Tag Archives: niche
How To Find Profitable Niche Markets & Keywords
Myriad Search Authority Finder: An Awesome Niche Marketing Tool
All the major search engines, such as Google, Yahoo! and MSN, place a very high importance on inbound links from authority websites.
The fastest way for a new niche website to get in all the major search engine indexes is to acquire links from ‘expert’ websites. Links from relevant authority websites can get your site in the Big Three indexes literally overnight.
Although, asking those sites for links is almost pointless, you can provide an article or participate in the site’s forum and embed a link to your website into your article byline or forum signature, that is a common practice. Be unique, have something worth saying.
But how to find authority websites for your niche?
Myriad Search Authority Finder is a relatively new meta search engine by Aaron Wall (SEO Book) designed primarily to help find authoritative websites for your keywords. Want to know which websites rank well for your niche key phrase? Myriad Search will show you, presenting search results with their relative rankings from Google, Yahoo, MSN and Ask.com.
The output of Authority Finder is in %. For a site to have 100% authority it would need to rank #1 in all four engines. You can then use these results to locate sites consistently rated as authorative across search engines, based on the keyword string being searched for.
Let’s jump right in and find out the most valuable websites for keyword phrase ‘dog training’ as an example of using the Myriad Search.
If you have the Virtual Real Estate Toolbar installed, simply enter ‘dog training’ into the toolbar’s search box. If you don’t have the VRE Toolbar installed, go to the Myriad website (http://www.myriadsearch.com), enter the phrase into the search box and press Search.
Wait a moment while it scans the search engines, and now you have a list of ‘expert’ websites to work with. You can save the search results in a CSV (comma separated values) file.
Let’s analyze the Myriad results for ‘dog training’.
#1 is www.uwsp.edu/psych/dog/dog.htm. This site is #1 in Google, #6 in Yahoo! and #3 in Ask.com. A valuable .edu website, that has links to commercial products. If you have a quality relevant product, you can try to acquire a link from them.
#2 is www.dogpatch.org/obed. They are #7 in Google, #10 in Yahoo! and #1 in Ask.com. There are forums you can participate in. There are links to websites with dog training related articles.
#3 is www.dogtrainingbasics.com – #2 in Yahoo! and #2 in MSN – you can submit your article in their Articles section.
#4 is www.dogproblems.com – #3 in Google and #2 in Ask.com – has a forum; has links to other dog training products and websites.
#5 is www.apdt.com – #8 in Google, #18 in Yahoo! and #6 in Ask.com – has an e-mail discussion list and news bulletins for members.
As you can see, there is an opportunity to get one-way links from authority websites for your niche. And the Myriad Search Authority Finder is a great tool to identify those expert websites.
What Niche Marketing Really Is and How To Make Money Within
The term ‘niche marketing’ means selling a specific product to a specific type of buyer. There are far less competitive niches than an Internet marketing niche. Most niche markets are more open to the latest marketing strategies, as well. Small niche markets are not over stocked with gurus and wise men and are much easier for the beginning marketer to break into. A niche market allows you to promote your own niche product or that of a niche affiliate product. There is a niche market for anything and everything you can imagine. All it takes to break into a niche market is a good idea, a good product created by you or someone else that will appeal to certain people, some advertising and the desire to succeed.
It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t feasible…or possible, for that matter. So what are us little guys supposed to do?
Niche marketing is our answer. We can’t advertise our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living… thanks to the Internet.
Niche marketing is selling specific products or services to a limited audience. One person with a computer, an internet connection and a good idea can go into business for himself on the Internet and target the people who would be most interested in what he has to sell and do all of the above on a very limited advertising budget.
Finding the right niche for what you have to sell isn’t really all that difficult. Just think about who the people are who would be most interested in what you have to sell. For example, if you have a shampoo formula that will take chlorine out of a person’s hair, you can’t compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a website to advertise your product JUST to people who have swimming pools.
Niche marketing is selling a product or service to those who want or need the product the most. You have the solution for their problem!!
Tips for Niche Marketing
1. You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.
2. You can build a content rich web site that will be so interesting it will draw potential customers again and again.
3. You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.
All of the above listed ways can be used to create a niche marketing website that has the capacity to make money. There are two things that all of these methods have in common.
1. The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way.
2. The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated.
If you are the niche marketer, the opt-in email address supplied is pure gold because you will have a customer or a potential customer. When he buys the products and/or services that you are advertising on your site, you will make money. Having a content rich site enhances the possibility of sales.
The great tip to making money from a content rich niche marketing website is to have a topic that helps people solve their problems, makes them feel better or look better, or supplies them with information that they need. You will need to have related products and services advertised on your site since that is where the income actually comes from. The website content is what makes people visit your site again and again. The more content rich it is will determine how often they visit and how long they stay. The longer they stay the more opportunities you have to sell to them.
How To Find Your Target Market Online
Achieving good sales is the ultimate target of any business. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and successfuladvertising, are responsible for this. This is the main reason for your marketing campaign.
First, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers aren’t targeted, they won’t buy the product. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and is also less pricey.
Small businesses shouldn’t fear competition with large companies as they produce products considering a bigger spectrum, which sometimes won’t be customer specific as the products are more generalized and they don’t much care about the competition they might get from others. This gives an opportunity to the smaller business to produce products, which can cater to the need of a section of people whose needs aren’t met specifically by the large companies.
Although it seems like a silly question, but firstly, a firm should understand who are the people they want to target. The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, etc., are some of the factors that should also be pondered upon.
After decided upon the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose. If there is sufficient time, a survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, anything discomfort they are facing, do they want anything to be changed to make the product better, etc.
After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales.
Internet has made reaching out to the targeted customers can be very easy. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.
Next best thing is reaching out by newsletters, ezines or blogs. Many ezines and blogs are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc. The list of ezines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.
Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, social media etc. This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it. This way you can find your target market online and make money.