Tag Archives: responsive

Google Ads: 4 Tips on How to Create Successful Responsive Search Ads [Infographic]

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Google Ads: 4 Tips on How to Create Successful Responsive Search Ads [Infographic]
Google Ads: 4 Tips on How to Create Successful Responsive Search Ads [Infographic]

Responsive search ads (RSA) it’s the new trend of Google ads. Businesses and marketers need to make sure their ads speak to potential customers and stand out from the competition.

Google Ads: Tips for Responsive Search Ads

Here are some tips about Google ads and how to create successful responsive search ads (RSA).

1. Headlines

Google Ads: Tips for Responsive Search Ads

RSAs allow you to add 15 different headlines (30 characters each). You can use different headlines to ensure that your main message always shows.

Google recommends trying 8 to 10 of the available headlines.

Create two to three of the headlines with unique messaging that relates to the keywords in the ad group (make sure to use often-used keywords in your headlines).

The rest of your headlines should focus on your business’s unique selling proposition (USP). Do you offer free shipping? Make that a headline. Does your product or service solve a consumer problem? Highlight that in a headline.

Google Ads: Tips for Responsive Search Ads

Consumers love seeing USPs. They are attractive and compel clicks.

Use whatever verbiage is necessary for your headlines to ensure that your business stands out from your competitors.

Use your copy to grab your potential customer’s attention and make them feel like they need to visit your site to see how your product or service can help them.

2. Descriptions

With a maximum of four description lines of ad text, your RSAs have the power to deliver the message you want to send. RSAs only show two descriptions at a time, and each description line has a maximum length of 90 characters.

Google Ads: Tips for Responsive Search Ads

Use these four description fields to highlight information that you didn’t already cover with your headlines. This space is where you should include your call-to-action (CTA).

Use the RSA descriptions like text ads. Make your ad compelling by making your potential customer feel like they need your product or service. Excellent ad copy is important to create successful ads.

3. Repurpose, not Reinvent Your Ads

If you have been running ads for a while, you probably have a good idea of what copy works and what doesn’t. So you can repurpose your existing ETA copy into your RSAs.

Google Ads: Tips for Responsive Search Ads

Google Ads Editor even has an easy way to export your current ETAs to RSAs.

Utilizing ad copy that has worked in the past will help give your RSAs a boost and improve performance in the future. Remember: repurpose, don’t reinvent.

4. Visually Appealing Ads

With RSAs, it is essential to keep in mind that Google will be deciding which headlines and description lines show.

Google Ads: Tips for Responsive Search Ads

If you repeat messaging in your headlines and description lines too much, your ads could look overstuffed with your messaging.

Your CTA should be different in each description line. Nobody wants to see an ad that has “Call Now” at the end of both lines of copy.

The more headlines and descriptions you provide, the better the system can choose which to show. It’s better to have too many than not enough.

Google Ads: Tips for Responsive Search Ads

Google Ad formats are changing and machine learning is the future. These tips for RSAs can help you to increase your sales.

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Stats and Facts: Why You Need A Responsive Design Website [Infographic]

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Stats and Facts: Why You Need A Responsive Design Website [Infographic]
The stats and facts that show why you should use responsive design in this infographic. Discover the reasons why you need to create a responsive design website for your business.

The Reasons Why You Need A Responsive Web Design for Your Business

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The Reasons Why You Need A Responsive Web Design for Your Business
The Reasons Why You Need A Responsive Web Design for Your Business

 

Today, the web is not only limited to the desktop. The mobile phone is the winner. With the increasing number of smartphone users daily, more and more people are browsing the internet via mobile phones. More than 60% of searches online now come from a mobile device.

Responsive web design isn’t a fashion anymore, it’s a necessity for all the businesses. Today, if your website isn’t efficient enough to serve screen of multiple devices, it’s going to fail. It is important to have a “responsive web design” for your business.

What is the Responsive Web Design?

1. A flexible grid.

2. Flexible images. Or more specifically, media that works in a flexible context

3. Media queries. The final layer of responsive design, media queries optimize the design for different viewing contexts and spot-fix bugs that occur at different resolution ranges.

Why You Need a Responsive Website:

The first reason to have a responsive website is that responsiveness can make your site look simply amazing!

Having a responsive website can also help to engage your users, thereby leaving them with a good impression of your brand as a whole.

1. Deliver Excellent UX:

With a responsive website, you can deliver the most effective user experience to your end users. No one likes to sit in front of an “ever loading” broken or a shrunken website.

With a responsive design, you can deliver the most amazing UX that will make your users fall in love with your brand. Today, most of the web design companies offer responsive website design to better serve their clients.

2. Reach the People

With responsive website design, you can reach people who don’t have the luxury to surf the internet via a personal computer. Responsive web design will help you address all the users out there searching for you.

This can help to increase traffic on your website. Not only that, but it will also help you to boost your ranking in Google.

3. Low Cost:

Initially, if you were to hire a website design company they would create two separate versions for any website – one for mobile and the other for desktop devices. It increased the overall effort and maintenance cost for keeping both the versions updated.

However, if you have a responsive web design, you will be able to manage your website much efficiently and easily, with least resources.

Now you know how crucial it is to have a responsive web design for your website. If you want your business to grow, you must consider the thought of having a responsive website.

If you want help in making your website responsive, there are many companies out there who offer responsive web design services to help you make your website look professional and amazing.

The responsive web design is a necessity for your business. Take Action Now!

How Responsive Web Design Affects SEO and Your Business

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How Responsive Web Design Affects SEO and Your Business
How Responsive Web Design Affects SEO and Your Business

 

Mobiles and tablets are the latest trends in town. People are switching from desktops and laptops to their little devices just because of its super-portable nature and usability. That is the reason almost everything you do on a desktop can be executed from your mobiles. As a result, responsive web design is also experiencing a massive reception from the people.

When every little particle is coming online, it’s quite natural that internet will be a huge part of this phenomenon. And when we talk about the internet, mentioning websites is just matter of time. We have been quite used to with opening the websites on desktops. But now, mobiles are an integral part of our lives when it comes to visiting a website.

What is Responsive Web Design?

Responsive web design means fitting a website in various screen size and resolutions. So, the website you are visiting on your desktop can easily be accessed on your mobile or tablet without any side-wise scrolling. Each of the buttons and texts will fit your screen size and fingertips which is awesome in the world of business.

But what if I don’t make my website responsive?

As responsiveness is the trend, it is quite clear that if you don’t make your website responsive, it will have its own consequences! Besides the usability and accessibility, there’s much more to fear!

SEO is a great part of your online business’s success. And ignoring responsive web design will be a lethal threat to your SEO (Search Engine Optimization). How your website’s SEO gets affected by your website’s responsiveness.

1. Bounce Rate

Bounce Rate is one of the factors of SEO which play pivotal roles in your website ranking. When a visitor lands on your website, he or she needs to spend an amount of time on your website and your website’s aesthetics, functionality, and information would persuade them to stay.

When you don’t have a responsive website, the users browsing your website from mobile is not going to have a good experience in terms of usability. So, the end result would be closing your website i.e. bouncing back from your website. This would increase the bounce rate and you are losing customers.

2. Site Usability

One of the big reasons visitors bounce back from your website is the site usability. Site usability is the metric by which we decide how much the site is usable to a particular user. When your website is not responsive and you need to scroll it horizontally on your mobile device, it will diminish the site usability. Users will bounce back from your website and they can land on your competitor’s site as well!

3. Page Load Time

Page loading time has popped up as one of the most crucial aspects of good website ranking in the recent few years. The studies have proven that on an average, a user stays 5 seconds on a website while loading before closing it.

So, if you don’t make your website mobile responsive, it will take huge time to load. So, you can do the math and come to the conclusion what would happen if you don’t go for a responsive website design service.

So, now you know why you must have a responsive web design website. It’s a necessity for your business if you want to increase traffic, customers and make money.