Social Media: Tips and Benefits of Paid Social Media Advertising [Infographic]
Do you know how to improve your paid social media advertising strategy? Do you know the benefits of paid social media ads? Here are some tips you need to know.
Social Media: Tips and Benefits of Paid Social Media Advertising
Determine your objectives Decide on the priority platforms Define your message Decide on the paid social ads you will use Allocate a budget Leverage the power of your organic posts
Social media advertising – Explanation
Social media advertising is a type of social media marketing where you use paid ads to promote your business on social media platforms. You can use images, videos, banner ads, etc. to attract your target audience.
Also, you can use paid search. You use keywords and terms relevant to the interests and behaviors of your target audience.
Social media ads are visual and native to the social media platform. So sometimes it’s hard to identify as ads.
Benefits of social media advertising
As with any PPC strategy, social media advertising has many benefits for businesses or brands.
Cost-effective: PPC has an average 200% ROI. Also, paid social is a lower-cost alternative to targeting your competitors’ audience on search.
Brand awareness: The visual ads allow you to customize them to your branding and style.
Engagement: Your target audience can interact with social media ads by liking, sharing, and commenting.
Formats: Social media ads support a wide range of formats and media types.
Targeting: Because users of social media share detailed information about themselves, social media ads allow for granular targeting.
Not disruptive: Social media ads are often similar to organic posts on the platforms. So they are a less disruptive way to reach your audience.
Digital Marketing Jobs: 6 Popular Digital Marketing Jobs (Well Paid)
If you’re looking to build a career in digital marketing, there’s a huge demand right now. Also, you can find different types of marketing jobs.
Popular Digital Marketing Jobs (Well Paid)
Here are some popular digital marketing jobs with a great salary option in the coming years.
1. Content Managers & Strategists
Content management is a necessity for any agency or digital marketing team. Content manager, it’s much more than just writing and social media activity.
Content Managers need to not only know how to create SEO-optimized content but how to organize and manage it effectively.
Content managers may be in charge of social media strategy, managing a team of writers, creating engaging videos, reporting and strategizing using analytics, and a whole range of related activities.
A good Content Manager needs to be a great writer and also have to create content that works across multiple channels.
They also need to be good at relationship building, creative, organized, and self-motivated.
2. Virtual Reality Developers and Editors
This is a high-tech digital media job and the demand for people with these skills is booming. Virtual reality used within businesses is forecast to grow to $4.26 billion in 2023.
As a career, it combines technology and creativity so will suit people with interest in those areas.
People that enter this field usually come from a design, games, or programming background.
While the gaming sector is a key industry for VR experts, industries such as architecture, construction, retail, and education are now using VR techniques to create immersive experiences.
As a product, VR is still expensive and is a specialized field.
3. SEO and SEM Specialists
SEO and SEM are crucial for successful digital marketing campaigns. So anyone who can demonstrate technical knowledge and digital marketing expertise can earn a lot of money.
SEO and SEM can be difficult to specialize in because search engine algorithms are always changing.
Businesses must stay up-to-date and understand how they work together to have a high ROI.
Also, e-commerce sites, marketing sites, and those that depend on website traffic for profits will depend on a strong SEO/SEM strategy.
Most businesses will want to rank high on search engine results, so they need people with expertise in these areas.
The demand for SEM specialists is growing at almost 100% per year and the demand for SEO specialists keeps growing every year.
4. UX Designer – User Experience
User Experience (UX) designers are responsible for the development of websites and digital marketing applications. They may have a technical background or experience in high-end design.
UX designers are focused on understanding the website from a whole marketing experience.
So they need to understand audiences as well as have an in-depth knowledge of the product or service.
Their role is to optimize successfully an eCommerce website to drive prospects and customers to browse and buy.
They need a specific eye on the usability of a website or application to improve the user experience from start to finish.
5. Email Marketing Specialist
Email marketing is an example of content development and marketing. Specialists in email marketing are marketers with experience in copywriting and editing.
Email continues to be one of the most effective content formats. So you need to write persuasively and understand how to create an effective email marketing strategy.
Also, you need to create campaigns and PR activities based on an extensive database of customer data and lists.
The quality of your email contacts is key to driving email marketing success so it’s crucial to know ways to grow your database without annoying prospects.
Email marketing is primarily a lead-generating activity. So specialists would work in cooperation with digital marketing and content managers on targeted campaigns to convert leads into sales.
6. Analysts and Artificial Intelligence (AI) Specialists – Data Analysts
AI market is growing pretty fast. AI offers companies a new way to improve business operations and customer experience.
Plus, with the rise of big data and data mining, anyone who can create systems to analyze this information and apply it to strategic marketing will be in high demand.
Most people who specialize in these areas will have technical degrees and a computing science background.
If this is something you’re interested in, you’ll want to get a solid understanding of data optimization and machine learning to enhance marketing activities. Also, you need in-depth knowledge of programming.
With such a reliance on data and analytics to boost marketing campaigns and drive effective budgets, Data Analysts will always be in demand.
So becoming an expert in this area will provide you with great career opportunities.
Last Tip
If you are not technologically aware or advanced, don’t worry! There are plenty of ways to learn new skills and upgrade existing ones to remain relevant in your role.
Online learning and e-learning are great ways to learn and improve your skills.
No matter what you choose to specialize in, every company needs people with digital marketing experience.
Even if you’re not technically minded, there are still plenty of opportunities to start a new digital marketing career.
P.S.
Earn Money From Home – Watch the Video – Easy Affiliate Marketing System
A professional video game tester is a dream job. Most gamers would love to play great video games and get paid for it. Most gamers think that paid video game testing is out of reach and will remain a dream forever. Well, it’s not a “dream” and anybody can be a paid video game tester with the right amount of experience and guidance.
There are 5 awesome tips on how to become a successful video game tester.
1: Make Your Research and Find The Testing Jobs.
Video game tester jobs are not going to fall from the sky. Instead of just sitting around and waiting, be proactive and actually chase those high paying testing jobs.
Make a beeline straight toward the game developers and present your case, no matter how poor or excellent it might be. Let them know who you are, what you do (game tester), and why you would make a great addition to their team/project.
They should know about what games you play frequently, what consoles you own, what communities you are apart of, and any websites/blogs you own or help operate. It will help with landing you a job.
2: It’s not a Hobby with Pay, It’s a Career With Benefits!
You have to keep in mind that developers pay video game testers as part of a job. They are not paying testers to merely enjoy video games at their own expense. Therefore, when you land a testing job, don’t simply play it to have fun; play it like you are earning a paycheck. You shouldn’t make “fun” your top priority while testing video games.
If you take each and every testing job seriously, you should have a much more successful game testing career.
3: Know What To Expect
The biggest part of being a professional video game tester is knowing the golden rule; which is “You are paid to test games, not to play them.” There may be a fine line between the two, but any real game tester will tell you that the difference is definitely there.
The subtle difference between testing and playing is, well, work. A game tester will have to do actual work, such as filing reports & filling out questionnaires; as opposed to a regular game player, who will just relax and play the game at a leisurely pace. Admittedly, the work isn’t back breaking, but it is work nonetheless.
Really isn’t all that much work involved with video game testing, but that doesn’t mean it isn’t a serious profession.
4: Build up a Network of Reliable Contacts.
Networking is a crucial part of professional video game testing. Although it is quite possible to have a prosperous career without a reliable network, having one just makes things easier.
A network of contacts can actually help your career in many different ways. The biggest thing it can do is give you heads up about new job openings and testing assignments that have been announced. Also, some of your contacts can even act as valuable references when applying for testing jobs. And, as if those two things weren’t enough, your network can give you the inside scoop on what’s going on behind closed doors.
5: Don’t Give Up.
The unfortunate fact is that you are not going to land a video game tester job whenever you want one. As a matter of fact, it may be weeks or even months before you land your first testing job. However, that doesn’t necessarily mean that you don’t have what it takes; it just means you have to keep trying & giving it your best.
Imagine waking up and being excited to go to work. Imagine getting paid for what you love to do. Discover exactly what you need to do to become a video game tester.
The first thing is to contact game developers. Most of the companies that produce video games do not post ads in the daily classifieds or online like most other companies do.
Search online for “a list of video game companies”. There are hundreds of companies that create video games that need beta testers. All you have to do is find these companies and present yourself to them. Make sure you are professional though, don’t just email them and say you want to test video games.
Create a resume. It might sound silly, but if you have a resume about your gaming experience then you will look much more professional and you will be more likely to get hired to test video games.
The next thing you need to do is follow up. Follow up with the companies that you talk to and let them know what systems you own and that you are available to start testing games immediately.
You will eventually get your first game to test and what you will also want to do is continue contacting companies to test games for. It is a good idea to spend a few hours a day contacting companies asking to test games even if you already have plenty to test. You don’t want to run out of work.
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