Tag Archives: pinterest

Pinterest Stats You Need to Know: Opportunities and Business Marketing

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Pinterest Stats You Need to Know: Opportunities and Business Marketing
Pinterest Stats You Need to Know: Opportunities and Business Marketing

 

Pinterest is a very effective social media platform. Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or planning outboards for visual inspiration.

With more than 175 billion Pins to browse through, there are opportunities for every type of brand on Pinterest.

So, how useful can the platform be for your marketing campaigns?

Pinterest stats you need to know.

1. Pinterest has 291 million monthly active users

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. Over one-third of Pinterest’s current monthly active users are from the U.S., so there’s room for international audiences as well. According to Pinterest statistics from the brand in 2018, about 80% of new sign-ups came from outside the U.S.

The channel has an awareness reach of 72% as of February 2019.

Pinterest has the potential for both local and global companies alike. With a little help from a tool like Sprout Social, you may even find out exactly where your audience comes from and tailor your content accordingly.

2. Women on Pinterest power buying decisions

As of 2019, 79.5% of Pinterest users are female, according to Statista. The male audience share has also increased over time from 14% in 2013 to 20.5% in 2019.

Considering the power of Pinterest as a platform for showcasing products, these demographics are significant. Women ages 25 to 54 make 80% of the buying decisions in U.S. households.

According to Pinterest, these “deciders” on the platform see Pinterest as a valuable part of their purchasing journey. On Pinterest, users plan ideas, visualize their future and strategize about their goals.

83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook
43% plan on getting their ideal home within the next five years
1 in 2 plan on taking a vacation in the next 6 months

Moreover, these Pinterest shoppers invest in what they’re passionate about.

52% use their platform to develop their knowledge of great food and drinks.
70% use Pinterest to find accessories, watches, and jewelry.
Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months.

If your company has a visual marketing strategy, Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend.

3. 50% of millennials use Pinterest every month

One out of every two millennials uses Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin.

47% of millennials on Pinterest purchase something they interact with.

Fortunately for your strategy, most Pinterest users are all but passive consumers of content – more than 75% of saved Pins come from businesses. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform.

4. 27% of marketers are already using Pinterest

27% of global marketers are already using Pinterest for promotion.

For brands, educational content is particularly useful on Pinterest. People love shopping around for new ideas when there’s plenty of tips and insights to go alongside them. This channel is an excellent place for wedding brands, niche companies and more to show off what makes them unique.

Audiences are just as interested in discovery through Pins as well – 51% of women Pinterest users have found new brands just by browsing Pinterest.

5. Pinterest users actively research purchases

Pinterest isn’t a platform that only rewards great photos. Many users are actively looking for information and inspiration.

Ninety percent of weekly users turn to Pinterest to help them make their purchasing decisions – either immediately, or when planning for later purchases. Additionally, 55% of Pinners log onto the site specifically to find products.

These factors help make Pinterest nearly four times more effective at generating sales than other digital campaigns.

Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest. Sixty-seven percent of users say they use their smartphone app when shopping in brick and mortar stores.

6. 78% of users say content from brands is useful

On most social media channels, it’s crucial to find a balance between promotional and engaging content. The good news is that since Pinterest is so focused on ideas and themes, you’re competing less with posts from your audience’s friends and family. More often your followers are looking for your content.

The key to making the most out of this brand-loving audience is to figure out how to use Pinterest effectively. For instance, Pinterest Promoted pins often make up a valuable part of a user’s feed.

Half of Pinterest users say they buy something after seeing a promoted Pin, and 78% say content from brands is useful.

Start by making sure that you’re creating content that’s relevant to your target audience. It’s also helpful to use Pinterest analytics to determine exactly what your audiences are responding to.

7. 80% of Pinterest users access the channel via mobile

Like much of today’s online activity, there’s a growing demand for mobile access on Pinterest. Users prefer reaching the platform via their smartphones, specifically 80% of Pinterest users are using it on their phones.

For brands, this means that it’s essential to understand the needs of your users when creating content. Keep your material clear and easy to read on smaller screens. Remember to stick with high-quality images and the correct specs for the platform to make your pins stand out.

With the right approach to Pinterest content, you can get your audience to stop scrolling and explore your brand’s content in depth.

8. The average time spent on Pinterest is 14.2 minutes

Pinterest statistics suggest that the amount of time you have to capture your customer’s attention is growing. The 14.2 minutes spent on Pinterest per session is a significant opportunity to earn your audience’s interest.

To make the most of the time that your audience is spending on Pinterest, make sure that your content is as engaging as possible. If you convince your customer to Pin what you’re sharing, then they’ll come back to it time and time again. They may even share your information with more users too.

9. By 2020, Pinterest ad revenue is projected to surpass $1 billion

The overall value of Pinterest is dramatically increasing, so if there were ever a great time to get involved with Pinterest, now would be it.

The reach of the platform has made it especially appealing to advertisers.

Pinterest also broke down top trends for 2019 in health and wellness, hobbies and interests, momentous moments, food, home, men’s and women’s style, beauty and kids and parenting, giving brands from various industries a great starting point for the year ahead.

Pinterest and Business Promotion

This year’s Pinterest stats show that the users of the platform are dedicated shoppers, with a desire to dig into social content. companies can create highly engaging visual content that puts their brand in front of some of the most motivated shoppers.

Source https://sproutsocial.com

P.S.

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How to Promote Your Business with Pinterest [Infographic]

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How to Promote Your Business with Pinterest [Infographic]
The reasons why you need Pinterest for an effective marketing plan. How to promote your business with Pinterest. Discover successful tips in this infographic…

Guide: How to Create a Successful Pinterest Marketing Strategy – Increase Traffic and Sales

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Guide: How to Create a Successful Pinterest Marketing Strategy - Increase Traffic and Sales
Guide: How to Create a Successful Pinterest Marketing Strategy – Increase Traffic and Sales

 

There are over 300 million users searching and sharing inspiration on Pinterest every month — that’s a huge, engaged audience with real purchasing power!

Here is a guide about how to create a successful Pinterest marketing strategy. Discover the secrets about how to increase traffic and sales with Pinterest.

The Power of Pinterest Marketing for Business

With the right strategy, Pinterest can be a powerful and effective tool for your business. You can build a strong community that engages with your content, drive brand awareness, and product sales.

Pinterest is a Visual Search Engine

Pinterest isn’t just a social network — it’s a visual search engine! This means that your content can be discovered by almost anyone searching on Pinterest at any time — giving your content a much longer shelf-life than on Instagram, Facebook, Twitter, and beyond.

Most businesses still think of Pinterest as just a social channel, and they’re seeing subpar results because of it. But by optimizing your Pinterest marketing strategy for views and saves, rather than likes and comments, you can achieve so much more for your brand.

The Pinterest Demographic

Pinterest’s demographic is unlike any other social platform.

According to Pinterest, the platform reaches 83% of all women 25-54 in the US — which also happens to be the demographic responsible for 80% of household buying decisions.

And what’s more, we know that people actively use Pinterest as a platform to inform their purchasing decisions.

According to a study by Pinterest, 85% of women on the platform use it to plan small or big life moments, compared with Facebook 53%, and Instagram 44%.

So with the right Pinterest marketing strategy, you’ll be targeting people who have both spending power and intent to purchase.

A Longer Shelf Life

In comparison to most other social platforms, the content you share on Pinterest has a much longer shelf life.

When you first create a Pin, the chances are that you won’t be inundated with likes and comments. Instead, over time, your Pins will be discovered through search. And if you’ve nailed your Pin strategy, they’ll gradually be saved again and again, spreading across the Pinterest community.

This slow but very effective strategy might not provide the instant return you’re familiar with on Instagram or Facebook, but it does mean that a single Pin can still be driving fresh brand awareness months — if not years — down the line.

One of the best ways to bump up your long-term brand awareness is to create and save content consistently on your Pinterest account.

How to Create Successful Pins for Your Brand

Pinterest is a visual search engine, it’s important to create original Pins that stand out from the crowd! here are some best practices to ensure your Pins are at the very top of their game.

Create Branded Content That’s Tailored to Your Audience

The more entertaining, valuable, or relatable your Pins are, the greater the likelihood that people will save them to their own Pinterest boards — which means more exposure for your content!

Maintain a Consistent Aesthetic

Whatever content you decide to share on Pinterest, it should be clearly recognizable as an extension of your brand. Having a strong Pinterest aesthetic is one of the best ways to build a following and show off your brand’s unique style and tone.

Provide Extra Detail With Rich Pins

Rich Pins are a great way to add extra detail to your Pins, whilst also encouraging more click-throughs to your website!

Rich Pins work by pulling extra details into Pinterest when a Pin is created from your website.

Currently, there are four types of Rich Pins you can use on Pinterest: “Product”, “Article”, “App”, and “Recipe”.

For online retailers, Product Pins make shopping super easy through Pinterest, as they include real-time pricing, availability, and information on where to buy your product.

Rich Pins are the easiest way to share extra, valuable information with your audience on Pinterest — which can encourage more clicks back to your site!

Use the Recommended Ratios

Although Pinterest does support Pins in a wide range of dimensions, the recommended Pin ratio is 2:3 (1000 x 1500 pixels).

According to Pinterest: “Other ratios may cause your Pin to get truncated, or may negatively impact performance.”

And considering that 80% of people currently use Pinterest on mobile, it’s definitely a good idea to optimize your Pins for views on-the-go.

Add Attention-Grabbing Text

Although Pin titles are important for SEO on Pinterest, they’re quite difficult to read in the Pinterest app.

So if you want to grab the attention of browsers — and encourage more click-throughs to your content — one of the best ways to do this is by adding engaging text overlays to your Pins.

Your text overlays should be easy to read and appeal to your target audience. They should hint at the value your content offers, without being clickbaity or misleading.

Create Seasonally Relevant Pins

Pinterest is a go-to destination for inspiration, so tapping into seasonal events — such as Easter, Halloween, Christmas, and New Years — is a guaranteed way to gain more traffic for your content.

It’s important to make sure your Pins are both seasonal and relevant to your business.

Create Video Pins for Pinterest

Did you know: You can now publish video Pins to Pinterest!

Video is one of the best tools in a marketer’s toolbox for growing engagement — and now you can harness that with your Pinterest marketing strategy.

Scheduling video content to Pinterest has never been easier — choose a date and time to submit your video content to Pinterest for review (all videos must be approved by Pinterest) and your video will go live on your chosen board as soon as it is approved.

Pinterest SEO Tips: Add Keywords to Your Pin Title

There are multiple places you can include SEO keywords, but one of the most important places is your Pin title. Your keywords here should cover as many bases as possible — as this will help your Pins get into your audience’s search results.

Add Keywords and Hashtags to Your Pin Descriptions

In addition to having optimized keywords in your Pin titles, you should also include them in your Pin descriptions — alongside relevant search hashtags.

Although there is no definitive rule book, high-traffic Pins tend to include between 5-10 keywords and 3-5 hashtags.

The best way to add keywords to your Pin descriptions is in sentence format so that your Pin descriptions are also easy to read.

Use Pinterest’s Keyword Research Tool

If you’re unsure on what keywords and hashtags you should be adding to your Pins, you can find inspiration by using Pinterest’s built-in keyword research tool.

By searching for a generic term in the Pinterest search bar, you will see a selection of keywords provided by Pinterest to make your search more specific.

These recommended keywords are ordered by search popularity, so you can take this into account as you plan the keywords and hashtags for your Pins.

With the right SEO strategy on Pinterest, you’ll be able to grow your audience efficiently and effectively — without spending hours promoting your content.

Pin Regularly

Thanks to the Pinterest algorithm, more recent Pins are more likely to be surfaced above older ones in a search result.

With this in mind, it’s a good idea to regularly publish new Pins to increase your traffic.

Not only this, but regularly pinning will show new visitors to your profile that you’re still active on Pinterest — an indicator that you could be worthwhile following for future content.

Creating Pins that resonate with your audience is one of the quickest ways to encourage saves on Pinterest.

However, it’s definitely worth aligning your shareable Pins with your brand DNA. A fun but irrelevant Pin might serve for a quick return, but it won’t help your brand perception in the long run.

Now you have all the tips and tricks you need to level-up your Pinterest marketing strategy!

With a successful Pinterest marketing strategy, you can build an audience that loves your content, engages with your brand, and buys your products.

— Discover more secrets and tips —  https://gr.pinterest.com/johnygt/

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Blogging and Pinterest: Tips to Make Money Online

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Blogging and Pinterest: Tips to Make Money Online
Blogging and Pinterest: Tips to Make Money Online

 

Creating blog content is something that any business or marketer can do. The fact is that an effective blog content strategy can create a successful Pinterest presence which can drive real traffic, leads, and sales.

Here are some marketing success tips you need to know about Pinterest and blogging.

Blogging for Pinterest

You’re blogging for your readers, but you also want to be found by search engines. With so much competition for Google search traffic, it’s natural to feel a little bit confused.

Pinterest is a visual search and discovery engine on which you’ll face far less competition than Google and is a more even playing field for brands and businesses of all sizes. What Pinterest looks for is different than what matters to Google.

Very long, comprehensive blog posts are highly favored by Google, while much shorter pieces, as long as they are on a reputable site and feature beautiful, useful images, can do quite well on Pinterest.

Also, short posts, a few hundred words to accompany beautiful images are great for Pinning! Though they may never generate much Google traffic, on Pinterest they can be found, repinned, and generate traffic to your site as effectively as can much longer posts.

Just remember to keep your images beautiful, useful, and inspiring – and try using multiple images which link to the same content – making more out of the content you produce.

Tip. Google = specific answer, Pinterest = inspiration and motivation.” Remember that when you are writing for your Pinterest visitors!

Blog Matters

Now that you’ve determined who you’re writing for, where should you publish that content? You can use free services like Medium, Quora, or Tumblr.

When your content lives on a platform you do not own, you may hold the copyright, but you don’t own that content. It can go away in an instant. If you’re like most bloggers, you might put hours into one post – so why risk all that hard work?

If your blog supports your business or if you want your blog to BE your business, you need to own the content and you need to control the entire environment that houses it.

More importantly for your Pinterest success, you need to be able to Pin images that take people to your site – not something owned and controlled by someone else.

WordPress is a great blogging platform, but make sure you host your WordPress installation instead of using WordPress.com. Customers are becoming savvier, and they can spot a shortcut. On the platform, craft the environment, and take yourself seriously so others will, too!

Reliable and effective hosting is available for well under $200 a year, WordPress is a free download, and you can get beautiful themes for $50 and under. If you want something even easier.

Get More Pinterest Shares and Exposure From Your Blog

Once you’ve started your blog, how does it work with Pinterest? How can you get more and more traffic from that social network?

The easiest place to start is to use Pinnable images on your blog. It’s all too common to find an article about Pinterest. Images that are taller than they are wide will stand out well in the feed.

If one image is good, two are better! Giving people multiple options will increase shares to Pinterest. It’s another way to get more mileage from one blog post. It also allows you to tweak the text on the image to appeal to a slightly different audience on Pinterest.

Your Pins will perform better in Pinterest search if you use keywords in the image file names, descriptions (which you can set in the alternate text), and even in image captions. These are all signals Pinterest looks for.

Make it easy for people to share the image you want them to share with a description you’ve crafted. Use Social Warfare, a plugin for WordPress which allows you to have your typical blog header image at the top but will pull up a Pinterest-optimized image when you click the Pinterest share button.

Implement Rich Pins to make your Pins more useful – they pull in price, location, recipe data and more – and they perform better on Pinterest than other Pins.

Add the Save button to your blog to give people another easy way to Pin any image that is on your site. When visitors hover over an image, the “save” button appears, providing a visual reminder to Pin!

Confirm your site with Pinterest to get more analytics to help you continue to make progress.

Making Blogging Easier and Faster

All of that sounds great, but one of the most common challenges facing new bloggers is deciding what to write about in the first place. Where do you get ideas for blog posts?

Always being aware of what topics, niches, or solutions people are searching online.

For instance, if you’re on Facebook, Twitter, Quora – anywhere people are asking questions, you might take a few moments to answer. Could you turn that answer into the beginnings of a blog post? Chances are, more people are out there looking for the answer and chances are, you could answer it. Those are the fastest blog posts you can write!!

Write what you know! Use video! Interview your favorite experts, upload the video to YouTube, embed it into a blog post and add a transcript of the video. Easiest blog post ever.

How (and why) to Keep Pinterest Visitors on Your Blog Longer

After you’ve published a few posts, the next task is to begin to think about the overall experience that your readers have when they come to your site. And, more specifically, what do they do after they read an article?

This is a challenge with all blog visitors (not just those coming from Pinterest) – keeping them from leaving too soon. It’s also important to keep people around a while because Google looks at “time on site” when determining where to put you in the search rankings. And it’s important if you want to grow your email list or make sales on your site.

For new bloggers especially, once the blog post is written, there is such a sense of relief that it’s tempting to hit “publish” and celebrate! But it’s not quite done yet. It’s up to you to tell your readers what to do next. When they are at the end of your article, what do you want them to do?

That’s where the Call to Action (CTA) at the end of the post comes in. It can be a fancy image or a simple text link, but the CTA provides the next step. You might be asking them to sign up for your email list, read a related post, download a .pdf, or sign up for a webinar. Whatever it is, don’t be shy.

Throughout the blog post, you should be linking to other related resources on your site. People are unlikely to go looking.

Pop-ups or slide-ins, when done well, can work well – encouraging people to sign up for your list or give their email address in exchange for a valuable .pdf. Just make sure there aren’t too many of them – no one wants to be bombarded with pop-ups!

The easiest way to keep people around longer? Embed a video in your blog post, preferably at the top so people will find it and start watching. A fifteen-second video view is easier to get than a fifteen-second read on your post!
Capturing Pinterest Blog Traffic

Now that your blog posts are pulling in traffic and readers from Pinterest, and you’re helping them to discover other pieces of content to read on your site, what next? How do you begin to funnel those readers into actual customers?

People do buy on Pinterest using Buyable Pins. They do go from Pinterest right to a site and buy something after seeing it for the first time. But, more people are saving Pins for later purchase, which means if you want to catch anyone other than impulse buyer, you need to get Pinners to sign up for your email list.

Pinners tend to start searching for and discovering items long before they know exactly what they want. That’s why 97% of searches on Pinterest are unbranded. People have a vague idea that they want running shoes or a gift for a co-worker, but they’re not usually in a hurry to buy.

So, do your best to get Pinners on your email list! And make sure you have conversion tracking pixels installed for Pinterest, Facebook, and Twitter advertising so you can retarget the traffic Pinterest brings to your site with ads. Trust me, even if you don’t think you’ll advertise, add the pixels now just in case. You can only retarget people who come to the site after the pixels are installed.

For the best results on Pinterest, you need a blog. That doesn’t mean you need to spend thousands (or even hundreds) to set it up or spend hours and hours a week writing. But you do have to write and attract your target audience or target market. So you can increase your sales and your income.

P.S.

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