Tag Archives: promoting

How To Grow Your Business With Content Marketing

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It’s no secret that the internet is the #1 source for information. The Web is the largest market for seekers of information and providers of information. No matter what your business, everyone must have a website. If you don’t, you are a step behind your competition.

What should be included on your site? At a minimum, you must state who you are (About Us Page) and what you do (Home & Product/Services Page). This is all fine. But how do potential customers find you?

Two simple words can answer this question: “Content Marketing”. Marketing is simply promoting/advertising your product or service. However, the traditional methods (brochures, TV ads,) are being replaced by more cost effective methods. That leads us to the first word: content. Many of us have heard the term before. But what exactly does it mean?

According to the Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing relevant, consistent, and valuable information to a defined audience.” The key word here is valuable, meaning it is something the end user wants and would pay for. Content marketing doesn’t explicitly promote a brand like a commercial for Nike or Coke does. The information is targeted to a specific group who wants it or seeks it out. Thus, you are building a long term, personal relationship with your (potential) customers. No one likes to feel like they are being sold to. They want to feel like they are part of a story, and people love stories.

The next question is why would a business create content in the first place? The main answer is to build their BRAND. Your brand is your #1 asset. It can take years to build, but only minutes to destroy. Your brand shows you are an expert in your field. You also raise awareness to consumers about issues they may not have considered previously. Traditional marketing is only effective after the consumer has made the decision to buy. Content marketing moves them along the buying process.

Creating content is much more cost effective than traditional marketing, thus resulting in a greater ROI. What are some key characteristics of good content?

· It’s FREE: users don’t have to pay for it

· Attracts and retains audiences who will eventually become customers. Your typical radio or TV ads is forgotten almost immediately

· Contains backlinks to your website, thus creating a compound effect as your content is shared with your user’s users and their user’s users.

· Must be mobile friendly as many internet users browse on smartphones and tablets

· Must be keyword oriented for SEO algorithms used by Google and other search engines (a keyword is something you type in your browser when you want to look for something specific.

· Finally, it must contain a call-to-action (prompt the user to do something)

What are some examples of content marketing?

· Blogs

· Success Stories

· Podcasts

· YouTube videos

· Whitepapers

· Articles

· Social Media posts

· E-books

· Newsletters

Content marketing will replace the traditional marketing in the near future. Learn more about content marketing and use it to grow your online business your brand and your profits.

How Affiliate Experts Making Money Online

How Affiliate Experts Making Money Online

The experts that are promoting affiliate products and services are making money the easy way. These products and services are real and useful to the people who buy them.

But what most of them will not tell you is that there are thousands of people on the Internet making thousands of dollars a month and not spending a red cent.

They do not go around to every marketing seminar in the world just to make contacts and sales. They seldom do joint ventures with other marketers, because frankly, no one knows who they are. They plainly sit in front of their computers in their under garments, click a few links, and hang on till the money starts rolling in.

Want to know how do they do it? Affiliate links, Google Adsense, and PLR content.

Take Google Adsense, for example. Search engines fancy good content and the more, the better.

When you build numerous content pages on your website, the search engine spiders crawl the website, then follow each link to more content, which helps increase your rankings.

How does this make you money? By inserting Adsense ads on every page and as visitors click through your pages, many will also click the Adsense advertising links. Every time they do, you make a commission from Google. It can be anywhere from a few cents to many dollars.

They do not have to buy something. Just by clicking the link makes you money. The more people you direct to your website, the more people will click the links, and the more money you will make.

Now all that is required is content. If you are a good author, you can write your own. But most of us are not.

One choice would be to use articles written by others. Go to any of the accepted article directories and you will find thousands of articles. Most can be re published free of any cost as long as you keep the resource box attached with each article.

While you are not promoting your own product, this is a very viable choice.

The main downside to using other peoples articles is that the reader will perceive them as expert information and probably click the link in the resource box instead of the Adsense links, and you lose money.

However, the best choice is Private Label Rights articles. Just a little modification can change these articles into your own handiwork. The reader will see you as the expert, while you are not competing with another author.

You can also enter your own resource box with a link to an affiliate program, so whether they click the Adsense links or your affiliate link, you have raised your odds of making money. And you have done it lacking a single product of your own.

Making money on the Internet is not as tough as some would have you consider. As with any online concern, give the people what they want and they will be back for more.

Benefits Of Writing Articles And Promoting Your Business Online

Benefits Of Writing Articles And Promoting Your Business Online

 

Writing articles is a great way to promote your business, no matter what kind of business you are in, writing articles work for you.

Many people don’t realize the power of writing article, or the influence that an article could bring. It is common for people to hear about writing articles and submitting them to article directories, but it is not so common for people to do it.

Since even writing one article takes time, the lazy internet marketer won’t do it. But those that are willing to take time to write and submit them will truly generate a good amount of traffic to their website.

Article Authors recognize and understand that this technique is powerful, that’s why they will take their time and write a decent article and submit it to Article Directories.

Here are some benefits that you will get will you start now and submit your articles.

Submitting your article to article Directories won’t cost you a dime
It won’t cost you anything to submit your articles to article directory. It takes time, but it won’t cost you anything other than that. But this method of driving traffic to your website will have a long term affect.

You will be recognize as expert in your field

When you write decent articles that filled with valuable information, people respect you, they will think you as a teacher because you know something that they don’t know.
You could generate more sales
Do you realize that writing an article is similar to writing a sales copy? Although both have different purposes, but it is the same principle “One drives traffic, another generate sales”. If an article would help you generate more sales, are you willing to do it?

You could build a good opt-in list

I really like this one, writing an article could help you build your opt-in list. You simple add your link to your article and grab their email address. Of course, you’ll need to be more natural way. A great example is www.articleunlimited.com; you’ll find an article e-course when you sign up for it.

An opening opportunity to do joint ventures or find a business partner

Many marketers have used this method to find business partner. You can do the same to find business opportunities or joint ventures.

You could do much more with you article if you take the time to write one. It doesn’t have to be 1000 words long, it depends on the information that you gave out, that’s what all matter the most.

Writing articles is great way to drive traffic to your website. Don’t underestimate the power of article writings. The more you write, the more you enjoy writing it, and the better your article will be.

4 Tips For An Awesome Title

With online writing, an article title has to accomplish many things. It has to make it easier for the reader to find the article. It has to tell the reader what the article is about. It has to entice the reader to read the article. It has to be acceptable for submission to article directories. How do you accomplish all this in one title?

Sometimes you can’t. Still, you try to include as many elements of a good title as you can. The “best” or “perfect” title will be a different combination of factors for each unique article. Let’s look at what makes the title of this article work.

Online Writing Is About Keywords

They won’t read your article if they can’t find it. How do they find it? Most often now, readers use search engines. If you don’t have the keywords they are searching for in the title, it is less likely it will show up in their search results. In this case, there is good traffic for the keyword “online writing.” That is why it is in the title and will be repeated in this article a few times as well.

Don’t Fool The Reader

You can get cute with article titles, but if you don’t also let the reader know what the article is about in the title or description, you’ll have problems. A searcher may just pass on your article because he doesn’t know what it is about. He may click-through to read the article, then get annoyed when he finds that he was mislead. He won’t be likely to click over to your website then, will he? This article, by the way, is clearly about online writing.

Titles That Grab Attention

Questions involve the reader, and make it more likely they will go beyond the title to the article. They want the answer, of course. That’s why I use a question for this article. The fact that you are reading this article hopefully shows that this was a good strategy. There is more than one way to grab someone’s attention though. Other good titles include words like “How To,” “Top Ten,” and “Easy Ways To,” as well as “You,” “Your,” “Free,” “New,” and “Best.”

Formatting Issues

Titles for online article-writing need to be acceptable to the owners of the directories, websites, and newsletters where you hope your article will be published. Good keyword optimization helps – you’re not the only one hoping to get traffic from that article. They also need to be a reasonable length, so they don’t look awkward on a page, or take too much room in a newsletter. Three to seven words is ideal although more words are okay if they are shorter, and perhaps fewer is better if they are longer.

Finally, you should always deliver on the promise of the title. You want the reader to not only read the article, but to feel like they got what they were looking for, and so can trust you. After all, the whole point of online writing is to get that reader to read right through the article to the resource box, where they can click-through to your website.

Awesome Tips On Free Internet Advertising And Traffic

Awesome Tips On Free Internet Advertising And Traffic

Free internet advertising is one very important method for promoting your products and services to thousands of free classified ads.

Most of these free classified ads web sites give you the power to facilitate marketing with features such as classified ads submitter forms. Features like this give free Internet advertising an extremely fast way of getting your products or services on line. It is accessible 24/7 allowing you access anytime, it’s very effective and efficient and most of it comes free. No downloads. No sign-up fees. No hidden charges. No annual or monthly fees. No sales fees. It is absolutely free.

Free internet advertising makes it easy for you to put free ads on several of the premier quality web sites whenever you want, for free. This kind of benefit you get from free internet advertising can only do, to say the least, miracles for your business. Most of these free internet advertising companies give you 3 slots to advertise any product or service for free.

Free internet advertising is the perfect way and best way to make your products or services known to the millions of prospective consumers in the Internet and make your web site start producing money. There is an enormous audience for free internet advertising that is present in the Internet, that the probability of anyone needing your services or wanting to buy your products is very high. There are free services out there that may suit your services, products and web site. Browse the internet for the best free internet advertising for assessment on their amenities and features how to advertise or join your web site for free internet advertising.

Most web sites promoting free internet advertising have features like classified ads submitter – where you can get a enormous exposure with instant results and expand your sales by large volumes over night, opt-in email lists – non spam bulk emailing program, guaranteed 100% legal. Opt-in email lists are created by people who have volunteered or ‘opted-in’ their email addresses to these lists. These lists are very effective for creating personalized email to prospective clients.

Free internet advertising provides a great technique for building traffic. People constantly search on online free internet advertising ads for specific services or products. Free internet advertising target clients inclined to buying a particular kind of product or service in mind.

You can employ website traffic tactics without spending dime. However, knowing how is the real deal.

1. Link it

Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don’t overkill as this might ban you from search engines.

2. Meet Meta Tags

Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business. Meta tags help search engines in describing your web page. If you’re quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.

3. Keyword-rich AND sensible content

Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients.

Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links.

These methods, if employed properly, will not only make your web site popular but will make you achieve your most desirable result – higher conversion rate.