eCommerce Statistics: How People Are Shopping Online – How To Increase Your Sales [Infographic]
Do you want to increase sales on your eCommerce website? Do you know consumer behaviors when they shop online? Here are some statistics you need to know.
eCommerce Statistics: How People Are Shopping Online
Online vs in store Barriers to online sales Where and when people shop online What customers buy depends on where they shop
Do you know what impacts the consumer buying process? Why do people make purchases online? What do they like and what they don’t like?
How to improve your eCommerce website. How to increase online sales.
There are many different models for online retailing: social media platforms like Facebook, Instagram, or TikTok. Marketplaces such as Amazon and eBay, and web-only stores.
The one thing they all have in common? Customers. People who have a need and want to satisfy it.
A successful eCommerce site needs to provide a cohesive experience that delights shoppers.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
eCommerce: 4 Online Shopping Trends in 2022 – How to Increase Your Sales
Do you have an eCommerce website and you want to grow your online store in 2022? Stats show that over 2.18 billion people will buy goods or services online in 2022 and that number will increase in the coming years.
A lot of things have changed in marketing and SEO. There are now more possibilities than ever before.
eCommerce: 4 Online Shopping Trends in 2022
This tech and marketing explosion is good because it gives businesses more flexibility and freedom.
But the downside is that all of these new methods, tools, and strategies can become overwhelming fast.
Here are some online shopping trends you need to know and use in 2022.
1. Content is King – Video Content is Popular
Content is king! Publishing content is an excellent way to drive new visitors to your site and also keep existing customers engaged with your brand.
Stats show that 47% of people consume 3-5 pieces of content before shopping with a new business.
Consumers want to make sure that companies understand their pain points or needs before placing an order.
By adding content to your blog can help build your reputation, build trust, attract more visitors to your site, and lead to more sales.
One thing that has changed is the types of content users want to see. These days people asking for more video content.
It’s estimated that around 43% of online shoppers want more videos from their favorite brands.
Also, video content can improve your search rankings. One study found that adding videos to your site can increase your SERPs traffic by a whopping 157%!
Video content can help improve your organic traffic and overall searchability.
The best ways to come up with video ideas for your site are to repurpose popular articles, gather feedback from existing customers, and look at trending industry topics on social platforms like YouTube and Instagram.
2. Automation – Sales and Engagement
Automation has become a must-have marketing tool for businesses and brands. Automation is helpful because it allows business owners to take repetitive or mundane tasks and speed them up.
Also, automation can help you to get data quickly and save time.
This additional data can help you amplify your online store in 2022.
Automation can help you to skyrocket sales through personalization. Nearly 80% of online shoppers expect brands to show them content and offers that resonate with their specific pain points.
These days, data about how consumers engage with your site is ready and organized in seconds, which makes planning personas much easier.
Also, you can make suggestions through other marketing channels, like email. You can show relevant products and services via email marketing.
3. Voice Search and Online Shopping
Sales from voice search are expected to reach $40 billion by 2022. Business leaders and marketers need to gear their SEO strategy towards voice search if they want to thrive.
Voice search is when shoppers (people) use a voice-activated device, like Amazon’s Alexa, or their smartphone, to search the internet. Often, these searches generate sales.
Stats show that 62% of people with these devices say they’ve bought something through their voice-driven device.
When creating landing pages, publishing blog posts, use conversational language when possible.
You need to remember that people often speak differently from how they type. If you’re only focusing on what your audience writes, you could be missing out on traffic and sales.
4. Social Media and New Marketing Opportunities
Consumers spend about 2 hours or more, browsing different social media platforms every day, and in many cases, they are looking for things to buy.
If you can reach people when they are searching on social media you can generate more sales and leads.
You can share content from your website, news about future product updates, and polls or surveys to help you get to know your audience.
Also, you can invest in social media ads on sites like Facebook and Instagram.
These platforms give you the tools to create personalized advertisements that are shown to social media users based on their interests and buying habits.
An impressive 130 million people tap these types of sponsored posts on Instagram every single month.
So creating dynamic advertisements can help you reach more shoppers and increase sales.
Last Tip
There are many eCommerce and online shopping trends to look at in 2022. If your business use some of these tips, tricks, and trends you need to track your progress.
Tracking can help you to know what works and what does not for your business.
After Christmas comes Boxing Day (December 26). With so many deals and discounts, it can be very easy to confuse during the annual sales event.
Boxing Day: 7 Tips For Smart Shopping
Here are some tips on how to shop smart and avoid wasting money this Boxing Day.
1. Know what you want or need
On Boxing Day there are many offers on items that you simply don’t need. The best way to avoid becoming distracted by all these deals is to have a pre-prepared list of all the items you intend to buy.
You need a financial budget to avoid spending your money on unuseful items.
If you are shopping online, it’s wise to save the items that you’d like to purchase to your cart the night before.
Also, some websites have boards where you can save items, so it’s important to use these to narrow down what you need.
These tips will make your shopping experience a lot easier and you will save money and time.
2. Comparing deals
Comparing deals is typically easier to do online. Some websites show you price drops and also the price history of items on Amazon.
When comparing deals, don’t forget to also look at customer reviews to see if they have a good or bad experience with the item you intend to buy.
3. Product guarantees
If shopping for household items, it would be sensible to compare the different guarantees retailers are offering.
For example, while Amazon may offer a cheap price deal on a vacuum cleaner, it may be better value for your money to buy the product from a retailer that offers a better product guarantee compared to the one offered by Amazon.
It’s better to know that the product you buy is protected for longer from any issues further down the line.
4. Research price history
The item you want may be on sale, but it could have been available at the same price (if not cheaper) at other times during the year.
Be sure to check the price history of your chosen product to determine if you are getting a bargain.
Web tools like CamelCamelCamel will give you insight into how much Amazon products have been sold for previously. PriceRunner is also an excellent tool if you want to target wider retail coverage.
5. Don’t trust the sales terminology
Important! Don’t trust the sales terminology. A classic term to watch out for is ‘price promise’.
Be wary of products that are advertised with ‘was prices’, e.g. ‘was £70’. Retailers sometimes use old RRPs (recommended retail prices) as ‘was’ prices, meaning they reflect the value of the item when it was first released and not its current value.
Also, Amazon displays every single price reduction as a discount – even if the price drop in as little as 1p.
6. Research social media and newsletters
Flash sales and discounts tend to get advertised on social media, so make sure you are following your favorite retailers on Boxing Day.
Brands such as PrettyLittleThing, Missguided, and Boohoo do have a track record of making big sales announcements on their Instagram, Twitter, and TikTok.
To further ensure you don’t miss out on a great deal, sign up for the newsletters of your favorite retailers.
These will send you email alerts of the latest sales updates, and there will even be a link that will take you straight onto the product page.
7. Check the returns policy
If you’re not happy with the product(s) you buy, you must not delay in claiming your money back.
If you’ve bought something online, The Consumer Rights Act 2015 states you have 14 days to return an item you don’t want.
For in-store purchases, you can return items for a refund or exchange only if your retailer has a returns policy (almost all shops have one these days).
During the festive season, many shops do tend to offer extended return periods, but again it’s best to check the policy of your chosen retailer.
Dealing with a faulty item? You have 30 days to get a full refund on this.
Also, you can get a replacement or the item fixed, as shops have a requirement of six months to repair or replace faulty products.
Christmas Tips: Christmas Music and Shopping – And 2 Famous Christmas Songs
Does Christmas music and songs play a role in what you buy? There’s an influx and hurry in shoppers during the holiday season, easily recognized by crowded parking lots and longer check-out lines.
Christmas Tips: Christmas Music and Shopping
But does music influence your shopping habits or your mindset and Christmas feelings?
What does science say?
In 1982, a New York City grocery store did a study on the tempo of the music and its effects on their customers’ shopping habits.
The store played slower tempo music and found that customers spent significantly more time in the store than usual and bought on average 32% more when compared to times when the store played faster tempo music.
This is easily explained by our body’s reaction to fast versus slow music. When we hear faster music, we tend to pick up the pace.
The volume of music was similarly tested on another store’s customers. Would music played at a higher volume affect customers’ buying habits?
In the 1960s, a field experiment was conducted.
It determined that females exposed to loud music while shopping think less time has passed than has.
Whether this led to an increase in spending was not determined.
So, how would Christmas music affect seasonal spending? Would the presence of Christmas music playing in the background while you shop urge you to purchase more holiday-related items?
In general, Christmas music is nostalgic. Nostalgia invigorates feelings of happiness, which can lead to buying more, even products you don’t need!
Stats show that 90% of people believe that Christmas music does influence your holiday purchase decisions.
The general theme: Christmas music offers a subtle cue of the season and its expectations (shopping).
Christmas is near. Do you spend more with Christmas songs? Do you feel happier?
Mobile Apps: 3 Tips on How Apps Can Improve Shopping Experience
Mobile apps are used a lot in the retail industry. Many shoppers have used mobile apps in stores even before 2020. These days the global economy is trying to recover, and mobile apps can help the effort.
Mobile Apps: How To Improve Shopping Experience
Here are some tips about how mobile apps can improve the shopping experience.
Pandemic and Retailers
Before the outbreak of the pandemic, the retail industry had already competed with online stores. So lockdown forced retailers to speed up their decision to create online stores.
Pandemic increased the demand for online shopping and in-store experience. Shopping is a social endeavor, so while people are concerned about staying safe, they are also eager to return to public spaces.
Safety is another major issue that can be solved through mobile technology and mobile apps.
Also, apps can reduce crowding and improving customer satisfaction.
Post-COVID Shopping Apps
The post-COVID world is generating new challenges to industries and setting new rules. Applications are not an exception, so whether you are a shop owner or a mobile app developer here are three things you need to know.
Customer experience: The shopping experience has changed (safety is a priority).
Employee experience: Apps are a great way to help customers and avoid face-to-face interaction.
Reliability: Online shopping becoming a safe way for many people. But a single error means a lost client, so integration with inventory management systems is very important.
How Apps Can Improve Shopping Experience
The benefits of mobile apps for the retail industry are recognized by both shoppers and business owners.
a.) In-Store Experience
Following the social distancing guidelines, people try to reduce the time spent indoors. They need to find the product that they want to buy fast and proceeding to checkout immediately. So knowing where to find a specific item becomes crucial.
A mobile app is a perfect tool to fulfill both needs. By integrating the app’s contents with the shop’s inventory and sales data, it is possible to display its availability.
Also, the app can pinpoint the aisle where the item is located. A helpful improvement for customers.
These days apps can double a self-checkout option. So buyers will scan items as they go through the shop rather than at the checkout. These enhancements have already been featured in apps of several major retailers.
b.) Pickup and Delivery
The shortest route a buyer can take to purchasing something during the pandemic is ordering it online, and then coming to pick it up in a store. But sometimes you still have to wait before the order is found.
The simplest way to solve this is to add a button that will notify a store employee that the buyer has arrived.
c.) Operational Efficiency
The simplest option is a small app that would work as a click counter, then collect data from several entrances to display the number of visitors in real-time. Using a combination of sensors and location detection, this process can be fully automated.
This functionality can also be used to improve customer experience. Visitors can join a virtual queue, with the app notifying them when they can enter the store.
This gives a sense of responsibility and safety.
Apps can also help keep the sales floor connected by informing employees about items that are in short supply.
Last Tip
Mobile apps can improve a lot of customer satisfaction in the retail sector. Also, they have the potential to solve many new challenges and help businesses and customers.
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