Tag Archives: prospect

4 Steps How to Write a Profitable Product Review

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4 Steps How to Write a Profitable Product Review

Reviews are a superb form of content for affiliate marketers to produce. By design, they offer benefit to a prospect and they’re a natural piece to include links to the affiliate product’s sales page.

However, in order to write a review that actually motivates click throughs, there are a few steps and secrets to know.

Step #1 You’re not selling in a review, you’re providing information. Present the information honestly and accurately. Tell readers what the product is and what it does.

Step #2 Stress benefits. What makes the product different? Who benefits from the product? This is also a great place to tell a story. Talk about a situation where someone used the product and what they gained.

Step #3 Present yourself as an unbiased reviewer. Point out any drawbacks to the product or service you’re reviewing. However, be sure to counter those drawbacks subtly. It’s like when you go to an interview and they ask you to tell them your weaknesses. You turn them into strengths, right? Do the same with any drawbacks the product might have.

For example, if it’s more expensive than other comparative products, that’s a drawback. But it may also offer more in-depth information and strategies – this would override the obvious drawback.

Step #4 Include the details. Subjective information is great but people also want to know the details. What does it cost? Where can they purchase it? And are there any promotions they should know about that can save them money?

Tip – Your goal in a review is to presell, but to presell the product or service subtly. Take care to watch the language you use, no hype. And make sure to present yourself in a credible manner – you want to present yourself as a legitimate expert on your topic.

Tip – Consider being honest about the fact that you’re an affiliate for the product. Most people don’t care and they may respect your honesty. Consider doing a split test for this if you have doubts about this high level of transparency.

Write one review where you tell people you’re an affiliate for the product (towards the end where you provide a link to the sales page). Write another review where you don’t tell your readers you’re an affiliate. Track the results. Authenticity and transparency are more than the latest internet marketing buzz words.

Tip – Combine reviews of several like products in one article or post. You can be an affiliate for all the products or only some of them, the choice is yours.
Reviews are a great form of content for an affiliate marketer. They provide value and offer all the benefits content offers for business growth and profits.

How To Grab The Prospects Attention In 60 Seconds

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How To Grab The Prospects Attention In 60 Seconds

As a sales professional or business owner, youre always selling yourself or your product. Whether youre attending a networking event or trade show, you only have a few seconds to introduce yourself and grab the prospects attention. Do you remember how you introduced yourself to a prospect at the last networking event you attended?

If you want your prospects to listen, create a message that grabs their attention in the first 60 seconds. Creating a compelling sales message that addresses your prospects needs is both an opportunity to promote your services and a way to separate yourself from the rest. It will make the prospect want to know more about you.

Your selling statement must be vivid, specific, and easy to remember. Your main objective for your sales message is to get the prospect to say, Wow, youre exactly what I need! Can I have your card? Better still, it will make them say, I want to work with you! When can we talk?

As you create your compelling sales message, consider two strong motivators that drive people to buy or take action. The motivators are Pain and Gain.

1. The first motivator is Pain. Pain is another way of avoiding or fixing a problem, concern, or predicament. When creating your compelling sales message, focus first on the pain you can alleviate because it appeals to the stronger of the two motivators.
People want a solution for their problem and want it NOW!!

The use of verbs such as challenged, frustrated, concerned, worried, stopped, and afraid in the sales message addresses the prospects pain. The prospect wants to be relieved of pain as quickly as possible.

2. The second motivator is Gain. People are motivated to buy or take action in order to improve a situation. Saving money, making money, saving time, becoming more efficient, improving service are just a few examples.

Expressing in positive words the ways you help people and the results they gain from working with you will motivate potential clients to find out more about your service.

Using the motivators Pain and Gain, create a powerful and compelling sales message. Practice saying it until you have memorized it. Then start saying it at your next networking event or trade show. Keep in mind, your sales message will change over time and will need to be tailored slightly to your audience.

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