Tag Archives: recommendations

Customer Recommendations: 6 Tips on How to Boost Your Brand (Social Proof)

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Customer Recommendations: 6 Tips on How to Boost Your Brand (Social Proof)
Customer Recommendations: 6 Tips on How to Boost Your Brand (Social Proof)

Customer recommendations are a pretty effective way to boost your brand. If you use some successful marketing tips and invest some time and effort, you can do what the big brands do but without spending a lot of money.

Customer Recommendations: How to Boost Your Brand (Social Proof)

A great way to boost your brand and grow your business is through customer recommendations. Also, customer recommendations are known as social proof.

Customer Recommendations: How to Boost Your Brand (Social Proof)

What is social proof?

Social proof is a psychological phenomenon where people see others get results and conclude that if they do the same action, they will achieve the same results. This is the psychological effect of marketing

When users read positive reviews, more people will try out your product or service. But also people will be discouraged from trying it out if you have many negative reviews.

Customer Recommendations: How to Boost Your Brand (Social Proof)

Social proof also gives your business credibility. Stats show that potential customers trust the recommendations of their friends. With this strategy, your customers will do the marketing for you.

  1. Recommendations on Social Media

Social media can help you to get recommendations and boost your brand.

Customer Recommendations: How to Boost Your Brand (Social Proof)

Give your customers a place on your social media page to leave feedback or reviews. This is a great way to promote your brand. You can ask them to share positive reviews with their friends and followers.

  1. Use Review Sites

Most people use review sites to find reviews about a product they’re like to buy. These days most people first read reviews and then decide if they buy a product or not.

Customer Recommendations: How to Boost Your Brand (Social Proof)

Ask your customers or clients to leave a review for your brand on sites like Yelp. Positive reviews will increase the buzz about your brand online.

  1. Testimonials

You can use testimonials from your satisfied customers. You can put the testimonials on your website or your social media pages.

If possible, get a photo, or email address from the customer so that people know that they’re real customers.

Customer Recommendations: How to Boost Your Brand (Social Proof)

Attention! Don’t use fake testimonials you will lose your credibility.

Video testimonials are pretty effective. You can ask your customers to film a short video talking about the benefits of your product or service.

  1. Collaborate with Influencers

Identify influencers in your niche and collaborate with them. Then let them know about your latest offer or something of value that will be helpful to their audience, and ask them to share it with their followers.

Customer Recommendations: How to Boost Your Brand (Social Proof)
  1. Use a Free Offer

Offer something free but valuable. Give people a taste of your expertise with a free information product. This will compel people to tell others about you and spread the word about your offer and your brand.

  1. Create a Referral Program
Customer Recommendations: How to Boost Your Brand (Social Proof)

A referral program is a system where a business rewards people for telling others about their products or services. You can offer a gift or discount to reward people (referrals).

A referral program will help you to generate buzz about your brand through word-of-mouth marketing.

Last Tip

Customer Recommendations: How to Boost Your Brand (Social Proof)

Customer recommendations are a great tactic to boost your brand. Especially if you’re a new business owner. It lets potential customers know that your brand is reliable and is worth trying out.

Your satisfied customers are the best marketing strategy to grow your brand and your business.

Using Product Recommendations In Affiliate Marketing To Increase Your Sales

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products photo

 

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and sales is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.

Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.

When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.

Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.

How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.

And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.

While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.

Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.

If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.