with so many myths existing on internet about the SEO rankings, it is crucial to pick the right plan that works for you.

There is a lot of information on web to confuse and make you fall for a wrong strategy, and it’s hard to uncover the long-running strategy from the myths around it. SEO expert from Google, Mat Cutts claims that guest blogging is history and it won’t work anymore. Contrarily, the number of websites that invite guest blogging remains the same- including the industry leading websites.

Here are some of the myths and rumours of the SEO Industry

Nofollow links have no value

What happens when a website has thousands of inbound links, and not one of them is a nofollow link? Google may not be impressed with the site and raise a red flag, right? In reality, nofollow links have value.

Bounce rate affects your rankings

Bounce rate has a bad reputation for losing search engine rankings, and eventually losing business- the dark side of an SEO expert is to gain from the client’s fear. People tend to believe that bounce rates impact the search engine results; the lower the bounce rate, the higher the ranking. In reality, bounce rate has nothing to do with search engine results or ranking.

Building microsites to back the primary site’s SEO

It worked some years ago… when Google is not as powerful as today. Building microsites to support your primary site’s SEO to create inbound links is today’s cheap trick, and Google can quickly identify that all the microsites belong to the same person.

Keyword Stuffing

Stuffing unnecessary numbers of keywords in your site will not gain your rankings, instead it works in the opposite direction. Google broke this myth with the introduction of Panda algorithm few years ago. Keywords must be used in a more responsible and intelligent way now, rather inappropriate pancaked in like the past, which results in a more natural experience for the reader.

Successful rank in SEO

The war between the Client and SEO is about that top position on the Google page. People believe the first rank will bring them more business, but that is also a myth. Google SEO can help you drive more traffic and take your business to more users than you can with conventional methods -but it doesn’t mean you can close every deal that comes your way. You can only measure the real success of your campaign with the ROI.