Tag Archives: niche

12 Tips on How To Increase Your Online Sales

12 Tips on How To Increase Your Online Sales

Marketers from every niche have a common question in their minds. How to increase their online sales.
Here are the basic tips to increase your online sales.

1. Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.

2.Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%. Now, thats a whopping improvement! Dont let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits.

3.Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business – without encouragement. Imagine what would happen if you start rewarding their efforts.

4.Get Free Publicity
Nearly everyone keeps a sharp eye on the local news. Hey, its funner to know whats going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.

5. Sell More Per Customer
Think about it… how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are the sure-fire, profit increasing tips:

6. Increase your prices.
Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high quality stuff. Not everyone is bent on finding the absolute cheapest price in town… they may be more interested in lasting quality.

7. Add some higher end products or services to your business.
Its never wise to put all of your eggs in one basket. Thats why wise marketers diversify their products and services. Think of it this way… higher priced products may not make as many sales, but each sale will bring in a much greater profit. You dont need to make as many sales to come out on the best end of the deal.

8. Upsell
Offer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot theyd need batteries to go with the toy they’re getting for their child’s birthday gift!

9. Sell More Often
The fact that its easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work youve invested in winning the loyal customers you already have with these ideas:

10. Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them. Youll be thanking them, and selling more in the process.

11. Add New Products
Increase the number of products you already have available – especially products that your customers have asked for. Theyll know that youre looking out for them, and youll take their thanks to the bank.

12. Communicate
Resell yourself on a regular basis. Dont forget to let them know about upcoming specials that theyll appreciate. Most of all… keep selling them on the benefits of the products or services you offer.

P.S.

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How To Start A Profitable Niche Marketing Business

How To Start A Profitable Niche Marketing Business

What does niche marketing mean? Niche marketing is about finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. Big companies and experienced webmasters are not interested in these areas because they are not important enough. But a small business could be something in which you might be interested.

Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for example. That is ok, if the effort involved in terms of creating this mini website is not too high; in this way, you could repeat the same business model again and again.

Taking into consideration that every small business could generate around $100 every month, with ten niches, you could earn $1.000 monthly. Does this sound better? And what if you could create 50 websites?

The first step in this kind of business is always keyword research.

You need to find small markets which do not have competition. Wordtrack is a very good tool to use for finding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention to the KEI column. KEI is the index that balances the number of searches and the number of competitors.

The more searches and the fewer the competitors, the better for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than 400 is a gift.

Once you have identified your niche, you need to find content for it. Don`t worry about which product you are going to sell; this will come later.

The “fuel” of any Internet business is content. So where can you find content? Well, if you are an expert in an area, you could write your own articles, but if you are not, you have to look for content somewhere else.

There are many article directories that offer a lot of content that you can use. You can also find much content just by searching the web. Use search engines, find blogs, forums, websites, etc. Last, but not least, you can always find information as in “the old times,” go to the library or buy one or two books.

After you have found enough content, it is time to register a domain name. You should choose a name that has something to do with your target market, but if your intention is to create multiple mini websites, you don’t need to register a different domain name every time. You can save money by having one global domain name, and create sub domains for each business.

The question now is, “Since everything looks good, how do I make money with these sites?”

You need to follow this 3 step formula (CTM):

– Create Content
– Generate Traffic
– Monetize your website

You can build traffic by optimizing the webpage content for the search engines and by analyzing your competitors in order to build a better SEO strategy.

Blogging and pinging is a way to make sure that your site will be spidered by the search engines. WordPress is a very good option for creating your blog, as it allows you to post, not only articles, but pages. You can easily build miniwebsites with WordPress.

Finally, there are three easy ways to earn money with your site.

1. Sell some product that you can create yourself. If you have this ability and you want to allow people to buy your products with a credit card, the easiest way is to create a Paypal account.

2. Join affiliate programs. Find people who sell products related to your market niche and who have affiliate programs already set up. You will earn commissions just by selling other people’s items. A good place to find affiliate programs on products is http://www.clickbank.com.

3. Google Adsense. Create an account at Google Adsense and include Google ads on your site. Every time someone visits your site and clicks one of those ads, Google will share its profit with you.

Creating small businesses is like a game. They do not require high investment, but they will not make you rich either. However, if you start playing many of those games, it can become a serious business.

How To Choose the Best Niche for Your Skills and Knowledge

How To Choose the Best Niche for Your Skills and Knowledge

When you’re trying to choose the precise niche that your business will fill, the best strategy is to make sure that you know what you’re doing with the product, so that you’ll feel much more comfortable in your niche and you’ll enjoy what you’re doing.

The best successes are always achieved by those who like their work. Therefore, the first step that you can take for defining your own niche is to make a list of all the things that you like to do best. This may have to do with your current job, a job you used to have, a hobby you enjoy, an art form, a sport, or anything else that you happen to enjoy in life.

Begin by writing down your areas of interest, and then look at each parts of that list separately so that you can break it down into more focused sections.

To help to inspire you in building your list, think about the following questions and get your mind moving. Write down everything at first, not really thinking about whether or not it really has potential. The key to this step is simply to get the ideas flowing and see what you come up with, getting it all down on paper. You never know; the idea you write down right now might not seem like much, but when you read it over later, it might stir much bigger thoughts.

• Would you like to be in this field every day as your job?
• Do you already have any skills or knowledge in that category?
• What type of person would be interested in the type of product that would come from that category?
• Would you enjoy working with your niche market target?

Once you’ve come up with your primary list of interests, use the above questions to go over it and narrow it down to those that have the highest chances of bringing you success. Give yourself a bit of time to mull over those topics that remain, and choose one of them that appeals to you the most.

Use that topic and begin writing down all of the basic things that you would require to learn or obtain in order to achieve success within that category. Put all of these things into a logical order, and then break them down into smaller parts which are then arranged in their own logical orders.

Once you’re done, you should have a much clearer idea of what you’ll be able to offer your prospective customers, and if you have the ability and motivation to work toward success in that specific category from your original list. To help determine if your successes are likely, go over your current list and ask yourself the following questions:

1. Do you have any special knowledge about this topic?

2. Do you have any skills that are related to this topic?
3. Are you able to come up with a product that would help or please people in some way within this topic?

4. Is there anything that you can offer in this topic that is outstanding and not already present in today’s marketplace?

Make sure that you’re always writing your ideas down. With all of the thinking and brainstorming you’ll be doing, you’ll be surprised how fleeting ideas are if you don’t get them down on paper. Even if some of them look rather odd when you write them down, when you delve into them, they might have a lot more potential than you first thought.

Once you have some substantial ideas in front of you, consider showing them to your friends and family. Listen carefully to their thoughts and opinions and let them inspire you for further ideas and details. You might be surprised at what the people around you might think of that may never have crossed your mind.

Another great resource is the internet. Do some research around your topic and prospective product(s), finding websites of general interest and potential competition. This will give you some great ideas about what’s out there and an understanding of what people are really looking for. It will help you to better polish your idea or develop a whole new one that you think is better.

4 Powerful Ways to Do Market Research and How to Find a Profitable Niche for Free

4 Powerful Ways to Do Market Research and How to Find a Profitable Niche for Free

Aspiring entrepreneurs and small business owners are often misled or misguided on the topic of how to properly conduct market research that uncovers a profitable niche.

The path most unsuspecting entrepreneurs take is by ending up at keyword tool or database to begin their search. keyword databases are not the first place to look nor should be even considered. Here’s why.

The primary keyword databases that are currently available to the general public only give search counts on a limited amount of data that accounts for 1% – 2% of the actual searches people do around the entire world. They can only predict (emphasis added) the real majority of searches that are being done on the big five search engines such as Google, MSN, Yahoo, AOL and Ask.com which hold 97%-98% of the keyword data.

Most importantly, keyword research only shows what keyword phrases people are using in the search engines to search for answers, not what people actually buy on the internet. Just because a group of people search for specific terms or brand names does not mean that’s what they purchase. That’s a key distinction many entrepreneurs and business owners tend to gloss over.

When looking for a profitable niche marketplace, your primary focus should be looking for proof of a group of hungry and rabid buyers that want to exchange their money for a service or product (information, physical or digital). Without this crucial qualifier, you may have the greatest product in the world, but you may be lacking a market to sell it to.

This article will present a number of great sources to look at which will give you a running start to uncover a truly, profitable marketplace exists before you go for the gold and put all your resources into a website, product creation or expenditures toward some sort of online property.

Once you establish that you have located a market that contains signs of adequate commerce moving through it, you then have a worthy reason to look further into a keyword research service to find out what keyword phrases people use to find the market you have chosen.

Let’s begin looking at how to identify a profitable market.

MAGAZINES

One of the best ways to find signs of a truly profitable marketplace is looking for a magazine in that industry. If a publisher has enough money to print and circulate a full color magazine, there are most likely advertisers that support the funding of the magazine’s ability to circulate all the copies which most likely means there are sales being made by those advertisers.

Now, this may bring you to question whether there is too much competition in a marketplace with so many advertisers selling in a magazine.

In fact, it’s a great sign to have competition which means there is an adequate amount of customers to sell to and a portion of a sizable pie to be had in that marketplace. If there is very little competition, you may (1) not have adequate product being sold in that space; or (2) not have a marketplace to begin with. The larger the competition is, the larger the piece of revenues you will be able to grab.

Without having to leave your seat, you can hop on over to Magazines.com and looking through the number of different categories to find a profitable topic or industry in which to start an online concern.

One of the things you’ll want to focus in on is the number of subscribers each magazine has and how long the magazine has been in print for stability purposes.

Make a list of magazines you want to look into and then go hunting for them at one of those large dedicated newsstands that covers just about every magazine on every topic.

To get a better look at what people are buying in the online world, you will need to ultimately decide whether you wish to represent physical or digital products.

PHYSICAL PRODUCTS

There are two incredibly huge marketplaces that are massively trafficked, move a lot of product and are great places to find what people are really buying.

Let’s start with the first huge marketplace…

eBay

At eBay, you can look through a list of the most popular products people are buying through auctions or from eBay stores that vendors have setup. To see a visual path on how to locate the most popular products, please use the reference below to view the extended version of this article.

Amazon.com

Another really big marketplace is Amazon and it’s not just for books. You can find just about any product and name brand that is a mover and shaker. Again, look at the most popular products in those categories that catch your attention.

DIGITAL PRODUCTS

If you wish to sell products of the digital nature which does not require inventory and which usually carries high profit margins for affiliates, you’ll want to check out the Clickbank digital marketplace that ranks product sales from highest to lowest sellers in each category.

Just browse through categories at Clickbank.com and you’ll instantly find the top sellers of digital info products, software and subscription services which are located right at the top listings.

Once you gather the adequate market research, you can do one of the following:

• Create an online store that ships out physical products and merchandise (requires inventory)
• Sell merchandise through eBay auctions or their online stores (requires inventory)
• Create a site that represents vendors as an affiliate (requires no inventory)
• Create your own product, service or software for a digital product (requires no inventory)

Having used at least two of the four places above, you can be assured that you have conducted proper market research to uncover “proof positive” what people are buying and, thus, a profitable niche market.

You can then quickly build out a non-complex site with a simple product offering, find some low cost keywords to use in a Google Adwords Pay-Per-Click campaign with a minimal spend of $50 to test the market and see if you have a winner.

If the initial test results pan out, meaning that you pulled a profit from your test, you can invest more energies, conduct more extensive keyword research and expend more advertising dollars. If the test results do not pan out, find another market until something sticks.

I believe this should arm you with enough information to get you moving toward finding a market with bottomless profits.

How To Become an Expert in Your Internet Marketing Niche

How To Become an Expert in Your Internet Marketing Niche

Have you found yourself wondering why you are overwhelmed? There is so much material on the Internet marketing. If a person tries to digest all of it at one time, they will will experience a bad case of online marketing indigestion.

This is not a good feeling to have. I have had these feelings before as well.

The solution to this issue is to narrow your focus on one niche. You see it is much easier to become an expert in one area rather than two or more areas.

There are countless ways to make money in this world today. You can make money in real estate, the stock market, by owning your own offline business and in numerous other ways. But the people who really do well in this world financially are known primarily for one thing. Bill Gates in known for Microsoft. Warren Buffett is known as a stock expert. I am sure that they have other things that they focus on now but they are known as being experts in a certain field. What do you focus on?

Many things or one thing? I am willing to bet that if your answer is many you are in a state of Internet marketing disconbobulation. Find something you like doing and become an expert at it. The trick is to find something you like doing that is profitable financiallly. This is the secret to making money on the net.

If there is a market for your product, you can sell it. Do a search on google and see how many results your area of focus will bring up. If you use keywords, you will get better results. The more targeted the results the better. It is easy to develop a product when you are an expert in that area because you know something that your buyers don’t. You are the expert and they are not. They will pay large sums of money to acquire your expertise.

As marketers we must understand that our time is extremely valuable and the more we focus on too many things, the more time that is wasted. This time could be better spent focusing on one niche. It takes time to learn what your niche market wants. After you learn what they want, give the people what they desire.

If your child wants a piece of pizza and you give them fish that would cause sadness in their hearts. They may cry and be upset with you. In the same way, if you give your target market something different then what they are asking for they will remove themselves from your list or no longer associate with you.

So use your time wisely and learn what your target market wants.

Once you have determined what they want, if you do not already have a product created to meet their needs create one. Remember what they have told you and use the desires of their hearts as your blueprint to create an excellent information product.

Your job as the expert is to provide the answers to the questions that your target market is asking.

You answer their questions with your products and you will be seen as an expert by them. You can also become qualified as an expert by creating a blog about your niche market. You can have your readers post their questions on your blog. Answer their questions on your blog and they will also begin to view you in a different light.

This will prove to them that you care about what they have to say. People buy more easily when they trust the person they are buying from. A blog is a great way to create an atmoshpere of trust. You can also build a great deal of rapport with your market in this way as well. You can get to know your market on your blog and they can get to know you.

You now have a number of concepts to implement in your Internet business right now. The key is to go out and do them. You will be greatly rewarded if you do. One niche can indeed make you rich.