eCommerce: 6 Tips to Create a Successful Product Description – SEO Tips [Infographic]
Do you have an eCommerce website? Do you know how to create successful product descriptions for your eCommerce website? Here are some eCommerce tips you need to know.
eCommerce: 6 Tips to Create a Successful Product Description
Length and structure Language SEO Customer value Call to action Buyer persona
You need to provide value to your customers. A list of technical features does not offer value because a customer wants to buy a product based on what it can do for them.
Your customers want to learn the benefits of your product, not the technical details.
Use sentences that are short and readable. Also, you can use bullet points because they are highly informative and rich with product details.
Bullet lists, pictures, headings, and line breaks can improve readability.
SEO Basics
Use keywords naturally in the body text and title.
Avoid sentences over 20 words.
Don’t use the passive voice.
Use headings and subheadings.
Use interlinks.
Don’t Forget to Use a Call to Action
Writing an excellent product description with not a call-to-action doesn’t give your reader direction. Create a powerful call to action that encourages the reader to buy the product.
Talk about the benefits and advantages of your product.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Product Demo Videos: 5 Tips on How to Boost Your Sales
Product demo videos are a great way to boost your sales. Product demo videos are very useful to reach a wider audience worldwide.
Demo videos can help you to attract more interested people, explain your product’s features and benefits, and provide helpful information and value to viewers.
Product Demo Videos: How to Boost Your Sales
Here are some tips you need to know about how to boost your sales with product demo videos.
1. Provide a Solution (Avoid Complicated Terms)
Avoid using complicated terms to explain the benefits of your product or service. Instead, you need to provide a solution. Use simple words to explain the advantages of your product and why it’s the best option for your customers.
2. Use an Effective Background
When you shoot a product demo video you need to have an effective background. The background should complement the entire setup. You can use a green screen and add an appropriate background during video editing.
3. Use Captivating Music
Your product demo videos need music to captivate the audience and build excitement. Some songs are only fun to hear the first time around. But when it keeps playing over and over it can be annoying.
It’s better to choose an instrumental or song that has minimal lyrics. This way, it won’t distract your audience from your product demo video.
4. Make it Short and Meaningful
Stats show that the human attention span is short. Creating a long product video will bore your customers. You need to keep it short and meaningful. Start with a pain point, introduce your product, mention the benefits, and encourage the viewers or customers to try it out.
5. Use a Call to Action
Don’t just talk about your product and its benefits, encourage your audience to buy, subscribe, or sign up. Ending your video with an invitation to make the viewers feel like they have an option to think about it.
Attention! Don’t force your audience to buy. It will turn them off.
Last Tip
A product demo video is a great tool to boost your sales, but you need to know how to create successful demo videos. You need to educate your viewers about your product and provide a solution to their problems or pain points.
It’s proven. Online products with many positive reviews increase your sales and your profits. Reviews are very important for your business. You need to know that around 88% of consumers trust online reviews as much as they trust personal recommendations from their friends.
People often look at reviews to know if a business or a product is credible or not. Here are some tips about why product reviews are very important for your business.
Reviews Increase Your Sales
These days people usually flock to sites that offer complete reviews before they buy a product. With the help of reviews, they often decide to which brands or products to go for. Many positive reviews about your brand will generate more sales.
This makes sense because they would want to know how good the product is from someone who has bought it first hand before they buy it themselves.
Having a good review of your product will boost your conversion rates (and sales).
Reviews Build Your Credibility
Your business also needs credibility to sustain long term growth. Even if you have a lot of customers, your company needs credibility and integrity to sustain those customers.
Online reviews can help build up your credibility because people will see many positive words about your brand.
Also, you should not ignore the bad reviews. It is very important to address the problem right away so that you can show the people that your company does have good customer service.
Reviews Can Improve Your SEO Strategy
Good reviews will help your business to rank higher in organic search results. Since your brand will be mentioned a lot in reviews, your brand will become more relevant in the search engine results.
Reviews Will Drive Targeted Traffic to Your Site
Reviews can help drive more customers to your site (Targeted Traffic). If a reader is reading a review of your product and is interested to buy it, the next step is to visit your site.
Reviews Can Help to Spread and Grow Your Brand
Reviews can also be used as a marketing tool to promote your brand. Think of it as a viral type of marketing. One review will lead to many more people creating reviews. When a lot of people write reviews on different platforms, then your brand name will spread.
With your brand name spreading in a good way, you will be getting free marketing from your satisfied customers. This will not only build awareness of your products or services but loyalty as well since your reviews will show that your brand has good credibility.
Reviews can play a big role in whether your brand will be recognized as trustworthy or not.
Important Tip. Your business should have your website to help showcase the reviews and testimonials from your customers.
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