Tag Archives: smart

Boxing Day: 7 Tips For Smart Shopping – And 2 Songs

December 26, 2021business, Ecommerce, marketingboxing, day, deals, shopping, smart, tipsjtsantalis

After Christmas comes Boxing Day (December 26). With so many deals and discounts, it can be very easy to confuse during the annual sales event.

Boxing Day: 7 Tips For Smart Shopping

Here are some tips on how to shop smart and avoid wasting money this Boxing Day.

1. Know what you want or need

On Boxing Day there are many offers on items that you simply don’t need. The best way to avoid becoming distracted by all these deals is to have a pre-prepared list of all the items you intend to buy.

You need a financial budget to avoid spending your money on unuseful items.

If you are shopping online, it’s wise to save the items that you’d like to purchase to your cart the night before.

Also, some websites have boards where you can save items, so it’s important to use these to narrow down what you need.

These tips will make your shopping experience a lot easier and you will save money and time.

2. Comparing deals

Comparing deals is typically easier to do online. Some websites show you price drops and also the price history of items on Amazon.

When comparing deals, don’t forget to also look at customer reviews to see if they have a good or bad experience with the item you intend to buy.

3. Product guarantees

If shopping for household items, it would be sensible to compare the different guarantees retailers are offering.

For example, while Amazon may offer a cheap price deal on a vacuum cleaner, it may be better value for your money to buy the product from a retailer that offers a better product guarantee compared to the one offered by Amazon.

It’s better to know that the product you buy is protected for longer from any issues further down the line.

4. Research price history

The item you want may be on sale, but it could have been available at the same price (if not cheaper) at other times during the year.

Be sure to check the price history of your chosen product to determine if you are getting a bargain.

Web tools like CamelCamelCamel will give you insight into how much Amazon products have been sold for previously. PriceRunner is also an excellent tool if you want to target wider retail coverage.

5. Don’t trust the sales terminology

Important! Don’t trust the sales terminology. A classic term to watch out for is ‘price promise’.

Be wary of products that are advertised with ‘was prices’, e.g. ‘was £70’. Retailers sometimes use old RRPs (recommended retail prices) as ‘was’ prices, meaning they reflect the value of the item when it was first released and not its current value.

Also, Amazon displays every single price reduction as a discount – even if the price drop in as little as 1p.

6. Research social media and newsletters

Flash sales and discounts tend to get advertised on social media, so make sure you are following your favorite retailers on Boxing Day.

Brands such as PrettyLittleThing, Missguided, and Boohoo do have a track record of making big sales announcements on their Instagram, Twitter, and TikTok.

To further ensure you don’t miss out on a great deal, sign up for the newsletters of your favorite retailers.

These will send you email alerts of the latest sales updates, and there will even be a link that will take you straight onto the product page.

7. Check the returns policy

If you’re not happy with the product(s) you buy, you must not delay in claiming your money back.

If you’ve bought something online, The Consumer Rights Act 2015 states you have 14 days to return an item you don’t want.

For in-store purchases, you can return items for a refund or exchange only if your retailer has a returns policy (almost all shops have one these days).

During the festive season, many shops do tend to offer extended return periods, but again it’s best to check the policy of your chosen retailer.

Dealing with a faulty item? You have 30 days to get a full refund on this.

Also, you can get a replacement or the item fixed, as shops have a requirement of six months to repair or replace faulty products.

7 Smart Ways to Generate More Sales [Infographic]

September 16, 2018Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, infographic, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups7, generate, leads, more, sales, smart, targeted, to, traffic, waysjtsantalis

Smart Tips to Maximize Your Conversions

September 11, 2018Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Startupsconversions, maximize, smart, tips, to, yourjtsantalis

It’s true that some websites convert better than others. The reason is that they have an effective call-to-action on their website pages. You can have the best copywriting in the world but if you don’t have effective calls-to-action on each page, you won’t get the sale.

It’s important to have call-to-action for prospects at every level of interest. You can offer Free Giveaways

Offering a free download or trial is a great way to build trust with people who are just getting to know your brand. You could offer a free video, downloadable report, MP3 audio, checklist, or an e-book.

Here is some example calls-to-action links or buttons to get people to join your mailing list or experience your product, service.

Sign up for FREE
Join Free for a Month
Try for Free for 30 Days
Start My Free Trial
Find Out First
Sign up NOW
Get it Now!

Building Trust

When people are interested but want more information before making a decision, it’s smart to offer options that let them delve more deeply into working with you without the risk.

Here are several calls-to-action that build trust and desire:

Learn/Discover More Here: Offer a link to pages that expand upon your offerings or share a link to an FAQ page.
Schedule a Free Consultation: Giving a free session allows you to show prospects the opportunities they have and the value you can provide.
Contact Me/Us Today: This gives individuals a way to address any questions they may have and get in contact with you. This serves as an excellent way to find ways you can help them.

Directing Next Steps

For hot prospects who are ready to take action, you want to create calls-to-action that make it easy to work with you and provide them with clear “next steps” for them to take.

Here are some examples:

Get Started Today: Tell visitors who are ready to purchase how to get what they need now.
Add to Cart: Show shoppers how to put something in their virtual shopping cart and keep browsing.
Buy Now: When people are ready to check out, make it easy to pay.
Get x% Off Choosy buyers may be looking for a discount. Offering a percentage off discount if they buy may motivate them to take the next step.

Every page on your website should include a call to action to engage buyers to take the next step in their journey.

Be creative, be clear on what you want the user to do and test which calls-to-action are most effective in order to get ideal results.

How to Increase your sales conversions

Every page on your website needs to guide your visitor to the next step.

Obviously, your sales page leads visitors to click on the secure shopping cart order form so they can buy from you.

Your special report download page guides visitors to enter their name and e-mail address and hit “Submit” so they can be added to your mailing list.

But what about your “About Us” page (which contains your bio), your “Media” page (which lists all the major outlets in which you’ve been featured), and your “Contact Us” page?

Here Are 3 Easy “Calls to Action” to Convert More Website Traffic into Sales on the About Us, Media and Contact Us Pages

1. On the “About Us” page, after your bio, add a powerful client testimonial praising your expertise and your measurable and specific impact on the client’s bottom line. Then add the line “Ready for these kinds of results? Click here to get started now!” (This links to the contact page).

This call to action, in fact, can be used for any page that does not have an obvious “next step.” Just make sure the testimonial ties into the page content.

2. Your “Media” page should not just be a collage of logos. It should contain short videos of your TV appearances, audio clips of your radio interviews or featured-expert interviews.

It should also include links to your articles that got published on the top websites. Let the world see that you are an expert.

3. The Contact page, by definition, is a call to action. It needs to take your visitor by the hand and lead them through the next step.

It should not just be a page that displays your mailing address, phone number, and main corporate e-mail. Rather, it should lead with a paragraph that congratulates the reader for their decision to take action. Then, it should explain the process of getting in touch with you. It should also describe what someone should expect once they contact you.

Next, guide them through a simple web form that asks specific questions. This way you can do your homework and present prospects with a specific response and action plan. Make sure to keep this form as brief as possible, and only ask questions that directly inform how you and your visitor would do business together in the near future.

Having a web form, rather than just a link to your e-mail address, guides your visitor to take a specific action. This raises their level of commitment to you and increases your chances that they will buy from you.

Make sure that every page on your website provides a roadmap for your visitor with a specific call to action. This is the only way your prospects will reach the destination that you prepared for them. it’s the only way you will increase your website sales conversions.

4 Tips to Work Smart and Increase Your WordPress Blog Traffic

July 8, 2018Ask Entrepreneur, blogging, business, Business Lessons, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups4, and, blog, increase, smart, tips, to, traffic, wordpress, workjtsantalis

WordPress it is an amazing platform to create websites or blogs. This is because WordPress is so easy to learn as a beginner and scalable too to meet the needs of any business website.

A successful blog demands to post amazing content on daily basis to make Search Engines happy. This may seem very easy but when we think on the ground levels, we see the reality!

Blogging is a field which demands too much time because it takes time to think of an idea, write on it, polish the content and then publish it! Then starts the act of sharing it on social media platforms to get more views and shares. It can become very annoying at times especially when you are working so hard to create the content.

There are 4 tips to increase your WordPress blog traffic and it shows that smart work is the key rather than just hard work which can actually drive you mad at most of the times.

1. Change Heading Styles Easily

Saving time is one of the most important things you can do when you are a blogger and creating content has already taken your days to polish the final piece.

Use Ctrl+2 (if you are a Windows or a Linux user). This is used when you want to change the H2 tag and then this function can be performed by putting the cursor on the line.

2. Save time by automatically linking to your existing content

WordPress offers an easy way to link to an existing content. Sadly, the option to link to your existing content or posts are easily ignored by most of the bloggers when they are publishing their posts on the WordPress blog.

In the Click/ Insert Link in the content editor, a pop-up box appears and a list of already existing content to help you choose what you want to link in your present post.

3. Easily Paste Rich text

Div Codes and formatting from another website or blog content can be conflicting with your blog’s format so the best thing to paste the text in your WordPress blog would be to click on the plain-text clipboard icon in the Menu Bar!

4. Appropriate Image Size should be used:

A WordPress blog without images may seem boring. So, to enhance the quality of the blog, you can place the well-designed exclusive images to your posts. It can seem very tempting but you have to use images with appropriate size otherwise there will be the bad impression on your WordPress blog.

In the same way, you can use Image compression tools and WordPress plugins to take advantage of the SEO benefits and drive more traffic to your blog.

Effective WordPress Plugins – Smart Work –

Most of us are aware of the continuing popularity of WordPress blogs and websites. But, a lot of businesses and bloggers do not recognize the advantages they offer. So, There is a list of 5 unique ways on how WordPress plugins give more advantages than other blogger sites.

Live Chat Plugins

WordPress Live Chat plugin lets you directly engage with customers to answer their queries and discuss issues. They would certainly love to talk to someone who is real, and including this in your customer service is an effective way to build a lasting relationship with them. This is where WordPress works to your advantage.

Create Email and Booking Forms

Though WordPress directly competes with Blogger, its widget functions make it a winner over them. As a matter of fact, even if you are not a technical person, WordPress plugins let you create a booking and email forms. This can benefit low tech small-scale businesses that want their customers to find an easy way to provide their information.

Social Media Share Buttons

You can create social media buttons to let your readers share your content by using WordPress’ easy format for installing plugins. This is just great since the idea behind websites and blogs is about sharing information and marketing products.

Since social media is basic to online marketing, you need to include easy to access share buttons to expand your audience. WordPress sees to it that this is available via a variety of plugins and widgets. You can try the share buttons below.

Security

Creating WordPress plugins have made it possible to have access to a number of the best security features. The thought behind years of security data and technology has finally developed into some exceptional plugins. These protect your information, as well as that of your customer, to create a secure online experience.

Effective SEO Tools

Without a doubt, WordPress comes with the greatest number of accessible SEO plugins. It gives you a unique advantage due to the wide range of effective and comprehensive plugins you can choose from. SEO is among the most essential marketing tools that a website or blog should use.

When you want to draw more viewers to your site, your site should be equipped with SEO plugins so that Google can notice you over other sites.

Over the years, all the tools that have been optimized for WordPress have given it an edge over its competitors. This is the reason why WordPress is so very popular and famous platform.

Always keep in mind that you need to add plugins to your WordPress site to make it much better than your competitors. Search on the official WordPress site for the best plugins you need.

A Smart Marketing Strategy for Your Business in 2018

February 22, 2018blogging, business, google, marketing, Pinterest.com, profits, Social Media2018, achieve, business, for, important, in, marketing, plan, smart, strategy, success, to, yourjtsantalis

Do you have a marketing strategy and plan for your business? Why it’s very important a smart marketing strategy to build a successful business. Simply, without a marketing strategy and plan, you can’t achieve success and money!

Whether you are an entrepreneur, or business, preparing a strategy for the first time, this is the first and most important piece of your success.

A smart marketing plan begins with a smart strategy.

1. A Marketing Strategy:

You need to be focused. You need a clear message.

A marketing strategy is the overarching, big picture plan, the high-level road map to help you attain your business goals. After all, you can’t get there if you don’t know where you’re going!

The goal of a marketing strategy is to dive deeply into your business, your sales process, your target market, your message and current marketing to understand your successes and your challenges.

You need to clarify your goals and objectives that will deliver results.

You should identify your niche markets, core messaging, elevator pitch and mission, values and vision statement. This is the foundation of your marketing plan and makes up the specific mix of marketing activities that will drive revenue.

For a successful marketing strategy, you need to have:

– Organization Overview & Mission
– Current Messaging, Elevator Pitch, Value and Vision Statement
– Products or Services
– Goals & Success Metrics
– Brand Positioning
– Target Markets & Ideal Customer
– Marketing Audit: Marketing Budget, Advertising, E-mail, Seasonal Promotions
– Social Media Marketing Audit: Content Strategy, Social Media Channels, Blogging
– Website Review & Assessment
– Competitor Site Review
– Search Engine Optimization (SEO)

2. A Detailed Marketing Plan:

You need to be seen. You need to be heard. You need to be found.

The next step is a to put together a detailed marketing plan from the information you gathered from your marketing strategy.

This is an in-depth marketing roadmap, infrastructure and plan that will be used for your marketing. It will include developing content, developing promotional offers, most effective social media channels to be active on, email marketing, building an email list, and budget for social media advertising.

This detailed Marketing Plan will help your business or organization become more structured, and is something you can implement straightaway in order to see success and become more profitable.

A marketing strategy and plan is the important key to your success.

P.S.

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