Tag Archives: selling

Social Selling: 5 Tips to Boost Your Sales in 2024

June 24, 2024business, Future, marketing, Social Media, Startups, work from home2024, boost, business, sales, selling, social, tipsjtsantalis

Social selling is a powerful method to boost your sales in 2024. Social selling leverages social media platforms to identify, connect, and nurture potential customers.

Social selling can help build relationships with potential customers or target audiences and increase sales and profits.

Here are five tips to help you boost your sales through social selling in 2024.

Social Selling Tips to Boost Your Sales 2024

Social Media Profiles

Your social media profiles are the first point of contact between you and potential customers. Therefore, it’s essential to create a professional and engaging online presence.

Tips

Professional Appearance

Use a high-quality profile picture and cover photo that reflects your brand. Ensure that your bio communicates who you are, and how you can help your potential customers.

Branding

Create a cohesive brand image on social media. Use the same logos, color schemes, and tone of voice. This helps in brand recognition and builds trust with your audience.

Content

Create valuable content that resonates with your target audience. Share industry insights, success stories, and customer testimonials.

Quality content can help become a thought leader and keep your audience engaged.

Leverage LinkedIn for B2B Sales

LinkedIn is the best social media platform for B2B social selling. LinkedIn can help to connect with decision-makers and industry professionals.

Tips

Connections

Connect with industry professionals, potential customers, and influencers. Personalize your connections and build trust.

Engagement

Engage with your connections by liking, commenting, and sharing their content. Engagement helps build rapport.

Participate in relevant LinkedIn groups to expand your reach and establish your expertise.

Share Valuable Content

Share valuable and relevant content. You can use blog posts, articles, case studies, videos, and infographics.

Use LinkedIn’s publishing platform to write articles that showcase your knowledge.

Quality articles and videos can attract potential customers to your profile or website.

Use Social Listening Tools

Social listening tools can help monitor social media platforms for mentions of your brand, competitors, or industry-related keywords.

This allows us to gain valuable insights into customer needs, preferences, or interests.

Identify Customers

By tracking conversations and trends, you can identify potential customers. Respond to queries, provide solutions, and share relevant content.

This approach can help reach customers, capture leads, and nurture relationships.

Monitor Competitors

Monitor your competitors’ social media activities. Identify what strategies are working for them and what’s not. This can provide valuable insights to refine your social selling strategy.

Create Engaging Content

Content is king in social selling. Engaging and valuable content attracts your target audience.

Tips

Know Your Audience

Understand the needs and preferences of your target audience. Use this information to provide value and solutions with your content.

Personalized content resonates more with the audience and drives higher engagement.

Use Visuals

Use visuals like images, videos, and infographics in your content. Visual content is more engaging and easier to consume.

Live videos, webinars, and interactive content like polls and quizzes can drive higher engagement.

Use Storytelling

Use storytelling to make your content more relatable and memorable. Share customer success stories, case studies, and behind-the-scenes glimpses of your brand.

This builds an emotional connection with your audience.

Optimize Your Strategy

It’s crucial to measure and optimize your strategy.

Tips

Use Analytics Tools

Use social media analytics tools to track the performance of your content and campaigns. Analyze metrics like reach, engagement, click-through rates, and conversions.

This provides insights into what’s working and what’s not.

Adjust and Improve

Analytics can help to refine and improve your social selling strategy. Experiment with different types of content and engagement tactics.

Use the latest trends and best practices in social selling to boost your sales.

Social selling is a powerful strategy to boost your sales in 2024.

Use these tips to enhance your social selling strategy, boost sales, and drive growth in 2024.

AI Tools for You

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Tip

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LinkedIn: 19 Tips to Create a Successful Social Selling Strategy [Infographic]

August 21, 2022business, infographic, marketing, profits, Social Media, Startups, work from homebusiness, create, how to, linkedIn, marketing, selling, social, strategy, successful, tipsjtsantalis

Do you know how to create a selling strategy on LinkedIn? Do you know how to make your social media selling strategy more profitable?
Here are some tips you need to know.

LinkedIn: How to Create a Successful Social Selling Strategy

Personal branding: branding and social selling on LinkedIn
Content marketing: build authority and trust
Explore opportunities: expand your LinkedIn network
Engage and interact: social selling is relationship building
LinkedIn sales conversion: move the conversation offline

Social Selling Strategy and Relationship Building

Relationships are the lifeblood of businesses and brands.

Social selling means using social media platforms and digital tools to find and connect with leads and prospects and increase sales.

LinkedIn is the premier platform for B2B businesses and brands.

You have to create a personal brand that will appeal to your prospects, establish your authority, and build trust through content marketing.

Start conversations and build relationships with prospects and interested people.

Pro-Tip

How To Improve Your Social Media Marketing and SEO Strategy

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Social Commerce: Stats and Tips About Selling on Social Media [Infographic]

October 15, 2021business, infographic, marketing, Social Media, Startupscommerce, increase, online, sales, selling, social media, stats, tipsjtsantalis

Social Commerce is taking over ($89 billion market). Social Commerce it’s the process of selling products directly on social media.

It’s the entire shopping experience, from product discovery to checkout, that takes place on the social media platform.

Social Commerce: Stats and Tips

The current platforms that permit social commerce are Instagram, Pinterest, and Facebook.

But you need to understand that social commerce is not e-commerce. E-commerce involves buying and selling goods through a website or a dedicated app.

Social commerce is about selling products through social media, without leaving the platform.

Social commerce allows the user to have an all-in-one experience.

This feature allows the customer to have access to their favorite social media, while still providing a shopping experience and they can share this with friends and family.

Some Stats

40% of Gen Z and Millennials interviewed have bought something while watching a live stream on a social media app

53% of the responders said they like to carefully research the product online before buying, while only 12% said they buy something right away after seeing it on social media (e.g. in an influencer post or live streaming)

61% prefer “Add to cart” (without leaving the social media app), while the other 39% prefers “Buy on third-party website” (leaving the social media app)

Social Commerce Tips and Opportunities

This new method of shopping has been growing, specifically in the United States.

The number of US social commerce buyers grew by 25.2% in 2020 and will grow another 12.9% (90.4 million) in 2021.

US retail social commerce sales will rise by 34.8% to $36.09 billion this year. Brands are discovering that society spends a good amount of time spending their day scrolling online.

This has made them pivot into having to get in front of the customer through their screen and on the apps they are spending most of their time on.

The main targets for social commerce are Gen Z and Millennials. 97% of Gen Z consumers use social media as their top source of shopping inspiration. 40% follow brands they like on social media.

68% of Gen Z customers read or watch at least three reviews before a first-time purchase.

Millennials: 72 million in the US. They have consistent spending power and they seek experiences even when they are buying something online (and they buy A LOT online!).

Social commerce is here to stay as it provides a great opportunity for small businesses. It provides reliable data and allows influencers to become more involved.

A small business with a storefront, before COVID-19, was successful if it was discovered by people in its local area and had some popularity.

Now, small businesses are beginning to triumph over big brands due to the power and ease of social media and being able to purchase while online

It also is a great way to track how long a user stays on the website and which products they like.

Also, influencer marketing becomes more effective with social commerce and clickable links that lead straight to the product.

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Social Selling: How to Increase Trust and Sales

April 30, 2020blogging, business, google, marketing, Social Media, Startupsbusiness, grow, increase, sales, selling, social, trustjtsantalis

Social selling is a tool that professionals use to establish trust and rapport with their target audience. Also, sales professionals who use social selling are more successful than those who don’t use social selling.

What is Social Selling

Many people think that social selling is social media marketing or social media advertising. But Social selling is neither of these things, it’s about building relationships.

Social Selling Generate More Sales

When you master social selling in your business you’ll increase sales. According to LinkedIn, 76 percent of buyers are ready to connect with sellers through conversation over social media channels.

And that percentage goes up even higher when you’re an industry thought leader. The reputation of being an industry thought leader is something you can establish by hosting relevant and thoughtful content consistently on social media.

How to Use Social Selling in Your Business

A lot of people are using shortcuts when they first discover social selling. There are places where you can automate, as well as places where you should never automate.

Automation is great for developing a reputation as a thought leader by posting regular content to your social media platforms. You can use one of the many automation platforms help you manage and post content regularly.

Attention. you should never automate your interactions with real people.

The problem is that automated like and commenting tools don’t build relationships.

Instead, engage, interact, and show up. You want to make yourself more approachable and human.

Optimizing Your Social Media Profiles

When you’re creating your profiles for your social media platforms, make sure that you’re looking at them from your customer point.

Tailor your profiles to present yourself in the best possible way. And make sure your profiles are consistent across all social media channels.

Use The Art of Listening

Very Important Tip. Your customers are telling you exactly what they need and exactly what they want every day across social media channels. If you take the time to listen, then you are a winner. You can provide them the best solution for their problems. Pretty Awesome and effective!

You can even find out what people are saying about you directly using tools like HootSuite Streams.

Pay attention to where people are having trouble with your product or services, as well as to what they want in the marketplace.

When you’re reaching out to new contacts be sure to take a look at their contact list to see if there are any mutual connections between you.

Give Value and Help

It’s important to remember that social media is not a place to pitch all the time. (Not Hard Sales)

The main idea is to create and provide valuable information that can help create your authority as an expert in the field that you’re in. The easiest way to do this is to write posts and share posts that are relevant to your field.

The idea here is to establish yourself as an authority that people trust.

People Do Business With People They Trust

It’s very important to gain trust. Be sure to pay attention and stay in touch over time. If somebody posts a question, then try to post a helpful answer. It doesn’t have to be directly related to the product that you represent.

The idea here is to establish yourself as a go-to person within your industry. (The Expert)

Don’t forget liking and commenting on smart things they say as well.

Social Media Platforms for Social Selling

There are several platforms for social selling. LinkedIn is the most popular. You can also use Facebook, Instagram, and Twitter, but LinkedIn is the powerhouse in this area.

On LinkedIn, it’s very effective to showcase your skills in a way that shows how your customers have reached their goals with your help.

Also, it’s important to maintain good relationships. Because these relationships become future referrals.

Another great feature of LinkedIn is the Groups feature. Groups allow you to join professional associations within LinkedIn to be able to find new people to network with.

If you have high ticket products or are in the business-to-business space, then social selling is one of the best ways to sell your products and grow your business. It allows you to develop useful, long-term, relationships you need before you make a pitch.

Relationships are a necessity for all businesses.

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The Art of Selling: How to Increase Your Sales

January 4, 2020bloggingart, business, how, increase, sales, sellingjtsantalis

Every business person, marketer, or entrepreneur has to convince the buyer that his product is the best and that the buyer would be missing out on a great deal by walking away from the transaction. The object of the person or company selling the goods and services is to convince the buyer that he will get more than he is being asked to give.

People have been mastering the art of selling products and services to those who need them since the beginning of time.

The methods that entrepreneurs use to sell their goods have changed but the principles are still the same.

No business exists without sales. No Sales No Business

Benefits and Value

No sale happens until a buyer is convinced that he will benefit by making the purchase. The buyer has to believe that what he is giving up in exchange is worth less than what he is getting. If the buyer doesn’t perceive that he is getting more than he’s giving, there is no transaction

The method of selling online is relatively new in the history of commerce, and there are certain unique strengths and weaknesses related to online commerce that did not come into play just a few years ago.

One of the biggest complaints about online sellers is that the vast majority of them seem to think only about closing the sale.

Because of the Internet, it’s easy for some online sellers to feel they can hide because they’re not looking the buyer eye-to-eye
over a counter in a retail shop.

Buyers likewise also feel less secure because they can’t see the seller face-to-face, and they usually cannot visit
the store in person and reassure themselves of the legitimacy of the business.

You must be able to convince the buyer that what he gives up in return is less than the value he’s getting by making a purchase from your online store.
It’s your job to create the need, or at least to magnify it, so that you’re standing ready with your product or service just as soon as the buyer is convinced of his need.

How to Build Trust and Increase Your Sales

Customers aren’t likely to buy from you unless they feel confident that you will deliver. There are a few easy steps you need to know.

Let Previous Customers Make The Claim

No one can say that you deliver and make good on your promises like a satisfied customer. It pays to use customer testimonials. Now, we’re not talking about blindly pasting testimonials everywhere.

Choose testimonials that are exact and talk about specific aspects of your business. “Thank you so much for your hard work!” is wonderful, but “Thank you for spending 2 hours with me yesterday.

Your personal attention is greatly appreciated.” says a lot more. Yeah, the reader knows that you are willing to take whatever time it takes to help them through the purchasing process.

Be sure to get your customer’s permission to use their testimonial as part of your advertising campaign. While you’re at it, get as much personal information about them as you can. Their occupation, city, etc., create a more realistic appeal to their testimony.

Specific Claims

Specific claims are more believable than vague, generic brags. Order today! It’s Fast, Easy and Cheap! Sounds much better when you say… Order Today! Take 2 Minutes to Fill Out Our 7 Step Order Form and Save 20% on Your Purchase!

In fact, readers tend to believe numbers that have decimals are more accurate than whole numbers… even if the real number is exactly a whole number!

Be Realistic

Don’t alienate customers with claims that sound too good to be true. Yeah, we all know the old saying that if it sounds too good to be true, it probably is. Unrealistic claims steal your credibility and leave the customers with a raised eyebrow.

Think of it this way… what if you do understate the benefits? When your customer finds out the truth, he’ll just be that much more satisfied! Marketers suggest that you under promise and over deliver to create the greatest customer satisfaction.

The satisfied customer it’s the best free advertising for your business. That means more sales and more profit for you.

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Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

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Tag Archives: selling

The Art of Selling: How to Increase Your Sales