Tag Archives: quality

Why You Need Quality Content to Improve Your SEO

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Why You Need Quality Content to Improve Your SEO
Why You Need Quality Content to Improve Your SEO

 

Content is King. This is not a new saying and certainly not a new concept. Most website owners continually fail to provide visitors with fresh, relevant, and quality content. Those same business owners then want to know why their websites don’t rank well, or why their web pages aren’t converting.

If your website isn’t performing well, you need to improve your SEO. So, why you need quality content to improve your SEO.

Understand SEO

Before you can understand the import of great content, you need first to understand SEO. SEO, or Search Engine Optimization, is the process of obtaining website traffic via natural, organic, or editorial means. In short, SEO is the process of generating FREE website traffic.

There is a reason why website owners pay for traffic. Gaining natural traffic is by no means easy, and it involves a great deal of strategy, effort, and resources.

In the end, generating organic traffic is not free, but the results are much more sustainable than paid traffic.

For instance, Moz’s Beginner’s Guide to SEO has been up since December of 2018, and it still ranks in the top three search results. The guide probably took a month to create, but it likely paid for itself ten times over since it was published.

SEO may be an overall process, but it involves several smaller processes to work. SEO involves keyword research, creating a user-friendly website, gaining backlinks, generating awareness, and creating quality, fresh, and relevant content.

Content may be the number one contributing factor to a website’s rankings, as companies that utilize effective content marketing strategies get 7.8 times more unique visits than those that don’t.

Once you understand the very basics of SEO, it’s time to explore why content is so crucial to its success. Below are just a few reasons marketers continue to tout the benefits of content:

SEO Relies on the Strategic Use of Keywords

Although the search engines now place less of an emphasis on keywords than they do the quality and relevance of content, keywords still matter.

How important are keywords? Very. The pages that often rank the best are those that include relevant search terms or alternatives either in the title of the article or in the headers.

Those that rank second-best include search terms and alternatives in the body of the content. That said, if there is no content, there is nowhere to place keywords, thereby making it difficult, if not impossible, for you to rank for specific search terms.

Google Needs Content To Rank

This point may be more obvious than the last, but it needs to be made. If you don’t have content, Google has nothing to rank, period.

Content is not just written material, however. Content can be images, videos, infographics, or even social media posts.

This is why it is so important to keep creating new content. The more content you have, the more there is for Google to index and present to searchers.

Content Helps You Obtain Quality Backlinks

One factor of SEO is obtaining backlinks. According to Google, backlinks are so effective because they are based upon the idea that a link is akin to a vote of confidence, meaning that if a page doesn’t get links, it’s because it doesn’t deserve them.

Link Building Tactics, involve creating and sharing quality content.

All of Google’s Algorithms Focus on Quality Content

Finally, you need quality content because Google says so. Though Google has released various algorithms over the years, each new update has emphasized doing away with spammy, keyword-stuffed content and ushering in an internet era of quality, relevant content.

Each algorithm is designed to address new concerns and to improve upon the old way of doing things.

Content may not be all of SEO, but it is most of it. If you want to succeed online, you need to be regularly publishing quality, relevant content, give value and solutions to your readers.

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How to Create Quality Content that Google Loves: The Basic Tips

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How to Create Quality Content that Google Loves: The Basic Tips
How to Create Quality Content that Google Loves: The Basic Tips

 

In today’s online world, Google is a powerful search engine. In fact, Google has come to represent the vast majority of internet and web searches.

People usually say, “Google this” rather than “Search for this.”

While other quality search engines are available, including Bing, Yahoo, Baidu, Yandex, and DuckDuckGo for those who value privacy, internet users conduct more than 100 billion searches on Google each month.

Google is the search engine more people turn to when looking for something on the web. You must focus on producing content that Google loves.

If the thought of trying to create quality content designed to get you noticed and push you up the ranks in search results seems too much to ask, relax.

Creating quality content that Google will like, and that fits into your overall company strategy is not only doable, but it can also be exciting and even fun. You need to know the basic tips.

Search Engine Optimization Basics (SEO)

Before attempting to create content based on complicated algorithms, concentrate on the basics.

Even with all the detailed statistics and ranking strategies, the most essential elements of high-ranking Search Engine Optimization (SEO) content are simple to summarize.

Fresh content
Quality backlinks
Links between web pages
Fast page loading
Contact information
Social media

By utilizing these proven elements, you can develop engaging content that consistently ranks well.

Fresh Content

In today’s fast-moving digital world, content becomes outdated quickly. Services go out of business, web pages shut down, etc.

At least once a year, review your content and update the information to help it rank better. You can also freshen older copy by adding relevant information and including engaging elements such as interviews, quotes, videos, and images.

Quality Backlinks

When you link to an exterior URL, you make a backlink (or external link) to that site. If another website links to your web page on their site, that is a backlink for you.

Relevant backlinks are an essential part of any digital marketing strategy. They can elevate a piece of content from average to something highly authoritative that Google will like.

A necessary part of creating solid backlinks is keyword research. Relevant keywords need to be included throughout your copy, including in titles, meta descriptions, and title tags.

Links Between Web Pages (Inbound Links)

In addition to external links, you can use internal links. This happens when you weave valuable and relevant links into your own web pages that link one page to another page on your site.

Interlinking increases the chance that both pages will get higher ranks during Google searches. Blog posts are another great way to incorporate links between your web pages.

Fast Page Loading – Mobile Friendly Website

The faster your page loads, the higher you rank in Google, especially on mobile searches. There are simple ways to reduce load time.

Reduce image size and choose proper formats
Have fewer multimedia ads
Cut down on the number of images
You may also want to incorporate browser caching and select the best web hosting option for your needs and budget.

Don’t forget. Google loves mobile-friendly websites!

Include Contact Information

One of the easiest ways to add trustworthiness to your web pages is to include information about customer service and how customers can contact you.

For example, Google likes to see web pages titled “Contact” and “About Us.” You add credibility to your site and brand when you list multiple avenues for potential clients to reach you.

Social Media

Social media is one of, if not the, greatest networking tool we have. Leverage the power of social media by making it a vital part of your SEO strategy.

Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn, as well as other social networks, can go to work for you by helping you get noticed and building your audience.

In addition to your posts, social shares from readers can introduce you to new consumers and increase your reach.

Google is the search engine leader in today’s internet-driven world. It is important to know how to write content that Google loves so your web pages will rank higher in internet searches.

There are techniques you can start working on today to boost your views, your business, increase traffic and make money online.

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Effective SEO Tips for YouTube: How to Create Quality Video Content

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If you want to attract more traffic to your site and promote your business, products, or services you need to create quality YouTube SEO content. Here are some effective Youtube SEO tips you need to know.

1. Keyword Research on YouTube

To create any piece of quality written content for your website, you must conduct keyword research before making videos.

The easiest way to do this is to verify if the chosen keywords have YouTube results.

As a general rule, Google shows several video results that include reviews, tutorials, how-to, etc.

You can also visit YouTube directly, enter your preferred keywords and check the platform’s automatic suggestions. At the same time, work with Google Trends to discover the search volume of your potential keywords over time.

In this way, you will know if people are interested or not in your ideas of YouTube video SEO content.

2. Know Your Audience

It’s important and should be part of your YouTube SEO planning process.

To get the attention of your target audience, it’s worth knowing what they’re interested in. According to Entrepreneur, you must find out what makes your audience work.

You can do market research on your own without having to spend money. Here are some tips:

Interview people face to face or through your brand’s Facebook page, Conduct online surveys, Use Google search to gather more information from the audience from free and credible sources.

3. Optimize Video Title

Try the title of your YouTube video in a similar way to how you treat the headlines of your blog posts since people notice the titles of the videos first; make sure you keep your promise.

This means that you should not trick your audience into watching a video that is different from the title. If you do this, your ranking will suffer over time.

You must have at least 5 words for the title of your video; In addition to optimizing the number of words for your site, do not forget to incorporate the keywords you have researched.

So that your videos have a higher rating, it is better than your keywords are the first words for your title.

4. Description and Video Tags

You need to create an effective description for your video and add tags. Google and other search engines can not read videos, they need text! That’s the role of your description and video tags. This way Google can understand your video content and you will achieve higher rankings. Very Simple!

Take action today and never give up!

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The Reasons Why You Need Quality Traffic to Grow Your Business

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The Reasons Why You Need Quality Traffic to Grow Your Business
The Reasons Why You Need Quality Traffic to Grow Your Business

 

All the business owners know that without traffic you can not have a successful business. But there is a question with online traffic. Do you need quality traffic for your business or quantity?

Your first thought maybe that quantity is better than quality because you just want as many people coming to your website as possible in order to grow your business. The truth is that large numbers of site visitors don’t buy your product. They are visitors, not buyers.

Treating your site as a marketing funnel is what helps make people buy your product. Focusing on quality traffic is part of that. Here are the reasons why you need quality traffic to grow your business.

Quantity Traffic – Only Visitors

Let’s say it is a quantity that is important to you. Tens of thousands of people visiting your website. You might be thinking, “This is a lot of people who may turn into customers.”

But it doesn’t work that way. These visitors, many may have accidentally come to your website, and this traffic may never have really intended to land on your page, so they leave immediately.

Others may just be looking for information, and aren’t sure that what you are offering is really what they want. Because they were only browsing, these individuals leave as well. The point is, you can have thousands of people load your website, but how many are buying? You need buyers, not visitors!

Focus on Buyers

Everyone desires customers who are ready to buy rather than window-shoppers, so your focus needs to be on getting only those quality leads. Even if it means that a fraction of the number of visitors is reaching your website, it can still mean more revenue potential with fewer resources spent.

You can do this by partnering with companies that work to bring you high-quality leads.

Advertising networks can help you to find quality traffic (Target Audience) for your business. Any company that helps bring people who are more likely to buy is one you should consider working with.

Attention! read reviews before investing your money for quality traffic.

You can more easily find quality traffic by researching and segmenting your visitors by source type (i.e., referrals, organic search, paid advertisements, etc.). You can also segment the types of campaigns that you have developed and managed.

Understand how all visitors use and respond to your website by tracking their web actions, including click paths, what pages they come in on, and what pages close the deal for you with a phone call or online order.

There are many tools that help business owners accomplish this research, including Google Analytics, Quantcast, etc.

Another strategy is to optimize your content and campaign messages, including using tools like Google Adwords or Market Samurai which can help you improve your keywords and SEO capabilities to attract motivated and ready-to-buy traffic.

According to a report by Shareaholic, social media platforms are increasingly where traffic is coming from. Organic search is still a very healthy driver of traffic, primarily through Google, and Bing, although it is not growing like social referrals are.

Quality Content

Be proactive in going after that quality traffic. You can drive results by generating more relevant content across all mediums, including blogs, articles, whitepapers, videos, infographics and more, as well as sharing this content on social media to capture a wider audience.

Also, you should use paid search tools and evaluate all aspects of your website to ensure it is SEO-friendly. Lastly, provide comments and thought the leadership on industry blogs and online forums.

How to Create Organic Traffic for Your Business

Organic traffic means when people come to a particular website through a search engine without any direct marketing cost accredited to their visit. A business can earn visitor’s attention by creating exciting and engaging content with useful information and required resources.

Publish Quality Content

A website is a clear-cut representation of a particular business which may create the first impression for the potential customers. Creating and publishing quality content through articles and blog posts may deliver opportunities in creating organic traffic for a specific website.

Use Long-Tail Keywords

Don’t just use the common keywords that are traditionally using in the market. Try to use keywords that are more specific to represent the individual features and benefits of the product or service which helps in generating organic traffic to your website.

Building internal links

Once your business started to create quality content, then it is required to link that into informative articles, blog posts, which can guide the visitors to find more relevant content for the particular product or service.

This can make users stay for a long time on your site which ultimately boosts the level of search rankings.

Use social media

Establishing the presence of content on social media networks like Facebook, Twitter, Instagram, Pinterest and LinkedIn help to get popularity for the brand. In addition to this, create share buttons for the website or blog to make it easy for people in sharing the content.

Ultimately, to increase organic site traffic for an online business, it should focus on the customer needs in delivering quality advice, information, value, and solutions.

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Link Building Effect: Why You Need Quality Backlinks

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Link Building Effect: Why You Need Quality Backlinks
Link Building Effect: Why You Need Quality Backlinks

 

Backlinks are very important for your Search Engine Optimization (SEO) strategy. One-way links are incoming links to a certain page. They are links back to your page published on a different page.

Search engines decide on your blog/website rankings by calculating how many backlinks you have. When many websites link to a certain site, that’s proof that the site provides high-quality content.

Attention! Avoid websites that generate backlinks in a short period of time. (Black-Hat Technique)

Why would an online site get banned for generating backlinks? As soon as you generate many back-links in a short period of time, your blog or website will get banned by search engines. They do that to control the use of Black-Hat SEO techniques.

So the number of links can actually harm your blog or website. It is true that the more links you have, the better. But it is dangerous when the quantity of incoming links becomes very high in a few days. You’ve just started out and your website has generated 10.000 backlinks. A lot of people tend to make the mistake of buying links. Stay away from such things. They are only good at bringing trouble to your site.

There are four types of quality backlinks.

First, backlinks coming from Internet websites that have high authority on search engines.

Second, links coming from sites that have backlinks from other authority sites.

Third, backlinks from sites that have never linked to you in the past.

Fourth, links from relevant authority sites.

One authority link that comes from top-rated WebPages is really better than 10 links from 50 Net sites with no authority. If you rely on the value of the links, you will certainly achieve high rankings.

However, if you simply rely on the number of backlinks without caring about quality, your internet site is at stake. Simply because there are few limitations on the number of links you could have every month.

In case you surpass the limitations, search engines will find out and ban the site.

Some people are trying to cheat advertising networks by visiting their own websites from different computers with different IPs and then clicking on ads in order to earn a lot of money.

They didn’t succeed at cheating them because these networks already estimated clients’ earnings by calculating traffic, bounce rate, etc. So if the website gets 200 visitors per day and 197 of them to click ads, that sounds fake.

It is the same with Backlinks. If you have 200 visitors every month but you have 9.657 backlinks, that sounds unnatural. Your website is likely to be banned in this case.

So it’s important for your website and your business to create quality backlinks. Link quantity puts your site/blog and your hard work in jeopardy if you are not careful enough.

SEO Tips – Use Backlinks & Anchor Text to Get More Traffic

When most SEO specialists think of link building, they think of backlinks. But, there are two components to create an effective link strategy and drive optimum traffic to your website or blog. What are they? Backlinks and anchor text linking.

What are Backlinks?

Backlinks are links from other websites and blogs to your online website. In essence, backlinks are a sign of popularity. The more of them you have pointing to your site/blog, the more popular it becomes with search engines.

After all, if so many sites link to you – even though you may not link to them in return (this is known as reciprocal linking) – then your site must contain some good info, quality content, informative, etc.

Backlinks set your site up as an authority, and this is why so many webmaster, search engine optimization specialists and internet entrepreneurs spend so much time trying to get a lot of them.

Search engines love sites with a lot of backlinks.

How to get more backlinks tip: Getting quality backlinks starts with quality content. Think — what is it that makes web surfers want to share (ie, link to) something they’ve read? They connect with it. If it is informative, gives the reader an “aha!” moment, is funny, touching, etc. It should evoke some type of emotion.

The emotion will make the prospect to share the link.

Remember, backlinks start with good, high-quality, content. Professional SEO copywriters and internet marketing firms provide this type of content.

Why Anchor Text is Important

The second component of a successful link strategy is properly using anchor text when hyperlinking. What exactly are anchor text and anchor text linking?

The words and/or phrases that you make a clickable link (a hyperlink) on your site/blog are called anchor text. These words literally “anchor” the link beneath. Search engines use anchor text to help discern what a site/page is all about.

So you want your top keywords to be used as often as possible as anchor text.

Anchor Text Rule. Try to stay away from hyperlinking the phrase “click here.” Always, try to make your hyperlink a relevant keyword phrase.

SEO Tip

Eighty-eight percent (88%) of adult online shoppers conduct some form of online research before making a purchase on the web, and search engines, used by 67% of these shoppers, are the most popular research tool. [Source: icrossing Inc.]

If you have an effective backlink and SEO strategy your site can be among the top results.

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