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The Benefits of Video Marketing for Your Business

The Benefits of Video Marketing for Your Business
The Benefits of Video Marketing for Your Business

 

If you’re thinking the video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your business and your website. Here are the benefits of video marketing for your business

How video can become a revenue stream for your business.

The video brings more search traffic

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.

Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank very well.

The influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero.

Video converts more users

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView, a video solutions agency. But that doesn’t mean just posting any video on any page and expecting a return.

While the definition of a conversion goal varies, results from varying companies show the power of video content to convert site viewers:

EyeView’s case study shows pages with video converted 80% more in some cases than pages without video.
Unbounce reported a 100% increase in conversions with the help of a video.
Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% at a 90% confidence rate.
Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

The video leads to more purchases

Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. While video’s ability to bring in more clicks and increase leads through conversions is awesome, it also positively affects customers’ buying decisions.

Video stats:

One in three millennials says they bought a product after watching a how-to video about it. (Google)
Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. (Wistia)
96% of respondents said videos were helpful when making buying decisions online (Animoto)

Video courses effect.

If you want to grow your commitment to video and bring additional success, create a video course.

Position your brand as a niche authority
Give your audience more reasons to convert
Nurture your leads to turn them into loyal customers and ambassadors
Monetize your video marketing to create a secondary source of income

Quite a few platforms allow you to host and market your online course. To make the choice easier, here are some considerations:

Profit-sharing platforms

Usually free to join, these hosting sites retain a good portion of the course income. The platform dictates structure, pricing, and promotion. This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept.

Possible tool: Udemy is a well-known platform that offers a free solution for video course hosting. It doesn’t give much freedom to content creators.

Advanced hosting platforms

If you want to retain all revenue and have more flexibility, monthly subscription hosting platforms are a great option. Once you recoup the monthly charge, whatever you sell is your income.

Possible tool: Uscreen offers an array of course marketing opportunities for $99 a month. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course.

You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand.

DIY options

You also can use build-it-yourself solutions that incorporate self-hosted videos and self-integrated WordPress plug-ins, as well as WordPress learning management system themes. Only take this route if you work with a reliable developer because of the setup and components involved.

Video isn’t just for social media feeds. Using it on your site offers many opportunities that can bring bigger success for your content marketing strategy. It takes time to create and implement a strategic video component, but it’s worth that investment.

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The Effects of Social Media: What You Need To Know About

The Effects of Social Media: What You Need To Know About
The Effects of Social Media: What You Need To Know About

 

If you are active on social media sites like Facebook, Twitter, Pinterest, Instagram, etc, it’s probably a way of life for you or a common habit. We usually go on these sites because our friends and family members are on them – and we think nothing more of it. But that’s the difference between us and researchers or scientists.

There are researchers who like to dig into human behavior and their interaction with technology and social media. Some of the outcomes of the research tell us what we already know, while others have weird findings that you need to know about.

What science is saying about you and your social networks?

Photos and Eating Disorder

The food photography-mania has been deemed a sign of mental illness. Dr. Valerie Taylor who published a study about food fetish spoke about this phenomenon, in the Canadian Obesity Summit, saying that it could be a sign of eating or weight disorders.

she also said that not everyone who does it has a problem with food, which is a good thing because the phenomenon is so widespread that some restaurants have started banning photography of their food in their establishments.

Online-Offline Connections

A study from Brigham Young University was based on the responses of 491 respondents and concluded that teenagers who connect with their parents in social media networks like Facebook and Twitter have a better connection with them offline. They are also less likely to be depressed or behave aggressively.

the same cannot be said of marital relationships. Among the facts that could lead to a breakup or divorce for excessive Facebook users are “partner surveillance” and jealousy stemming from a partner keeping in touch with their ex.

A finding that will offer some reprieve is that relationships that are less than 3 years long more easily affected by these influences while those in a longer relationship have higher immunity against these influences.

Love Yourself – Love Your Social Network

We’re quite sure that there is a healthy dose of narcissism (the art of loving yourself) required to be active users of social media but did you know that there is a study which can put that down to a science? “Facebook is a mirror and Twitter is a megaphone,” says this University of Michigan study that explores how these tools encourage narcissism at rather personal levels.

Among their findings, in young adults in college, if you love yourself more, you’d prefer Twitter. Basically, if you have an opinion you want to find an audience for, Twitter is the tool for you.

Middle-aged adults are found to prefer posting on Facebook instead as it is a matter of forming and presenting a portfolio of their life choices – and molding it to a version their social circles would approve of.

The study, however, could not find if you are narcissistic first before using social media, or if you only become narcissistic after using social media.

The Bad Side Of Facebook

Larry Rosen, Ph.D., Professor of Psychology at California State University an expert on the link between psychology and technology said that teenagers who are on Facebook more show “narcissistic tendencies”. They are also more prone to depression, lower grades, psychological disorders, and future health problems if they are on Facebook too much.

On the flip side, teens also learn how to show “virtual empathy” to online friends and (somewhat) how to socialize from behind the screen. Rosen also emphasized direct communication between parent and child rather than stalking them online or leaving it to apps and software to watch over them online.

Rosen talking more on how you need to set limits and boundaries instead of having a digital detox.

Self-Esteem, Facebook and Photos

Using the Implicit Association Test, Catalina Toma of the University of Wisconsin, Madison found that a quick 5-minute check of Facebook profiles can significantly boost the self-esteem of users. The test asks respondents to associate positive and negative adjectives with the words me, my, I and myself. The more positive associations, the higher the respondent’s self-esteem.

Users are found to have more self-esteem after a quick check of their own profiles.

Photos are the biggest drive for one’s self-esteem. “A photo can very powerfully provoke immediate social comparison, and that can trigger feelings of inferiority. You don’t envy a news story,” says Hanna Krasnova of Humboldt University Berlin.

In other words, your self-esteem is more easily affected by what you see on Instagram or Facebook.

Social media definitely has an impact on how we view ourselves and the people around us. It is a tool that we associate with at a personal level, so personal that the things you do on social networks like Facebook could get you mixed up with individuals with criminal intent.

Perhaps this is why researchers and psychologists are so eager to study how we interact with other human beings behind the anonymity of a screen.

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4 Tips How to Rank Your Videos on the First Page of Google

4 Tips How to Rank Your Videos on the First Page of Google
4 Tips How to Rank Your Videos on the First Page of Google

 

It’s very important to know how to rank your videos on the first page of Google. The majority of online users are searching only the results of the first page. So
you need to upload your video, explainer, marketing or tutorial, on YouTube.

YouTube gets more than one billion unique users a month: that’s a great opportunity to promote your business and increase traffic and sales.

When you upload your video to YouTube, don’t forget to make sure that it is optimized for search. Search engine optimization (SEO) is the process of doing all of the right things to make sure the search engines can find, understand and index your content.

Here are 4 tips on how to rank your videos on the first page of Google

1. Content Is King

The best tip is to focus on content. Videos that aren’t worth watching won’t rank very well because no one will watch the video all the way through, share it, like it, comment on it or subscribe to your channel. Total video views may be the most important factor in achieving first page results.

High-quality content is content that gets views and gives people a reason to share it. The more traffic and social signals a video generates, the higher that video will rank in Google’s search results. Also, creating high-quality content means that it’s more likely to get shared by other social media users and website owners.

2. Titles and Tags

Search engine rankings are primarily decided by text-based variables. Write great video titles, research and tag your video with the correct keywords and write a compelling description.

Google can index and understand the text associated with your videos. Creating a compelling, keyword-rich title is the most important factor in getting a video ranked, but tags also are very important.

If you don’t tag your YouTube video, then it won’t rank well – it’s that simple. Because tags make videos more discoverable, they relate directly to a video’s search engine ranking.

Some have suggested that the video’s description on YouTube may be more important than the video itself when strictly speaking about search engine optimization.

3. Closed Captions

If there is dialogue or text-based animation in your video you must upload a closed caption file to your video. Search engines CAN and DO index the closed captioning files you can upload to YouTube with your video.

Videos with captions rank higher because they make video content more accessible to the hearing impaired, viewers who speak a language different than the dialogue in the video and those viewers who are in an environment in which they cannot hear the audio track of the videos they’re watching.

Optional closed captioning probably provides a better overall user experience.

4. Views and “Watch Time”

Bounce rates greatly affect a website’s search engine rankings, but YouTube has their own version of this variable. YouTube utilizes this metric by prioritizing videos that lead to longer viewing sessions over those that receive more clicks.

When users stay longer, your video’s search engine ranking improves. More watch time means more money for Youtube!

You can increase your watch time by creating quality content that is relevant to the title and it liked and shared.

You make videos discoverable by properly tagging the video, writing a detailed video description and captioning your videos. You can also include video annotations and calls to action that keep them on YouTube, like linking to another video in a series that you’ve posted.

These are a few simple tips you need to use to improve your video’s YouTube and search engine rankings. Creating great videos is important but keep in mind that all text you create online has the capability of being spidered and indexed by Google, too.

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