Tag Archives: optimize

The Voice Search SEO Trend: How to Optimize Your Web-Pages for Effective Voice Search

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The voice search is very popular and more people use the voice search every day. Many people find it much more easy to use voice to research what they need online. So businesses must satisfy consumer needs.

Here are a few ways on how to optimize your web page for voice search:

The increasing popularity of voice search has many people confused as to how this new trend differs from regular search.

Voice search uses speech to find things online, meaning people will have conversations with their voice assistants, whereas conventional search consists of typing in short and specific keywords that best describe user intent.

That means that voice search requires specific SEO.

For example, people using voice search are more likely to use more detail in their search, such as what is, why is, where is, when is or how is. Sentences give more context to search queries than keywords.

More context requires specific answers. Therefore, your SEO strategy won’t be much different than your standard practices, however, you’ll need a slightly different approach to voice search optimization.

Page speed still matters

Fast loading pages have been a ranking factor on Google. Website speed has been a crucial factor in customer satisfaction, which is yet another ranking factor. Nothing has changed for voice search optimization and speed will still be a factor that determines your rankings.

Voice search is primarily a mobile feature, consumers want to find answers as fast as possible.

That’s why Google will include page speed as the ranking factor their voice search algorithm for mobile searches as well, not just desktop ones.

it’s very important to ensure your website pages are loading fast enough to meet current standards. That way, your voice search result will be able to rank higher on Google.

Mobile-friendly website

After all, it’s faster and more convenient to use voice search on mobile than it is to type in keywords. A mobile-friendly website is an absolute must.

Consumers who use voice search will eventually land on your website and, if it’s not mobile friendly or properly optimized, they’ll just bounce right off. That’s why you must include a proper responsive design on your website as well. In addition, you’ll still need a reliable SEO checklist to ensure your website is search-engine-friendly and optimized to provide an exceptional customer experience for your website visitors.

Optimize for local search

In most cases, consumers leverage voice search to search things locally. That’s why it’s important to optimize for local search as well. You can start by adding your business listing to Google My Business feature. Also, make sure you update your business information, such as the location, phone number, company website, open hours, address and more, as well as ensure this information matches other business listings your business is on.

Furthermore, optimize content for your local search, so that it provides the most relevant information to consumers. Moreover, you can include positive reviews from satisfied customers, in order to boost your local rankings and appear on Google’s local search results.

Not only that, but online consumers will trust a positive review as much as they’d trust a personal recommendation, which means more traffic and more opportunities for you.

Develop easy-to-understand content

Content that’s easier to read and easier to understand ranks well on Google’s voice search results. That means you should avoid complex words, as well as words that require further explanations.

In short, ensure that your content, as well as your answers, match the user’s search.

Consumers will most likely use simplicity and slang, which means you should adjust to it accordingly.

Therefore, use simple words that Google can easily pronounce. Also, ensure your answers are short and on point. The information you provide should be comprehensible without the need for visual representation to simplify things further.

Ranking for voice search will soon become mandatory for businesses that wish to remain relevant to their audience. As technology progresses further, new trends become the standard on the market.

It’s safe to say that voice search will quickly become that trend. It’s better for your business to start using voice search now.

SEO: Why is Important For Every Internet Marketing Strategy

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SEO: Why is Important For Every Internet Marketing Strategy

Search engine optimization (SEO) is important for every Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result a loss in terms of free advertising and traffic which is essentially gained from ranking well with search engines.

SEO optimization is a strategy in which a website is designed to obtain high search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, META tags, titles and inbound links.

Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

(The search engines reward the websites when they are user and mobile friendly. Also when the content is very helpful for the visitors.)

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website.

(This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.)

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website.

However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place.

SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results.

This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic and profits.