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Knowledge Of Marketing And Selling Online
Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information management and customer service. Ever since the advent of Internet, it is widely used for all kind of purposes. Among the advantages of Internet, some helps in doing business, shopping, etc, from the comfort of the house. According to a research, a quarter of the Internet users shop online. It has also helped grow electronic commerce and Internet marketing is a part of electronic commerce.
Direct marketing techniques like radio and television commercials, mails, and newsletters are the inspirations for Internet marketing, which involves direct response marketing strategies and is rapidly growing. Business-to-business, also known as B2B, and business-to-consumer, also known as B2C, are the two business models to which Internet marketing can be linked. B2C companies were the first to start when Internet marketing originated. They are companies that sell directly to the customers. B2B companies are meant to do business with each other.
Websites built for Internet marketing are slightly different than others. There are peer-to-peer modeled websites which are used to exchange products and services between each other. Other is name-your-price, where the customers have to specify their price range that they can spend and select products that fall in that price range. Priceline.com is an example of such a website. Amazon.com is a website which is based on find-the-best-price model, where customers can find the lowest prices. Last are online auctions sites, where items are bid. Ebay.com is an example.
The companies who use Internet marketing are at an advantage. They don’t need to put in huge amounts of energy and time in Internet Marketing like other traditional methods. With the help of only few resources national and international markets can be reached. Because of very low investment, even small businesses are turning to online marketing. Websites and blogs have been developed for this purpose. Internet marketing is advantageous in the sense that the data is easily available on the Internet. Newsletters can be directly sent to customers and if it doesn’t contain the information they are looking for, they can search for information about the product online, make a decision and purchase it online itself.
One of the factors that hinder the growth of online marketing is delayed loading of the page. The web pages that take a lot of time to download test the patience of the consumer. To add to that, if the businesses design complex web pages with lots of graphics and animations, it will slow down the speed even more. Another minus point of online marketing is that the customers cannot feel, taste, smell or try products in order to make a good decision. To over come this, some of the online stores have created liberal return policies with the help of which the customer satisfaction is guaranteed.
Another biggest threat of online shopping is identity theft. Paying online using credit cards, e-checks are susceptible to hackers and information can be stolen and used. Many hackers and websites have been caught who were involved in buying and selling of personal information. Most of the websites have taken measures and incorporated good security on their websites. One of the best methods is encryption. When the data is being transferred between two computers; there is a possibility of a hacker intercepting it. So the data is changed by applying some encryption algorithm and is sent through the network and upon receiving, the decryption algorithm is applied to bring back the data to its original form.
Online selling is influencing all kinds of businesses like banking, advertising, music, etc. Instead of going to a store for buying cassettes and CDs, music can be bought online. Bank transactions like depositing, withdrawing, transferring funds, and paying bills are all performed online. Billions of dollars are invested every year in online advertising alone.
Target Marketing
Internet has made reaching out to the targeted customers can be very easy. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.
Next best thing is reaching out by newsletters and ezines. Many ezines are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc. The list of ezines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.
Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.
The Benefits Of Viral Marketing For Your Business
With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
The Easiest Way to Create Articles With Public Domain!
There are many webmasters that find writing articles for their site to be a very tedious task. Many people who need to write articles also procrastinate as much as they can to delay the amount of writing they need to do. Many people dread writing articles because they find researching for the topic and writing down original materials will be too taxing on them.
You need to have your creative juices flowing and simply downloading an article would be plagiarism or tantamount to stealing, not exactly. Have you ever heard about public domain? These are articles written down by many authors that have declared their works to be public domain, which means anybody can use it for whatever purpose they want.
While most authors would prefer to copyright their work for their rights, there are also a number who doesn’t mind sharing their work. Public domain articles are not owned by anybody and can be used and abused by anyone. The writers have waived their rights to their works and it is out there for the public to make use of.
You can use public domain articles in helping you write your articles. With the public domain articles you can simply edit them to your own style and rewrite them as you please to make it suitable for your needs. All the ideas are there already and its just a matter of finding the write article with the topic or subject you need.
This is probably the easiest way to write articles. You don’t need to scour around the library or the internet for hours for information and start an article from scratch. For webmasters who are looking for articles to fill their site and to generate a high ranking for their website in search engine results, they can just modify the article by infusing keywords and keyword phrases related to their site.
A webmaster or website operator do not risk any chance of getting sued for copyright infringement because they are public domain, once again meaning that anybody can use it. Writing articles by using public domain wont require as much work as writing one from scratch would. You save a lot of time also.
One good factor in using public domain articles for your site or for any project is that you save a lot of money. You dismiss the need to hire experienced and seasoned writers that some website operators use to write their articles. While a single five hundred worded article would only set you down 10 to 15 dollars, this cost will drastically increase when you need hundreds of articles to fill the needs of your site.
For those who needs articles to generate newsletters or an e-zine, public domain articles will be very beneficial. You do not need to count on your contributors or pay writers to write down articles for your newsletter or e-zine. You can fill all the pages without any cost or the worry of being sued and sought after by the writers. You can simply copy the articles and place them on your newsletter and e-zine.
Public domain articles are a virtual untapped resource that many people fail to realize the true value. The power of articles, keywords and keyword phrases have been deemed invaluable these past few years for many internet based businesses and sites that want to rank high in search engine results.
The number of article and content writers have grown significantly due to the rise in the demand for articles. As newer and newer topics and subjects have arisen, there are many demands for new articles to be written. An industry has been formed and this is a worldwide demand.
Public domain articles have given a great alternative for those who are cash strapped as well as do not have the time nor the skills to do their articles for themselves.
Searching for public domain articles is as easy as 1 – 2 – 3. You can search for them in search engines and do searches in many directories for the topic or subject that you need. Read them and simpy copy paste them to a word processing program and simply edit them to suit your needs.
How To Find Articles For Your Website
Owning, running and maintaining an internet based business or a site needs articles. Plain and simple, every who has a site knows this. Even those who don’t have sites but are frequent internet users knows this as well. Articles quench the thirst for information and knowledge of the people. Plus, the articles provides many other benefits for the site.
The benefits that articles provide are putting a site high in the ranking in search results of keywords and keyword phrases that pertains or are relevant to his or her site. They also provide attraction to website visitors when they are appreciated and is linked to your site from another site or newsletter. Articles provide for the increase of the confidence and trust levels of customers to your site and company.
Many articles are also beneficial to both company and its traffic. When the readers like the articles, they would tell more of their friends, family and peers and recommend your site to them, providing for a larger volume of traffic. You get bigger sales if your traffic trusts and believes in you. Your product or services would be much easier to sell when they know you know what you are doing and talking about.
So ok, we have established that articles are very important to a site and to business. Articles are crucial and to keep ahead in the game, a site must have an article, it is imperative. There is one dilemma though, not many people like writing articles.
Many website owners would rather spend their time on something else, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario; a hefty fine and jail time.
So what are the other options?
Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain. Here you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.
Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter its you decision. Always remember though that you will have to choose articles that is very relevant to your site.
The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.
Another way to get free articles is to allow other sites which has the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you cold use them to link your site to other sites as well.
But, to truly feel the impact of what a good article to you, go for original ones. There are many article writers who do part time and freelance article writing jobs that charges only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for.
The investment you made for these articles would be worthwhile because you could use them for all the benefits you could offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your site, you will have more articles to write and maybe then you wont be having second thoughts about articles.