Tag Archives: optimize
A Guide On How To Optimize Successfuly Your Social Media Marketing Plan
Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:
Your company is on top in search engine results,
You’re mentioned or recommended by another person or website they visit, or
They already know about your company and go looking for you
Search engine optimization (SEO) is a strategy with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.
We often hear about website and search engine optimization, but social media optimization is not so famous like SEO. Whether you’ve heard the term or not, you may already optimizing your social media posts every day.
Here are a few examples:
Checking your analytics to see what days and times your fans are most likely to read and interact with your posts.
Focusing on using post formats your audience prefers, such as images versus videos.
Ensuring your blog content is easily shareable by including social share buttons after every post.
One of the main goals of social media optimization (SMO) is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as what’s worked for you in the past.
Some aspects of SMO will happen as an organic by-product of creating high-quality content: when people visit your site and love your content, they’ll be more likely to share it via Facebook, Twitter or other social networking sites. As more people see and share your content, your site acquires buzz, inbound links, referral traffic, and strong social signals, all of which help your organic search visibility.
So, what factors are important for SMO? What strategies can you use to increase both the visibility and reach of your social media posts? How can you structure your posts to give them the best chance of clicks and conversions? Following are five tips to get you on the right track.
Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engine.
7 Steps To improve SMO
Reputation – build your reputation as a reliable qualified source
Engagement – encourage more engagement, sharing & reciprocate
Authority – become a notable authority in your field of expertise
Leadership – harness originality & creativity, be a Thought Leader
Social – be social, find and engage sociable experts in your field
Media – know your social media platforms to maximize influence
Optimization – improve technical aspects to increase optimization
In other words, SMO can lead to increased traffic to your site, as friends encourage their friends to digest specific content. If you can appeal to a given person, their friends are statistically more likely to be interested in the same thing, so you’re likely reaching a well-targeted audience. Further, it also leads to improved search engine optimization, as major search engines count links as if they were votes for your site.
SMO isn’t just about building a bigger social media presence for your brand. Whether or not your organization has a strong social network presence, the social networks of others can be leveraged to great effect.
Your Social Media Marketing plan must combine intelligence, best practice and creative strategy to help your brand engage and expand its community, so you reach the target audience.
SEO and Social Media has certainly grown together, in which both practices are able to benefit businesses worldwide to be more visible to their target audience by simply applying these two marketing strategies into a single powerful approach.
Simply you must use successfuly SEO and SMO to grow your business and your profits.
3 Tips On How To Optimize Successfully Your Web Content
If you’re a business owner, you must have realized the importance of content for your business. When it comes to content marketing, Search Engine Optimization (SEO) is inevitable. To help your business gain visibility, SEO is the most important component. However, you need to optimize your web content for the search engines and the users, to make your target group know about your business.
1. Learn the user’s needs
To draw the attention of your audiences, you need to fulfil their needs and for this, you need to understand the needs first. Researching and finding the needs of your target audiences will help you to provide them with the best possible information. Ask your users about their needs and interests.
2. Never keyword over stuffing
Gone are the days when keyword stuffing used to be acceptable and common. With the changing time and the latest Goggle updates, stuffing may pose a risk of being penalized. Moreover, your audiences want something meaningful to read. Therefore, many reputable web content development companies strictly avoid keyword stuffing.
3. Learn and use the SEO basics
Are you aware of the SEO basics? If no, web content optimization won’t be fruitful. You content should appropriately use the keywords and should cover the SEO basics. Wondering what are the basics? Here are some of them:
• SEO Title: the title of your page shouldn’t be longer than 70 characters with target keywords in the beginning.
• Meta Description: the description should be within 160 characters along with the keywords. Also, it has to be catchy enough to make the readers click and visit your website.
• Body Copy: the copy should include the keywords at least two or three times, depending on the length of the content.
Following the above tips will surely help you to optimize your content and drive more traffic to your website. Your content should be easy to read, understand and engaging enough. This will make the readers to share your content, giving your business better visibility. You can hire a web content development company or a freelancer developer that can help you to optimize your web content successfully.
7 Tips On How To Use SEO Effectively On Your Blog Posts
Blogging is a proven form of content marketing that drives traffic to your website.
Writing juicy and useful articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market.
The key is to optimize your blog post so it’s easily found in the search engines. And relax, you don’t need to be a techie genius to do it.
Here’s a simple guide on how to use SEO to optimize your blog posts:
Start by finding highly searched topics to write about. Google AdWords™ is the ultimate tool for helping you find high-traffic keyword phrases. Not only does it ensure you are writing about topics that thousands of people want to know about, but it also guarantees you’ll get lots of traffic to it too!
You find the top article that comes up in Google and read it. So your goal is to have YOUR article be the one at the top when someone else does a similar search for your area of expertise.
Write a blog title that includes this keyword phrase. When you write your blog title, it’s one of the most important parts to your piece. You want to strike a balance of something that stirs curiosity and also includes your keyword phrase.
Ultimately, it should appeal to both readers and search engines so give this some extra time and thought to get the most out of your article.
Use your keyword phrase several times in key places in your article.
The first paragraph,
Keyword-rich hyperlinks,
Image ALT tags,
Image file names using the keyword phrase,
Subtitles in the article using H2, H3, H4 header tags,
The last paragraph of the article
Optimize your Title, Description, and Keyword meta tags. If you are using WordPress, there are plugins available such as YOAST SEO that give you the ability to quickly add these tags.
At the end of your article, list related articles of interest. You could say “If you enjoyed this article, here are some related articles you may enjoy.” And list their hyperlinked titles.
Doing this gives you the opportunity to link to other related articles that are also related to similar keywords. This creates internal cross links between your blog articles that will boost your overall blog SEO.
Post links to your blog articles on all your social media platforms. This will give you incoming links to boost the popularity of your website with the search engines.
keep a checklist when you publish a new blog post. It makes it easy to get into the habit of ensuring your post is being promoted to all of the available channels.
Be consistent. All of these tips can be very effective at driving SEO traffic to your website but ONLY if you post new articles on a regular basis. Search engines will quickly think your website has been abandoned if you haven’t posted anything new to it for a while.