Tag Archives: pinterest

Social Media Marketing: How to Use Pinterest For Your Business Effectively

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Social Media Marketing: How to Use Pinterest For Your Business
Pinterest now is the must-have tool in the social media marketing world. It has over 150 million active users, both male and female. Pinterest provides entrepreneurs, bloggers, and businesses an effective global reach.

 

Pinterest now is the must-have tool in the social media marketing world. It has over 150 million active users, both male and female. Pinterest provides entrepreneurs, bloggers, and businesses an effective global reach.

Pinterest functions like a digital message board. You “pin” pictures to “boards” that you generate. Each board concentrates on one specific topic of your choice, and all of the pins on a particular board are categorized as that area of interest

So how to use Pinterest for your business

The Image Height

Pinterest automatically scales all images you upload to a specific width. However, the height is up to you. The images which are more effective on Pinterest are those which are taller.

Image size is very important because your prospect has many different pieces of content to look at. Taller, vertical pins perform better on Pinterest than shorter pins.

Featuring Images

Make an image featuring several items. This adds value to an individual pin by displaying several offerings, products, and services. You have a better chance of engaging and appealing to more users by showing multiple options. There are plenty of free image tools that you can use to create these type of images.

Text On Images

The majority of pins on Pinterest are just illustrations, photos or images. When you add text on top of your images, it makes them jump off the page. Research shows that images with a text overlay consistently drive more engagement than images without text.

Write Descriptions

Add descriptions with your images when you upload them to Pinterest. Studies show that pictures with descriptions of 200 to 300 characters (about 50 words) were the most repinnable. Include your keywords phrases in your pin descriptions.

Use More Light Colored Images

Research shows that lighter colored images are repinned much more regularly than darker images. Red tones and colors are also more likely to be repinned than images that are primarily blue. Keep in mind that very dark or very light images do not draw as much engagement on Pinterest as those with modest coloring.

Don’t Forget Your Keywords (SEO)

Pinterest recommends using 20 to 30 keywords with your promoted pins and Pinterest ads. Include main keywords, related phrases, and long-tail keywords as well, and use the 20 to 30-word suggestion. The keywords are very effective for your SEO.

Don’t forget, you need the search engine optimization to increase traffic and higher rankings, on Google.

Pinterest and Backlinks

How to generate backlinks with Pinterest. The development of SEO standards has made the backlinks very important for any website. This operation is also becoming more and more complicated and difficult to practice.

But the Pinterest can generate backlinks for your website.

The first thing you must keep in mind is the images. You must provide attractive images from your website on Pinterest so that viewers are tempted. Pinterest is a platform primarily of visual nature.

The images bridge the distance between the content of your website and potential users. So for generation of efficient backlinks, attach images to pins which are appealing to potential users.

The procedure is very simple. Firstly, click on the usual option of creating a pin. Then type the URL of your website. Pinterest will instantly go through all images available on the site and put up the most attractive one. The page address is also attached to the image.

Optimize your profile

The optimization of the profiles on Pinterest is also very important. Half completed profiles can be very hazardous for your website. They give the users the impression of an inefficient website.

You must provide a lot of information about the work that you do on your Pinterest profile. In the first place, the username must be precise and must reflect your business. It will ultimately act as your keyword so make sure it is compatible with your identity.

Create Useful Boards

The boards that you have on Pinterest must contain information that is useful. This must bring out the concepts on which the brand is based and what it has to offer. The contents of the boards must be links and visuals that indeed turn out to be effective.

This will decide the number of followers of your business. Each board that you have must be based on a good theme. It must also contain valuable information from your site as well as from other sources.

To make this more effective, use keywords relevant to the niche which your business covers.

The benefits of Pinterest

The Pinterest platform is one of the most popular platforms for showcasing services provided by different businesses. It is usually considered that the operation of SEO for a website is incomplete without a Pinterest profile corresponding to that website.

First of all, you can construct a community online that will prove useful for enhancing your brand value. This will increase the number of buyers.

Secondly, Pinterest is growing every day and in this way creating more and more online traffic. These aspects help to maximize the online presence of your website and your business effectively.

P.S.

Follow me on Pinterest to learn more secrets.   https://gr.pinterest.com/johnygt/

Pinterest: 8 Tips to Promote Successfully Your Business

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The Pinterest is the fastest growing global social network. It’s a very effective tool to promote your business. Many businesses and entrepreneurs know that and use the Pinterest to market their products or services.

Pinterest Effect

A recent study provided by 3M Corporation showed that humans process visuals 66% faster than text. This is the Pinterest effect. Beautiful visuals of a life we want. Pictures of glamorous, clever, or simple products or services to improve our life grab our attention. The proof is in the stats.

In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well. The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. The average spending amounts from Pinterest users was $180!! Great Results and Sales!

The more we understand about the way humans process information and how it affects spending habits, the more businesses will see the value in Pinterest. To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site for “killing time” a bit more seriously.

What does a typical US Pinterest user look like? About 86% are women. That’s enough to make entrepreneurs’ pulses race. The ones who get REALLY excited already know women have input to how 85% of American dollars are spent.

Also, between 70-75% of users have a college education. Generally, the greater one’s education, the more stable the income, and a higher amount of income available.

Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children. Most live in a Midwestern state.

The 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.

The Pinterest results are extraordinary! Now you understand why marketers use the Pinterest for their promotions. Very simple.

Obviously, the women have the upper hand on Pinterest. She doesn’t just like what she sees. She BUYS what she likes. Retailers like The Gap saw the potential early on. The Gap takes beautiful pics of women wearing clothes and places them on their Pinterest Board. It strikes a chord with a viewer. She likes what she sees. She pins it. She moves over to The Gap website. She buys.

Pinterest – 8 Easy tips to promote your business

1.) Start a Pinterest Business Account. A business can have a virtual storefront. Images of hot, trending products will attract more people easily. Pinterest has a way for businesses to even include the product price for the item pinned.

2.) Pinterest boards. Your pages are called Boards. On each board are the pins (images). Think about how to organize your business on these boards. Your boards are your virtual storefront!

With Pinterest Boards, you have created a virtual store for free and you even don’t know it!!

3.) Create a board and begin pinning. Pinterest has made it easier to move pins around from one board to another if you don’t like the placement. (This takes away all reason for your boards being disorganized!)

4.) Share pins on Facebook, Twitter, and other social media channels. Leverage your entire social network!

5.) Optimize your Pinterest site with SEO to achieve higher search engine rankings.

6.) Add a “pin it” button to your website.

7.) Use high-quality pins. Do your research on photos which are more appealing. The wearable product sells better when displayed on a person rather than just on a surface. Use smiling models.

8.) Use visual calls to action. If you’re selling swimming pools, pin images of not only the installation process but families enjoying the pool on a summer afternoon. You are NOT selling a container that holds water. You ARE selling family enjoyment, family bonding, and a social outlet that includes friends. Don’t overlook the imagery that sells.

The emotion and feeling make the sales, not the logic!! A Great Marketing Principle!

How to use Pinterest if you are selling services.

Well, it works about the same way. It’s all about driving traffic back to your home page. Very simple. You will drive your Pinterest visitors to your website. Then you have the opportunity to build relationships with them and gain their trust.

A simple marketing tactic or strategy, but very effective. If they don’t trust you they never buy from you!

Don’t forget. Including your URL on each of your posts, you will increase the traffic back to your website.

P.S.

Follow me to learn more secrets. https://gr.pinterest.com/johnygt/

7 Tips on How to Make Money Online with Pinterest

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1. The most attractive thing about Pinterest is the ease with which you can use it. Many newcomers find it easy to use and very effective marketing tool.

2. Pinterest gives you great market research. When you click on the number of followers you have, you can see the age groups, gender and other boards these people are following.

You can learn plenty from these statistics and it will help you improve your boards and strategy for improving your business.

3. Create your pins vertically rather than horizontally because you will take up a more real estate.

4. Use infographics primarily because it is the most popular format used on Pinterest today. Plus, you can pack a lot of great information into an infographic.

5. Pinterest is a great tool to increase your sales. Women love to shop and buy stuff. If you have visually appealing as you will increase your business.

6. Grow your email list with Pinterest. Provide value to your email list by offering an irresistible freebie with a subscription to your email list. This can be easily advertised on your boards.

7. Most important, use Pinterest as a way to build authority for your website and your business. You will gain trust from your followers.

This way you will increase traffic and sales.

You can use Pinterest for marketing your business successfully.

Create a marketing plan to help and give value to your target audience.

You can boost your business and continue to have fun pinning things your audience wants and need.

Pinterest is an awesome tool for your business!

How to Use Pinterest to Marketing Your Online Business

Pinterest is a great social media platform and business owners can use it for marketing successfully their business.

Pinterest is a social network that’s quite different from Facebook and Twitter.

Incorporating Pinterest into your business marketing strategy plan is very important. If you don’t have a well-crafted marketing plan in place, you can not achieve the full benefits of Pinterest.

Pinterest is one of the easiest to use social media platform available today.

How to use your Pinterest marketing plan successfully.

You can promote your products easily using this network.

You can upload the images of your physical products and share them online with your prospects.

Pinning can be used to make sure that your products get the attention which they deserve.

The pin boards have a gifts section which attracts many people.

With the happy pinning feature, you stand a better chance of using it to help you stand out from the crowd.

Also, bloggers have found an easier method to highlight their blogs.

They are now in a position to make a visual directory of all the content which they write and publish on the web.

You could also carry out comprehensive market research and share videos.

You can also use your pins to find out about the people who follow you by checking their profiles and getting to know what they do.

This will help you tailor your content in the right way.

You can create adequate space for all your collaborations.

This is because Pinterest can also be used as a tool for collaboration and ensures that group discussions and pinning occur.

Since the activities on Pinterest are not self-contained, they could be used to enhance other web-based marketing programs.

Even though your aim should be to promote your business venture, it would also be great if you created a board that highlights the best photos and great information from other people who take part in your discussions and other activities.

One of the best boards you could have is one that has the best marketing advice.

3 Reasons Why You Need Pinterest to Boost Your Business

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3 Reasons Why You Need Pinterest to Boost Your Business
Pinterest is an online bulletin board for people and businesses to pin photo’s, videos, blog posts, contests, infographics and more!

 

The Pinterest is more established in the eyes of the Big Search Engines. If you are running a blog, discover the reasons why you need Pinterest for marketing your business.

Why Market on Pinterest?

Not only does this visually inclined social network grow daily, their membership has exploded to 20 Mil users. This achievement allows them to claim 1 of the top 3 social networking sites globally. Users spend an average of 15 minutes per day browsing.

Pinterest Marketing

Pinterest is an online bulletin board for people and businesses to pin photo’s, videos, blog posts, contests, infographics and more! This is golden if you don’t have a million dollar marketing budget.

Because with Pinterest you can leverage their popularity to drive referral traffic right to your website, blog, YouTube channel, etc.

Why Are You Pinning on Pinterest?

A picture is worth a million words, and videos typically last forever. In 2012 alone, Pinterest recorded driving more traffic than LinkedIn, Google+, Reddit, and YouTube – combined!

3 Reasons Why Marketers Love Pinterest

High Page Rank and Domain Authority (SEO)

ZERO-Stress Sign-Up Process, Minimum Promoting Restrictions

Pinners Purchase More Than Any Other Digital Channel

Pinning is Vital To Bloggers

The niche blogging is massive. In fact, it’s a super-niche! Bloggers rely heavily on generating traffic for content. Then monetizing that traffic with services, products, or both. Organic search traffic is their primary source of traffic if they are not aware of how powerful social media can be.

Most bloggers have a basic understanding of how SEO works. On the page, off the page and the importance of backlinks. With the new Google updates like Panda and Hummingbird; What was taught in the SEO world just 1 year ago is completely obsolete.

In the eyes of Google, Pinterest is golden.

How To Use Pinterest For Business Marketing

So immediately after you publish your article, you’re going to use social media to syndicate and start building backlinks. This social media layer will be your tier 1 site.

Semi-Automated Marketing Tools and Software

Take those top sites, and register full profiles with your bio and picture. Don’t forget Pinterest. After you publish your blog post. Use a simple software like onlywire or Hootsuite to blast simultaneously.

You can also go to Fiverr and search social bookmarks to find someone who will do this for $5.

Pinterest marketing alone without backlink know-how can drive you more traffic and sales based on the market research.

Pinterest Tips to Boost Your Business

1. Sharing your Content with Others

Regardless of how you are promoting your products, whether you are making videos, PDF files, e-books or blog posts, you will have to pin your new content whenever you make it public.

Continuous pins will allow everyone to see what you are about, what kind of service you offer, and the ones who are actually interested in what you have to offer will be more likely to do business with you as you will depict yourself as an expert in your field.

Also, whenever an article is pinned a backlink is created from the website to the content, so in other words, not only are you constructing a stream of traffic for your website but you are also increasing your backlink count.

2. Be Original

Make sure that the Pinterest boards you put into place are not only reflective of your niche but also have some originality. If you are marketing to a localized crowd then you can share your opinions on events and places of interest in that area.

If you are doing this on an international scale, then you can always include facts, and statistics which have to do with your niche.

3. Use The Pin-It Button

If you take the time to explore Pinterest you will find the “pin-it” button, which basically allows you to pin your latest content release with the click of a single button. Every click on the button also creates a new backlink.

This button will allow you to share anything at the speed of light with your followers. Also, don’t forget to edit your pin’s description after you’ve clicked the button, and credit the original source if need be.

4. Adding Pinterest to Your Website

Pinterest offers a number of interesting tools you can use, some of which can be installed on your website so you can gain Pinterest followers. You should include the “Follow me on Pinterest” and “pin-it” buttons to your website, which you can easily obtain from Pinterest itself.