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The Benefits of The Word Free: How to Increase Your Sales

 

Free is the most frequently used word that people type in a search box on the internet. This word can increase your traffic and Explode your sales if you run an online business.

Why the important word is FREE!

Everyone loves something for nothing. No one wants to pay for something if they can get it for free.

Think about all the times you have searched for something on the internet. Whether it was for information, a service, a product, in fact, anything. Did you just type in the description, a keyword or phrase, or did you put ‘free’ before it?

The benefit of giving something for free.

As an online business, if you offer a product, service or some information for free, it can have great returns.

First of all, it boosts your search engine rankings. As the word is typed into a search more than any other, having it optimized on your website will have amazing results.

Once a customer has found you in their search results, further use of the word free will draw them in even more. Giving them something for nothing if they visit your site is a big attraction.

How giving something for free can make you money.

To get their free product, they have to give you their name and email address. This is the #1 reason for offering it to them in the first place.

It is highly unlikely that someone will buy something on their first visit to a website. And unless there is an excellent reason for them to return, they may never visit again.

By having their email address, you can contact them and remind them to revisit your site. You can offer them ‘special offers’ and affiliate sales through your follow-up emails.

It is a well-known fact that there needs to be an average of 7-10 contacts (sales pitches, remind revisits, offers, etc…)with a customer before they will buy something.

By being able to have important contact with your customers, your chances of them making a purchase have increased significantly.

They learn to ‘trust you’, you become familiar to them and that is what often clinches the deal. You gain these things from your customers and then they buy.

So, that’s how you make money from giving away something for free.

The quality of free.

The item that you offer, whether it be a subscription to an ezine, an ebook, report or software, MUST be of good quality.

If the customer receives their freebie and the quality is poor, they will not come back to your website and buy anything.

On the other hand, if they are impressed by their gift, they are more than likely to visit your website again and again. High quality, useful products are essential if you want the ‘free offer’ to work for you.

How you can drive traffic to your website using ‘free’.

Classified ads are an effective way to drive traffic to your website. The headline and description should be centered around the infamous “what’s in it for me”. That is offering them a freebie. This will entice them to click the link and visit your website.

You can post classifieds for free. Just type ‘free classifieds’ into the search box and choose from the 1000’s of results that the search engines produce. Submit your ads often and the traffic will keep coming.

Other ways to drive traffic using ‘free’.

Simply use it anywhere your ads appear. If you publish articles, reports or ebooks, put your offer in your resource box. If you use pay-per-click, use the offer as your ad copy.

Choose carefully.

When deciding on what it is that you will give way, there is one piece of advice that is vital.

Make the free item appropriate to your audience. Whatever niche you operate it, stick with the theme.

If you offer an ebook on ‘how to play golf’ and your business sells musical instruments, you will be heading for a problem.

The customer will visit your website to get their ebook. They will download it and probably be very pleased if it contained high-quality information on ‘how to play golf’. When you contact them via email with for example a ‘special offer on violin strings’, unless, by some highly unlikely, random chance that they play the violin, they will not visit your website again.

No matter how many emails you send them, their interest was golf, not musical instruments. Why should they visit your site again? The fact is they won’t.

So be mindful of what your niche wants and give it to them.

In conclusion, the more you offer freebies, the more money you will make.

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LinkedIn: The Power of the Employee Influencer [Infographic]

LinkedIn: The Power of the Employee Influencer [Infographic]
stats and insights which highlight the benefits of employee advocacy for boosting your digital marketing efforts. Why LinkedIn Engagement is Valuable

The power of your employees should be a consideration for all brands – employee-posted content not only generates more reach and response, but its also seen as more authentic, and therefore, more likely to inspire action. (and Sales)

Really, you only need to think about your own social media behaviors in this regard. Are you more likely to stop and read a post from a brand, or someone you know who works for that company?

Here is a collection of stats and insights which highlight the benefits of employee advocacy for boosting your digital marketing efforts.

LinkedIn’s most recent stats show that it now has more than 600 million members which do not directly equate to active users.

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.

But, unfortunately, most people are using LinkedIn wrong. Simply copy and pasting your latest blog posts for promotion is not the way to generate engagement, leads, or sales.

Why LinkedIn Engagement is Valuable

LinkedIn is the most popular professional social networking site out there, which means if you have a B2B business, or cater to other professionals in a specific industry, it could be the ideal platform for growing your business.

In the past, LinkedIn was often discounted as a worthwhile platform due to a lack of active users – for example, in 2017, when LinkedIn hit 500 million members, data showed that only 50% of them were active at least monthly, and that was actually a significant improvement over past years’ activity levels.

In 2018, however, LinkedIn made significant changes to both the user experience on its platform and its algorithm, and those have led to significant spikes in user activity.

In November 2018 LinkedIn had reached 590 million members: an 18% increase from the year before. LinkedIn also reported that this number is continuing to grow at a rate of more than two new members per second.

LinkedIn Tips

Make sure you maximize your profile page content for search results, focus on engaging messaging for viewers to encourage connections and don’t be afraid to seek out endorsements and recommendations to help you establish yourself as a thought leader.

Post consistent and valuable content at least once per day to actively engage your audience, focus on text posts, with hashtags and no external links, but be sure to mix in native videos as well.

Join groups and interact with others to create value and experience reciprocity – and don’t forget to grow your connections and authentically mention influencers.

Successful Online Business: The Benefits of Your Email List

 

List building is a marketing strategy to deliver news, messages, products, services, info or events, to your subscribers (list members). Whatever business you do online, you can compel your audience, prospects, and clients to be part of your list for several reasons, such as: receiving newsletters, updates, discounts, videos, blog posts, etc. The list building for your online business, it can be very profitable and effective.

Here the benefits of building a mailing list to help promote your online business:

Promote New Products or Services

A mailing list offers you the opportunity to market new products or services to your subscribers. Whatever it is that you sell online, whether it is new software or some popular electronics, sales are almost guaranteed with your subscribers since they actually willingly opted into your mailing list.

Once you are able to deliver an effective sales pitch to your subscribers, you can increase your sales and earn money.

Offer Exclusive Deals or Offers

if you sell a service or product at a list price of $200 on your website you can sell the same service/product at $100 (providing special discount deal purchase link) to people who are subscribed to your mailing list.

This can help you make loads of profit – especially if you have a large mailing list of subscribers.

General Business Updates

When you need to inform your customers of very important product/service update your list will come in handy. Let’s assume that your business social networking channel experiences a sudden technical disruption. You can quickly forward an email to your list informing them about the problem at hand.

Also, if you plan on having a live webinar or any event, subscribers on your mailing list would usually be among the first people to find out.

With so many advantages of building a mailing list for your online business, it is clear that the Key to success is on the list. Start building your list today! Here is The Proven System You Need!

The Benefits of Your email list

You may have heard many times. Money is In the list. Yes, it is very true.

In fact, the single most important thing to do for anyone new to the world of internet marketing is to start building an email list as soon as possible.

Unfortunately, the majority of people venturing into internet marketing make one major error. They are so focused on squeezing as much profit out of their list as they possibly can that they forget they are dealing with real people.

This approach may work well in the short term and could even give you a good income. But, you will lose the confidence and trust of the people on your list and they will stop responding.

This way you are going to have to put time and money into replacing the customers you are consistently losing. Big Mistake!

These are real people!

You need to understand that behind every email address you collect there is a real person. Someone who has shown an interest in what you have to offer. They have trusted you enough to give you their name and email address.

A conscious decision was made to take the time and respond to you. They may even have downloaded one of your products or possibly made a purchase from you.

So you must remember these are real people with real dreams and real feelings. You will find that if you treat them as such if you show your human side, you will be in this business for the long term rather than short term.

When you get a new subscriber don’t go all outsell, sell, sell. Avoid hard selling. Because if you are constantly plying people with sales emails, you will lose more people than you retain.

If this has been your approach so far you need to stop now. This method has been a tactic of internet marketers for so long, it’s just not working anymore.

Think about the times when you subscribed to someone’s list. It was probably because they had a free offer that interested you, right? Now when you gave them your email address you knew that would not be the last you heard from them.

You know at some point down the line they are going to try and sell you one thing or another.

If they take the hard-sell approach and keep pestering you with sales emails chances are you will unsubscribe from their list. However if they are sending you useful information Or they are giving you free training or great advice, you are more inclined to read their sales emails.

Important! Remember it costs a lot more time, effort and money to get a new subscriber than it does to keep your existing list happy and interested.

People will stay on your list if you are giving them great FREE content. The longer they are on your list the more chance you get to build their trust. The more they trust you the more likely they are to become a paying customer.

Also, They are more likely to recommend you if they think that what you are providing is useful and worthwhile.

These people on your list can be your greatest form of promotion…

If you put the time and effort and love into your existing customers then it will pay off in the long term. Not only will you have to spend less time replacing the customers you are losing. You are more likely to have a growing list who are willing to become paying customers.

When you are starting out, building an email list can seem like the hardest thing in the world. To get complete strangers to trust you enough to join your list can really take a heck of a lot of time and effort.

Remember! it is extremely important to keep growing your list, but it is equally important to look after your existing subscribers. After all, you don’t want the effort you are putting into growing your list to end up being largely to replace the people you are losing.

Once you start to build your list, ensure you spend some time connecting with those people. Send them an email AT LEAST once a week. Make them feel wanted, valued and loved. Send them free content, help, advice, and tips. Give them free training but ensure it is the full course that delivers on what you promise.

The Proven System to Build Your List

The Secret Strategy of Affiliate Marketing Experts

 

Yes, there is a “Secret” Strategy that Affiliate Marketing Experts Use To Make money online But it’s no secret at all.

The top marketers simply have knowledge and experience of effective marketing techniques and psychological tips.

There are no loopholes, magic tricks or hacks that can help you to win the system.

So if you’re ready to do some hard work, here are 4 proven tips that will help you to increase your affiliate sales.

1. Know Your Audience and Promote Benefits

Before you start creating content and choosing products you need to find some important things about your target audience.

Who is your target audience
What are their needs, problems, and fears
What are their dreams
What they want to change in their life
What are the products that can help them solve their problems and achieve their goals

The expert marketers spend hours to understand the real needs and want of their target audience.

They research and find the problems that people need to solve and they’d spend money on it.

And once they understand the core needs of their audience and their reasons for buying a product, they create content that addresses those needs and focuses on the benefits of the products instead of promoting their features only.

You need to promote better user experience, solutions, and benefits. Because people buy benefits not “features”.

2. Give Value

Here are some ways you can give value as an affiliate marketer:

By solving the problems of your visitors and connecting them with the best product for their situation or needs
By providing information or value that other marketers aren’t providing
By offering bonuses on top of the product that compliments or extends the purchase.
By showing ways to use or benefits of the product that aren’t obvious.
By helping users find the best price or discount that they wouldn’t get by going directly to the end retailer.
By answering all their questions and objections around the product that are holding them back from purchasing.

3. Build Trust

Trust is the key to selling online. But how do you build trust with first-time visitors?

By offering an authentic experience that goes beyond the original sales page of the product you’re promoting.

The best affiliate marketers stand out from all this noise by creating authentic and credible content that’s based on their personal experiences. They don’t rehash the same information that’s already available on the internet.

Instead, they use the product themselves and share insights that are not available on the product’s sales page.

Their reviews don’t read like product advertisements, they discuss the pros and cons of the product in detail, and help the readers determine whether its the right product for them or not.

This tip makes their recommendations more reliable and gives them a much higher click-through rate (CTR) than common promotional sites.

this is the reason why an expert affiliate marketer can get 10x more sales from the same amount of traffic as compared to a newbie.

4. You Are a Marketer Not a Salesman

Like it or not, people hate salesmen. But you’re not a salesman.

You’re a marketer.

And there’s a clear difference between the two.

Marketers don’t sell products, they solve problems, sell dreams and emotion! (psychological tip). People buy with emotion not logic!

When you adopt the right strategy, people not only buy from you but also thank you for offering products that they needed.

It’s all about building trust with them, showing them that you care about their needs, and understand how to solve their problems.

Problem-solving is the key word here.

No matter how useful and detailed your content is, if you only publish product reviews, you’ll have a hard time building an engaged and loyal following for your site.

The top affiliate marketers make sure that, along with the conventional product reviews, they also publish a large volume of problem-solving content related to the different aspects of their niche.

Doing this can help you in a couple of ways.

It will build the topical relevancy of your site for Google Search and help you rank for a wider range of keywords related to the products you’re promoting.

It will help you build rapport with your audience by answering their questions through high-quality content and makes them believe that you actually care about them.

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The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]

The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]
The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]

Video marketing is very important for your inbound marketing strategy. Also, the effect of video marketing is growing year after year for all businesses. Online and offline. This is the reason why marketers love video marketing and using it to promote effectively their products or services.

It’s the medium of choice for marketers to create content and increase engagement. (and more importantly, make money!)

Here are some video stats:

70% of consumers say that they have shared a brand’s video. (Wyzowl)
72% of businesses say video has improved their conversion rate. (Wyzowl)
52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)

With numbers like these already, many marketers are beginning to wonder if the video is a bubble. Where is Video Marketing Going in 2019 and Beyond?

To help answer that question, HubSpot teamed up with uscreen, a VOD platform, to create an infographic that predicts what we can expect from video marketing in 2019, and beyond.

Some of the ideas in the infographic include:

Video is Going Live: Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels. Research indicates live streaming encourages more audience engagement and retains viewers longer than prerecorded video.

Video is Going 1:1: Given the ease of shooting videos with smartphones, marketers are discovering the value of lead nurturing and customer communications by sending personalized video messages instead of calling or sending an email.

The notion of using a 1:1 video approach can apply to following-up on an inquiry, offering content, delivering support, simply saying thanks, or practically any application.

Video is Getting Search-Friendly: AI and the use of closed captions are making video content more searchable. AI can transcribe the audio tracks of video with voice recognition to make video searchable.

Google even recently announced the addition of video previews to the video carousel that appears in search results.

Video is Turning 360: The recent advent of 360-degree video content enables viewers to control their perspective for a more immersive interactive experience.

Check out the full list of trends in the infographic below:

https://www.impactbnd.com/blog/video-marketing-in-2019-infographic

The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]
Video marketing is very important for your inbound marketing strategy. Also, the effect of video marketing is growing year after year for all businesses. Online and offline. This is the reason why marketers love video marketing and using it to promote effectively their products or services.