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7 Benefits of Social Media You Need to Know [Infographic]
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3 Benefits of Online Directories: How to Generate Targeted Traffic
Online directories (business directories or business listings) are an easy way for businesses to build links and drive targeted traffic to their site.
Here are three benefits of online directories you need to know.
1. Targeted Traffic and Relevant Reach
Directories typically index businesses by niche, location, or category, and often include reviews.
When a person uses an online directory, they want to locate a business that is relevant to their needs. A directory makes it very easy for people to find pretty fast what they need.
By having your business listed in a directory, you’re increasing your site’s visibility, and your sales too.
2. Trusted Links – SEO and Rankings
Boosting your site’s SEO and rankings is a very effective tip of having your business listed in an online directory. Online directories are trusted sources and are typically high-ranking sites, themselves.
3. Cost-Effective
Many online directories like Bing Places, Yelp, and Foursquare, allow businesses to submit their information to their index for free. Some online directories do charge a listing fee.
Trusted, high-authority links are a marketing investment and a great tool for your business.
How to Find the Right Directory for Your Business
As with all other marketing tactics, you need to have a strategy for link building on web directories.
Relevance
Relevance – and reaching your target audience – is crucial to getting the most out of an online directory. Relevance is also a factor that search engines consider when they crawl sites.
Choose a directory that is relevant to your niche, and the chances of reaching your target audience and boosting your SEO will be much higher.
Domain Authority
When you’re deciding between online directories, consider domain authority.
It can be more helpful to get an inbound link from a site with high domain authority. You can check whether you’re listing your business on a trusted, well-established directory by checking the domain authority using a tool like Ahrefs, Alexa, or Moz.
The higher the domain authority of a website, the more likely it is to rank on SERPs.
Features – More Details
Some online directories go into more detail than others, and it’s up to you to decide whether you want a simple listing (name, address, phone, and web URL), or a listing that features photos, reviews, and ratings.
Taking advantage of directories with more features will be worth the extra effort.
By listing your business on a directory with added features, you’ll encourage your customers to provide feedback and ratings as well, which is helpful to boost site authority and SEO.
It’s crucial to stay consistent if you want to create a successful link building strategy, and it’s also important for the reputation of your business.
While the use of web directories may be easy to overlook in favor of other marketing trends, listing your business on a relevant online directory is one of the best – and easiest! – things you can do for your business and website.
The benefits of online directories are very useful for your business. Take action now to grow your business.
P.S.
How To Make Money Online From Home http://www.bestprofitsonline.com/myblog/9wnu
5 Benefits of Social Media Marketing for Your Business
Many business owners and marketers believe that if a business is not in the digital world (having a website and social media profiles) they not exist. People now use social media platforms to search for information, they don’t just use social media to connect with friends and family anymore.
Approximately 90% of active users try to connect to brands and businesses on social, which will influence their future purchasing decisions. You need to be visible in the digital world with an active presence on social media if you want to grow your business and your income.
Here are 5 benefits of social media marketing you need to know.
1. Brand Awareness
Customers typically buy products from brands they are familiar with and trust. So it’s important to have brand awareness goals as part of your marketing strategy. People use mobile devices and computers to search for products and services all the time.
it’s important to have a well-established online presence on social media to be visible to a wide range of audiences.
2. Increase Website Traffic
Social media is a great opportunity to lead consumers to your website. Since not all of your website visitors will come from search engines, having established social media presence will provide an additional route to bring in more potential customers.
3. Cost-Effective
Social media is the most cost-effective part of any marketing strategy. It is free to create a company profile for most of the social media platforms, so there is no excuse for a business to neglect this opportunity from a budget perspective.
Also, the main social media platforms contain paid promotions and advertising abilities that are relatively affordable compared to other marketing techniques. As a result, the ROI can be very high.
4. Increase in Sales
While social media marketing is not primarily focused on selling, it can help increase sales by developing and maintaining healthy connections with your target audience, while showcasing your products, testimonials, and the like. From these connections, it would be natural for them to consider your products and services over the rest of the competition.
5. Brand Loyalty and Trust
Developing brand loyalty is something businesses should focus on in their marketing efforts. Social media allows your business to engage and interact with your current and potential customers in a direct, personal way, which will then help increase their trust in your brand.
The ability to communicate directly to customers and showcase your brand’s authenticity through social content helps inform your customers on new services and products, promotions, offers, values, and much more. Importantly, your brand can help resolve customer issues and answer customer questions quickly and directly.
P.S.
The Easiest System to Make Money Online http://www.bestprofitsonline.com/myblog/9wnu
The Future of SEO: Visual Search Guide [Infographic]
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The Benefits of Word-of-Mouth Marketing: Free Advertising for Your Business
if you want to attract more people and consumers to your business, then you need to pay for your marketing campaigns. Reaching your target audience organically and inviting them to your brand has become very difficult if not impossible.
Word-of-Mouth marketing is the only very effective way to attract and engage with your target audience organically.
What is Word-of-Mouth Marketing
Word-of-mouth marketing is free marketing where the users of a brand are encouraged to share their experiences with their friends, family, peers, etc. about a product, service, or brand.
Their activities with a brand trigger the experience-sharing by users. It is the most credible and reliable form of marketing which is driven by the authentic experiences of the users.
It’s the art of influencing the audience of a brand to spread positive conversations about the brand to other humans organically. (Influencer Marketing).
The idea is to give the audience something to discuss that is relevant to the brand and helps in enhancing the brand image.
Importance of Word-of-Mouth Marketing
For a brand, Having a positive Word-of-mouth about the brand is very important. People tend to trust the words of other people when they are willing to make a purchase. (especially online purchases).
Some facts about word-of-mouth marketing you need to know.
Over 70% of the consumers mention that word-of-mouth influences their buying decisions (Ogilvy Cannes Study)
92% of consumers trust recommendations from their friends & Family over the paid marketing (Nielsen)
Word-of-mouth generates two times more sales over Paid ads
If you are still unsure about word-of-mouth marketing, here are 5 benefits you need to know.
1. Free Advertising
The very effective part of WOM marketing is that you don’t have to make any investments in the advertising. It is free marketing that is organically generated by the users for your brand.
2. Build Brand Loyalty
If the customers are happy and satisfied with the services provided by your brand, then only they will contribute to word-of-mouth marketing. Happy and satisfied customers will become loyal to your brand and they will stay with the brand for the long-term.
3. Online Community
You can build an excellent online brand community through WOM marketing. These members of your brand community can act as your brand advocates on digital mediums or social media.
4. Build Trust
When customers become your brand advocates, they will help you build trustworthiness, reliability, proof of authenticity, and credibility for your brand. It is crucial to have social proof to grow your brand and conversions.
5. Increase Your Conversions & Sales
Most important of all, you can increase conversions and sales through positive WOM marketing. So, the facts prove that 9 out of 10 people turn to their friends & peers for a recommendation that influences their online purchase behavior.
Now that we have explored what Word-of-mouth marketing is and why it is essential and how it benefits your brand. It is time to create a Word-of-mouth marketing strategy that can help you achieve all those benefits.
First to success. Take Action Now and Never Give Up!
P.S.
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