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10 Tips for a High Quality Website [Infographic]
Tag Archives: quality
Quality Content Marketing: SEO and Online Marketing Tips to Promote Your Business
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Content marketing is the use of content to attract your target audience or market and increase sales. SEO writing is creating search engine optimized content so that you capture the attention of search engines on the web. The way you write your content will determine how fast you grab the attention of the search engines thereby affecting your position on search results.
Tips on how to write good SEO content
There are rules on to how you can write your search engine optimized content. It is up to you to keep these rules in mind when writing. If you use these tips you can write a simple and excellent article for your content marketing campaign.
– Keyword
A keyword is a word or a phrase that describes what you are marketing or what your business is all about. The words or phrases you choose as keywords should be placed strategically in your title and throughout your article so that the search engines can grab on to it quickly.
– Picking keywords
To choose ideal keywords, research on the top keywords associated with your business that are popular on search engines such as Google. Select the keywords that you like and most describe your business and then use them strategically in articles.
– Paragraphs and subheadings
Then you must have subheadings and paragraphs in your articles. These make the articles easy to read and also help in keyword placement. An article that flows from start to finish without breaks is tiring for a reader. It’s advisable to break down ideas into sizeable paragraphs with subtitles for easy reading.
– Keyword placement
Once you have the word, then you must be mindful of placement. Ideally, your keywords must feature in the title. Make sure the keyword is in the first paragraph and last paragraph. You should also put the chosen word or phrase in a subtitle or two of your article.
– Avoid keyword stuffing
Ensure that you do not pack your article full of keywords, this is keyword stuffing, and it is not allowed. Your article should have a good flow with the keywords placed in a sensible manner all through.
If you write SEO articles using these tips you are sure to have good rankings on search results which mean to high traffic, sales or popularity for your business.
Online Marketing: How to Promote Your Business
Search Engine Marketing
Search Engine Marketing (SEM) is an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages.
Social Media Marketing
Social Media Marketing is a way to promote your business with the help of social networking sites. It is an unpaid marketing method because it depends upon the quality of the content and the how much the readers share it.
The most common platforms of social media marketing are Facebook, LinkedIn, Twitter, Google+, Pinterest, Instagram, etc. Most of these sites offer a dedicated page for your business that can be used to promote your company, product or service. Furthermore, words of mouth and shares by the users play important role in doing the same.
Mobile Marketing
Mobile Marketing, as it’s obvious from the name, is the form of marketing where cell-phones and mobile devices are the bridge between a company and their clients, where customers are provided with personalized and customized information, offers, or deals about the product or services.
Email Marketing
It is a method of direct marketing where commercial messages are sent to a group of people using e-mails. The emails may be sent to a database of existing or potential customers with a view to promote a service or product or to provide a deal or offer.
Most of the times, companies send out promotional e-mails where a deal is provided for a limited time and the customers get a discount if they avail of the services or products within that period. Sending online newsletters at periodic intervals also brings a sense of loyalty to the existing customers.
Forums
Discussion forums are a great way of advertising yourselves to a group of targeted customers. Online discussion forums/boards are present for almost every topic you can think of, so at this place, you get a group of people that are interested in the same topic, product or services that you are offering.
Video
Written, printed or messaged media are good ways of marketing, but short videos of your services or products are a great way of marketing. Here, people just need to look at your video for a few seconds, or maybe minutes, and understand what they are actually meant to.
The most common platform is YouTube where you can upload your own custom-made videos for free, or opt for paid promotion where very short promotional videos are inserted(by YouTube) between other videos which may already be a bit known to people and thus there are more chances of people seeing the promotional videos.
Online Discounts
Discounts always attract customers, even if they have not much to do with the product. They stop to have a look at what is being offered. Sometimes this paves the way for the person to think deeply and consider availing the deal just because they are getting it at a great price. There are a lot of websites where services/products are offered at discounted rates. Consider visiting Snapdeal, Groupon, Timesdeal and few others.
Affiliate Marketing
Affiliate marketing is always there to promote direct sales of the product or services where a small share of the profit is given to the marketer that promotes sales.
It is a performance-based marketing system and the affiliate gets a percentage of profit for selling or helping in selling an article by applying any of the above listed or his/her own marketing techniques. One of the common ways is to place advertisement links or banners on others’ sites upon their permission.
P.S.
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16 Tips for Effective Content Marketing
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High quality content is very important for your business marketing success. The effective content marketing can be more profitable to your business. There are many ways to marketing your quality content effectively.
1: Get bloggers to share your blog posts with their readers
The benefits are two-fold: First, you will likely get extra traffic. And second, it’s a great way to begin building relationships with other bloggers.
Here’s how it works:
Choose a topic for your next blogpost. Now search out other content related to the post you’re writing. It could be articles, podcasts, infographics, blogposts, videos, etc.
How to find the best content. Use a tool like Buzzsumo to locate the highest shared content for your keyword.
Get in touch with these content creators right away. Let them know you’re working on a post and you’re going to include a reference to their work.
Ask if they would like to see the post when you’re done. Be friendly and keep your messages short and straight to the point.
When your post is published, let them know they’re featured in your newly published content. Even if they didn’t reply to your first email, let them know.
If they like your content, many of them will share it with their readers and social media.
2: Offer a bonus in exchange for social media shares
When you create a new piece of content, create what you might think of as a bonus, too. It could be an infographic, a resource list, a pdf of the article, etc.
Sign up for a Pay with a Tweet service and create a new campaign.
Integrate the campaign button or campaign link into your content page. Feature it prominently, and talk up the benefits of what they will receive in exchange for a simple share on social media.
3: Optimize Your Facebook Posts
Things to know…
Run tests to see what types of posts, headlines and images your audience prefers.
Use hashtags whenever appropriate, since they increase interactions by 60%.
When appropriate, use a question to get 100% more comments than non-question posts (Source: KISSMetrics)
Link titles should have less than 100 characters
Engage with photos because 93% of the most engaged posts contain photos
Use videos as well for even more engagement
The most engaging length for a Facebook post? Is between 50 and 100 characters.
Posts with emoticons receive 33% more comments and are shared 33% more often. (Source: AMEX Open Forum)
Saturday and Sunday posts have much higher average engagement (Source: TrackMaven)
4: Join Facebook Groups
Facebook groups are an excellent way to connect with people interested in your topic or niche.
In Facebook groups you can really get to know your audience, and eventually promote your content.
Create a list of keywords that best describe your niche.
Enter each keyword or phrase into the search field, click search and click on ‘groups.’
Join the groups that look the most promising, but don’t share your content right away. Read the rules, participate in the conversations, help others and answer questions.
When someone asks a question that your content can answer, then share your content.
Or share your content as updates, asking the group for feedback.
5: Share your content on LinkedIn
This one depends – can you find your target market on LinkedIn? If so, this is a great place to share great stuff, keeping a few things in mind:
Many LinkedIn groups are nothing more than spam groups.
You’ve got to find relevant groups with lots of activity and very strict anti-spam rules.Try different keyword variations, and use group filters in the search settings. As you gain experience searching, you’ll get better at finding the right groups.
Once you’re in a group, read the rules and see how people interact. Help others, like, comment and ask questions that move conversations forward. Do this for a few weeks before sharing. Remember, you’ve got to give first if you want to receive.
6: Sending traffic from LinkedIn to your blog
Is your audience on LinkedIn? Then every time you write a new blogpost, also write a 300-400 word teaser post for LinkedIn.
This post will give the gist of what your blogpost is about and provide a link back to your blog so they can read the entire post there.
7: Driving traffic from Google+ to your blog
Contrary to popular belief, Google+ is still alive with 300 million active monthly users.
The key here is the communities. Joining and taking part in conversations will get you more engagement on the platform. Here’s how:
Search for your niche keywords on Google+, then scroll down to the ‘communities’ section and click ‘more’ to see the results.
Join the communities and start building relationships. Share your thoughts and ideas, answer questions, be helpful and keep the conversation flowing.
Now get in touch with the owner of the community and ask if they could use your help. If you get approved as a moderator, you should see a big spike in followers and engagement.
8: Get 10,000 new Instagram Followers
The more followers you have, the more traffic you can potentially drive to your blog, your website, your offers, etc.
And it’s easy to get followers if you have some time to kill.
NOTE: Instagram makes you do this manually, so when you have spare time, here’s how to do it:
Open Instagram, tap on the search icon, select ‘tags,’ and search the hashtag associated with your topic.
Choose a photo and start following the account. Like their most recent three photos.
Soon you will see people following you back.
9: Get More Shares (and traffic) With Interactive Content
People love to discover more about themselves, what their spirit animal is, what their personality says about them and so forth.
This is why for decades the Cosmopolitan Magazine Quiz has been one of the favorite features of the entire magazine.
And it’s also why you can use simple quizzes to drive more interaction and more shares from your readers.
Here’s how:
Register for a free account at apester.com.
Click ‘create new’ and select the type of content you would like to create – polls, quizzes, personality, video or countdown.
Add your questions and mark the right questions.
Press ‘publish’ and install the Apester plugin to your WordPress site.
Copy the code and insert it on your website, where ever you want it to be.
10: Run a Contest
Offering a contest on social media is a great way to get lots of engagement, traffic and new subscribers.
But be careful – you’ve got to tailor your prize to the audience you seek. Otherwise you’ll end up with a ton of subscribers who care nothing about your niche, your blog or your products.
For example, don’t offer a free electronic device (as so many do) unless it’s 100% directly related to your niche.
If your niche is online marketing, offer free access to your latest marketing course to bring in super targeted leads, and so forth.
11: Use other people’s great content to drive traffic to your site
This is a great technique on several levels. First, you’re sharing relevant, timely content via social media, so your followers and fans benefit.
The person whose content you are sharing will see you’re sharing their stuff, which can help build relationships with these marketers.
And in the process you can actually drive traffic to your own content as well. Here’s how:
Find articles and posts related to your newly published post. You can use Google Alerts or simply do a Google search for new content on the topic.
When you find an article your audience will likely enjoy, use Sniply to share it via your social channels.
To do this: Go to Sniply and register for a free account. Insert the article’s link and click ‘create snip.’
Then customize the call to action that visitors to that article will see, and link it to YOUR blogpost.
Click ‘snip’ and you’re set.
12: Create Roundup Posts
This is a great way to get social media shares from other bloggers and marketers, and even begin building relationships with them.
Each week, or monthly you will create a collection of the best content related to your topic.
To find this content, you’ll want to subscribe to relevant blogs, set up keyword trackers, or use a notification service like Feedly.
Choose the best posts and write a few sentences of introduction for each one, linking back to the original source.
Notify your sources before you publish your post. Let them know you’re working on a roundup post and their article or post will be included.
Once you publish, let everyone in your roundup article know you are live.
For those who don’t promote your article via social media, it is okay to politely follow up in a few days just in case they missed your email.
13: Create News Posts
This is generally done weekly and it’s similar to the roundup post. Only in this case, you are focusing on newsworthy items from your particular niche.
Your traffic here is likely to come more from people sharing your post than from the sources you are quoting, since many times those sources will be actual news sites.
However, for sources that are regular sites, blogs, etc., be sure to let them know you’ll be including them, and then let them know when you publish.
14: Get Social Share from the Tools and Resources You Recommend
Here’s something almost no one thinks to do…
When you write a “how to” post or article, do you recommend resources and tools?
If so, here’s a little trick:
Locate the email address for each of the resources. Then get in touch and let them know you’ll be recommending their tool/resource to your readers in an upcoming post. Ask them if they would like to know when it goes live.
Once your article is live, let them know and politely ask if they might like to share it with their subscribers. After all, your endorsement is validation that their product works, plus their readers might find a new way to use the product, too.
15: Share. A LOT.
You’ve just finished a brand new blogpost and you are proud as can be at the way it turned out. Time to tell the world, right?
Yes! Tell your followers on every social media avenue on which you’re active.
But don’t make the same mistake most marketers make.
Most folks don’t want to ‘bug’ others. They’re afraid if they ‘over promote,’ then people will get mad, unsubscribe, stop following, etc.
Actually, the exact opposite is true. You’re going to have to share your content many times before some people ever see it. Think of Twitter – do you see all of your tweets the first time? Not likely, but let’s say you do. Do you click all the links the first time you see them? Of course not. You’re busy, you’re distracted, things get in the way…
Your followers and fans want to see your content, so make sure they can my sharing it multiple times.
Create different versions of the posts and tweets you’ll make – maybe 5-8 variations. Change the titles, use different pictures and even emojis to boost engagement.
Set up a sharing schedule in advance by using a service like Buffer.
Share right after the post is published, and again an hour later, 3 hours later, 7 hours later, the next day, the day after, the next week, the next week after, etc.
Track how your posts perform and adjust your schedule accordingly. Also, try to share both during the morning, the afternoon and the evening for full coverage.
16: Keep Your Readers Coming Back Without Social Media or Email
This tip isn’t so much about driving new traffic, as it is bring traffic back to your site time and time again.
No doubt you’re already building a social media following, right?
And of course you’re building your email list, too.
But… what about all those readers who either don’t fall into one of those two categories, or who ignore social media and your emails?
You can still bring them back to your website with push notifications for Chrome and Firefox. Here’s how:
Register to get a free account at Pushcrew.
You’ll get a unique code to insert in your website. Or if you have WordPress, you can install their plugin.
Now you have the content marketing tips to drive traffic to your website or blog. It’s simply about taking the time to do these things to increase your traffic and marketing your content successfuly.
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Quality Content: How To Rank Higher On Search Engines
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All the website owner wants their website to rank high on the search engines. Search Engine Optimization (SEO) is basically the things you can do to your website to push it up the search engine rankings.
If you want your website to appear at the top or near the top of the search results, you need to do certain things that keep the search engines happy. When you tell the internet what your business is about, the search engines will then point visitors to your website that they think will benefit from what you offer.
What Type Of Content Ranks Best?
Google wants to deliver its users with the best possible results. There are two main things that it looks at to identify if content is good quality.
1. Engagement
How interesting is your content? Are people really reading the whole article or are they pushing the back button the moment they see it? This is the way that Google measures engagement. They want to know how long people are staying around to read your content. If they stay around for several minutes, they know you are providing value.
This is what’s called your Bounce Rate. A lower bounce rate can help rankings. If users generally click back, and your website has persistently high bounce rates, this can affect your website rankings in Google.
2. Backlinks
The second thing that Google, Yahoo, Bing, etc, look at is linking behaviour. The search engines know that people link to content material they consider valuable. Content that is regarded useful or interesting more often than not is shared by users. Content that is considered worthless doesn’t get shared.
Write Content For Users Not Search Engines
If you produce your website content just so that it can get high rankings, you can get caught up stuffing your content with too many keywords. This then becomes unreadable to the human eye. These type of underhand SEO tactics rarely work and even if they do, the result is only short-term.
Useful content leads to happy users and a low bounce rate, happy users link back and share the content, which leads to more traffic, which leads to better rankings in Google.
Without SEO (Search Engine Optimization), you’re just hoping that Google, Yahoo, Bing etc, will somehow stumble across your website, figure out what topics you’re writing about, and then hopefully send you lots of traffic that is relevant and targeted
Make your research there are many sources online that you can find very useful tips about seo. Learn how to rank higher your website on search engines.
3 Steps on How to Get High Quality Links with Articles
Articles is an extremely effective and successful linking technique. It’s a great way to get high quality back links. When you write an article, you’re providing the fresh content that search engines love and you’re demonstrating your expertise and abilities.
By writing articles, you’re establishing yourself as an authority in your field and creating a positive feedback loop which, in turn, will drive more traffic to your website.
Follow this three step process to start your article marketing strategy.
Step 1: Research and Write Your Article
The obvious first step is to write your article. You should spend time planning your article. If you begin typing without any planning, you probably won’t get very far.
You need to brainstorm at least 10 different topics, all relating to your website. You will develop these 10 topics into 10 separate articles.
Once you have your 10 topics, you’ll write one article, 400 to 500 words in length, about each one. Each topic should differ enough to allow you to reach the minimum word count. The topics should be related and easily tied together, but they need to be sufficiently different.
Since you’re writing articles that will be posted to other websites, make sure that you use shorter sentences and shorter paragraphs. Most people on the web will skim the article looking for main points.
Your title should speak directly to the main content. They don’t have to be cute, fancy, or obsessively creative. In fact, you can actually mislead readers if your title is too creative.
Use your main keywords with a quick synopsis of what the article is about. Simple, direct, and to the point.
Once you have your article written, it’s time to add your resource box
Step 2: Add a Resource Box for Impact
You need to develop a persuasive resource box that makes its point clearly with a strong call to action. In order to do that, you need to ask yourself these questions:
1. Why should or would the reader of this article click on my link?
2. Would I click on this link?
3. Does the article compel me to seek further information or take action?
A five to six line resource box is not unheard of, but a resource box of three to four lines is most generally well received and very successful.
You must give the reader a reason to click your link without sounding like a sales pitch. So, forget the “buy one get one free” offers and the “limited time only” jargon. Just compel the reader with facts and tried not to sound like a salesman.
One critical and often overlooked point is your hyperlink. Make sure that your link’s anchor text includes the keywords that you want to be ranked for in the search engines. Don’t use your personal name or website URL unless those are the terms you want to get ranked for.
Also, make sure the link is functioning correctly and is pointing to the correct page you’re promoting.
Last but not least, proofread the article. A great technique is to write the article, do a cursory check, then a second check. Do one last proof a day later.
Step 3: Promote Your Articles
You may want to write one article and jump to the promotion right away. You’ll have to determine for yourself which way you like best. Either way works fine.
Now that you’ve written your articles, applied your formatting, finished your proofreading and added your resource box, it’s time to start promoting.
There are several places you can start promoting your articles:
1. Article submission sites and directories
2. E-mail announcement lists
3. Ezine publishers and webmasters that share your target audience
Another great way to promote your articles is to package and distribute them by bundling them according to popularity and creating a free e-book, report, or course. You can set up an autoresponder on your website where visitors can sign up and receive your e-book as a free download. Encourage them to distribute the ebook freely.
Get out there and promote your ebook on other sites. Push it around. Get it into the hands of as many people as possible.
Article Marketing – An Effective Strategy
Writing and promoting articles is an effective way to get high quality back links to your website. When you write an article and include a link back to your site, you’re getting a link from a sight without the requirement to link back to that same website. The article also serves as a PR or marketing vehicle for your site. You’re not only getting one way back links, you’re also getting visitors who click through your article’s links.
If you take your time, do your research, and write good, quality informational articles, you will be on your way to higher search engine rankings and more sales.