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The Future of Ecommerce: Online Shopping Trends [Infographic]
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13 Types of Infographics for Your Blog [Infographic]
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The Benefits of Content Syndication: How to Get More Exposure and Backlinks
How to gain a wider audience, more followers, and backlinks without doing extra work. Many successful marketers love the idea, which is why marketing campaigns have evolved the content syndication.
Here are the benefits of content syndication you need to know. How to get more exposure and backlinks pretty fast.
Syndication is not the same as guest posting. With syndication, you write a piece of original content and post it on your website then try to get others to post it on their sites as well. Effective sharing of your content.
Questions arise involving duplicate content and good search engine optimization (SEO) rankings, but these issues are being solved daily by forward-thinking entrepreneurs.
The bottom line is that content syndication can earn you a larger audience as well as more backlinks.
What is Content Syndication?
Content syndication it’s the practice of publishing your original material on other peoples’ websites.
While this may sound strange at first, the statistics speak for themselves. You can enjoy great success with such a strategy.
New York Times bestselling author James Clear has seen a massive jump in followers using syndication.
Twice a week, he writes a piece of content to publish on his site. About one week later, he focuses on getting this original material published on third-party websites.
One of his original pieces that were re-published on Lifehacker earned him 600 new followers.
Write great content to drive traffic to your website then, as part of your content strategy, approach relevant third-party sites about re-publishing your material.
Syndication yields better results than writing guest blog posts on other peoples’ sites. Internet marketing influencer Neil Patel describes syndication as having more scalability, which basically means you get more out of what you already have.
Syndicated content naturally earns you backlinks. Syndication is working smarter, not harder.
However, the process of syndication must be handled smartly and carefully. If not, it could bring you new problems rather than new followers.
Content Syndication and SEO
Some of the biggest problems that could result from syndication are SEO problems. The largest search engine, Google, frowns upon duplicate content. Identical material can cause multiple complications.
Search engines could choose the wrong website to rank as your original creation, thus costing you rankings.
As search engines crawl content, if there is too much duplication without explanation, they might miss your original content.
Extensive replication of material could weaken your SEO rankings.
If you want to improve your SEO rankings and grow your followers and audience in hopes of earning more sales, create content designed to reach your target audience organically.
However, since syndication yields excellent results without extra work, how can you get around the issue of duplication?
There are some ways. One of the most important tools for avoiding problems with replica material is the rel canonical tag. These tags let search engines know which URL is the original master copy of a specific web page.
Tips for Effective Content Syndication
In addition to canonical tags, there are other ways to maximize syndication benefits.
Advanced Planning—Syndication should be built into your overall content marketing strategy. Define your business goals. Create material of high quality to drive traffic to your website then look for relevant syndication partners and create attention-grabbing pitches.
Identify Appropriate Syndication Associates—Look for well-liked websites with high SEO rankings that are related to your target audience. You must do the research, but this work pays off.
Distinguish Your Most Effective Syndication Strategy—There are multiple ways you can syndicate an original piece of content. You can personally approach possible syndication partners. You may also want to consider syndication networks. In some cases, you may want to syndicate a headline only with a link back to your website.
Use Social Networks—Social media is a great way to get more exposure for your original blog posts and material. Social shares can drive traffic to your web site.
Content syndication is an effective way to make your original copy work harder for you without spending extra time and money.
By working with other website owners to re-publish your material on their sites, you can earn valuable backlinks, higher SEO rankings, a larger audience, and possibly more money.
With so many benefits, syndication is worth considering as part of your digital content marketing strategy.
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The Future of Web Design: What You Need to Know About
What’s the future of web design? How web design affects your business? What you need to know about? It’s very simple, web design is changing, because the online world and technologies are changing too.
Change is real, and businesses need to move forward to win the competition.
A Broader Approach
For a long time, web pages were the alpha and omega of the internet experience. However, in the last few years, the software market has evolved with a speed that was never seen before. We read about new devices every day, and smartphones and tablets have become a necessity for many people.
Designing for mobile screens is different from designing for the desktop, but it can’t be compared to extra-small screens like a smartwatch. There’s not too much place for glossy design elements on most wearables.
They need to be functional, and designers need to focus more on how users interact with the screen. Interaction with the screen also has many new methods such as gestures, voice control, and facial expressions.
Not only do there are many hardware changes but there are also changes in content types and distribution channels. Just think about the expansion of mobile and tablet apps, social media platforms, or video.
These days designers need to create multichannel digital experiences in a world where an increasing number of screens are connected by the internet.
Web design just has become more complex due to the maturing of the industry. These days a website has become one integral part of a company’s online strategy, not its sole online representation, as before.
WordPress and Pre-Made Templates
The rise of WordPress has brought free and premium themes that some people see as a threat to web design. However, this is not the case. Customizable templates are excellent solutions for small business owners who have to work with a low budget and can’t afford a website.
Most pre-made templates have similar appearances, but they serve a certain type of customers quite well. After small businesses mature, they may move on to unique and professional web design.
New Experience Design
You need to present a broader approach, because you know that a website is not only a fancy online document but a tool that a company uses to engage its customers, by communicating with them.
Web design businesses, therefore, need to move from web design to experience design. The goal of experience design is to put website users in the focus during the design process and provide them with a web experience that is easy-to-use and easy-to-understand.
User experience (UX) design, interaction design, and human-centered design are all the wider approaches of the web design. The key point is that any serious company with an online strategy needs to pay attention to the needs, goals and cultural background of customers.
Generic solutions can hardly be as effective as those that back up their human-centered design with relevant context and constant user testing and feedback.
Design Is About How Things Work
We need to change the way we think about design. There have been visionary minds who talk about this change long before.
“Design it’s not just what it looks like and feels. Design is how it works. – Steve Jobs”
The UX first approach suggests how things work should always come before how they look, and it’s always your users who can tell the best if something is working for them or not.
How To Think About Users
The most important thing in understanding how user-centered design works are that users are not like you, not like your client, not like your family or friends. Every online product has a specific target group with specific behavior patterns and needs.
When you think about the efficiency of your design you need to think about someone who knows absolutely nothing about your product which is probably the hardest part of the design process, as designers and clients usually have great knowledge about their product, service or goals.
Attention! Many times the visitors of the site you design not only have little to no knowledge about the product, but many of them don’t care about it.
A significant number of users just arrive from a related Google search or via an incoming link, but in fact, the percentage of the determined visitor is pretty small. You have to persuade them to stay. You have to engage them in the first ten seconds, otherwise, they will simply jump to the next site.
To persuade them, you need to deeply understand them, their goals and needs. Good analytics can do a lot for you, but good analytics always have to be followed by efficient experience design.
One thing’s for sure, shiny buttons, glossy elements won’t keep them on your site. However, they can complement well a smart user experience strategy.
Most of your visitors don’t make optimal choices but they make the easiest one. So they won’t dig up your site for content that would interest them.
That’s why it’s essential to know what to put on your home page and other important spots. You need to know your target audience and also, you need to understand human psychology.
It’s very important to know how to create a successful website and how to influence people.
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The Power Of Web Analytics: The Reason Why You Need a Tracking Software
Who are your customers? Who is coming to your site? How many of them are purchasing services or products? How to improve your website?
If you don’t use web analytics to track the behavior of traffic to your site, then you won’t know the answer to any of these questions!
If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site.
You need to know what is effective and what isn’t. This is the reason why you need a tracking software
How do you analyze traffic?
The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is when a visitor comes to one page on your site and doesn’t explore further before leaving.
If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors or more a day. What you need is targeted traffic, visitors who land on your site and stay there. Your Target Audience.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is to check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine?
You may be paying for advertising on a site that is creating traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money.
You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for backlinks in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once?
With this information, you will be able to use web analytics to further figure out what your site needs to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business.
In fact, it is the important point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to increase your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics.
Without accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals.
After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that are not working and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Now you know the power of web analytics and the reason why you need a tracking software. Take action today and analyze your website and your traffic.
P.S.
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