponder, and those who use it in this manner are displaying a very negative image. Using your auto responder this way will send a negative image rather than positive. Instead of spreading good word about you and your company, people will become upset and spread the word that you should be avoided.

Whenever you use your autoresponder, you should always use courtesy towards your customers and your visitors. Autoresponders are meant to help your company grow, and help you spread information about your services, products, and your company. There are many creative and innovative ways that you can use this tool, providing you do it the right way. Most customers know when they are receiving an autoresponder message, and if you don’t use it the right way they will know it. Although you can always change or add to the preset messages; most contain a unique signature and address that will always be associated with autoresponders.

The Internet is one of the best ways to conduct business and promote your products. Autoresponders can help you save a lot of time, although when you use them in the wrong ways, they will eventually get you a negative image. If you know you are using it the wrong way and continue to do so, you will eventually lose a lot of business and your company will suffer a great deal. On the other hand, if you always think in terms of courtesy towards your customers, your autoresponder can help you obtain a lot of business and establish relationships with customers who will always spread the word about your company.