Pinterest is a powerful branding tool and a very effective social media platform. You can create collections of cool photos or infographics and pinning them virtually to your online pinboards can boost not only the traffic to your website but also your visibility and your sales. You can build rapport with your prospects more quickly and easily.

Here are the tips on how to build your brand and increase your sales with Pinterest

Share visuals of your products

Pin images of your products to your pinboards. Add compelling descriptions to each product image, and make sure you include the URLs of your website to make it really easy to access more information.

Pin a free gift or offer to attract more people. You will engage more interested prospects and subscribing to your list is an important first step to building relationships that lead to more sales.

Pin images to promote your services

If you’re only offering services, you can pin photos of you with your clients, pictures taken at conferences, with mentors and/or join venture partners. You can pin images are aligned with your brand message. This way you can attract the interested people.

Pin infographics – A very effective way to impress the prospects

Pinterest is perfect for sharing tips and secrets, giving people the chance to get to know you, like you and trust you. Repurpose your articles by turning them into infographics – visually appealing chunks of information, and adding an invitation to visit your blog for even more strategies and how-to advice.

Also, don’t forget that Pinterest is a very effective and useful search engine. You can find what you need or reach your target market, audience.

How to Market Your Business Successfully on Pinterest

As you know the ‘likes’ and ‘follows’ on social media don’t automatically turn into sales. Pinterest may just be different.

Pinterest is developing into a highly responsive, low-cost revenue generator.

Pinterest is image-driven. Users create online pages known as ‘pinboards’ full of pictures of things they’re interested in. Or in the case of small businesses, full of things they’d like to sell.

Images are not limited to photos, you can use graphs and infographics, but every item you pin must include an image of some kind. Your pins spread as other people ‘repin’ them to their own boards.

As with any social media, you need to add material regularly to create an impact and Pinterest is not just about looking at pretty pictures. People dig deeper into things that interest them. So support your pins with high-quality text.

If you’d rather sell than write about your products and services, hire a professional blog writer for quality and consistency.

It’s not about you

Remember that people are searching for businesses that can meet their wants and needs. They don’t want to read about how great you are. They want to know that you can fill a gap.

For a small business, making effective use of Pinterest or any other social media channel means adding value, not just looking to sell. Typically you can do this by becoming a source for useful, relevant and interesting information related to your field.

Building a reputation as an authentic, knowledgeable voice encourages people to bookmark and share your information with others. That, in turn, leads people to seek out your website.

If that sounds like a lot of work, you don’t have to continually generate new material yourself. You can hire a professional copywriter, or refresh material you’ve already posted and you can also ‘pin’ links to interesting and relevant content you’ve found on other websites.

You can create infographics from your articles or videos. Write how-to articles about the interests of your followers. You have to gain their trust to market your business successfully and increase your sales. Very Simple!