Tag: same | Profits Online

Creating your online presence is about establishing yourself as an expert in your niche. Releasing information products is a great way to offer up your knowledge and make money at the same time.

Here are some of the steps you’ll want to take in creating your first information product.

Step 1 – Create the Product

You can create an ebook, special report, physical book, mp3, video or any combination of these products. There’s nothing to say that you can’t hire a Ghostwriter to do the writing and proof reading for you.

This product can be as long or as short as you like but just make sure it’s information that people are really in need of and it delivers high value to their lives or problem.

Have someone go through your finished product to proof read (or view/listen) it.

Step 2 – Set up The Salespage

Of course you’ll need a place to sell your new product from. Though you don’t technically need a new domain for this it’s always a good idea to have a domain specific to the product because it looks more professional and can make it easier to find.

If you don’t have experience creating websites or writing content that makes sales, then this would be another great place to outsource these tasks to get it done.

Step 3 – Set up an Affiliate Program

Though an affiliate program isn’t an absolute necessity, it’s a great idea to set it up from the start to really leverage your new product and create more sales.

There are so many strategies you can get into for finding great affiliates and I’ll have to leave that for another article. Getting a few key players helping you promote a new product can make a big impact on its release.

Decide on a commission to pay your affiliates. For my first product, which sold for $19.97, I decided to offer 50% commission to my affiliates. You’ll want to offer an attractive commission to your potential affiliates so they see it’s worth their time to promote your product.

Step 4 – Get a Graphic

Having a graphical representation of your product really does make it look more professional. If you can’t afford to spend the money right away to get a great graphic done, don’t try to do one yourself unless you know what you are doing. It’s better to have no graphic at all then a poorly designed one.

Step 5 – Start Promoting Your Product

The ways to promote your information product are pretty-much endless. Here are a few ideas to get started:

* Add a short ad in your email signatures.
* Change your forum signatures to draw people to your new product.
* Make a special offer on a forum in your niche that allows such a thing.
* Make an announcement to you list that you have a new product available.
* Post about your product on your blog.
* Search out and contact people who are authorities in the topic your product addresses and ask them if they would be interested in becoming an affiliate.
* Do teleseminars or online conferences on your topic.
* Keep your affiliates motivated by providing them with resources on how to promote your products.

It’s important that you get out there and start making things happen, don’t just wait for your product to start selling like hotcakes because that likely won’t happen unless you are already well known for the information you put out there.

There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilized effectively can save lots of money. This is not only easy for those who work full-time as an advertiser, but also for those who work from home.

Advertising from home is also a low cost option, which involves making and distributing fliers. Usually potential customers will visit home for business dealing. Print good amount of fliers and give it to anyone who is visiting home like family, friends, mailman, etc. Business cards can also be distributed. Few selected people can be given sample of the product. For those who work outside home, employ college students to distribute fliers at supermarkets, community centers, or malls, especially on weekends, when there is a rush.

Spread the word by the mouth. Talk to everyone about the product and ask them to talk about it to others. It’s a very powerful tool to increase the network and doesn’t even cost anything. When receiving a casual call from family members and friends, don’t forget to tell them about the latest events, discounts and promotions and ask them about what they are up to. If the parties are into the business, it won’t hurt to promote each other. Joint ventures can be started with trustable people of the same trade. The only cost that will be incurred during the whole process is of printing fliers. For a better quality, professional can be hired to design them, as they will be able to play with colors and write motivating material.

Most of the businesses have company bulletin board that they use to put up company’s latest news. Fliers and business cards can be tacked on such bulletin boards. But before doing so, check out with the human resource department before placing the information as most of the HR departments make it compulsory to consult them.

Parents are required to be in regular touch with the teachers to know about the progress of the child and they have meetings from time to time. Do not miss this opportunity and spread the word. Hand them the business card and fliers personally at the meeting, instead of just giving the contact number.

Get involved with fundraiser at schools, as it’s a nice approach to market business. Prior to handing out the order received, collect all necessary information like business card pack, fliers, with proper information. Information can be based on what is the company about, what are the products and services provided, or how to get in touch with the company. In each individual order, carefully place all of them and seal the package properly. Presentation, too, is of importance and should be paid attention.

Voice mails can be put to good use, other than recording messages. They can help to deliver the marketing message. Greet with a brief message, following with website and email address, so that who ever calls will be already having the telephone number and they will be able to learn more about the business by visiting the website. When the company is providing special promotional offers and discounts, include information about those in the voice mail. Discontinuation of any services of products can also be informed about. Repetitive voicemails sound boring, so keep changing the voice mail frequently and add some creativity to it.

Most of the big businesses attach business cards or fliers with out going mail. This works for companies who send bills to their customers. For those who have customers paying online, they can send the information through emails.

Advertisements can be done, in the locality, by placing fliers on the bulletin boards of the local grocery stores, businesses, barbers, or butchers. People frequent these places and there is a possibility of getting a good response. Some businesses place a jar at the reception counter where the business cards can be dropped for future reference, while visiting them.
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