Technology is changing pretty fast in the online and offline world. Many people worry that technology will replace education and jobs. Some educators worry that there will be no students to teach anymore soon or they will lose their jobs.
Attention! Education will never disappear. It will change and will use different forms.
Here are some things you need to know about how technology will change education.
Different Times and Places.
Students will have more opportunities to learn at different times in different places. eLearning tools create opportunities for remote, self-paced learning. The theoretical part is learned outside the classroom, and the practical part shall be taught face to face.
Personalized Learning.
Students will learn with study tools to improve their capabilities. So above average students shall be challenged with harder tasks and questions when a certain level is achieved.
Students who experience difficulties with a subject will get the opportunity to practice more until they reach the required level.
Free Choice and Preference
Similarly to the personalized learning experience, students will be able to modify their learning process with tools they feel are necessary for them. Students will learn with different devices, different programs, and techniques based on their preferences.
Learning and Online Platforms
Students will use online platforms to achieve knowledge. Learning will incorporate virtual reality and multiple perspectives. New platforms will allow students to learn how to negotiate issues and exchange ideas online.
E-learning is very useful, effective, and low-cost
Distant learning enables to mix study, work and family duties, and maintain the balance between them Physical presence is not required, so learning becomes affordable in any corner of the world
Technology in The Classroom
Games that help kids code, toys that teach robotics, and various apps for teachers to efficiently deliver information to students will become common. Technologies will help the teaching and learning process.
Learning will be more creative and practical. Students will be assessed on critical-thinking and problem-solving skills.
Social and Emotional Skills
Skills such as creativity, collaboration, communication, and problem-solving will become very important for the students. In the classroom, students are taught skills through discussions, cooperative group work, problem-solving, and group reflection.
Teacher – Helper and Guide
The role of a teacher will be not only to pass the knowledge but also to identify student’s strengths, interests, and values. Their primary job will be to guide students in the areas where they need guidance as innovators.
Teachers perform as facilitators to support students in developing their way of thinking and learning.
Small Business Marketing: Effective Word of Mouth Tips for Your Business
Word of mouth can be the best marketing tip or technique if you own a small business. Word of mouth is very important in our online world these days. Online reviews are available for everything ( businesses, products, services, etc)
Many studies show that nearly 9 in 10 consumers read online reviews of local businesses, and 72% of consumers said that they used positive reviews to determine whether a business was trustworthy.
Here are some word of mouth tips you need to know.
Good Customer Service
Customer service it’s one of the few ways that small businesses can compete with larger businesses, especially those that focus on low prices.
How important is customer service to word of mouth? Many surveys show more than half of unsatisfied customers will tell their friends and family about poor customer service experiences, and 32% will search for another business.
Show your customers that they are important to you and treat them with respect and interest. Listen to customer complaints, learn from them, and train your employees accordingly. Follow these practices consistently and positive word of mouth is sure to follow.
Customers and Communication
Poor communication practices will drive away not only the customer that was trying to reach you but the other people he tells about his frustrating experience, too.
Supposed business phones that just ring and ring and don’t even connect to an answering machine or that connect to full voice mailboxes are very unprofessional and annoying.
Equally annoying are websites that don’t provide easily accessible contact information or the correct hours of business.
If you want a positive word of mouth, your small business has to be reachable. Answer your emails promptly and get all the necessary phone services, including voice mail and call forwarding.
Make sure that your business phone is answered properly in a way that will encourage business, not discourage it.
Ask for Testimonials
Testimonials from satisfied customers (short written statements about your service or products) are powerful endorsements and can spark good word of mouth. Get in the habit of asking for them.
The time that you’re asking for referrals is also an excellent time to ask a client for a testimonial.
Once you get testimonials, make sure you use them to maximum effect, posting them on your website, on your Facebook page, in your advertising, in your store… wherever they will be visible to the public and seed a positive image of your small business.
Give Lessons or Seminars
While giving lessons or seminars will involve some planning time and effort to execute. The word of mouth can generate value for your small business.
The two secrets to success for providing lessons or short courses are to select something that your clientele will be interested in.
You don’t want people going away disgruntled because they didn’t get what they came for at all or only got some of it.
Use Social Media
Remember, word of mouth is all about people saying good things about your small business. And social media is where many of them are talking now. Your small business needs to be in that space. It’s not hard to set up a Twitter account or create a business page on Facebook.
But note that word of the mouth involves other people talking about your business. Your telling everyone repeatedly what great products you have or service you give is going to do absolutely nothing for your word of mouth.
Instead, develop a social media strategy that will let you engage customers and entice them into saying good things about your small business.
Online Reputation
As many of the conversations about your business and your brand are happening online, you need to know what’s being said there. So it’s important to monitor your online reputation and see what kind of word of mouth is being spread about you.
Particular social media applications have specific tools to help you do this. Twitter Search, for instance, lets you search for a brand or product name. You can then see which RSS feeds your search item is appearing in by adding the RSS feed for that query to your RSS reader such as Google Reader.
There are also independent online reputation monitoring tools such as Social Mention, which lets you receive free daily email alerts about your small business. Trackur and StepRep are just two examples of the growing number of companies offering online reputation monitoring for a price.
Positive Publicity for Your Small Business
Positive publicity is a treasure for your business. Whether it’s a photo of you handing over a cheque to a charity in the local newspaper or a tweet mentioning a tennis tournament your business is sponsoring, publicity puts your small business in the forefront of people’s minds and makes them much more inclined to spread good word of mouth about it.
Word of mouth is something that is going to happen, whether you pay it any attention or not. But it can be such a powerful marketing strategy for your small business it seems silly to ignore it.
You need to know what people are saying about your small business and speed the spread of positive word of mouth. All that can happen is that you’ll gain a bigger customer base and that’s pretty good for business.
A Useful e-book for You
Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz
Social Media: Word of Mouth a Great Advantage For Your Business
Many marketers believe that social media marketing is the digital form of Word of Mouth marketing. Word of mouth on social media can prove to be an excellent advantage while trying to convert visitors into paying members.
Word of mouth is as old as the history of human communication. Currently, it is referred to as the most valuable form of marketing in the world.
A survey shows that 92% of consumers around the world trust recommendations from friends and family, over any other marketing advertisements.
It is just natural that audiences would be confident in trusting what their friends & family have to say about a brand, rather than believing any other advertisement. Now Word of Mouth Marketing is all about conversations, and social media marketing strategies are a great tool to make it happen.
People believe something that comes from a person that they know or respects, instead of paid sources like commercials and print ads. Social Media is a platform to get started with such conversations.
Social media is the new word of mouth marketing. It’s about how brands today communicate and build a strong bond with their customers on social media. It is not about one to a mass of people, and rather it is about one to one.
Here are a few social media marketing tips on what to do and what not to do.
Mass Advertising is not Effective
For a brand to do well on social media marketing and to capture better revenue and customer affection, it must avoid mass advertising plans. Mass advertising is merely a one-way delivery of traffic between the brand and the mass audiences.
It should be more about establishing and nurturing a strong connection with the particular audiences through appropriate content, giving proper attention & action towards audience feedback, and any activity to win over your audience.
Analyze and Discover What The Customers Want or Need
Many brands are failing because they have not analyzed the customers’ needs and mentality. On the other hand, successful brands have been focusing on the customers’ overall thought-process, above their service and products.
Word of Mouth on Social Media Marketing and Success
We need to treat every single individual customer well. It is just that.
Getting an efficient social media team that is good enough to handle customer relationships is a must. Managing public communications should always be your first step in WOM marketing, that will build a good emotional quotient (EQ) with time.
Audiences are human beings with emotions, moods and many varieties of characteristics. In this era of so hard competition, it is never easy to earn the confidence and trust, of the audiences.
You need a balanced marketing strategy that focuses mainly on your customers. Above all what you need is to bring in that extra step for making sure that, your customers are happy in such a manner that they love to share their unique experience on your brand with their family and friends.
A satisfied customer is the best Free advertising for your business! Very Simple but many businesses ignore it!
All this would happen through word of mouth marketing using the power of Social media.
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The Psychology of Christmas Shopping: How Marketers and Businesses Take Your Money
Many businesses see marketing as a form of manipulation, particularly around Christmas and the other retail bonanzas: Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. The masters of marketing know that it’s much easier to understand and work with innate human flaws.
By drawing on a plethora of psychological and sociological research, marketers subtly force us to buy and not to think too much, or too deeply, about why we’re buying. Not thinking all the time is a very efficient way for us to get by.
It conserves energy and allows us to live relatively easily by responding to our psychological predispositions, social norms, and general cognitive imperfections.
The Scarcity Effect
Scarcity theory tells us that if we think something is scarce or only available for a short time, our mind will give it more weight. Christmas is a hard deadline, so we are limited in our freedom to delay the purchase decision.
Scarcity influences our ability to think clearly when making decisions, and accelerates our perceived perishability of an offer. We feel that if we don’t participate in the Christmas ritual, we will miss out on a significant social experience.
Many shops and online businesses are offering Christmas-only bundles or gift sets, often at a “discount” (which “doubles” the scarcity effect). All of these tap into our willingness to respond to the scarcity effect and feel the need to buy things we would normally ignore.
Remember Christmas won’t be your only opportunity to show others how much you love them or to spend time with your family. It seems obvious, but you can buy people gifts at any time of the year!
All marketers are tapping into your predisposition to value experiential scarcity during socially validated moments to encourage you to behave in particular ways.
Design and Emotions
By surrounding us with stimuli designed to overwhelm our cognitive processing, we are less likely to think through our decisions in any complete way. When we walk into a shopping mall filled with Christmas tinsel, Christmas music, lights, and sounds, we are going to experience some form of ego depletion.
Ego depletion doesn’t mean you instantly become a humble, thoughtful person. In psychology, we use this term to describe how people don’t always think through their decision-making rationally and linearly when placed under situations of stress.
Marketers trigger your emotions!
So, all that noise, color, and movement isn’t just the shopping center or strip getting into the festive season. It’s also a technique to get you to think a little less completely, and respond to emotional cues, such as social norms, FOMO (fear of missing out), and rituals.
Affective Forecasting – No Plan
Psychological research tells us humans aren’t very good at predicting the future. Or perhaps we just have an over-inflated sense of our accuracy in predicting the future – we rely on how we feel right now to predict how we might feel about something later. Psychologists call this affective forecasting.
So, at the moment, and just at that moment, we buy things we think we will need. But we discount all the other things that we have bought and also discount how having all that stuff didn’t necessarily make things great last time.
If we think about Christmas lunch or dinner, few of us can plan how much food we will need and we aren’t very good at knowing how much we will end up eating (or need to eat). We pile our plate high, because we don’t know how much we need, but do know how much we want.
It’s the same with gifts. We often don’t plan, and so we are more susceptible to the gentle nudges of the marketers when we are stressed, in a hurry, and trying to do ten things at once.
We Don’t Resist
Despite our belief that we are all individuals, making independent decisions and choosing what we want and when we want it, humans are social, conforming and compliant creatures. If we see “our people” are doing something, we tend to assume this is something we should also do.
If we’re looking around and our environment is signaling this is what we do at Christmas time, then it’s easier to comply than to resist.
Resisting any natural response requires a commitment to the idea of resistance, a willingness to practice that resistance at all times and, importantly, surrounding ourselves with people who will help us to resist, or at least won’t sabotage that resistance.
Focus on the idea of Christmas – time with family and friends, treating ourselves to novel food, eating all the great fruit that’s available this time of year – rather than succumbing to the commercial nudges that seem to have become imperative to Christmas.
Give gifts if you wish, but think about what is moving you toward buying those gifts. With this knowledge, you might make a few better choices.
Think twice before buying and don’t believe these amazing, flashy, online ads. It’s a Christmas celebration for Jesus, not marketers and shops!
The video content is a very powerful tool for businesses. Video marketing is growing more and more. There has been increased growth in the use of social networks such as Facebook, Pinterest, Instagram, Tumblr, etc, over the years.
Video marketing is not a new thing. It exists for many years. However, we now see the power that video marketing holds and the value of visual content and how it has become an important (Must-Have) tool on almost every media channel.
Stats show that 54% of consumers want to see videos from brands they support in comparison to email newsletters or social image-based content. As one of the fastest-growing and aggressive forms of marketing tools, video marketing is one of the things that every marketer should make use of today.
Here are 3 reasons why video is the future of content marketing.
Video Marketing and the Power of Visual Content
HubSpot revealed that video content is most memorable in comparison with text and images, stating that 80% of customers can remember a video they’ve watched a month ago.
The video illustrates a brands’ story, personality, and product with the use of sound and visual at a faster pace than words. Because of its use of visual and auditory, it becomes easier for users to remember that they would with text content.
Capturing content is an important key in the midst of content overload. The marketers have to create videos that are most creative and memorable and at the same time communicate the brand’s strategy.
When users remember your video, they would remember your brand.
Website SEO and Sales
Stats show that 80% of marketers who are using video marketing said that video has increased the time of customers on their websites. Relevant video marketing content can dramatically improve your site’s SEO by leading people to your homepage.
Video also has the power to influence consumers buying decisions. More and more people are now making purchases online.
Easy Sharing on Social Media
When users share your videos it helps spreads your message and your online reach. People would share videos that they enjoyed watching with their friends, families, colleagues, etc.
What is even more exciting about video content is its fit for consumption on all devices ranging from desktops to mobile phones making it user-friendly and easily accessible.
Many viewers will engage in a video post before a text post. Great video posts usually go viral on most social networks than text content would.
Every marketer should start implementing video marketing strategies for their businesses. Video marketing is the revolution and future marketing.
People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.
The only way marketers can be able to remain relevant and keep up with the ever-changing landscape, is if they invested in cutting edge form of content and that is video marketing.
Video Marketing and Low-Cost Solutions
One of the main reasons why many business owners probably haven’t jumped into video marketing is because of their fear of cost. Most people in the marketing field would agree that video marketing brings a lot of value to the table. But they don’t know if the cost is bigger than the benefit.
They want to invest money in their business but they want a profit. Not to lose money. Very simple.
Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video.
If you need to generate some interest, give people a chance to win a free product if they send you a question.
Video Marketing and Failure
When you try anything the first time around and you don’t have a plan your chances of failure are quite high. This is not just a video marketing phenomenon. That’s Business! Try,test,try,test again…
Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products.
Show the different functions, test the products in extreme situations and do a lot of close-ups.
Maybe you’re trying to ride a bike. Maybe you’re trying to build a house. Your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes.
With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic.
You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.
Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one high- quality video after another. If they can do it, you can do it too.
To attract more people embed your video on your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. Post it on Instagram or Pinterest.
With the right information, high-quality videos will go a long way in building up your brand doesn’t have to cost a lot.
How to Solve the Video Marketing Problem
For people who are new to video marketing, try to keep your videos short. Around 30-50, the second is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans.
As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.
You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is.
Instead, it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.
There are many tools you can use
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking overproduced and fake if you do more than that. Real is honest and reliable.
You can drastically reduce your video production costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot.
You can use software to create a video for supplemental marketing. You can use software for the video that is intended to supplement or support your text content.
It doesn’t have to be expensive. It doesn’t have to cost a lot.
If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips.
This organized, clustered way of presenting your videos will help to draw more viewers and more customers.
Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time-consuming to make them and put them up online.
The best way is to mix your strategies. Write articles, create infographics, create videos, upload photos and images on social media. Prove to your target audience that you are an expert in your niche.
They will trust you and they will advertise your business for Free! (you will increase traffic and sales).
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