Trends and Influencer Marketing in 2022 [Infographic]
2022 will be a year of a massive expansion for the influencer marketing industry. In the U.S. influencer marketing spend is expected to reach $4.14 billion.
Trends and Influencer Marketing in 2022
All the major social networks are recognizing the value content creators bring as they drive engagement and bring more people to their platforms.
Their recent product development efforts (from Instagram’s new Collab feature and monetization tools to TikTok’s partnership with Shopify) show the emphasis they’re placing on facilitating and incentivizing brand-influencer collaboration opportunities.
SocialPubli, an online platform that connects marketers and influencers, has noted some of the industry’s top trends, challenges, and opportunities, and has pulled together information on how the industry will continue to shift over the coming year.
Here are some trends that will dominate influencer marketing in 2022.
TikTok
TikTok generates the most engagement and many influencers are using TikTok to promote businesses or products.
Micro and Nano-Influencers
Micro and nano-influencers are delivering high post engagement rates.
Video (short-form)
Short-form videos will boost brand exposure on social media.
Social Media Influencers and eCommerce
Social media platforms and influencers will boost eCommerce sales.
Influencers and Income Streams
Influencers are diversifying their income streams.
Pro Tip
How To Improve Your Social Media Marketing and SEO
Visual Marketing: 7 Trends and Tips You Need to Know in 2021
Visual marketing is a top priority for marketers, businesses, and brands. Stats show that 55% of marketing experts say that visual marketing is very important to their overall marketing strategy.
Visual Marketing: Trends and Tips You Need to Know in 2021
The main reason is simple. Reports show that people who read information only 10% remember it 2 days later. If the same information is in a visual format, 65% of people remember it after 2 or more days.
Visual marketing is predicted to keep growing (80% of businesses predicted to use visual content in 2021).
Here are some visual marketing trends and tips you need to know and use in 2021.
Mobile Video Content (Effective and Popular)
Many experts are predicting that mobile video content will generate 82% of global consumer traffic by 2022.
These days more people are consuming content on the go. So mobile-optimized video content will be a top priority for marketers and brands. More users are craving video-first content. Also, 55% of consumers looking for more video content from the brands they support.
People love video content that educates, inspires, and entertains.
How to create video content for your mobile audience.
Add captions: 80% of viewers watch video content with sound off. So you need to add captions to your video content.
Use vertical dimensions: It’s better to create video content in vertical than horizontal dimensions. (Mobile Phones)
Use live videos: live videos will help you to engage with your audience in real-time.
Short Videos and Social Media (TikTok)
TikTok is the fastest-growing social media platform. (1.2 billion average monthly active users in 2021).
Also, Instagram has started to use TikTok-style video with the launch of Instagram Reels.
For marketers and brands, short-video content is an important visual content marketing trend. Videos need to be short, fast-paced, with a playful blend of video, audio, and text overlays to communicate your key message.
The faster you communicate your key message, the faster you can engage your audience.
Visuals and Augmented and Virtual Reality
AR and VR are interactive technologies that provide exciting opportunities for brands and businesses in 2021.
Reports show that customers love to shop at retailers using VR and AR technology.
This interactive technology allows businesses to surprise and delight customers in innovative ways with visual content marketing.
Educational and Visual Content Marketing
These days there is a rise of educational visual content marketing that teaches your audience something new. (Pandemic Effect).
E-learning will become a significant trend in 2021. Stats show that e-learning has already grown by 36.3% and will keep growing.
There are many ways to use visuals to educate your audience throughout your content marketing strategy.
Infographics are a great way to do this. (67% of marketers are using infographics).
Research shows that people who follow text and visual directions do 323% better than those who follow directions without visuals. Infographic is a great way to engage and educate your audience and it’s more effective than text.
Live Streaming and Brands
All the major social media platforms like Facebook, Instagram, Twitter, YouTube, and even LinkedIn now offering live streaming to brands and businesses.
Stats show that 82% of users prefer to see live video from a brand, rather than a standard social media post. Also, 70% of users who engaged with live video content watch a live stream at least once per day.
The opportunities of live video content (Live Streaming) are endless for brands and marketers.
3 Tips for effective live video content. (Live Stream)
Define who your audience is, what format you’re going to use, and where you’re going to host your live stream.
Plan an agenda for your live stream. You need to cover the most important or interesting information in the time allocated.
Promote your live stream ahead of time to build anticipation and boost attendance.
Stories and Social Media Platforms
500 million users are engaging with Instagram Stories daily. Branded stories inspire action from users.
The same goes for Facebook. 500 million users interacting with Facebook Stories every day.
And most recently, LinkedIn launched its version of stories.
Stories encourage users and brands to build trust and start two-way conversations using more candid Stories content.
The Stories format is designed for mobile-first engagement. So this visual content format is a powerful way to interact with and build relationships with other users.
Shoppable Visual Content will Increase Sales on Social Media
Already, 71% of social media users are using social media for purchase discovery and research. New platform features are making it even easier to convert followers into customers.
Instagram’s new shoppable post features are giving brands the ability to use visual content marketing to sell their products.
It’s important to create and share engaging visual content that will inspire users to buy your products.
Last Tip
It’s important to know the new visual marketing trends and tips. The latest trends are all about capturing interest using visual content.
Also, video content is very effective for brands and marketers. You need to create short videos to boost your reach on social media platforms and increase your sales and profits.
Viral marketing techniques have been created that can be used to economically distribute their promotions and marketing messages to possible customers in a global perspective.
Viral marketing technique has long been accepted as one of the best ways in generating good, targeted traffic to your site.
Various viral marketing techniques have been created that can be used to economically distribute their promotions and marketing messages to possible customers in a global perspective.
Today, there are as many forms of viral marketing techniques as there are consumers getting access to the Internet, all of them seeking for information worthy of sharing to their friends. Hence, for those who are not yet quite familiar with the other viral marketing techniques that can be twice as good and effective as the usual forms of viral marketing techniques, here is a list of 5 viral techniques that you can make use of:
1. Providing free email account
Getting a free item is an absolute gift. This is because it is not everyday that people get to hook up in the Internet and get something for free, right? But the idea of getting a free email account is doubly fun.
For so many years now, emails have always proven its viability to both the consumers and the businesses. In viral marketing, emails have been one of the most effective tools especially to those who are still new in the business, those who have small business, or any ventures that cannot simply afford to have big budgets for their promotions or marketing.
The concept behind the wonders of providing free email account is that people, who would like to be connected in todays wired world, would find the free email account as an absolute solution to their Internet needs. This is especially true for those who cannot afford the high costs of email providers.
2. Create an award
In viral marketing, generating awards or loyalty points are very effective in creating a marketing epidemic. The concept behind this viral marketing technique is that by creating an award to a webmaster, which have established and created good graphic designs on your site, you are actually creating a name for your business.
This happens when the receiver of the award would try to brag about his achievements and tell other people about the idea. In turn, you get to attract other people to visit your website. Not only that, with the backlinks that you have provided on their awards that are being displayed on their own sites, you can effortlessly lure other people to try what you have to offer on your website.
Besides, creating awards could only mean one thing optimum exposure in the Internet. The more exposed your website is, the more people will get to know that your business exist.
3. Distributing a free software
One of the best techniques in generating good traffic through viral marketing is by means of distributing free software.
By offering a free tryout form of your software to your potential customers, you can easily instigate the probability of having them avail of the full version.
Besides, allowing your potential customers to try your software would compel them to share the good news to others if ever they are satisfied with your product. Hence, you get to market your product without employing expensive means.
4. Free screensavers
Screensavers are one of the most popular tools in the Internet. People who wanted to customize the look of their PCs would love to use different styles of screensavers.
Therefore, by simply giving away free screensavers, you can automatically generate traffic to your site without the hassle of marketing your website the hard way. Once an individual is satisfied with your screensaver, he will most likely share it with his friends, and the rest as they say is history.
The good thing about it is that you get to reach hundred of people with just one click. Just keep in mind to place your business name and the web address in the screensaver that you will make.
You can have them easily made available in your own website or distribute them to some screensaver sites or software sites that would gladly display your craft.
5. Write articles and distribute them for reprint
With all the other viral techniques, this is probably the most common and at the same time, the most neglected technique.
It has been accepted that articles are one of the most viable means of generating sales and traffic in the Internet. The only problem with some Internet marketers is that they fail to do the process correctly. What they do not realize is that making an article is useless if the resource box is not present.
If you wish to make your site known and you would like others to reprint your articles, it is extremely important to always include your resource box. Otherwise, people who will read the articles will tend to miss the fact that you are an expert on the field and that you could offer more information by merely visiting your website.
All of these things are boiled down to the fact that viral marketing, in whatever technique you use, can absolutely generate more traffic to your site, boost your sales, and promote your website without the hassle of doing really hard work. It is the best that you can do for your site and for yourself.
A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.
Keep a close eye on the competitions promotions and ideas, especially successful ones. It is a wonderful way to find out what works and what does not. It is important that you are distinguishable from your competition.
Develop a presence on Foursquare and Google Places as a mobile marketer. These location-based pages are absolutely huge and can really help you to increase your overall web presence. Never neglect to use location-based networks. Just because the web is global doesn’t mean you shouldn’t also focus your efforts locally.
Be very aware of the market conditions around you when involved in mobile marketing. If anything changes that you’re not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing, especially the still-evolving mobile leg of it. Always stay prepared for change.
Get permission before starting to add cell phone numbers to your database. Getting permission means you have found someone who is interested in your service or product. If you fail to get permission, you are sending messages that will likely never even be read. Sending messages without permission can also be a great way to ruin your reputation.
Your web site should contain links to any social networking pages that are linked to your business. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
Making a QR code for your mobile marketing campaign is very easy to do. There are free resources online where you can generate a QR code which enables tracking functions, so you can see where your customers are coming from with the code. That way you know which ad resources the customer got the code from and decide which are effective and which are not.
To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location aware services and directions on demand. But, do not forget most mobile devices are phones. Get your phone number out in the open. Place it prominently on the home page of your optimized website. Just one click of that phone number gives them easy access to your company.
You shouldn’t underestimate the amount of potential that mobile marketing has. Using methods specifically designed to attract those using a mobile device should get you a great response. Keep this advice in mind as you make the move into mobile marketing. When mobile marketing is done right, the results can truly be impressive. Mobile marketing is the new trend in online world.
Listen to your customers in your mobile marketing campaign so that you can always better cater to them. If you assume you know what your customers want, you are going to make a serious you-know-what out of yourself. Instead of assuming, listen to their needs and then work from an informed standpoint.
Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.
Your thinking should change completely for mobile marketing if you hope to be successful, because you’re not really dealing with a one-on-one customer-client relationship anymore. You’re now dealing with people out in public browsing their mobile devices. This means you need to train your brain to think like a busy person and what would grab their attention.
Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word ‘stop’ will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don’t want a text does not mean they do not want to be a customer.
Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.
Use your fantasy and inspiration and you’ll find more tips to promote your business on mobile world.
You are on the internet for a long time or you’re a complete newbie you should know the importance of traffic to your business. You may also know that it’s not the wisest thing to “buy” traffic, because once the money runs out, so will the traffic. So how do you get traffic that is so integral to your business? Traffic that’s continuous and best of all free? YouTube can help you with this.
YouTube offers many opportunities for promotion and getting traffic to your site as it has the power to increase your rankings considerably. Just take a look at any Google page and you’ll notice that most times the videos are usually ranked at the top of the page. Here’s why. One, YouTube is owned by Google and they work together. Two, YouTube is the second largest search engine next only to Google. That should be enough motivation to make you want go and create your own YouTube channel and upload videos to it.
But don’t go rushing off to create just yet. Let’s make sure you’re doing this the right way first so you don’t waste your time. Take note of these tips:
Make your profile interesting
YouTube is just like any other social site. So you want to create an interesting profile for networking purposes. People will want to know more about you if they like your videos. This can help build trust among your audience, thus giving you greater traffic. Try to make your profile interesting enough to get across to everyone. Professionally it shouldn’t be too boring or too stuffy. But informally it shouldn’t be too hyped either.
Promote your videos
You won’t get much traffic without viewers. You can’t just post your videos and expect that viewers will automatically find them no matter how good you think they are. You have to promote them. You can put them on your blog or on any of your other social sites.
Use your keyword in the title of your videos
People find your videos when they do searches via the search engines and on Youtube so you should make it as easy as possible for them to find you. I mean you do want to get traffic right? Okay, you should include your major keyword or keyword phrase in the title and in the description. Don’t just put it there though, it should feel natural and make sense. And don’t forget to put them in the tags either.
Know when to post your videos
On the internet timing is everything, you need to know when to do what. So with YouTube it’s no different, it has its peak and off-peak times for traffic. Thursday mornings or early afternoons US time is considered the best day and time to post a video of general interest. Wednesdays is said to be another good day. You need to pay attention to the loading times of your videos as well. Start early for those with internet connectivity issues and for large videos if you want them uploaded in the prime time slots.
There’s approximately an hour of video being uploaded to YouTube every second. This makes it a valuable resource to drive traffic to your site and promote it. However despite the obvious competition, if you consistently produce quality videos with time you’ll reap the benefits of your effort which is to build traffic.
![Trends and Influencer Marketing in 2022 [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/5-Influencer-Marketing-Trends-That-Will-Dominate-in-2022-Beyond-768x2014.jpg.webp)
